Analysis_Segmentation.ipynb

{
 "cells": [
  {
   "cell_type": "code",
   "execution_count": 74,
   "metadata": {},
   "outputs": [],
   "source": [
    "#Library for edit dataset\n",
    "import pandas as pd\n",
    "import numpy as np\n",
    "import datetime as dp\n",
    "\n",
    "#Library for visualization\n",
    "import seaborn as sns\n",
    "import matplotlib.pyplot as plt\n",
    "import plotly.express as px\n",
    "import plotly.graph_objects as go\n",
    "from plotly.subplots import make_subplots\n",
    "import plotly.express as px\n",
    "import folium \n",
    "from folium.plugins import StripePattern\n",
    "import branca.colormap\n",
    "from collections import defaultdict\n",
    "from folium.plugins import HeatMap\n",
    "\n",
    "#Calculate distance on latitude and longitude\n",
    "from math import radians, cos, sin, asin, sqrt\n",
    "\n",
    "#Library to find correlation in categorical data\n",
    "from pandas import factorize\n",
    "\n",
    "# Modeling\n",
    "from sklearn.cluster import KMeans\n",
    "from sklearn.metrics import silhouette_score\n",
    "from sklearn.cluster import DBSCAN\n",
    "from sklearn.preprocessing import StandardScaler\n",
    "import warnings\n",
    "from sklearn.utils import resample\n",
    "warnings.filterwarnings('ignore')\n"
   ]
  },
  {
   "cell_type": "markdown",
   "metadata": {},
   "source": [
    "# **Analysis Segementation**\n",
    "\n",
    "In this part we want explain our customers segementation, after we apply best method for segementation with Kmeans with 6 customers segementation based on Sillhoutte Score."
   ]
  },
  {
   "cell_type": "markdown",
   "metadata": {},
   "source": [
    "#### **Set Our Dataset, Preprocess, Scaled, Modeling Kmeans**"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 75,
   "metadata": {},
   "outputs": [],
   "source": [
    "# Set Our DataSet\n",
    "\n",
    "# Change the product name to english\n",
    "products = pd.read_csv(\"olist_products_dataset.csv\")\n",
    "prod_cat_name_tr = pd.read_csv(\"product_category_name_translation.csv\")\n",
    "products = products.merge(prod_cat_name_tr, on='product_category_name', how='left')\n",
    "products.drop ('product_category_name', axis=1, inplace=True)\n",
    "\n",
    "\n",
    "#load all the tables\n",
    "o_items = pd.read_csv(\"olist_order_items_dataset.csv\")\n",
    "orders = pd.read_csv(\"olist_orders_dataset.csv\")\n",
    "o_reviews = pd.read_csv(\"olist_order_reviews_dataset.csv\")\n",
    "geoloc = pd.read_csv(\"olist_geolocation_dataset.csv\")\n",
    "sellers = pd.read_csv(\"olist_sellers_dataset.csv\")\n",
    "o_payments = pd.read_csv(\"olist_order_payments_dataset.csv\")\n",
    "customers = pd.read_csv(\"olist_customers_dataset.csv\")\n",
    "\n",
    "# Join the needed table\n",
    "df = orders.merge(o_items, on='order_id', how='left')\n",
    "df = df.merge(o_payments, on='order_id', how='outer', validate='m:m')\n",
    "df = df.merge(products, on='product_id', how='outer')\n",
    "df = df.merge(customers, on='customer_id', how='outer')\n",
    "df = df.merge(sellers, on='seller_id', how='outer')"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 76,
   "metadata": {},
   "outputs": [],
   "source": [
    "# remove columns we don't need\n",
    "df = df.drop(axis=1,\n",
    "columns=['product_name_lenght',\n",
    "'product_description_lenght',\n",
    "'product_photos_qty',\n",
    "'product_weight_g',\n",
    "'product_length_cm',\n",
    "'product_height_cm',\n",
    "'product_width_cm',\n",
    "'order_delivered_carrier_date',\n",
    "'order_delivered_customer_date',\n",
    "'order_estimated_delivery_date'\n",
    ",'shipping_limit_date','order_approved_at'])"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 77,
   "metadata": {},
   "outputs": [],
   "source": [
    "# Change to Datetime\n",
    "df['order_purchase_date']=pd.to_datetime(df['order_purchase_timestamp'])\n",
    "\n",
    "df['order_purchase_date'] = pd.to_datetime(df['order_purchase_timestamp'])\n",
    "df['order_purchase_date'] = df['order_purchase_date'].dt.strftime('%Y-%m-%d-%H')\n",
    "df['order_purchase_date'] = pd.to_datetime(df['order_purchase_date'])"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 78,
   "metadata": {},
   "outputs": [],
   "source": [
    "df['year'] = df['order_purchase_date'].dt.year\n",
    "df['month'] = df['order_purchase_date'].dt.strftime('%b')\n",
    "df['day'] = df['order_purchase_date'].dt.day"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 79,
   "metadata": {},
   "outputs": [],
   "source": [
    "# Preprocessing\n",
    "\n",
    "df = df[(df['payment_type'] != 'not_defined') | (df['seller_city'] != '04482255') | (df['seller_city'] != 'vendas@creditparts.com.br') |\n",
    "        (df['seller_city'] != 'rio de janeiro / rio de janeiro') | (df['seller_city'] != 'sao paulo / sao paulo') | (df['seller_city'] != 'rio de janeiro \\\\rio de janeiro') \n",
    "        | (df['seller_city'] != 'ribeirao preto / sao paulo' ) | (df['seller_city'] != 'sp') | (df['seller_city'] != 'carapicuiba / sao paulo') | (df['seller_city'] != 'mogi das cruzes / sp')\n",
    "        | (df['seller_city'] != 'sp / sp') | (df['seller_city'] != 'auriflama/sp') | (df['seller_city'] != 'pinhais/pr') | (df['seller_city'] != 'cariacica / es') | (df['seller_city'] != 'jacarei / sao paulo')\n",
    "        | (df['seller_city'] != 'sao sebastiao da grama/sp') | (df['seller_city'] != 'maua/sao paulo') | (df['seller_city'] != ' ') | (df['seller_city'] != 'lages - sc') \n",
    "        | (df['year'] != 2016) | (df['order_purchase_timestamp'] != '2018-09-03 09:06:57')]"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 80,
   "metadata": {},
   "outputs": [],
   "source": [
    "df.dropna(axis=0,inplace=True,subset=['product_id', 'seller_id', 'payment_sequential','payment_type', 'payment_installments', 'payment_value'])"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 81,
   "metadata": {},
   "outputs": [],
   "source": [
    "df['product_category_name_english'].fillna('Missing', inplace = True)"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 82,
   "metadata": {},
   "outputs": [
    {
     "data": {
      "text/html": [
       "<div>\n",
       "<style scoped>\n",
       "    .dataframe tbody tr th:only-of-type {\n",
       "        vertical-align: middle;\n",
       "    }\n",
       "\n",
       "    .dataframe tbody tr th {\n",
       "        vertical-align: top;\n",
       "    }\n",
       "\n",
       "    .dataframe thead th {\n",
       "        text-align: right;\n",
       "    }\n",
       "</style>\n",
       "<table border=\"1\" class=\"dataframe\">\n",
       "  <thead>\n",
       "    <tr style=\"text-align: right;\">\n",
       "      <th></th>\n",
       "      <th>customer_unique_id</th>\n",
       "      <th>recency</th>\n",
       "      <th>frequency</th>\n",
       "      <th>monetary</th>\n",
       "    </tr>\n",
       "  </thead>\n",
       "  <tbody>\n",
       "    <tr>\n",
       "      <th>0</th>\n",
       "      <td>0000366f3b9a7992bf8c76cfdf3221e2</td>\n",
       "      <td>115</td>\n",
       "      <td>1</td>\n",
       "      <td>141.90</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>1</th>\n",
       "      <td>0000b849f77a49e4a4ce2b2a4ca5be3f</td>\n",
       "      <td>118</td>\n",
       "      <td>1</td>\n",
       "      <td>27.19</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>2</th>\n",
       "      <td>0000f46a3911fa3c0805444483337064</td>\n",
       "      <td>541</td>\n",
       "      <td>1</td>\n",
       "      <td>86.22</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>3</th>\n",
       "      <td>0000f6ccb0745a6a4b88665a16c9f078</td>\n",
       "      <td>325</td>\n",
       "      <td>1</td>\n",
       "      <td>43.62</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>4</th>\n",
       "      <td>0004aac84e0df4da2b147fca70cf8255</td>\n",
       "      <td>292</td>\n",
       "      <td>1</td>\n",
       "      <td>196.89</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>...</th>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>95414</th>\n",
       "      <td>fffcf5a5ff07b0908bd4e2dbc735a684</td>\n",
       "      <td>451</td>\n",
       "      <td>2</td>\n",
       "      <td>4134.84</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>95415</th>\n",
       "      <td>fffea47cd6d3cc0a88bd621562a9d061</td>\n",
       "      <td>266</td>\n",
       "      <td>1</td>\n",
       "      <td>84.58</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>95416</th>\n",
       "      <td>ffff371b4d645b6ecea244b27531430a</td>\n",
       "      <td>572</td>\n",
       "      <td>1</td>\n",
       "      <td>112.46</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>95417</th>\n",
       "      <td>ffff5962728ec6157033ef9805bacc48</td>\n",
       "      <td>123</td>\n",
       "      <td>1</td>\n",
       "      <td>133.69</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>95418</th>\n",
       "      <td>ffffd2657e2aad2907e67c3e9daecbeb</td>\n",
       "      <td>488</td>\n",
       "      <td>1</td>\n",
       "      <td>71.56</td>\n",
       "    </tr>\n",
       "  </tbody>\n",
       "</table>\n",
       "<p>95419 rows × 4 columns</p>\n",
       "</div>"
      ],
      "text/plain": [
       "                     customer_unique_id  recency  frequency  monetary\n",
       "0      0000366f3b9a7992bf8c76cfdf3221e2      115          1    141.90\n",
       "1      0000b849f77a49e4a4ce2b2a4ca5be3f      118          1     27.19\n",
       "2      0000f46a3911fa3c0805444483337064      541          1     86.22\n",
       "3      0000f6ccb0745a6a4b88665a16c9f078      325          1     43.62\n",
       "4      0004aac84e0df4da2b147fca70cf8255      292          1    196.89\n",
       "...                                 ...      ...        ...       ...\n",
       "95414  fffcf5a5ff07b0908bd4e2dbc735a684      451          2   4134.84\n",
       "95415  fffea47cd6d3cc0a88bd621562a9d061      266          1     84.58\n",
       "95416  ffff371b4d645b6ecea244b27531430a      572          1    112.46\n",
       "95417  ffff5962728ec6157033ef9805bacc48      123          1    133.69\n",
       "95418  ffffd2657e2aad2907e67c3e9daecbeb      488          1     71.56\n",
       "\n",
       "[95419 rows x 4 columns]"
      ]
     },
     "execution_count": 82,
     "metadata": {},
     "output_type": "execute_result"
    }
   ],
   "source": [
    "# Set RFM Analysis Data set\n",
    "recency = df[['customer_unique_id', 'order_purchase_date']].copy()\n",
    "recency = recency.groupby('customer_unique_id')['order_purchase_date'].max().reset_index()\n",
    "recency.columns = ['customer_unique_id', 'last_purchase_timestamp']\n",
    "# Recency, Frequency, Monetary\n",
    "recency['purchase_int'] = (recency['last_purchase_timestamp'].max() - recency['last_purchase_timestamp']).dt.days\n",
    "recency.drop(columns='last_purchase_timestamp', inplace=True)\n",
    "frequency =pd.DataFrame(df.groupby('customer_unique_id')['order_id'].count().reset_index())\n",
    "monetary =pd.DataFrame(df.groupby('customer_unique_id')['payment_value'].sum().reset_index())\n",
    "# Merge\n",
    "overall = recency.merge(frequency, on='customer_unique_id')\n",
    "overall = overall.merge(monetary, on='customer_unique_id')\n",
    "\n",
    "# Rename columns for better intepretation\n",
    "overall.rename(columns={ 'purchase_int':'recency', 'num_transaction':'frequency','payment_value':'monetary','order_id':'frequency'}, inplace=True)\n",
    "\n",
    "overall\n",
    "\n"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 83,
   "metadata": {},
   "outputs": [
    {
     "data": {
      "text/html": [
       "<div>\n",
       "<style scoped>\n",
       "    .dataframe tbody tr th:only-of-type {\n",
       "        vertical-align: middle;\n",
       "    }\n",
       "\n",
       "    .dataframe tbody tr th {\n",
       "        vertical-align: top;\n",
       "    }\n",
       "\n",
       "    .dataframe thead th {\n",
       "        text-align: right;\n",
       "    }\n",
       "</style>\n",
       "<table border=\"1\" class=\"dataframe\">\n",
       "  <thead>\n",
       "    <tr style=\"text-align: right;\">\n",
       "      <th></th>\n",
       "      <th>customer_unique_id</th>\n",
       "      <th>recency</th>\n",
       "      <th>frequency</th>\n",
       "      <th>monetary</th>\n",
       "    </tr>\n",
       "  </thead>\n",
       "  <tbody>\n",
       "    <tr>\n",
       "      <th>0</th>\n",
       "      <td>0000366f3b9a7992bf8c76cfdf3221e2</td>\n",
       "      <td>-0.833414</td>\n",
       "      <td>-0.282446</td>\n",
       "      <td>-0.110526</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>1</th>\n",
       "      <td>0000b849f77a49e4a4ce2b2a4ca5be3f</td>\n",
       "      <td>-0.813826</td>\n",
       "      <td>-0.282446</td>\n",
       "      <td>-0.289269</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>2</th>\n",
       "      <td>0000f46a3911fa3c0805444483337064</td>\n",
       "      <td>1.948149</td>\n",
       "      <td>-0.282446</td>\n",
       "      <td>-0.197287</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>3</th>\n",
       "      <td>0000f6ccb0745a6a4b88665a16c9f078</td>\n",
       "      <td>0.537779</td>\n",
       "      <td>-0.282446</td>\n",
       "      <td>-0.263667</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>4</th>\n",
       "      <td>0004aac84e0df4da2b147fca70cf8255</td>\n",
       "      <td>0.322306</td>\n",
       "      <td>-0.282446</td>\n",
       "      <td>-0.024840</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>...</th>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>95414</th>\n",
       "      <td>fffcf5a5ff07b0908bd4e2dbc735a684</td>\n",
       "      <td>1.360495</td>\n",
       "      <td>0.932534</td>\n",
       "      <td>6.111335</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>95415</th>\n",
       "      <td>fffea47cd6d3cc0a88bd621562a9d061</td>\n",
       "      <td>0.152539</td>\n",
       "      <td>-0.282446</td>\n",
       "      <td>-0.199843</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>95416</th>\n",
       "      <td>ffff371b4d645b6ecea244b27531430a</td>\n",
       "      <td>2.150564</td>\n",
       "      <td>-0.282446</td>\n",
       "      <td>-0.156400</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>95417</th>\n",
       "      <td>ffff5962728ec6157033ef9805bacc48</td>\n",
       "      <td>-0.781178</td>\n",
       "      <td>-0.282446</td>\n",
       "      <td>-0.123319</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>95418</th>\n",
       "      <td>ffffd2657e2aad2907e67c3e9daecbeb</td>\n",
       "      <td>1.602086</td>\n",
       "      <td>-0.282446</td>\n",
       "      <td>-0.220131</td>\n",
       "    </tr>\n",
       "  </tbody>\n",
       "</table>\n",
       "<p>95419 rows × 4 columns</p>\n",
       "</div>"
      ],
      "text/plain": [
       "                     customer_unique_id   recency  frequency  monetary\n",
       "0      0000366f3b9a7992bf8c76cfdf3221e2 -0.833414  -0.282446 -0.110526\n",
       "1      0000b849f77a49e4a4ce2b2a4ca5be3f -0.813826  -0.282446 -0.289269\n",
       "2      0000f46a3911fa3c0805444483337064  1.948149  -0.282446 -0.197287\n",
       "3      0000f6ccb0745a6a4b88665a16c9f078  0.537779  -0.282446 -0.263667\n",
       "4      0004aac84e0df4da2b147fca70cf8255  0.322306  -0.282446 -0.024840\n",
       "...                                 ...       ...        ...       ...\n",
       "95414  fffcf5a5ff07b0908bd4e2dbc735a684  1.360495   0.932534  6.111335\n",
       "95415  fffea47cd6d3cc0a88bd621562a9d061  0.152539  -0.282446 -0.199843\n",
       "95416  ffff371b4d645b6ecea244b27531430a  2.150564  -0.282446 -0.156400\n",
