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traffic_engagement_overview.dashboard.lookml
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traffic_engagement_overview.dashboard.lookml
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- dashboard: traffic_engagement_overview
title: Traffic Engagement Overview
layout: tile
tile_size: 100
filters:
- name: date
label: "Date"
type: date_filter
# default_value: "1 day ago for 1 day"
default_value: '2013-09-10 00:00:00'
elements:
- name: total_visitors
title: Total Visitors
type: single_value
model: bq_connectors_ga360
explore: ga_sessions
measures: [ga_sessions.total_visitors]
listen:
date: ga_sessions.partition_date
limit: '500'
column_limit: '50'
query_timezone: America/New_York
custom_color_enabled: false
custom_color: forestgreen
show_single_value_title: true
show_comparison: false
comparison_type: value
comparison_reverse_colors: false
show_comparison_label: true
stacking: ''
show_value_labels: false
label_density: 25
legend_position: center
x_axis_gridlines: false
y_axis_gridlines: true
show_view_names: true
limit_displayed_rows: false
y_axis_combined: true
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: true
show_x_axis_ticks: true
x_axis_scale: auto
y_axis_scale_mode: linear
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
series_types: {}
- name: unique_visitors
title: Unique Visitors
type: single_value
model: bq_connectors_ga360
explore: ga_sessions
measures: [ga_sessions.unique_visitors]
listen:
date: ga_sessions.partition_date
limit: '500'
column_limit: '50'
query_timezone: America/New_York
custom_color_enabled: false
custom_color: forestgreen
show_single_value_title: true
show_comparison: false
comparison_type: value
comparison_reverse_colors: false
show_comparison_label: true
stacking: ''
show_value_labels: false
label_density: 25
legend_position: center
x_axis_gridlines: false
y_axis_gridlines: true
show_view_names: true
limit_displayed_rows: false
y_axis_combined: true
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: true
show_x_axis_ticks: true
x_axis_scale: auto
y_axis_scale_mode: linear
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
series_types: {}
- name: first_time_visitors
title: First Time Visitors
type: single_value
model: bq_connectors_ga360
explore: ga_sessions
measures: [ga_sessions.first_time_visitors]
listen:
date: ga_sessions.partition_date
limit: '500'
column_limit: '50'
query_timezone: America/New_York
custom_color_enabled: false
custom_color: forestgreen
show_single_value_title: true
show_comparison: false
comparison_type: value
comparison_reverse_colors: false
show_comparison_label: true
stacking: ''
show_value_labels: false
label_density: 25
legend_position: center
x_axis_gridlines: false
y_axis_gridlines: true
show_view_names: true
limit_displayed_rows: false
y_axis_combined: true
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: true
show_x_axis_ticks: true
x_axis_scale: auto
y_axis_scale_mode: linear
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
series_types: {}
- name: returning_visitors
title: Returning Visitors
type: single_value
model: bq_connectors_ga360
explore: ga_sessions
measures: [ga_sessions.returning_visitors]
listen:
date: ga_sessions.partition_date
limit: '500'
column_limit: '50'
query_timezone: America/New_York
custom_color_enabled: false
custom_color: forestgreen
show_single_value_title: true
show_comparison: false
comparison_type: value
comparison_reverse_colors: false
show_comparison_label: true
stacking: ''
show_value_labels: false
label_density: 25
legend_position: center
x_axis_gridlines: false
y_axis_gridlines: true
show_view_names: true
limit_displayed_rows: false
y_axis_combined: true
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: true
show_x_axis_ticks: true
x_axis_scale: auto
y_axis_scale_mode: linear
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
series_types: {}
- name: total_sessions
title: Total Sessions
type: single_value
model: bq_connectors_ga360
explore: ga_sessions
measures: [ga_sessions.session_count]
listen:
date: ga_sessions.partition_date
limit: '500'
column_limit: '50'
query_timezone: America/New_York
custom_color_enabled: false
custom_color: forestgreen
show_single_value_title: true
show_comparison: false
comparison_type: value
comparison_reverse_colors: false