       "95417  ffff5962728ec6157033ef9805bacc48 -0.781178  -0.282446 -0.123319\n",
       "95418  ffffd2657e2aad2907e67c3e9daecbeb  1.602086  -0.282446 -0.220131\n",
       "\n",
       "[95419 rows x 4 columns]"
      ]
     },
     "execution_count": 83,
     "metadata": {},
     "output_type": "execute_result"
    }
   ],
   "source": [
    "scaled_features = overall[['customer_unique_id','recency','frequency','monetary']].copy()\n",
    "\n",
    "col_names = ['monetary', 'recency','frequency']\n",
    "features = scaled_features[col_names]\n",
    "scaler = StandardScaler().fit(features.values)\n",
    "features = scaler.transform(features.values)\n",
    "\n",
    "scaled_features[col_names] = features\n",
    "scaled_features"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 84,
   "metadata": {},
   "outputs": [
    {
     "data": {
      "text/plain": [
       "KMeans(n_clusters=6, random_state=0)"
      ]
     },
     "execution_count": 84,
     "metadata": {},
     "output_type": "execute_result"
    }
   ],
   "source": [
    "# Segmentation Based on RFM with KMeans\n",
    "kmeans = KMeans(n_clusters=6,random_state= 0)\n",
    "kmeans.fit(scaled_features[['monetary', 'recency','frequency']])"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 85,
   "metadata": {},
   "outputs": [
    {
     "data": {
      "text/html": [
       "<div>\n",
       "<style scoped>\n",
       "    .dataframe tbody tr th:only-of-type {\n",
       "        vertical-align: middle;\n",
       "    }\n",
       "\n",
       "    .dataframe tbody tr th {\n",
       "        vertical-align: top;\n",
       "    }\n",
       "\n",
       "    .dataframe thead th {\n",
       "        text-align: right;\n",
       "    }\n",
       "</style>\n",
       "<table border=\"1\" class=\"dataframe\">\n",
       "  <thead>\n",
       "    <tr style=\"text-align: right;\">\n",
       "      <th></th>\n",
       "      <th>customer_unique_id</th>\n",
       "      <th>recency</th>\n",
       "      <th>frequency</th>\n",
       "      <th>monetary</th>\n",
       "      <th>k_means_clust</th>\n",
       "    </tr>\n",
       "  </thead>\n",
       "  <tbody>\n",
       "    <tr>\n",
       "      <th>0</th>\n",
       "      <td>0000366f3b9a7992bf8c76cfdf3221e2</td>\n",
       "      <td>-0.833414</td>\n",
       "      <td>-0.282446</td>\n",
       "      <td>-0.110526</td>\n",
       "      <td>1</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>1</th>\n",
       "      <td>0000b849f77a49e4a4ce2b2a4ca5be3f</td>\n",
       "      <td>-0.813826</td>\n",
       "      <td>-0.282446</td>\n",
       "      <td>-0.289269</td>\n",
       "      <td>1</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>2</th>\n",
       "      <td>0000f46a3911fa3c0805444483337064</td>\n",
       "      <td>1.948149</td>\n",
       "      <td>-0.282446</td>\n",
       "      <td>-0.197287</td>\n",
       "      <td>0</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>3</th>\n",
       "      <td>0000f6ccb0745a6a4b88665a16c9f078</td>\n",
       "      <td>0.537779</td>\n",
       "      <td>-0.282446</td>\n",
       "      <td>-0.263667</td>\n",
       "      <td>0</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>4</th>\n",
       "      <td>0004aac84e0df4da2b147fca70cf8255</td>\n",
       "      <td>0.322306</td>\n",
       "      <td>-0.282446</td>\n",
       "      <td>-0.024840</td>\n",
       "      <td>0</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>...</th>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>95414</th>\n",
       "      <td>fffcf5a5ff07b0908bd4e2dbc735a684</td>\n",
       "      <td>1.360495</td>\n",
       "      <td>0.932534</td>\n",
       "      <td>6.111335</td>\n",
       "      <td>4</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>95415</th>\n",
       "      <td>fffea47cd6d3cc0a88bd621562a9d061</td>\n",
       "      <td>0.152539</td>\n",
       "      <td>-0.282446</td>\n",
       "      <td>-0.199843</td>\n",
       "      <td>1</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>95416</th>\n",
       "      <td>ffff371b4d645b6ecea244b27531430a</td>\n",
       "      <td>2.150564</td>\n",
       "      <td>-0.282446</td>\n",
       "      <td>-0.156400</td>\n",
       "      <td>0</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>95417</th>\n",
       "      <td>ffff5962728ec6157033ef9805bacc48</td>\n",
       "      <td>-0.781178</td>\n",
       "      <td>-0.282446</td>\n",
       "      <td>-0.123319</td>\n",
       "      <td>1</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>95418</th>\n",
       "      <td>ffffd2657e2aad2907e67c3e9daecbeb</td>\n",
       "      <td>1.602086</td>\n",
       "      <td>-0.282446</td>\n",
       "      <td>-0.220131</td>\n",
       "      <td>0</td>\n",
       "    </tr>\n",
       "  </tbody>\n",
       "</table>\n",
       "<p>95419 rows × 5 columns</p>\n",
       "</div>"
      ],
      "text/plain": [
       "                     customer_unique_id   recency  frequency  monetary  \\\n",
       "0      0000366f3b9a7992bf8c76cfdf3221e2 -0.833414  -0.282446 -0.110526   \n",
       "1      0000b849f77a49e4a4ce2b2a4ca5be3f -0.813826  -0.282446 -0.289269   \n",
       "2      0000f46a3911fa3c0805444483337064  1.948149  -0.282446 -0.197287   \n",
       "3      0000f6ccb0745a6a4b88665a16c9f078  0.537779  -0.282446 -0.263667   \n",
       "4      0004aac84e0df4da2b147fca70cf8255  0.322306  -0.282446 -0.024840   \n",
       "...                                 ...       ...        ...       ...   \n",
       "95414  fffcf5a5ff07b0908bd4e2dbc735a684  1.360495   0.932534  6.111335   \n",
       "95415  fffea47cd6d3cc0a88bd621562a9d061  0.152539  -0.282446 -0.199843   \n",
       "95416  ffff371b4d645b6ecea244b27531430a  2.150564  -0.282446 -0.156400   \n",
       "95417  ffff5962728ec6157033ef9805bacc48 -0.781178  -0.282446 -0.123319   \n",
       "95418  ffffd2657e2aad2907e67c3e9daecbeb  1.602086  -0.282446 -0.220131   \n",
       "\n",
       "       k_means_clust  \n",
       "0                  1  \n",
       "1                  1  \n",
       "2                  0  \n",
       "3                  0  \n",
       "4                  0  \n",
       "...              ...  \n",
       "95414              4  \n",
       "95415              1  \n",
       "95416              0  \n",
       "95417              1  \n",
       "95418              0  \n",
       "\n",
       "[95419 rows x 5 columns]"
      ]
     },
     "execution_count": 85,
     "metadata": {},
     "output_type": "execute_result"
    }
   ],
   "source": [
    "scaled_features['k_means_clust'] = kmeans.labels_\n",
    "scaled_features\n"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 86,
   "metadata": {},
   "outputs": [
    {
     "data": {
      "text/html": [
       "<div>\n",
       "<style scoped>\n",
       "    .dataframe tbody tr th:only-of-type {\n",
       "        vertical-align: middle;\n",
       "    }\n",
       "\n",
       "    .dataframe tbody tr th {\n",
       "        vertical-align: top;\n",
       "    }\n",
       "\n",
       "    .dataframe thead th {\n",
       "        text-align: right;\n",
       "    }\n",
       "</style>\n",
       "<table border=\"1\" class=\"dataframe\">\n",
       "  <thead>\n",
       "    <tr style=\"text-align: right;\">\n",
       "      <th></th>\n",
       "      <th>customer_unique_id</th>\n",
       "      <th>recency</th>\n",
       "      <th>frequency</th>\n",
       "      <th>monetary</th>\n",
       "      <th>k_means_clust</th>\n",
       "    </tr>\n",
       "  </thead>\n",
       "  <tbody>\n",
       "    <tr>\n",
       "      <th>0</th>\n",
       "      <td>0000366f3b9a7992bf8c76cfdf3221e2</td>\n",
       "      <td>-0.833414</td>\n",
       "      <td>-0.282446</td>\n",
       "      <td>-0.110526</td>\n",
       "      <td>1</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>1</th>\n",
       "      <td>0000b849f77a49e4a4ce2b2a4ca5be3f</td>\n",
       "      <td>-0.813826</td>\n",
       "      <td>-0.282446</td>\n",
       "      <td>-0.289269</td>\n",
       "      <td>1</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>2</th>\n",
       "      <td>0000f46a3911fa3c0805444483337064</td>\n",
       "      <td>1.948149</td>\n",
       "      <td>-0.282446</td>\n",
       "      <td>-0.197287</td>\n",
       "      <td>0</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>3</th>\n",
       "      <td>0000f6ccb0745a6a4b88665a16c9f078</td>\n",
       "      <td>0.537779</td>\n",
       "      <td>-0.282446</td>\n",
       "      <td>-0.263667</td>\n",
       "      <td>0</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>4</th>\n",
       "      <td>0004aac84e0df4da2b147fca70cf8255</td>\n",
       "      <td>0.322306</td>\n",
       "      <td>-0.282446</td>\n",
       "      <td>-0.024840</td>\n",
       "      <td>0</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>...</th>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>95414</th>\n",
       "      <td>fffcf5a5ff07b0908bd4e2dbc735a684</td>\n",
       "      <td>1.360495</td>\n",
       "      <td>0.932534</td>\n",
       "      <td>6.111335</td>\n",
       "      <td>4</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>95415</th>\n",
       "      <td>fffea47cd6d3cc0a88bd621562a9d061</td>\n",
       "      <td>0.152539</td>\n",
       "      <td>-0.282446</td>\n",
       "      <td>-0.199843</td>\n",
       "      <td>1</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>95416</th>\n",
       "      <td>ffff371b4d645b6ecea244b27531430a</td>\n",
       "      <td>2.150564</td>\n",
       "      <td>-0.282446</td>\n",
       "      <td>-0.156400</td>\n",
       "      <td>0</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>95417</th>\n",
       "      <td>ffff5962728ec6157033ef9805bacc48</td>\n",
       "      <td>-0.781178</td>\n",
       "      <td>-0.282446</td>\n",
       "      <td>-0.123319</td>\n",
       "      <td>1</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>95418</th>\n",
       "      <td>ffffd2657e2aad2907e67c3e9daecbeb</td>\n",
       "      <td>1.602086</td>\n",
       "      <td>-0.282446</td>\n",
       "      <td>-0.220131</td>\n",
       "      <td>0</td>\n",
       "    </tr>\n",
       "  </tbody>\n",
       "</table>\n",
       "<p>95419 rows × 5 columns</p>\n",
       "</div>"
      ],
      "text/plain": [
       "                     customer_unique_id   recency  frequency  monetary  \\\n",
       "0      0000366f3b9a7992bf8c76cfdf3221e2 -0.833414  -0.282446 -0.110526   \n",
       "1      0000b849f77a49e4a4ce2b2a4ca5be3f -0.813826  -0.282446 -0.289269   \n",
       "2      0000f46a3911fa3c0805444483337064  1.948149  -0.282446 -0.197287   \n",
       "3      0000f6ccb0745a6a4b88665a16c9f078  0.537779  -0.282446 -0.263667   \n",
       "4      0004aac84e0df4da2b147fca70cf8255  0.322306  -0.282446 -0.024840   \n",
       "...                                 ...       ...        ...       ...   \n",
       "95414  fffcf5a5ff07b0908bd4e2dbc735a684  1.360495   0.932534  6.111335   \n",
       "95415  fffea47cd6d3cc0a88bd621562a9d061  0.152539  -0.282446 -0.199843   \n",
       "95416  ffff371b4d645b6ecea244b27531430a  2.150564  -0.282446 -0.156400   \n",
       "95417  ffff5962728ec6157033ef9805bacc48 -0.781178  -0.282446 -0.123319   \n",
       "95418  ffffd2657e2aad2907e67c3e9daecbeb  1.602086  -0.282446 -0.220131   \n",
       "\n",
       "       k_means_clust  \n",
       "0                  1  \n",
       "1                  1  \n",
       "2                  0  \n",
       "3                  0  \n",
       "4                  0  \n",
       "...              ...  \n",
       "95414              4  \n",
       "95415              1  \n",
       "95416              0  \n",
       "95417              1  \n",
       "95418              0  \n",
       "\n",
       "[95419 rows x 5 columns]"
      ]
     },
     "execution_count": 86,
     "metadata": {},
     "output_type": "execute_result"
    }
   ],
   "source": [
    "scaled_features['k_means_clust'] = kmeans.labels_\n",
    "scaled_features\n"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 87,
   "metadata": {},
   "outputs": [
    {
     "data": {
      "text/plain": [
       "1    47860\n",
       "0    35761\n",
       "3    10821\n",
       "4      950\n",
       "2       26\n",
       "5        1\n",
       "Name: k_means_clust, dtype: int64"
      ]
     },
     "execution_count": 87,
     "metadata": {},
     "output_type": "execute_result"
    }
   ],
   "source": [
    "scaled_features['k_means_clust'].value_counts()"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 88,
   "metadata": {},
   "outputs": [],
   "source": [
    "#assign customer segmentation based on overall score\n",
    "ksegment_lst = scaled_features['k_means_clust']\n",
    "ksegment_cluster = []\n",
    "\n",
    "for i in ksegment_lst:\n",
    "    if i == 1:\n",
    "        cluster = 'passive'\n",
    "        ksegment_cluster.append(cluster)\n",
    "    elif i == 0:\n",
    "        cluster = 'regular'\n",
    "        ksegment_cluster.append(cluster)\n",
    "    elif i == 3:\n",
    "        cluster = 'occation'\n",
    "        ksegment_cluster.append(cluster)\n",
    "    elif i == 4:\n",
    "        cluster = 'valuable'\n",
    "        ksegment_cluster.append(cluster)\n",
    "    elif i == 2:\n",
    "        cluster = 'loyal'\n",
    "        ksegment_cluster.append(cluster)\n",
    "    else:\n",
    "        cluster = 'best'\n",
    "        ksegment_cluster.append(cluster)\n",
    "        "
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 89,
   "metadata": {},
   "outputs": [],
   "source": [
    "scaled_features['k_means_segment'] = ksegment_cluster"
   ]
  },
  {
   "cell_type": "markdown",
   "metadata": {},
   "source": [
    "## **Analysis Customers Based on Segementation**"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 90,
   "metadata": {},
   "outputs": [
    {
     "data": {
      "text/html": [
       "<div>\n",
       "<style scoped>\n",
       "    .dataframe tbody tr th:only-of-type {\n",
       "        vertical-align: middle;\n",
       "    }\n",
       "\n",
       "    .dataframe tbody tr th {\n",
       "        vertical-align: top;\n",
       "    }\n",
       "\n",
       "    .dataframe thead th {\n",
       "        text-align: right;\n",
       "    }\n",
       "</style>\n",
       "<table border=\"1\" class=\"dataframe\">\n",
       "  <thead>\n",
       "    <tr style=\"text-align: right;\">\n",
       "      <th></th>\n",
       "      <th>customer_unique_id</th>\n",
       "      <th>k_means_segment</th>\n",
       "      <th>payment_type</th>\n",
       "      <th>customer_city</th>\n",
       "      <th>customer_state</th>\n",
       "      <th>year</th>\n",
       "      <th>month</th>\n",
       "      <th>product_category_name_english</th>\n",
       "      <th>recency</th>\n",
       "      <th>frequency</th>\n",
       "      <th>monetary</th>\n",
       "    </tr>\n",
       "  </thead>\n",
       "  <tbody>\n",
       "    <tr>\n",
       "      <th>0</th>\n",
       "      <td>0000366f3b9a7992bf8c76cfdf3221e2</td>\n",
       "      <td>passive</td>\n",
       "      <td>credit_card</td>\n",
       "      <td>cajamar</td>\n",
       "      <td>SP</td>\n",
       "      <td>2018</td>\n",
       "      <td>May</td>\n",
       "      <td>bed_bath_table</td>\n",
       "      <td>115</td>\n",
       "      <td>1</td>\n",
       "      <td>141.90</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>1</th>\n",
       "      <td>0000b849f77a49e4a4ce2b2a4ca5be3f</td>\n",
       "      <td>passive</td>\n",
       "      <td>credit_card</td>\n",
       "      <td>osasco</td>\n",
       "      <td>SP</td>\n",
       "      <td>2018</td>\n",
       "      <td>May</td>\n",
       "      <td>health_beauty</td>\n",
       "      <td>118</td>\n",
       "      <td>1</td>\n",
       "      <td>27.19</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>2</th>\n",
       "      <td>0000f46a3911fa3c0805444483337064</td>\n",
       "      <td>regular</td>\n",
       "      <td>credit_card</td>\n",
       "      <td>sao jose</td>\n",
       "      <td>SC</td>\n",
       "      <td>2017</td>\n",
       "      <td>Mar</td>\n",
       "      <td>stationery</td>\n",
       "      <td>541</td>\n",
       "      <td>1</td>\n",
       "      <td>86.22</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>3</th>\n",
       "      <td>0000f6ccb0745a6a4b88665a16c9f078</td>\n",
       "      <td>regular</td>\n",
       "      <td>credit_card</td>\n",
       "      <td>belem</td>\n",
       "      <td>PA</td>\n",
       "      <td>2017</td>\n",
       "      <td>Oct</td>\n",
       "      <td>telephony</td>\n",
       "      <td>325</td>\n",
       "      <td>1</td>\n",
       "      <td>43.62</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>4</th>\n",
       "      <td>0004aac84e0df4da2b147fca70cf8255</td>\n",
       "      <td>regular</td>\n",
       "      <td>credit_card</td>\n",
       "      <td>sorocaba</td>\n",
       "      <td>SP</td>\n",
       "      <td>2017</td>\n",
       "      <td>Nov</td>\n",
       "      <td>telephony</td>\n",
       "      <td>292</td>\n",
       "      <td>1</td>\n",
       "      <td>196.89</td>\n",
       "    </tr>\n",
       "  </tbody>\n",
       "</table>\n",
       "</div>"
      ],
      "text/plain": [
       "                 customer_unique_id k_means_segment payment_type  \\\n",
       "0  0000366f3b9a7992bf8c76cfdf3221e2         passive  credit_card   \n",
       "1  0000b849f77a49e4a4ce2b2a4ca5be3f         passive  credit_card   \n",
       "2  0000f46a3911fa3c0805444483337064         regular  credit_card   \n",
       "3  0000f6ccb0745a6a4b88665a16c9f078         regular  credit_card   \n",
       "4  0004aac84e0df4da2b147fca70cf8255         regular  credit_card   \n",
       "\n",
       "  customer_city customer_state  year month product_category_name_english  \\\n",
       "0       cajamar             SP  2018   May                bed_bath_table   \n",
       "1        osasco             SP  2018   May                 health_beauty   \n",
       "2      sao jose             SC  2017   Mar                    stationery   \n",
       "3         belem             PA  2017   Oct                     telephony   \n",
       "4      sorocaba             SP  2017   Nov                     telephony   \n",
       "\n",
       "   recency  frequency  monetary  \n",
       "0      115          1    141.90  \n",
       "1      118          1     27.19  \n",
       "2      541          1     86.22  \n",
       "3      325          1     43.62  \n",
       "4      292          1    196.89  "
      ]
     },
     "execution_count": 90,
     "metadata": {},
     "output_type": "execute_result"
    }
   ],
   "source": [
    "# Merging Kmeans Segement for location & RFM before scaled\n",
    "\n",
    "segment = scaled_features[['customer_unique_id','k_means_segment']].merge(df[['customer_unique_id','payment_type','customer_city','customer_state','year','month','product_category_name_english']], how='outer', on='customer_unique_id')\n",
    "segment = segment.merge(overall, how='outer', on='customer_unique_id')\n",
    "segment = segment.drop_duplicates(subset=['customer_unique_id'])\n",
    "segment.head(5)\n"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 91,
   "metadata": {},
   "outputs": [
    {
     "data": {
      "text/plain": [
       "(95419, 11)"
      ]
     },
     "execution_count": 91,
     "metadata": {},
     "output_type": "execute_result"
    }
   ],
   "source": [
    "segment.shape"
   ]
  },
  {
   "cell_type": "markdown",
   "metadata": {},
   "source": [
    "### **Passive Customers**"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 92,
   "metadata": {},
   "outputs": [
    {
     "data": {
      "text/html": [
       "<div>\n",
       "<style scoped>\n",
       "    .dataframe tbody tr th:only-of-type {\n",
       "        vertical-align: middle;\n",
       "    }\n",
       "\n",
       "    .dataframe tbody tr th {\n",
       "        vertical-align: top;\n",
       "    }\n",
       "\n",
       "    .dataframe thead th {\n",
       "        text-align: right;\n",
       "    }\n",
       "</style>\n",
       "<table border=\"1\" class=\"dataframe\">\n",
       "  <thead>\n",
       "    <tr style=\"text-align: right;\">\n",
       "      <th></th>\n",
       "      <th>year</th>\n",
       "      <th>recency</th>\n",
       "      <th>frequency</th>\n",
       "      <th>monetary</th>\n",
       "    </tr>\n",
       "  </thead>\n",
       "  <tbody>\n",
       "    <tr>\n",
       "      <th>count</th>\n",
       "      <td>47860.000000</td>\n",
       "      <td>47860.000000</td>\n",
       "      <td>47860.0</td>\n",
       "      <td>47860.000000</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>mean</th>\n",
       "      <td>2017.933326</td>\n",
       "      <td>135.400293</td>\n",
       "      <td>1.0</td>\n",
       "      <td>148.429274</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>std</th>\n",
       "      <td>0.249459</td>\n",
       "      <td>74.605649</td>\n",
       "      <td>0.0</td>\n",
       "      <td>181.563719</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>min</th>\n",
       "      <td>2017.000000</td>\n",
       "      <td>4.000000</td>\n",
       "      <td>1.0</td>\n",
       "      <td>10.890000</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>25%</th>\n",
       "      <td>2018.000000</td>\n",
       "      <td>70.000000</td>\n",
       "      <td>1.0</td>\n",
       "      <td>58.620000</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>50%</th>\n",
       "      <td>2018.000000</td>\n",
       "      <td>137.000000</td>\n",
       "      <td>1.0</td>\n",
       "      <td>100.340000</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>75%</th>\n",
       "      <td>2018.000000</td>\n",
       "      <td>198.000000</td>\n",
       "      <td>1.0</td>\n",
       "      <td>167.860000</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>max</th>\n",
       "      <td>2018.000000</td>\n",
       "      <td>269.000000</td>\n",
       "      <td>1.0</td>\n",
       "      <td>2512.530000</td>\n",
       "    </tr>\n",
       "  </tbody>\n",
       "</table>\n",
       "</div>"
      ],
      "text/plain": [
       "               year       recency  frequency      monetary\n",
       "count  47860.000000  47860.000000    47860.0  47860.000000\n",
       "mean    2017.933326    135.400293        1.0    148.429274\n",
       "std        0.249459     74.605649        0.0    181.563719\n",
       "min     2017.000000      4.000000        1.0     10.890000\n",
       "25%     2018.000000     70.000000        1.0     58.620000\n",
       "50%     2018.000000    137.000000        1.0    100.340000\n",
       "75%     2018.000000    198.000000        1.0    167.860000\n",
       "max     2018.000000    269.000000        1.0   2512.530000"
      ]
     },
     "execution_count": 92,
     "metadata": {},
     "output_type": "execute_result"
    }
   ],
   "source": [
    "# Numerikal Features Analysis\n",
    "\n",
    "passive=segment[segment['k_means_segment'] == 'passive']\n",
    "passive.describe()"
   ]
  },
  {
   "cell_type": "markdown",
   "metadata": {},
   "source": [
    "**Passive Characteristic Based On Numerikal Features**\n",
    "\n",
    "1.  Average Recency: 135 Days\n",
    "    , Passive customers last purchase average was 135 days\n",
    "2.  Average Frequency: 1\n",
    "    , Passive customers only buy item once in our e-commerce\n",
    "3.  Average Monetary: 148\n",
    "    , Passive customers average spending in our e-commerce was R$148\n",
    "4.  Most Transaction Passive customers was in 2018"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 94,
   "metadata": {},
   "outputs": [
    {
     "data": {
      "text/html": [
       "<div>\n",
       "<style scoped>\n",
       "    .dataframe tbody tr th:only-of-type {\n",
       "        vertical-align: middle;\n",
       "    }\n",
       "\n",
       "    .dataframe tbody tr th {\n",
       "        vertical-align: top;\n",
       "    }\n",
       "\n",
       "    .dataframe thead th {\n",
       "        text-align: right;\n",
       "    }\n",
       "</style>\n",
       "<table border=\"1\" class=\"dataframe\">\n",
       "  <thead>\n",
       "    <tr style=\"text-align: right;\">\n",
       "      <th></th>\n",
       "      <th>customer_unique_id</th>\n",
       "      <th>k_means_segment</th>\n",
       "      <th>payment_type</th>\n",
       "      <th>customer_city</th>\n",
       "      <th>customer_state</th>\n",
       "      <th>year</th>\n",
       "      <th>month</th>\n",
       "      <th>product_category_name_english</th>\n",
       "      <th>recency</th>\n",
       "      <th>frequency</th>\n",
       "      <th>monetary</th>\n",
       "    </tr>\n",
       "  </thead>\n",
       "  <tbody>\n",
       "    <tr>\n",
       "      <th>82509</th>\n",
       "      <td>b33336f46234b24a613ad9064d13106d</td>\n",
       "      <td>passive</td>\n",
       "      <td>credit_card</td>\n",
       "      <td>sao paulo</td>\n",
       "      <td>SP</td>\n",
       "      <td>2018</td>\n",
       "      <td>Jun</td>\n",
       "      <td>auto</td>\n",
       "      <td>73</td>\n",
       "      <td>1</td>\n",
       "      <td>10.89</td>\n",
       "    </tr>\n",
       "  </tbody>\n",
       "</table>\n",
       "</div>"
      ],
      "text/plain": [
       "                     customer_unique_id k_means_segment payment_type  \\\n",
       "82509  b33336f46234b24a613ad9064d13106d         passive  credit_card   \n",
       "\n",
       "      customer_city customer_state  year month product_category_name_english  \\\n",
       "82509     sao paulo             SP  2018   Jun                          auto   \n",
       "\n",
       "       recency  frequency  monetary  \n",
       "82509       73          1     10.89  "
      ]
     },
     "execution_count": 94,
     "metadata": {},
     "output_type": "execute_result"
    }
   ],
   "source": [
    "# having the least spend on passive customers segment\n",
    "passive[passive['monetary'] == passive['monetary'].describe()[3]]   "
   ]
  },
  {
   "cell_type": "markdown",
   "metadata": {},
   "source": [
    "**The least passive customers spend are R$ 10.89**\n",
    " \n",
    "    - buy in the last 73 days\n",
    "    - transaction using credit card\n",
    "    - In City Sao Paulo\n",
    "    - Buy Auto"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 95,
   "metadata": {},
   "outputs": [
    {
     "data": {
      "text/html": [
       "<div>\n",
       "<style scoped>\n",
       "    .dataframe tbody tr th:only-of-type {\n",
       "        vertical-align: middle;\n",
       "    }\n",
       "\n",
       "    .dataframe tbody tr th {\n",
       "        vertical-align: top;\n",
       "    }\n",
       "\n",
       "    .dataframe thead th {\n",
       "        text-align: right;\n",
       "    }\n",
       "</style>\n",
       "<table border=\"1\" class=\"dataframe\">\n",
       "  <thead>\n",
       "    <tr style=\"text-align: right;\">\n",
       "      <th></th>\n",
       "      <th>customer_unique_id</th>\n",
       "      <th>k_means_segment</th>\n",
       "      <th>payment_type</th>\n",
       "      <th>customer_city</th>\n",
       "      <th>customer_state</th>\n",
       "      <th>year</th>\n",
       "      <th>month</th>\n",
       "      <th>product_category_name_english</th>\n",
       "      <th>recency</th>\n",
       "      <th>frequency</th>\n",
       "      <th>monetary</th>\n",
       "    </tr>\n",
       "  </thead>\n",
       "  <tbody>\n",
       "    <tr>\n",
       "      <th>1281</th>\n",
       "      <td>02ccceb879088a0253e1e46e0200bdb8</td>\n",
       "      <td>passive</td>\n",
       "      <td>debit_card</td>\n",
       "      <td>birigui</td>\n",
       "      <td>SP</td>\n",
       "      <td>2018</td>\n",
       "      <td>Aug</td>\n",
       "      <td>housewares</td>\n",
       "      <td>25</td>\n",
       "      <td>1</td>\n",
       "      <td>2512.53</td>\n",
       "    </tr>\n",
       "  </tbody>\n",
       "</table>\n",
       "</div>"
      ],
      "text/plain": [
       "                    customer_unique_id k_means_segment payment_type  \\\n",
       "1281  02ccceb879088a0253e1e46e0200bdb8         passive   debit_card   \n",
       "\n",
       "     customer_city customer_state  year month product_category_name_english  \\\n",
       "1281       birigui             SP  2018   Aug                    housewares   \n",
       "\n",
       "      recency  frequency  monetary  \n",
       "1281       25          1   2512.53  "
      ]
     },
     "execution_count": 95,
     "metadata": {},
     "output_type": "execute_result"
    }
   ],
   "source": [
    "# having the highest spend on passive customers segment\n",
    "passive[passive['monetary'] == passive['monetary'].describe()[7]]   "
   ]
  },
  {
   "cell_type": "markdown",
   "metadata": {},
   "source": [
    "**The highest passive customers spend are R$ 2512.53**\n",
    "\n",
    "    - buy in the last 25 days\n",
    "    - transaction using debit card\n",
    "    - in City Birigui\n",
    "    - Buy Housewares"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 96,
   "metadata": {},
   "outputs": [],
   "source": [
    "ordered_months = [\"Jan\", \"Feb\", \"Mar\", \"Apr\", \"May\", \"Jun\",\n",
    "      \"Jul\", \"Aug\", \"Sep\", \"Oct\", \"Nov\", \"Dec\"]\n",
    "\n",
    "# sorting data accoring to ordered_months\n",
    "passive['months']=passive['month'].apply(lambda x:ordered_months.index(x))\n",
    "passive = passive.sort_values('months')"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 97,
   "metadata": {},
   "outputs": [
    {
     "data": {
      "text/html": [
       "<div>\n",
       "<style scoped>\n",
       "    .dataframe tbody tr th:only-of-type {\n",
       "        vertical-align: middle;\n",
       "    }\n",
       "\n",
       "    .dataframe tbody tr th {\n",
       "        vertical-align: top;\n",
       "    }\n",
       "\n",
       "    .dataframe thead th {\n",
       "        text-align: right;\n",
       "    }\n",
       "</style>\n",
       "<table border=\"1\" class=\"dataframe\">\n",
       "  <thead>\n",
       "    <tr style=\"text-align: right;\">\n",
       "      <th></th>\n",
       "      <th>month</th>\n",
       "      <th>months</th>\n",
       "      <th>year</th>\n",
       "      <th>monetary</th>\n",
       "    </tr>\n",
       "  </thead>\n",
       "  <tbody>\n",
       "    <tr>\n",
       "      <th>3</th>\n",
       "      <td>Jan</td>\n",
       "      <td>0</td>\n",
       "      <td>2018</td>\n",
       "      <td>837334.87</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>2</th>\n",
       "      <td>Feb</td>\n",
       "      <td>1</td>\n",
       "      <td>2018</td>\n",
       "      <td>750909.82</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>6</th>\n",
       "      <td>Mar</td>\n",
       "      <td>2</td>\n",
       "      <td>2018</td>\n",
       "      <td>897547.07</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>0</th>\n",
       "      <td>Apr</td>\n",
       "      <td>3</td>\n",
       "      <td>2018</td>\n",
       "      <td>898722.03</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>7</th>\n",
       "      <td>May</td>\n",
       "      <td>4</td>\n",
       "      <td>2018</td>\n",
       "      <td>859637.26</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>5</th>\n",
       "      <td>Jun</td>\n",
       "      <td>5</td>\n",
       "      <td>2018</td>\n",