show_comparison_label: true
stacking: ''
show_value_labels: false
label_density: 25
legend_position: center
x_axis_gridlines: false
y_axis_gridlines: true
show_view_names: true
limit_displayed_rows: false
y_axis_combined: true
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: true
show_x_axis_ticks: true
x_axis_scale: auto
y_axis_scale_mode: linear
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
series_types: {}
- name: average_sessions_per_visitor
title: Average Sessions per Visitor
type: single_value
model: bq_connectors_ga360
explore: ga_sessions
measures: [ga_sessions.average_sessions_ver_visitor]
listen:
date: ga_sessions.partition_date
limit: '500'
column_limit: '50'
query_timezone: America/New_York
custom_color_enabled: false
custom_color: forestgreen
show_single_value_title: true
show_comparison: false
comparison_type: value
comparison_reverse_colors: false
show_comparison_label: true
stacking: ''
show_value_labels: false
label_density: 25
legend_position: center
x_axis_gridlines: false
y_axis_gridlines: true
show_view_names: true
limit_displayed_rows: false
y_axis_combined: true
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: true
show_x_axis_ticks: true
x_axis_scale: auto
y_axis_scale_mode: linear
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
series_types: {}
- name: page_views_per_session
title: Average Page Views per Session
type: single_value
model: bq_connectors_ga360
explore: ga_sessions
measures: [totals.page_views_session]
listen:
date: ga_sessions.partition_date
limit: '500'
column_limit: '50'
query_timezone: America/New_York
custom_color_enabled: false
custom_color: forestgreen
show_single_value_title: true
show_comparison: false
comparison_type: value
comparison_reverse_colors: false
show_comparison_label: true
stacking: ''
show_value_labels: false
label_density: 25
legend_position: center
x_axis_gridlines: false
y_axis_gridlines: true
show_view_names: true
limit_displayed_rows: false
y_axis_combined: true
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: true
show_x_axis_ticks: true
x_axis_scale: auto
y_axis_scale_mode: linear
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
series_types: {}
- name: average_time_on_site_per_session
title: Average Session Length
type: single_value
model: bq_connectors_ga360
explore: ga_sessions
measures: [totals.timeonsite_average_per_session]
listen:
date: ga_sessions.partition_date
limit: '500'
column_limit: '50'
query_timezone: America/New_York
custom_color_enabled: false
custom_color: forestgreen
show_single_value_title: true
show_comparison: false
comparison_type: value
comparison_reverse_colors: false
show_comparison_label: true
stacking: ''
show_value_labels: false
label_density: 25
legend_position: center
x_axis_gridlines: false
y_axis_gridlines: true
show_view_names: true
limit_displayed_rows: false
y_axis_combined: true
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: true
show_x_axis_ticks: true
x_axis_scale: auto
y_axis_scale_mode: linear
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
series_types: {}
- name: conversion_funnel_by_source
title: Conversion Funnel by Source
type: looker_column
model: bq_connectors_ga360
explore: ga_sessions
dimensions: [trafficSource.source]
measures: [totals.hits_total, totals.pageviews_total, totals.transactions_count]
listen:
date: ga_sessions.partition_date
sorts: [totals.hits_total desc]
limit: '5'
column_limit: '50'
query_timezone: America/New_York
stacking: ''
show_value_labels: false
label_density: 25
legend_position: center
x_axis_gridlines: false
y_axis_gridlines: true
show_view_names: true
limit_displayed_rows: false
y_axis_combined: true
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: true
show_x_axis_ticks: true
x_axis_scale: auto
y_axis_scale_mode: linear
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
show_dropoff: true
series_colors:
totals.hits_total: "#3B4260"
totals.pageviews_total: "#1D98D3"
totals.transactions_count: "#B1B0B0"
- name: conversion_funnel_by_keyword
title: Conversion Funnel by Keyword
type: looker_column
model: bq_connectors_ga360
explore: ga_sessions
dimensions: [trafficSource.keyword]
measures: [totals.hits_total, totals.pageviews_total, totals.transactions_count]
filters:
trafficSource.keyword: "-NULL,-(not provided)"
listen:
date: ga_sessions.partition_date
sorts: [totals.hits_total desc]