       "      <td>796150.30</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>4</th>\n",
       "      <td>Jul</td>\n",
       "      <td>6</td>\n",
       "      <td>2018</td>\n",
       "      <td>816752.40</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>1</th>\n",
       "      <td>Aug</td>\n",
       "      <td>7</td>\n",
       "      <td>2018</td>\n",
       "      <td>804050.47</td>\n",
       "    </tr>\n",
       "  </tbody>\n",
       "</table>\n",
       "</div>"
      ],
      "text/plain": [
       "  month  months  year   monetary\n",
       "3   Jan       0  2018  837334.87\n",
       "2   Feb       1  2018  750909.82\n",
       "6   Mar       2  2018  897547.07\n",
       "0   Apr       3  2018  898722.03\n",
       "7   May       4  2018  859637.26\n",
       "5   Jun       5  2018  796150.30\n",
       "4   Jul       6  2018  816752.40\n",
       "1   Aug       7  2018  804050.47"
      ]
     },
     "execution_count": 97,
     "metadata": {},
     "output_type": "execute_result"
    }
   ],
   "source": [
    "exclude_2017 = passive[passive['year'] != 2017]\n",
    "agg= exclude_2017.groupby(['month','months','year'])['monetary'].sum().reset_index().sort_values(by='months')\n",
    "agg"
   ]
  },
  {
   "cell_type": "markdown",
   "metadata": {},
   "source": [
    "**Exclude 2017 Year because most passive customers transaction in 2018**"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 98,
   "metadata": {},
   "outputs": [
    {
     "data": {
      "application/vnd.plotly.v1+json": {
       "config": {
        "plotlyServerURL": "https://plot.ly"
       },
       "data": [
        {
         "hovertemplate": "year=2018<br>month=%{x}<br>monetary=%{y}<extra></extra>",
         "legendgroup": "2018",
         "line": {
          "color": "#636efa",
          "dash": "solid"
         },
         "marker": {
          "symbol": "circle"
         },
         "mode": "lines",
         "name": "2018",
         "orientation": "v",
         "showlegend": true,
         "type": "scatter",
         "x": [
          "Jan",
          "Feb",
          "Mar",
          "Apr",
          "May",
          "Jun",
          "Jul",
          "Aug"
         ],
         "xaxis": "x",
         "y": [
          837334.870000001,
          750909.8199999997,
          897547.0699999972,
          898722.0300000007,
          859637.2600000018,
          796150.2999999998,
          816752.3999999997,
          804050.4699999987
         ],
         "yaxis": "y"
        }
       ],
       "layout": {
        "legend": {
         "title": {
          "text": "year"
         },
         "tracegroupgap": 0
        },
        "template": {
         "data": {
          "bar": [
           {
            "error_x": {
             "color": "#2a3f5f"
            },
            "error_y": {
             "color": "#2a3f5f"
            },
            "marker": {
             "line": {
              "color": "#E5ECF6",
              "width": 0.5
             },
             "pattern": {
              "fillmode": "overlay",
              "size": 10,
              "solidity": 0.2
             }
            },
            "type": "bar"
           }
          ],
          "barpolar": [
           {
            "marker": {
             "line": {
              "color": "#E5ECF6",
              "width": 0.5
             },
             "pattern": {
              "fillmode": "overlay",
              "size": 10,
              "solidity": 0.2
             }
            },
            "type": "barpolar"
           }
          ],
          "carpet": [
           {
            "aaxis": {
             "endlinecolor": "#2a3f5f",
             "gridcolor": "white",
             "linecolor": "white",
             "minorgridcolor": "white",
             "startlinecolor": "#2a3f5f"
            },
            "baxis": {
             "endlinecolor": "#2a3f5f",
             "gridcolor": "white",
             "linecolor": "white",
             "minorgridcolor": "white",
             "startlinecolor": "#2a3f5f"
            },
            "type": "carpet"
           }
          ],
          "choropleth": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "type": "choropleth"
           }
          ],
          "contour": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "contour"
           }
          ],
          "contourcarpet": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "type": "contourcarpet"
           }
          ],
          "heatmap": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "heatmap"
           }
          ],
          "heatmapgl": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "heatmapgl"
           }
          ],
          "histogram": [
           {
            "marker": {
             "pattern": {
              "fillmode": "overlay",
              "size": 10,
              "solidity": 0.2
             }
            },
            "type": "histogram"
           }
          ],
          "histogram2d": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "histogram2d"
           }
          ],
          "histogram2dcontour": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "histogram2dcontour"
           }
          ],
          "mesh3d": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "type": "mesh3d"
           }
          ],
          "parcoords": [
           {
            "line": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "parcoords"
           }
          ],
          "pie": [
           {
            "automargin": true,
            "type": "pie"
           }
          ],
          "scatter": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatter"
           }
          ],
          "scatter3d": [
           {
            "line": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatter3d"
           }
          ],
          "scattercarpet": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattercarpet"
           }
          ],
          "scattergeo": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattergeo"
           }
          ],
          "scattergl": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattergl"
           }
          ],
          "scattermapbox": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattermapbox"
           }
          ],
          "scatterpolar": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatterpolar"
           }
          ],
          "scatterpolargl": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatterpolargl"
           }
          ],
          "scatterternary": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatterternary"
           }
          ],
          "surface": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "surface"
           }
          ],
          "table": [
           {
            "cells": {
             "fill": {
              "color": "#EBF0F8"
             },
             "line": {
              "color": "white"
             }
            },
            "header": {
             "fill": {
              "color": "#C8D4E3"
             },
             "line": {
              "color": "white"
             }
            },
            "type": "table"
           }
          ]
         },
         "layout": {
          "annotationdefaults": {
           "arrowcolor": "#2a3f5f",
           "arrowhead": 0,
           "arrowwidth": 1
          },
          "autotypenumbers": "strict",
          "coloraxis": {
           "colorbar": {
            "outlinewidth": 0,
            "ticks": ""
           }
          },
          "colorscale": {
           "diverging": [
            [
             0,
             "#8e0152"
            ],
            [
             0.1,
             "#c51b7d"
            ],
            [
             0.2,
             "#de77ae"
            ],
            [
             0.3,
             "#f1b6da"
            ],
            [
             0.4,
             "#fde0ef"
            ],
            [
             0.5,
             "#f7f7f7"
            ],
            [
             0.6,
             "#e6f5d0"
            ],
            [
             0.7,
             "#b8e186"
            ],
            [
             0.8,
             "#7fbc41"
            ],
            [
             0.9,
             "#4d9221"
            ],
            [
             1,
             "#276419"
            ]
           ],
           "sequential": [
            [
             0,
             "#0d0887"
            ],
            [
             0.1111111111111111,
             "#46039f"
            ],
            [
             0.2222222222222222,
             "#7201a8"
            ],
            [
             0.3333333333333333,
             "#9c179e"
            ],
            [
             0.4444444444444444,
             "#bd3786"
            ],
            [
             0.5555555555555556,
             "#d8576b"
            ],
            [
             0.6666666666666666,
             "#ed7953"
            ],
            [
             0.7777777777777778,
             "#fb9f3a"
            ],
            [
             0.8888888888888888,
             "#fdca26"
            ],
            [
             1,
             "#f0f921"
            ]
           ],
           "sequentialminus": [
            [
             0,
             "#0d0887"
            ],
            [
             0.1111111111111111,
             "#46039f"
            ],
            [
             0.2222222222222222,
             "#7201a8"
            ],
            [
             0.3333333333333333,
             "#9c179e"
            ],
            [
             0.4444444444444444,
             "#bd3786"
            ],
            [
             0.5555555555555556,
             "#d8576b"
            ],
            [
             0.6666666666666666,
             "#ed7953"
            ],
            [
             0.7777777777777778,
             "#fb9f3a"
            ],
            [
             0.8888888888888888,
             "#fdca26"
            ],
            [
             1,
             "#f0f921"
            ]
           ]
          },
          "colorway": [
           "#636efa",
           "#EF553B",
           "#00cc96",
           "#ab63fa",
           "#FFA15A",
           "#19d3f3",
           "#FF6692",
           "#B6E880",
           "#FF97FF",
           "#FECB52"
          ],
          "font": {
           "color": "#2a3f5f"
          },
          "geo": {
           "bgcolor": "white",
           "lakecolor": "white",
           "landcolor": "#E5ECF6",
           "showlakes": true,
           "showland": true,
           "subunitcolor": "white"
          },
          "hoverlabel": {
           "align": "left"
          },
          "hovermode": "closest",
          "mapbox": {
           "style": "light"
          },
          "paper_bgcolor": "white",
          "plot_bgcolor": "#E5ECF6",
          "polar": {
           "angularaxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           },
           "bgcolor": "#E5ECF6",
           "radialaxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           }
          },
          "scene": {
           "xaxis": {
            "backgroundcolor": "#E5ECF6",
            "gridcolor": "white",
            "gridwidth": 2,
            "linecolor": "white",
            "showbackground": true,
            "ticks": "",
            "zerolinecolor": "white"
           },
           "yaxis": {
            "backgroundcolor": "#E5ECF6",
            "gridcolor": "white",
            "gridwidth": 2,
            "linecolor": "white",
            "showbackground": true,
            "ticks": "",
            "zerolinecolor": "white"
           },
           "zaxis": {
            "backgroundcolor": "#E5ECF6",
            "gridcolor": "white",
            "gridwidth": 2,
            "linecolor": "white",
            "showbackground": true,
            "ticks": "",
            "zerolinecolor": "white"
           }
          },
          "shapedefaults": {
           "line": {
            "color": "#2a3f5f"
           }
          },
          "ternary": {
           "aaxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           },
           "baxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           },
           "bgcolor": "#E5ECF6",
           "caxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           }
          },
          "title": {
           "x": 0.05
          },
          "xaxis": {
           "automargin": true,
           "gridcolor": "white",
           "linecolor": "white",
           "ticks": "",
           "title": {
            "standoff": 15
           },
           "zerolinecolor": "white",
           "zerolinewidth": 2
          },
          "yaxis": {
           "automargin": true,
           "gridcolor": "white",
           "linecolor": "white",
           "ticks": "",
           "title": {
            "standoff": 15
           },
           "zerolinecolor": "white",
           "zerolinewidth": 2
          }
         }
        },
        "title": {
         "text": "Total Monetary by Passive Customers"
        },
        "xaxis": {
         "anchor": "y",
         "domain": [
          0,
          1
         ],
         "title": {
          "text": "month"
         }
        },
        "yaxis": {
         "anchor": "x",
         "domain": [
          0,
          1
         ],
         "title": {
          "text": "monetary"
         }
        }
       }
      }
     },
     "metadata": {},
     "output_type": "display_data"
    }
   ],
   "source": [
    "px.line(agg, x=\"month\" , y=\"monetary\", color = 'year', line_group = 'year', title = 'Total Monetary by Passive Customers')"
   ]
  },
  {
   "cell_type": "markdown",
   "metadata": {},
   "source": [
    "**Most Passive customers spend money in 2018 February and March ,There a decline gross sales in January and Mei we should investigate more**"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 99,
   "metadata": {},
   "outputs": [],
   "source": [
    "# 10 State most of passive customers\n",
    "top_10_customer_state = passive['customer_state'].value_counts().sort_values(ascending=False).head(10).index\n",
    "df_top_10_customer_state = passive[passive['customer_state'].isin(top_10_customer_state)]"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 100,
   "metadata": {},
   "outputs": [
    {
     "data": {
      "application/vnd.plotly.v1+json": {
       "config": {
        "plotlyServerURL": "https://plot.ly"
       },
       "data": [
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "SP",
         "marker": {
          "color": "#636efa",
          "pattern": {
           "shape": ""
          }
         },
         "name": "SP",
         "offsetgroup": "SP",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "SP"
         ],
         "xaxis": "x",
         "y": [
          43.84454659423318
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "RJ",
         "marker": {
          "color": "#EF553B",
          "pattern": {
           "shape": ""
          }
         },
         "name": "RJ",
         "offsetgroup": "RJ",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "RJ"
         ],
         "xaxis": "x",
         "y": [
          11.959882992060175
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "MG",
         "marker": {
          "color": "#00cc96",
          "pattern": {
           "shape": ""
          }
         },
         "name": "MG",
         "offsetgroup": "MG",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "MG"
         ],
         "xaxis": "x",
         "y": [
          11.525282072712077
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "PR",
         "marker": {
          "color": "#ab63fa",
          "pattern": {
           "shape": ""
          }
         },
         "name": "PR",
         "offsetgroup": "PR",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "PR"