limit: '5'
column_limit: '50'
query_timezone: America/New_York
stacking: ''
show_value_labels: false
label_density: 25
legend_position: center
x_axis_gridlines: false
y_axis_gridlines: true
show_view_names: true
limit_displayed_rows: false
y_axis_combined: true
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: true
show_x_axis_ticks: true
x_axis_scale: auto
y_axis_scale_mode: linear
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
show_dropoff: true
series_colors:
totals.hits_total: "#3B4260"
totals.pageviews_total: "#1D98D3"
totals.transactions_count: "#B1B0B0"
- name: engagement_by_source
title: Engagement by Traffic Source
type: looker_column
model: bq_connectors_ga360
explore: ga_sessions
dimensions: [trafficSource.source]
measures: [totals.hits_average_per_session, totals.page_views_session, totals.timeonsite_average_per_session,
ga_sessions.session_count]
listen:
date: ga_sessions.partition_date
sorts: [ga_sessions.session_count desc]
limit: '500'
column_limit: '50'
query_timezone: America/New_York
stacking: ''
show_value_labels: false
label_density: 25
legend_position: center
x_axis_gridlines: false
y_axis_gridlines: true
show_view_names: true
limit_displayed_rows: false
y_axis_combined: true
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: true
show_x_axis_ticks: true
x_axis_scale: auto
y_axis_scale_mode: linear
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
custom_color_enabled: false
custom_color: forestgreen
show_single_value_title: true
show_comparison: false
comparison_type: value
comparison_reverse_colors: false
show_comparison_label: true
series_types:
totals.timeonsite_average_per_session: line
totals.transactionRevenue_total: line
totals.hits_average_per_session: line
totals.page_views_session: line
hidden_series: [totals.timeonsite_average_per_session]
y_axes: [{label: '', maxValue: !!null '', minValue: !!null '', orientation: left,
showLabels: true, showValues: false, tickDensity: default, tickDensityCustom: 5,
type: linear, unpinAxis: false, valueFormat: !!null '', series: [{id: ga_sessions.session_count,
name: Session Session Count}]}, {label: !!null '', maxValue: !!null '',
minValue: !!null '', orientation: left, showLabels: true, showValues: false,
tickDensity: default, tickDensityCustom: 5, type: linear, unpinAxis: false,
valueFormat: !!null '', series: [{id: totals.timeonsite_average_per_session,
name: Session Time On Site Average Per Session}]}, {label: '', maxValue: !!null '',
minValue: !!null '', orientation: right, showLabels: true, showValues: false,
tickDensity: default, tickDensityCustom: !!null '', type: linear, unpinAxis: false,
valueFormat: !!null '', series: [{id: totals.page_views_session, name: Session PageViews Per Session},
{id: totals.hits_average_per_session, name: Session Hits Average per Session}]}]
series_colors:
ga_sessions.session_count: "#3B4260"
totals.page_views_session: "#39A736"
totals.timeonsite_average_per_session: "#B1B0B0"
- name: revenue_by_source
title: Revenue by Source
type: looker_column
model: bq_connectors_ga360
explore: ga_sessions
dimensions: [trafficSource.source]
measures: [totals.pageviews_total, totals.transactions_count, totals.transactionRevenue_total]
dynamic_fields:
- table_calculation: transaction_conversion_rate
label: Transaction Conversion Rate
expression: "${totals.transactions_count}/${totals.pageviews_total}"
value_format:
value_format_name: usd_0
- table_calculation: average_revenue_per_transaction
label: Average Revenue per Transaction
expression: "${totals.transactionRevenue_total}/${totals.transactions_count}"
value_format:
value_format_name: usd_0
- table_calculation: total_pageviews
label: Total Pageviews
expression: "${totals.pageviews_total}"
value_format:
value_format_name: decimal_0
listen:
date: ga_sessions.partition_date
sorts: [totals.pageviews_total desc]
limit: '10'
column_limit: '50'
query_timezone: America/New_York
stacking: ''
show_value_labels: false
label_density: 25
legend_position: center
x_axis_gridlines: false
y_axis_gridlines: true
show_view_names: true
limit_displayed_rows: false
y_axis_combined: true
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: true
show_x_axis_ticks: true
x_axis_scale: auto
y_axis_scale_mode: linear
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