         ],
         "xaxis": "x",
         "y": [
          5.1170079398244885
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "RS",
         "marker": {
          "color": "#FFA15A",
          "pattern": {
           "shape": ""
          }
         },
         "name": "RS",
         "offsetgroup": "RS",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "RS"
         ],
         "xaxis": "x",
         "y": [
          5.108650229837024
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "SC",
         "marker": {
          "color": "#19d3f3",
          "pattern": {
           "shape": ""
          }
         },
         "name": "SC",
         "offsetgroup": "SC",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "SC"
         ],
         "xaxis": "x",
         "y": [
          3.520685332218972
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "BA",
         "marker": {
          "color": "#FF6692",
          "pattern": {
           "shape": ""
          }
         },
         "name": "BA",
         "offsetgroup": "BA",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "BA"
         ],
         "xaxis": "x",
         "y": [
          3.3347262849979105
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "DF",
         "marker": {
          "color": "#B6E880",
          "pattern": {
           "shape": ""
          }
         },
         "name": "DF",
         "offsetgroup": "DF",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "DF"
         ],
         "xaxis": "x",
         "y": [
          2.287923109068115
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "ES",
         "marker": {
          "color": "#FF97FF",
          "pattern": {
           "shape": ""
          }
         },
         "name": "ES",
         "offsetgroup": "ES",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "ES"
         ],
         "xaxis": "x",
         "y": [
          2.0330129544504807
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "GO",
         "marker": {
          "color": "#FECB52",
          "pattern": {
           "shape": ""
          }
         },
         "name": "GO",
         "offsetgroup": "GO",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "GO"
         ],
         "xaxis": "x",
         "y": [
          1.9828666945256999
         ],
         "yaxis": "y"
        }
       ],
       "layout": {
        "barmode": "relative",
        "legend": {
         "title": {
          "text": "index"
         },
         "tracegroupgap": 0
        },
        "margin": {
         "t": 60
        },
        "template": {
         "data": {
          "bar": [
           {
            "error_x": {
             "color": "#2a3f5f"
            },
            "error_y": {
             "color": "#2a3f5f"
            },
            "marker": {
             "line": {
              "color": "#E5ECF6",
              "width": 0.5
             },
             "pattern": {
              "fillmode": "overlay",
              "size": 10,
              "solidity": 0.2
             }
            },
            "type": "bar"
           }
          ],
          "barpolar": [
           {
            "marker": {
             "line": {
              "color": "#E5ECF6",
              "width": 0.5
             },
             "pattern": {
              "fillmode": "overlay",
              "size": 10,
              "solidity": 0.2
             }
            },
            "type": "barpolar"
           }
          ],
          "carpet": [
           {
            "aaxis": {
             "endlinecolor": "#2a3f5f",
             "gridcolor": "white",
             "linecolor": "white",
             "minorgridcolor": "white",
             "startlinecolor": "#2a3f5f"
            },
            "baxis": {
             "endlinecolor": "#2a3f5f",
             "gridcolor": "white",
             "linecolor": "white",
             "minorgridcolor": "white",
             "startlinecolor": "#2a3f5f"
            },
            "type": "carpet"
           }
          ],
          "choropleth": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "type": "choropleth"
           }
          ],
          "contour": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "contour"
           }
          ],
          "contourcarpet": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "type": "contourcarpet"
           }
          ],
          "heatmap": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "heatmap"
           }
          ],
          "heatmapgl": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "heatmapgl"
           }
          ],
          "histogram": [
           {
            "marker": {
             "pattern": {
              "fillmode": "overlay",
              "size": 10,
              "solidity": 0.2
             }
            },
            "type": "histogram"
           }
          ],
          "histogram2d": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "histogram2d"
           }
          ],
          "histogram2dcontour": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "histogram2dcontour"
           }
          ],
          "mesh3d": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "type": "mesh3d"
           }
          ],
          "parcoords": [
           {
            "line": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "parcoords"
           }
          ],
          "pie": [
           {
            "automargin": true,
            "type": "pie"
           }
          ],
          "scatter": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatter"
           }
          ],
          "scatter3d": [
           {
            "line": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatter3d"
           }
          ],
          "scattercarpet": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattercarpet"
           }
          ],
          "scattergeo": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattergeo"
           }
          ],
          "scattergl": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattergl"
           }
          ],
          "scattermapbox": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattermapbox"
           }
          ],
          "scatterpolar": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatterpolar"
           }
          ],
          "scatterpolargl": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatterpolargl"
           }
          ],
          "scatterternary": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatterternary"
           }
          ],
          "surface": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "surface"
           }
          ],
          "table": [
           {
            "cells": {
             "fill": {
              "color": "#EBF0F8"
             },
             "line": {
              "color": "white"
             }
            },
            "header": {
             "fill": {
              "color": "#C8D4E3"
             },
             "line": {
              "color": "white"
             }
            },
            "type": "table"
           }
          ]
         },
         "layout": {
          "annotationdefaults": {
           "arrowcolor": "#2a3f5f",
           "arrowhead": 0,
           "arrowwidth": 1
          },
          "autotypenumbers": "strict",
          "coloraxis": {
           "colorbar": {
            "outlinewidth": 0,
            "ticks": ""
           }
          },
          "colorscale": {
           "diverging": [
            [
             0,
             "#8e0152"
            ],
            [
             0.1,
             "#c51b7d"
            ],
            [
             0.2,
             "#de77ae"
            ],
            [
             0.3,
             "#f1b6da"
            ],
            [
             0.4,
             "#fde0ef"
            ],
            [
             0.5,
             "#f7f7f7"
            ],
            [
             0.6,
             "#e6f5d0"
            ],
            [
             0.7,
             "#b8e186"
            ],
            [
             0.8,
             "#7fbc41"
            ],
            [
             0.9,
             "#4d9221"
            ],
            [
             1,
             "#276419"
            ]
           ],
           "sequential": [
            [
             0,
             "#0d0887"
            ],
            [
             0.1111111111111111,
             "#46039f"
            ],
            [
             0.2222222222222222,
             "#7201a8"
            ],
            [
             0.3333333333333333,
             "#9c179e"
            ],
            [
             0.4444444444444444,
             "#bd3786"
            ],
            [
             0.5555555555555556,
             "#d8576b"
            ],
            [
             0.6666666666666666,
             "#ed7953"
            ],
            [
             0.7777777777777778,
             "#fb9f3a"
            ],
            [
             0.8888888888888888,
             "#fdca26"
            ],
            [
             1,
             "#f0f921"
            ]
           ],
           "sequentialminus": [
            [
             0,
             "#0d0887"
            ],
            [
             0.1111111111111111,
             "#46039f"
            ],
            [
             0.2222222222222222,
             "#7201a8"
            ],
            [
             0.3333333333333333,
             "#9c179e"
            ],
            [
             0.4444444444444444,
             "#bd3786"
            ],
            [
             0.5555555555555556,
             "#d8576b"
            ],
            [
             0.6666666666666666,
             "#ed7953"
            ],
            [
             0.7777777777777778,
             "#fb9f3a"
            ],
            [
             0.8888888888888888,
             "#fdca26"
            ],
            [
             1,
             "#f0f921"
            ]
           ]
          },
          "colorway": [
           "#636efa",
           "#EF553B",
           "#00cc96",
           "#ab63fa",
           "#FFA15A",
           "#19d3f3",
           "#FF6692",
           "#B6E880",
           "#FF97FF",
           "#FECB52"
          ],
          "font": {
           "color": "#2a3f5f"
          },
          "geo": {
           "bgcolor": "white",
           "lakecolor": "white",
           "landcolor": "#E5ECF6",
           "showlakes": true,
           "showland": true,
           "subunitcolor": "white"
          },
          "hoverlabel": {
           "align": "left"
          },
          "hovermode": "closest",
          "mapbox": {
           "style": "light"
          },
          "paper_bgcolor": "white",
          "plot_bgcolor": "#E5ECF6",
          "polar": {
           "angularaxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           },
           "bgcolor": "#E5ECF6",
           "radialaxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           }
          },
          "scene": {
           "xaxis": {
            "backgroundcolor": "#E5ECF6",
            "gridcolor": "white",
            "gridwidth": 2,
            "linecolor": "white",
            "showbackground": true,
            "ticks": "",
            "zerolinecolor": "white"
           },
           "yaxis": {
            "backgroundcolor": "#E5ECF6",
            "gridcolor": "white",
            "gridwidth": 2,
            "linecolor": "white",
            "showbackground": true,
            "ticks": "",
            "zerolinecolor": "white"
           },
           "zaxis": {
            "backgroundcolor": "#E5ECF6",
            "gridcolor": "white",
            "gridwidth": 2,
            "linecolor": "white",
            "showbackground": true,
            "ticks": "",
            "zerolinecolor": "white"
           }
          },
          "shapedefaults": {
           "line": {
            "color": "#2a3f5f"
           }
          },
          "ternary": {
           "aaxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           },
           "baxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           },
           "bgcolor": "#E5ECF6",
           "caxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           }
          },
          "title": {
           "x": 0.05
          },
          "xaxis": {
           "automargin": true,
           "gridcolor": "white",
           "linecolor": "white",
           "ticks": "",
           "title": {
            "standoff": 15
           },
           "zerolinecolor": "white",
           "zerolinewidth": 2
          },
          "yaxis": {
           "automargin": true,
           "gridcolor": "white",
           "linecolor": "white",
           "ticks": "",
           "title": {
            "standoff": 15
           },
           "zerolinecolor": "white",
           "zerolinewidth": 2
          }
         }
        },
        "xaxis": {
         "anchor": "y",
         "categoryarray": [
          "SP",
          "RJ",
          "MG",
          "PR",
          "RS",
          "SC",
          "BA",
          "DF",
          "ES",
          "GO"
         ],
         "categoryorder": "array",
         "domain": [
          0,
          1
         ],
         "title": {
          "text": "State"
         }
        },
        "yaxis": {
         "anchor": "x",
         "domain": [
          0,
          1
         ],
         "title": {
          "text": "Percent Order"
         }
        }
       }
      }
     },
     "metadata": {},
     "output_type": "display_data"
    },
    {
     "data": {
      "text/plain": [
       "<Figure size 576x432 with 0 Axes>"
      ]
     },
     "metadata": {},
     "output_type": "display_data"
    }
   ],
   "source": [
    "plt.figure(figsize=(8, 6))\n",
    "df_price_cat = df_top_10_customer_state['customer_state'].value_counts()/len(passive['customer_city'])*100\n",
    "pal = sns.color_palette('rocket_r', len(df_price_cat))\n",
    "fig = px.bar(df_price_cat, x=df_price_cat.index, y= df_price_cat.values,color=df_price_cat.index)\n",
    "fig.update_xaxes(title_text='State')\n",
    "fig.update_yaxes(title_text='Percent Customers')\n",
    "fig.show()"
   ]
  },
  {
   "cell_type": "markdown",
   "metadata": {},
   "source": [
    "**As we know in Brazil Sao Paulo are the most densed State, it is normal 43% of our Passive customers are from Sao Paolo,its very densed in Sao Paulo**"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 101,
   "metadata": {},
   "outputs": [],
   "source": [
    "# 10 City most of passive customers\n",
    "top_10_customer_city = passive['customer_city'].value_counts().sort_values(ascending=False).head(10).index\n",
    "df_top_10_customer_city = passive[passive['customer_city'].isin(top_10_customer_city)]"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 102,
   "metadata": {},
   "outputs": [
    {
     "data": {
      "application/vnd.plotly.v1+json": {
       "config": {
        "plotlyServerURL": "https://plot.ly"
       },
       "data": [
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "sao paulo",
         "marker": {
          "color": "#636efa",
          "pattern": {
           "shape": ""
          }
         },
         "name": "sao paulo",
         "offsetgroup": "sao paulo",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "sao paulo"
         ],
         "xaxis": "x",
         "y": [
          16.527371500208943
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "rio de janeiro",
         "marker": {
          "color": "#EF553B",
          "pattern": {
           "shape": ""
          }
         },
         "name": "rio de janeiro",
         "offsetgroup": "rio de janeiro",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "rio de janeiro"
         ],
         "xaxis": "x",
         "y": [
          6.376932720434601
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "belo horizonte",
         "marker": {
          "color": "#00cc96",
          "pattern": {
           "shape": ""
          }
         },
         "name": "belo horizonte",
         "offsetgroup": "belo horizonte",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "belo horizonte"
         ],
         "xaxis": "x",
         "y": [
          2.9189302131216044
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "brasilia",
         "marker": {
          "color": "#ab63fa",
          "pattern": {
           "shape": ""
          }
         },
         "name": "brasilia",
         "offsetgroup": "brasilia",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "brasilia"
         ],
         "xaxis": "x",
         "y": [
          2.287923109068115
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "curitiba",
         "marker": {
          "color": "#FFA15A",
          "pattern": {
           "shape": ""
          }
         },
         "name": "curitiba",
         "offsetgroup": "curitiba",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "curitiba"
         ],
         "xaxis": "x",
         "y": [
          1.6005014625992477
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "campinas",
         "marker": {
          "color": "#19d3f3",
          "pattern": {
           "shape": ""
          }
         },
         "name": "campinas",
         "offsetgroup": "campinas",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "campinas"
         ],
         "xaxis": "x",
         "y": [
          1.4834935227747597
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "guarulhos",
         "marker": {
          "color": "#FF6692",
          "pattern": {
           "shape": ""
          }
         },
         "name": "guarulhos",
         "offsetgroup": "guarulhos",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "guarulhos"
         ],
         "xaxis": "x",
         "y": [
          1.2975344755536984
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "salvador",
         "marker": {
          "color": "#B6E880",
          "pattern": {
           "shape": ""
          }
         },
         "name": "salvador",
         "offsetgroup": "salvador",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "salvador"
         ],
         "xaxis": "x",
         "y": [
          1.2766402005850397
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "porto alegre",
         "marker": {
          "color": "#FF97FF",
          "pattern": {
           "shape": ""
          }
         },
         "name": "porto alegre",
         "offsetgroup": "porto alegre",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "porto alegre"
         ],
         "xaxis": "x",
         "y": [
          1.2202256581696613
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "sao bernardo do campo",
         "marker": {
          "color": "#FECB52",
          "pattern": {
           "shape": ""
          }
         },
         "name": "sao bernardo do campo",
         "offsetgroup": "sao bernardo do campo",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "sao bernardo do campo"
         ],
         "xaxis": "x",
         "y": [
          0.9882992060175513
         ],
         "yaxis": "y"
        }
       ],
       "layout": {
        "barmode": "relative",
        "legend": {
         "title": {
          "text": "index"
         },
         "tracegroupgap": 0
        },
        "margin": {
         "t": 60
        },
        "template": {
         "data": {
          "bar": [
           {
            "error_x": {
             "color": "#2a3f5f"
            },
            "error_y": {
             "color": "#2a3f5f"
            },
            "marker": {
             "line": {
              "color": "#E5ECF6",
              "width": 0.5
             },
             "pattern": {
              "fillmode": "overlay",
              "size": 10,
              "solidity": 0.2
             }
            },
            "type": "bar"
           }
          ],
          "barpolar": [
           {
            "marker": {
             "line": {
              "color": "#E5ECF6",
              "width": 0.5
             },
             "pattern": {
              "fillmode": "overlay",
              "size": 10,
              "solidity": 0.2
             }
            },
            "type": "barpolar"
           }
          ],
          "carpet": [
           {
            "aaxis": {
             "endlinecolor": "#2a3f5f",
             "gridcolor": "white",
             "linecolor": "white",
             "minorgridcolor": "white",
             "startlinecolor": "#2a3f5f"
            },
            "baxis": {
             "endlinecolor": "#2a3f5f",
             "gridcolor": "white",
             "linecolor": "white",
             "minorgridcolor": "white",
             "startlinecolor": "#2a3f5f"
            },
            "type": "carpet"
           }
          ],
          "choropleth": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "type": "choropleth"
           }
          ],
          "contour": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "contour"
           }
          ],
          "contourcarpet": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "type": "contourcarpet"
           }
          ],
          "heatmap": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "heatmap"
           }
          ],
          "heatmapgl": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "heatmapgl"
           }
          ],
          "histogram": [
           {
            "marker": {
             "pattern": {
              "fillmode": "overlay",
              "size": 10,
              "solidity": 0.2
             }
            },
            "type": "histogram"
           }
          ],
          "histogram2d": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "histogram2d"
           }
          ],
          "histogram2dcontour": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "histogram2dcontour"
           }
          ],
          "mesh3d": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "type": "mesh3d"
           }
          ],
          "parcoords": [
           {
            "line": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "parcoords"
           }
          ],
          "pie": [
           {
            "automargin": true,
            "type": "pie"
           }
          ],
          "scatter": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatter"
           }
          ],
          "scatter3d": [
           {
            "line": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatter3d"
           }
          ],
          "scattercarpet": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattercarpet"
           }
          ],
          "scattergeo": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattergeo"
           }
          ],
          "scattergl": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattergl"
           }
          ],
          "scattermapbox": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattermapbox"
           }
          ],
          "scatterpolar": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatterpolar"
           }
          ],
          "scatterpolargl": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatterpolargl"
           }
          ],
          "scatterternary": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatterternary"
           }
          ],
          "surface": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "surface"
           }
          ],
          "table": [
           {
            "cells": {
             "fill": {
              "color": "#EBF0F8"
             },
             "line": {
              "color": "white"
             }
            },
            "header": {
             "fill": {
              "color": "#C8D4E3"
             },
             "line": {
              "color": "white"
             }
            },
            "type": "table"
           }
          ]
         },
         "layout": {
          "annotationdefaults": {
           "arrowcolor": "#2a3f5f",
           "arrowhead": 0,
           "arrowwidth": 1
          },
          "autotypenumbers": "strict",
          "coloraxis": {
           "colorbar": {
            "outlinewidth": 0,
            "ticks": ""
           }
          },
          "colorscale": {
           "diverging": [
            [
             0,
             "#8e0152"
            ],
            [
             0.1,
             "#c51b7d"
            ],
            [
             0.2,
             "#de77ae"
            ],
            [
             0.3,
             "#f1b6da"
            ],
            [
             0.4,
             "#fde0ef"
            ],
            [
             0.5,
             "#f7f7f7"
            ],
            [
             0.6,
             "#e6f5d0"
            ],
            [
             0.7,
             "#b8e186"
            ],
            [
             0.8,
             "#7fbc41"
            ],
            [
             0.9,
             "#4d9221"
            ],
            [
             1,
             "#276419"
            ]
           ],
           "sequential": [
            [
             0,
             "#0d0887"
            ],
            [
             0.1111111111111111,
             "#46039f"
            ],
            [
             0.2222222222222222,
             "#7201a8"
            ],
            [
             0.3333333333333333,
             "#9c179e"
            ],
            [
             0.4444444444444444,
             "#bd3786"
            ],
            [
             0.5555555555555556,
             "#d8576b"
            ],
            [
             0.6666666666666666,
             "#ed7953"
            ],
            [
             0.7777777777777778,
             "#fb9f3a"
            ],
            [
             0.8888888888888888,
             "#fdca26"
            ],
            [
             1,
             "#f0f921"
            ]
           ],
           "sequentialminus": [
            [
             0,
             "#0d0887"
            ],
            [
             0.1111111111111111,
             "#46039f"
            ],
            [
             0.2222222222222222,
             "#7201a8"
            ],
            [
             0.3333333333333333,
             "#9c179e"
            ],
            [
             0.4444444444444444,
             "#bd3786"
            ],
            [
             0.5555555555555556,
             "#d8576b"
            ],
            [
             0.6666666666666666,
             "#ed7953"
            ],
            [
             0.7777777777777778,
             "#fb9f3a"
            ],
            [
             0.8888888888888888,
             "#fdca26"
            ],
            [
             1,
             "#f0f921"
            ]
           ]
          },
          "colorway": [
           "#636efa",
           "#EF553B",
           "#00cc96",
           "#ab63fa",
           "#FFA15A",
           "#19d3f3",
           "#FF6692",
           "#B6E880",
           "#FF97FF",
           "#FECB52"
          ],
          "font": {
           "color": "#2a3f5f"
          },
          "geo": {
           "bgcolor": "white",
           "lakecolor": "white",
           "landcolor": "#E5ECF6",
           "showlakes": true,
           "showland": true,
           "subunitcolor": "white"
          },
          "hoverlabel": {
           "align": "left"
          },
          "hovermode": "closest",
          "mapbox": {
           "style": "light"
          },
          "paper_bgcolor": "white",
          "plot_bgcolor": "#E5ECF6",
          "polar": {
           "angularaxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           },
           "bgcolor": "#E5ECF6",
           "radialaxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           }
          },
          "scene": {
           "xaxis": {
            "backgroundcolor": "#E5ECF6",
            "gridcolor": "white",
            "gridwidth": 2,
            "linecolor": "white",
            "showbackground": true,
            "ticks": "",
            "zerolinecolor": "white"
           },
           "yaxis": {
            "backgroundcolor": "#E5ECF6",
            "gridcolor": "white",
            "gridwidth": 2,
            "linecolor": "white",
            "showbackground": true,
            "ticks": "",
            "zerolinecolor": "white"
           },
           "zaxis": {
            "backgroundcolor": "#E5ECF6",
            "gridcolor": "white",
            "gridwidth": 2,
            "linecolor": "white",
            "showbackground": true,
            "ticks": "",
            "zerolinecolor": "white"
           }
          },
          "shapedefaults": {
           "line": {
            "color": "#2a3f5f"
           }
          },
          "ternary": {
           "aaxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           },
           "baxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           },
           "bgcolor": "#E5ECF6",
           "caxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           }
          },
          "title": {
           "x": 0.05
          },
          "xaxis": {
           "automargin": true,
           "gridcolor": "white",
           "linecolor": "white",
           "ticks": "",
           "title": {
            "standoff": 15
           },
           "zerolinecolor": "white",
           "zerolinewidth": 2
          },
          "yaxis": {
           "automargin": true,
           "gridcolor": "white",
           "linecolor": "white",
           "ticks": "",
           "title": {
            "standoff": 15
           },
           "zerolinecolor": "white",
           "zerolinewidth": 2
          }
         }
        },
        "xaxis": {
         "anchor": "y",
         "categoryarray": [
          "sao paulo",
          "rio de janeiro",
          "belo horizonte",
          "brasilia",
          "curitiba",
          "campinas",
          "guarulhos",
          "salvador",
          "porto alegre",
          "sao bernardo do campo"
         ],
         "categoryorder": "array",
         "domain": [
          0,
          1
         ],
         "title": {
          "text": "City"
         }
        },
        "yaxis": {
         "anchor": "x",
         "domain": [
          0,
          1
         ],
         "title": {
          "text": "Percent Order"
         }
        }
       }
      }
     },
     "metadata": {},
     "output_type": "display_data"
    },
    {
     "data": {
      "text/plain": [
       "<Figure size 576x432 with 0 Axes>"
      ]
     },
     "metadata": {},
     "output_type": "display_data"
    }
   ],
   "source": [
    "plt.figure(figsize=(8, 6))\n",
    "df_price_cat = df_top_10_customer_city['customer_city'].value_counts()/len(passive['customer_city'])*100\n",
    "pal = sns.color_palette('rocket_r', len(df_price_cat))\n",
    "fig = px.bar(df_price_cat, x=df_price_cat.index, y= df_price_cat.values,color=df_price_cat.index)\n",
    "fig.update_xaxes(title_text='City')\n",
    "fig.update_yaxes(title_text='Percent Customers')\n",
    "fig.show()"
   ]
  },
  {
   "cell_type": "markdown",
   "metadata": {},
   "source": [
    "**Since Most our Customers from Sao Paulo State, ofcourse the capital city of this state will having the highest transaction**"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 103,
   "metadata": {},
   "outputs": [
    {
     "data": {
      "application/vnd.plotly.v1+json": {
       "config": {
        "plotlyServerURL": "https://plot.ly"
       },
       "data": [
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "credit_card",
         "marker": {
          "color": "#636efa",
          "pattern": {
           "shape": ""
          }
         },