hidden_fields: [totals.transactions_count, totals.transactionRevenue_total, totals.pageviews_total]
series_colors:
total_pageviews: "#3B4260"
transaction_conversion_rate: "#1D98D3"
average_revenue_per_transaction: "#39A736"
series_types:
transaction_conversion_rate: line
average_revenue_per_transaction: line
y_axes: [{label: '', maxValue: !!null '', minValue: !!null '', orientation: left,
showLabels: true, showValues: false, tickDensity: default, tickDensityCustom: 5,
type: linear, unpinAxis: false, valueFormat: !!null '', series: [{id: total_pageviews,
name: Total Pageviews}]}, {label: !!null '', maxValue: !!null '', minValue: !!null '',
orientation: left, showLabels: true, showValues: false, tickDensity: default,
tickDensityCustom: 5, type: linear, unpinAxis: false, valueFormat: !!null '',
series: [{id: transaction_conversion_rate, name: Transaction Conversion Rate}]},
{label: !!null '', maxValue: !!null '', minValue: !!null '', orientation: right,
showLabels: true, showValues: false, tickDensity: default, tickDensityCustom: 5,
type: linear, unpinAxis: false, valueFormat: !!null '', series: [{id: average_revenue_per_transaction,
name: Average Revenue per Transaction}]}]
- name: engagement_by_keyword
title: Engagement by Keyword Search
type: looker_column
model: bq_connectors_ga360
explore: ga_sessions
dimensions: [trafficSource.keyword]
measures: [totals.hits_average_per_session, totals.page_views_session, totals.timeonsite_average_per_session,
ga_sessions.session_count]
filters:
trafficSource.keyword: "-NULL,-(not provided)"
listen:
date: ga_sessions.partition_date
sorts: [ga_sessions.session_count desc]
limit: '10'
column_limit: '50'
query_timezone: America/New_York
stacking: ''
show_value_labels: false
label_density: 25
legend_position: center
x_axis_gridlines: false
y_axis_gridlines: true
show_view_names: true
limit_displayed_rows: false
y_axis_combined: true
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: true
show_x_axis_ticks: true
x_axis_scale: auto
y_axis_scale_mode: linear
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
custom_color_enabled: false
custom_color: forestgreen
show_single_value_title: true
show_comparison: false
comparison_type: value
comparison_reverse_colors: false
show_comparison_label: true
series_types:
totals.timeonsite_average_per_session: line
totals.transactionRevenue_total: line
totals.hits_average_per_session: line
totals.page_views_session: line
hidden_series: [totals.timeonsite_average_per_session]
y_axes: [{label: '', maxValue: !!null '', minValue: !!null '', orientation: left,
showLabels: true, showValues: false, tickDensity: default, tickDensityCustom: 5,
type: linear, unpinAxis: false, valueFormat: !!null '', series: [{id: ga_sessions.session_count,
name: Session Session Count}]}, {label: !!null '', maxValue: !!null '',
minValue: !!null '', orientation: left, showLabels: true, showValues: false,
tickDensity: default, tickDensityCustom: 5, type: linear, unpinAxis: false,
valueFormat: !!null '', series: [{id: totals.timeonsite_average_per_session,
name: Session Time On Site Average Per Session}]}, {label: '', maxValue: !!null '',
minValue: !!null '', orientation: right, showLabels: true, showValues: false,
tickDensity: default, tickDensityCustom: !!null '', type: linear, unpinAxis: false,
valueFormat: !!null '', series: [{id: totals.page_views_session, name: Session PageViews Per Session},
{id: totals.hits_average_per_session, name: Session Hits Average per Session}]}]
series_colors:
ga_sessions.session_count: "#3B4260"
totals.page_views_session: "#39A736"
totals.timeonsite_average_per_session: "#B1B0B0"
- name: revenue_by_keyword
title: Revenue by Keyword
type: looker_column
model: bq_connectors_ga360
explore: ga_sessions
dimensions: [trafficSource.keyword]
measures: [totals.pageviews_total, totals.transactions_count, totals.transactionRevenue_total]
dynamic_fields:
- table_calculation: transaction_conversion_rate
label: Transaction Conversion Rate
expression: "${totals.transactions_count}/${totals.pageviews_total}"
value_format:
value_format_name: usd_0
- table_calculation: average_revenue_per_transaction
label: Average Revenue per Transaction
expression: "${totals.transactionRevenue_total}/${totals.transactions_count}"
value_format:
value_format_name: usd_0
- table_calculation: total_pageviews
label: Total Pageviews
expression: "${totals.pageviews_total}"