         "name": "credit_card",
         "offsetgroup": "credit_card",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "credit_card"
         ],
         "xaxis": "x",
         "y": [
          77.34224822398663
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "boleto",
         "marker": {
          "color": "#EF553B",
          "pattern": {
           "shape": ""
          }
         },
         "name": "boleto",
         "offsetgroup": "boleto",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "boleto"
         ],
         "xaxis": "x",
         "y": [
          19.477643125783537
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "debit_card",
         "marker": {
          "color": "#00cc96",
          "pattern": {
           "shape": ""
          }
         },
         "name": "debit_card",
         "offsetgroup": "debit_card",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "debit_card"
         ],
         "xaxis": "x",
         "y": [
          2.0789803593815295
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "voucher",
         "marker": {
          "color": "#ab63fa",
          "pattern": {
           "shape": ""
          }
         },
         "name": "voucher",
         "offsetgroup": "voucher",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "voucher"
         ],
         "xaxis": "x",
         "y": [
          1.1011282908483075
         ],
         "yaxis": "y"
        }
       ],
       "layout": {
        "barmode": "relative",
        "legend": {
         "title": {
          "text": "index"
         },
         "tracegroupgap": 0
        },
        "margin": {
         "t": 60
        },
        "template": {
         "data": {
          "bar": [
           {
            "error_x": {
             "color": "#2a3f5f"
            },
            "error_y": {
             "color": "#2a3f5f"
            },
            "marker": {
             "line": {
              "color": "#E5ECF6",
              "width": 0.5
             },
             "pattern": {
              "fillmode": "overlay",
              "size": 10,
              "solidity": 0.2
             }
            },
            "type": "bar"
           }
          ],
          "barpolar": [
           {
            "marker": {
             "line": {
              "color": "#E5ECF6",
              "width": 0.5
             },
             "pattern": {
              "fillmode": "overlay",
              "size": 10,
              "solidity": 0.2
             }
            },
            "type": "barpolar"
           }
          ],
          "carpet": [
           {
            "aaxis": {
             "endlinecolor": "#2a3f5f",
             "gridcolor": "white",
             "linecolor": "white",
             "minorgridcolor": "white",
             "startlinecolor": "#2a3f5f"
            },
            "baxis": {
             "endlinecolor": "#2a3f5f",
             "gridcolor": "white",
             "linecolor": "white",
             "minorgridcolor": "white",
             "startlinecolor": "#2a3f5f"
            },
            "type": "carpet"
           }
          ],
          "choropleth": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "type": "choropleth"
           }
          ],
          "contour": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "contour"
           }
          ],
          "contourcarpet": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "type": "contourcarpet"
           }
          ],
          "heatmap": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "heatmap"
           }
          ],
          "heatmapgl": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "heatmapgl"
           }
          ],
          "histogram": [
           {
            "marker": {
             "pattern": {
              "fillmode": "overlay",
              "size": 10,
              "solidity": 0.2
             }
            },
            "type": "histogram"
           }
          ],
          "histogram2d": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "histogram2d"
           }
          ],
          "histogram2dcontour": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "histogram2dcontour"
           }
          ],
          "mesh3d": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "type": "mesh3d"
           }
          ],
          "parcoords": [
           {
            "line": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "parcoords"
           }
          ],
          "pie": [
           {
            "automargin": true,
            "type": "pie"
           }
          ],
          "scatter": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatter"
           }
          ],
          "scatter3d": [
           {
            "line": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatter3d"
           }
          ],
          "scattercarpet": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattercarpet"
           }
          ],
          "scattergeo": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattergeo"
           }
          ],
          "scattergl": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattergl"
           }
          ],
          "scattermapbox": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattermapbox"
           }
          ],
          "scatterpolar": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatterpolar"
           }
          ],
          "scatterpolargl": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatterpolargl"
           }
          ],
          "scatterternary": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatterternary"
           }
          ],
          "surface": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "surface"
           }
          ],
          "table": [
           {
            "cells": {
             "fill": {
              "color": "#EBF0F8"
             },
             "line": {
              "color": "white"
             }
            },
            "header": {
             "fill": {
              "color": "#C8D4E3"
             },
             "line": {
              "color": "white"
             }
            },
            "type": "table"
           }
          ]
         },
         "layout": {
          "annotationdefaults": {
           "arrowcolor": "#2a3f5f",
           "arrowhead": 0,
           "arrowwidth": 1
          },
          "autotypenumbers": "strict",
          "coloraxis": {
           "colorbar": {
            "outlinewidth": 0,
            "ticks": ""
           }
          },
          "colorscale": {
           "diverging": [
            [
             0,
             "#8e0152"
            ],
            [
             0.1,
             "#c51b7d"
            ],
            [
             0.2,
             "#de77ae"
            ],
            [
             0.3,
             "#f1b6da"
            ],
            [
             0.4,
             "#fde0ef"
            ],
            [
             0.5,
             "#f7f7f7"
            ],
            [
             0.6,
             "#e6f5d0"
            ],
            [
             0.7,
             "#b8e186"
            ],
            [
             0.8,
             "#7fbc41"
            ],
            [
             0.9,
             "#4d9221"
            ],
            [
             1,
             "#276419"
            ]
           ],
           "sequential": [
            [
             0,
             "#0d0887"
            ],
            [
             0.1111111111111111,
             "#46039f"
            ],
            [
             0.2222222222222222,
             "#7201a8"
            ],
            [
             0.3333333333333333,
             "#9c179e"
            ],
            [
             0.4444444444444444,
             "#bd3786"
            ],
            [
             0.5555555555555556,
             "#d8576b"
            ],
            [
             0.6666666666666666,
             "#ed7953"
            ],
            [
             0.7777777777777778,
             "#fb9f3a"
            ],
            [
             0.8888888888888888,
             "#fdca26"
            ],
            [
             1,
             "#f0f921"
            ]
           ],
           "sequentialminus": [
            [
             0,
             "#0d0887"
            ],
            [
             0.1111111111111111,
             "#46039f"
            ],
            [
             0.2222222222222222,
             "#7201a8"
            ],
            [
             0.3333333333333333,
             "#9c179e"
            ],
            [
             0.4444444444444444,
             "#bd3786"
            ],
            [
             0.5555555555555556,
             "#d8576b"
            ],
            [
             0.6666666666666666,
             "#ed7953"
            ],
            [
             0.7777777777777778,
             "#fb9f3a"
            ],
            [
             0.8888888888888888,
             "#fdca26"
            ],
            [
             1,
             "#f0f921"
            ]
           ]
          },
          "colorway": [
           "#636efa",
           "#EF553B",
           "#00cc96",
           "#ab63fa",
           "#FFA15A",
           "#19d3f3",
           "#FF6692",
           "#B6E880",
           "#FF97FF",
           "#FECB52"
          ],
          "font": {
           "color": "#2a3f5f"
          },
          "geo": {
           "bgcolor": "white",
           "lakecolor": "white",
           "landcolor": "#E5ECF6",
           "showlakes": true,
           "showland": true,
           "subunitcolor": "white"
          },
          "hoverlabel": {
           "align": "left"
          },
          "hovermode": "closest",
          "mapbox": {
           "style": "light"
          },
          "paper_bgcolor": "white",
          "plot_bgcolor": "#E5ECF6",
          "polar": {
           "angularaxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           },
           "bgcolor": "#E5ECF6",
           "radialaxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           }
          },
          "scene": {
           "xaxis": {
            "backgroundcolor": "#E5ECF6",
            "gridcolor": "white",
            "gridwidth": 2,
            "linecolor": "white",
            "showbackground": true,
            "ticks": "",
            "zerolinecolor": "white"
           },
           "yaxis": {
            "backgroundcolor": "#E5ECF6",
            "gridcolor": "white",
            "gridwidth": 2,
            "linecolor": "white",
            "showbackground": true,
            "ticks": "",
            "zerolinecolor": "white"
           },
           "zaxis": {
            "backgroundcolor": "#E5ECF6",
            "gridcolor": "white",
            "gridwidth": 2,
            "linecolor": "white",
            "showbackground": true,
            "ticks": "",
            "zerolinecolor": "white"
           }
          },
          "shapedefaults": {
           "line": {
            "color": "#2a3f5f"
           }
          },
          "ternary": {
           "aaxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           },
           "baxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           },
           "bgcolor": "#E5ECF6",
           "caxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           }
          },
          "title": {
           "x": 0.05
          },
          "xaxis": {
           "automargin": true,
           "gridcolor": "white",
           "linecolor": "white",
           "ticks": "",
           "title": {
            "standoff": 15
           },
           "zerolinecolor": "white",
           "zerolinewidth": 2
          },
          "yaxis": {
           "automargin": true,
           "gridcolor": "white",
           "linecolor": "white",
           "ticks": "",
           "title": {
            "standoff": 15
           },
           "zerolinecolor": "white",
           "zerolinewidth": 2
          }
         }
        },
        "xaxis": {
         "anchor": "y",
         "categoryarray": [
          "credit_card",
          "boleto",
          "debit_card",
          "voucher"
         ],
         "categoryorder": "array",
         "domain": [
          0,
          1
         ],
         "title": {
          "text": "index"
         }
        },
        "yaxis": {
         "anchor": "x",
         "domain": [
          0,
          1
         ],
         "title": {
          "text": "y"
         }
        }
       }
      }
     },
     "metadata": {},
     "output_type": "display_data"
    }
   ],
   "source": [
    "df_price_cat = passive['payment_type'].value_counts()/len(passive['payment_type'])*100\n",
    "fig = px.bar(df_price_cat, x=df_price_cat.index, y= df_price_cat.values,color=df_price_cat.index)\n",
    "fig.show()"
   ]
  },
  {
   "cell_type": "markdown",
   "metadata": {},
   "source": [
    "**Our most used payment method in passive Customers are Credit Card used 77%  and Boleto 19.5% for trasaction**"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 104,
   "metadata": {},
   "outputs": [
    {
     "data": {
      "application/vnd.plotly.v1+json": {
       "config": {
        "plotlyServerURL": "https://plot.ly"
       },
       "data": [
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "health_beauty",
         "marker": {
          "color": "#636efa",
          "pattern": {
           "shape": ""
          }
         },
         "name": "health_beauty",
         "offsetgroup": "health_beauty",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "health_beauty"
         ],
         "xaxis": "x",
         "y": [
          10.175511909736732
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "bed_bath_table",
         "marker": {
          "color": "#EF553B",
          "pattern": {
           "shape": ""
          }
         },
         "name": "bed_bath_table",
         "offsetgroup": "bed_bath_table",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "bed_bath_table"
         ],
         "xaxis": "x",
         "y": [
          8.253238612620143
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "sports_leisure",
         "marker": {
          "color": "#00cc96",
          "pattern": {
           "shape": ""
          }
         },
         "name": "sports_leisure",
         "offsetgroup": "sports_leisure",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "sports_leisure"
         ],
         "xaxis": "x",
         "y": [
          7.440451316339323
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "computers_accessories",
         "marker": {
          "color": "#ab63fa",
          "pattern": {
           "shape": ""
          }
         },
         "name": "computers_accessories",
         "offsetgroup": "computers_accessories",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "computers_accessories"
         ],
         "xaxis": "x",
         "y": [
          7.183451734224823
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "watches_gifts",
         "marker": {
          "color": "#FFA15A",
          "pattern": {
           "shape": ""
          }
         },
         "name": "watches_gifts",
         "offsetgroup": "watches_gifts",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "watches_gifts"
         ],
         "xaxis": "x",
         "y": [
          6.876305892185542
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "housewares",
         "marker": {
          "color": "#19d3f3",
          "pattern": {
           "shape": ""
          }
         },
         "name": "housewares",
         "offsetgroup": "housewares",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "housewares"
         ],
         "xaxis": "x",
         "y": [
          5.98412035102382
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "furniture_decor",
         "marker": {
          "color": "#FF6692",