value_format:
value_format_name: decimal_0
filters:
trafficSource.keyword: "-NULL,-(not provided)"
listen:
date: ga_sessions.partition_date
sorts: [totals.pageviews_total desc]
limit: '10'
column_limit: '50'
query_timezone: America/New_York
stacking: ''
show_value_labels: false
label_density: 25
legend_position: center
x_axis_gridlines: false
y_axis_gridlines: true
show_view_names: true
limit_displayed_rows: false
y_axis_combined: true
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: true
show_x_axis_ticks: true
x_axis_scale: auto
y_axis_scale_mode: linear
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
hidden_fields: [totals.transactions_count, totals.transactionRevenue_total, totals.pageviews_total]
series_colors:
total_pageviews: "#3B4260"
transaction_conversion_rate: "#1D98D3"
average_revenue_per_transaction: "#39A736"
series_types:
transaction_conversion_rate: line
average_revenue_per_transaction: line
y_axes: [{label: '', maxValue: !!null '', minValue: !!null '', orientation: left,
showLabels: true, showValues: false, tickDensity: default, tickDensityCustom: 5,
type: linear, unpinAxis: false, valueFormat: !!null '', series: [{id: total_pageviews,
name: Total Pageviews}]}, {label: !!null '', maxValue: !!null '', minValue: !!null '',
orientation: left, showLabels: true, showValues: false, tickDensity: default,
tickDensityCustom: 5, type: linear, unpinAxis: false, valueFormat: !!null '',
series: [{id: transaction_conversion_rate, name: Transaction Conversion Rate}]},
{label: !!null '', maxValue: !!null '', minValue: !!null '', orientation: right,
showLabels: true, showValues: false, tickDensity: default, tickDensityCustom: 5,
type: linear, unpinAxis: false, valueFormat: !!null '', series: [{id: average_revenue_per_transaction,
name: Average Revenue per Transaction}]}]
- name: traffic_source_full_detail
title: Traffic Source Full Detail
type: table
model: bq_connectors_ga360
explore: ga_sessions
dimensions: [trafficSource.source]
measures: [ga_sessions.session_count, totals.visits_total, ga_sessions.returning_visitors,
ga_sessions.unique_visitors, totals.page_views_session, totals.timeonsite_average_per_session,
totals.transactions_count, totals.transactionRevenue_total]
listen:
date: ga_sessions.partition_date
sorts: [ga_sessions.session_count desc]
limit: '500'
column_limit: '50'
query_timezone: America/New_York
show_view_names: true
show_row_numbers: true
truncate_column_names: false
hide_totals: false
hide_row_totals: false
table_theme: gray
limit_displayed_rows: false
enable_conditional_formatting: false
conditional_formatting_ignored_fields: []
conditional_formatting_include_totals: false
conditional_formatting_include_nulls: false
stacking: ''
show_value_labels: false
label_density: 25
legend_position: center
x_axis_gridlines: false
y_axis_gridlines: true
y_axis_combined: true
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: true
show_x_axis_ticks: true
x_axis_scale: auto
y_axis_scale_mode: linear
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
series_types: {}
- name: keyword_full_detail
title: Keyword Full Detail
type: table
model: bq_connectors_ga360
explore: ga_sessions
dimensions: [trafficSource.keyword]
measures: [ga_sessions.session_count, totals.visits_total, ga_sessions.returning_visitors,
ga_sessions.unique_visitors, totals.page_views_session, totals.timeonsite_average_per_session,
totals.transactions_count, totals.transactionRevenue_total]
filters:
trafficSource.keyword: "-NULL,-(not provided)"
listen:
date: ga_sessions.partition_date
sorts: [ga_sessions.session_count desc]
limit: '500'
column_limit: '50'
query_timezone: America/New_York
show_view_names: true
show_row_numbers: true
truncate_column_names: false
hide_totals: false
hide_row_totals: false
table_theme: gray
limit_displayed_rows: false
enable_conditional_formatting: false
conditional_formatting_ignored_fields: []
conditional_formatting_include_totals: false
conditional_formatting_include_nulls: false
stacking: ''
show_value_labels: false
label_density: 25
legend_position: center
x_axis_gridlines: false
y_axis_gridlines: true
y_axis_combined: true
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: true
show_x_axis_ticks: true
x_axis_scale: auto
y_axis_scale_mode: linear
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
series_types: {}