          "pattern": {
           "shape": ""
          }
         },
         "name": "furniture_decor",
         "offsetgroup": "furniture_decor",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "furniture_decor"
         ],
         "xaxis": "x",
         "y": [
          5.02507312996239
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "auto",
         "marker": {
          "color": "#B6E880",
          "pattern": {
           "shape": ""
          }
         },
         "name": "auto",
         "offsetgroup": "auto",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "auto"
         ],
         "xaxis": "x",
         "y": [
          4.809862097785207
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "telephony",
         "marker": {
          "color": "#FF97FF",
          "pattern": {
           "shape": ""
          }
         },
         "name": "telephony",
         "offsetgroup": "telephony",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "telephony"
         ],
         "xaxis": "x",
         "y": [
          4.277058086084413
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "electronics",
         "marker": {
          "color": "#FECB52",
          "pattern": {
           "shape": ""
          }
         },
         "name": "electronics",
         "offsetgroup": "electronics",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "electronics"
         ],
         "xaxis": "x",
         "y": [
          3.472628499791057
         ],
         "yaxis": "y"
        }
       ],
       "layout": {
        "barmode": "relative",
        "legend": {
         "title": {
          "text": "index"
         },
         "tracegroupgap": 0
        },
        "margin": {
         "t": 60
        },
        "template": {
         "data": {
          "bar": [
           {
            "error_x": {
             "color": "#2a3f5f"
            },
            "error_y": {
             "color": "#2a3f5f"
            },
            "marker": {
             "line": {
              "color": "#E5ECF6",
              "width": 0.5
             },
             "pattern": {
              "fillmode": "overlay",
              "size": 10,
              "solidity": 0.2
             }
            },
            "type": "bar"
           }
          ],
          "barpolar": [
           {
            "marker": {
             "line": {
              "color": "#E5ECF6",
              "width": 0.5
             },
             "pattern": {
              "fillmode": "overlay",
              "size": 10,
              "solidity": 0.2
             }
            },
            "type": "barpolar"
           }
          ],
          "carpet": [
           {
            "aaxis": {
             "endlinecolor": "#2a3f5f",
             "gridcolor": "white",
             "linecolor": "white",
             "minorgridcolor": "white",
             "startlinecolor": "#2a3f5f"
            },
            "baxis": {
             "endlinecolor": "#2a3f5f",
             "gridcolor": "white",
             "linecolor": "white",
             "minorgridcolor": "white",
             "startlinecolor": "#2a3f5f"
            },
            "type": "carpet"
           }
          ],
          "choropleth": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "type": "choropleth"
           }
          ],
          "contour": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "contour"
           }
          ],
          "contourcarpet": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "type": "contourcarpet"
           }
          ],
          "heatmap": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "heatmap"
           }
          ],
          "heatmapgl": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "heatmapgl"
           }
          ],
          "histogram": [
           {
            "marker": {
             "pattern": {
              "fillmode": "overlay",
              "size": 10,
              "solidity": 0.2
             }
            },
            "type": "histogram"
           }
          ],
          "histogram2d": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "histogram2d"
           }
          ],
          "histogram2dcontour": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "histogram2dcontour"
           }
          ],
          "mesh3d": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "type": "mesh3d"
           }
          ],
          "parcoords": [
           {
            "line": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "parcoords"
           }
          ],
          "pie": [
           {
            "automargin": true,
            "type": "pie"
           }
          ],
          "scatter": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatter"
           }
          ],
          "scatter3d": [
           {
            "line": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatter3d"
           }
          ],
          "scattercarpet": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattercarpet"
           }
          ],
          "scattergeo": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattergeo"
           }
          ],
          "scattergl": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattergl"
           }
          ],
          "scattermapbox": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattermapbox"
           }
          ],
          "scatterpolar": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatterpolar"
           }
          ],
          "scatterpolargl": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatterpolargl"
           }
          ],
          "scatterternary": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatterternary"
           }
          ],
          "surface": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "surface"
           }
          ],
          "table": [
           {
            "cells": {
             "fill": {
              "color": "#EBF0F8"
             },
             "line": {
              "color": "white"
             }
            },
            "header": {
             "fill": {
              "color": "#C8D4E3"
             },
             "line": {
              "color": "white"
             }
            },
            "type": "table"
           }
          ]
         },
         "layout": {
          "annotationdefaults": {
           "arrowcolor": "#2a3f5f",
           "arrowhead": 0,
           "arrowwidth": 1
          },
          "autotypenumbers": "strict",
          "coloraxis": {
           "colorbar": {
            "outlinewidth": 0,
            "ticks": ""
           }
          },
          "colorscale": {
           "diverging": [
            [
             0,
             "#8e0152"
            ],
            [
             0.1,
             "#c51b7d"
            ],
            [
             0.2,
             "#de77ae"
            ],
            [
             0.3,
             "#f1b6da"
            ],
            [
             0.4,
             "#fde0ef"
            ],
            [
             0.5,
             "#f7f7f7"
            ],
            [
             0.6,
             "#e6f5d0"
            ],
            [
             0.7,
             "#b8e186"
            ],
            [
             0.8,
             "#7fbc41"
            ],
            [
             0.9,
             "#4d9221"
            ],
            [
             1,
             "#276419"
            ]
           ],
           "sequential": [
            [
             0,
             "#0d0887"
            ],
            [
             0.1111111111111111,
             "#46039f"
            ],
            [
             0.2222222222222222,
             "#7201a8"
            ],
            [
             0.3333333333333333,
             "#9c179e"
            ],
            [
             0.4444444444444444,
             "#bd3786"
            ],
            [
             0.5555555555555556,
             "#d8576b"
            ],
            [
             0.6666666666666666,
             "#ed7953"
            ],
            [
             0.7777777777777778,
             "#fb9f3a"
            ],
            [
             0.8888888888888888,
             "#fdca26"
            ],
            [
             1,
             "#f0f921"
            ]
           ],
           "sequentialminus": [
            [
             0,
             "#0d0887"
            ],
            [
             0.1111111111111111,
             "#46039f"
            ],
            [
             0.2222222222222222,
             "#7201a8"
            ],
            [
             0.3333333333333333,
             "#9c179e"
            ],
            [
             0.4444444444444444,
             "#bd3786"
            ],
            [
             0.5555555555555556,
             "#d8576b"
            ],
            [
             0.6666666666666666,
             "#ed7953"
            ],
            [
             0.7777777777777778,
             "#fb9f3a"
            ],
            [
             0.8888888888888888,
             "#fdca26"
            ],
            [
             1,
             "#f0f921"
            ]
           ]
          },
          "colorway": [
           "#636efa",
           "#EF553B",
           "#00cc96",
           "#ab63fa",
           "#FFA15A",
           "#19d3f3",
           "#FF6692",
           "#B6E880",
           "#FF97FF",
           "#FECB52"
          ],
          "font": {
           "color": "#2a3f5f"
          },
          "geo": {
           "bgcolor": "white",
           "lakecolor": "white",
           "landcolor": "#E5ECF6",
           "showlakes": true,
           "showland": true,
           "subunitcolor": "white"
          },
          "hoverlabel": {
           "align": "left"
          },
          "hovermode": "closest",
          "mapbox": {
           "style": "light"
          },
          "paper_bgcolor": "white",
          "plot_bgcolor": "#E5ECF6",
          "polar": {
           "angularaxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           },
           "bgcolor": "#E5ECF6",
           "radialaxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           }
          },
          "scene": {
           "xaxis": {
            "backgroundcolor": "#E5ECF6",
            "gridcolor": "white",
            "gridwidth": 2,
            "linecolor": "white",
            "showbackground": true,
            "ticks": "",
            "zerolinecolor": "white"
           },
           "yaxis": {
            "backgroundcolor": "#E5ECF6",
            "gridcolor": "white",
            "gridwidth": 2,
            "linecolor": "white",
            "showbackground": true,
            "ticks": "",
            "zerolinecolor": "white"
           },
           "zaxis": {
            "backgroundcolor": "#E5ECF6",
            "gridcolor": "white",
            "gridwidth": 2,
            "linecolor": "white",
            "showbackground": true,
            "ticks": "",
            "zerolinecolor": "white"
           }
          },
          "shapedefaults": {
           "line": {
            "color": "#2a3f5f"
           }
          },
          "ternary": {
           "aaxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           },
           "baxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           },
           "bgcolor": "#E5ECF6",
           "caxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           }
          },
          "title": {
           "x": 0.05
          },
          "xaxis": {
           "automargin": true,
           "gridcolor": "white",
           "linecolor": "white",
           "ticks": "",
           "title": {
            "standoff": 15
           },
           "zerolinecolor": "white",
           "zerolinewidth": 2
          },
          "yaxis": {
           "automargin": true,
           "gridcolor": "white",
           "linecolor": "white",
           "ticks": "",
           "title": {
            "standoff": 15
           },
           "zerolinecolor": "white",
           "zerolinewidth": 2
          }
         }
        },
        "xaxis": {
         "anchor": "y",
         "categoryarray": [
          "health_beauty",
          "bed_bath_table",
          "sports_leisure",
          "computers_accessories",
          "watches_gifts",
          "housewares",
          "furniture_decor",
          "auto",
          "telephony",
          "electronics"
         ],
         "categoryorder": "array",
         "domain": [
          0,
          1
         ],
         "title": {
          "text": "Category"
         }
        },
        "yaxis": {
         "anchor": "x",
         "domain": [
          0,
          1
         ],
         "title": {
          "text": "Percent Order"
         }
        }
       }
      }
     },
     "metadata": {},
     "output_type": "display_data"
    },
    {
     "data": {
      "text/plain": [
       "<Figure size 576x432 with 0 Axes>"
      ]
     },
     "metadata": {},
     "output_type": "display_data"
    }
   ],
   "source": [
    "top_10_product = passive['product_category_name_english'].value_counts().sort_values(ascending=False).head(10).index\n",
    "df_top_10_product = passive[passive['product_category_name_english'].isin(top_10_product)]\n",
    "\n",
    "plt.figure(figsize=(8, 6))\n",
    "df_price_cat = df_top_10_product['product_category_name_english'].value_counts()/len(passive['customer_city'])*100\n",
    "pal = sns.color_palette('rocket_r', len(df_price_cat))\n",
    "fig = px.bar(df_price_cat, x=df_price_cat.index, y= df_price_cat.values,color=df_price_cat.index)\n",
    "fig.update_xaxes(title_text='Category')\n",
    "fig.update_yaxes(title_text='Percent Customers')\n",
    "fig.show()"
   ]
  },
  {
   "cell_type": "markdown",
   "metadata": {},
   "source": [
    "**Most Product Passive Customers Buy are Bed Bath Table (8.2%), Health Beauty (10.17%), Sport Leisure(7.4%),etc**"
   ]
  },
  {
   "cell_type": "markdown",
   "metadata": {},
   "source": [
    "#### **Conclusion Behavior Passive Customers**\n",
    "\n",
    "    - Most of them in State: Sao Paolo, City: Sao Paolo\n",
    "    - Most of them using Credit Cards(77%), a part of them using Boleto(19%)\n",
    "    - Favorite Category: Bed Bath Table, Health Beauty, Sport Leisure, Watches Gift & Computers accesories\n",
    "    - Most transaction in 2018\n",
    "    - Their numbers decline\n",
    "\n",
    "    Passive Characteristic Based On Numerikal Features\n",
    "        1.  Average Recency: 135 Days\n",
    "            Passive customers last purchase average was 135 days\n",
    "        2.  Average Frequency: 1\n",
    "            Passive customers only buy item once in our e-commerce\n",
    "        3.  Average Monetary: 148\n",
    "            Passive customers average spending in our e-commerce was R$148\n",
    "        4.  Most Transaction Passive customers was in 2018\n",
    "    - The least spend are R$ 10.89\n",
    "    - The highest spend are R$ 2512.53\n",
    "    "
   ]
  },
  {
   "cell_type": "markdown",
   "metadata": {},
   "source": [
    "### **Regular Customers**\n"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 105,
   "metadata": {},
   "outputs": [
    {
     "data": {
      "text/html": [
       "<div>\n",
       "<style scoped>\n",
       "    .dataframe tbody tr th:only-of-type {\n",
       "        vertical-align: middle;\n",
       "    }\n",
       "\n",
       "    .dataframe tbody tr th {\n",
       "        vertical-align: top;\n",
       "    }\n",
       "\n",
       "    .dataframe thead th {\n",
       "        text-align: right;\n",
       "    }\n",
       "</style>\n",
       "<table border=\"1\" class=\"dataframe\">\n",
       "  <thead>\n",
       "    <tr style=\"text-align: right;\">\n",
       "      <th></th>\n",
       "      <th>year</th>\n",
       "      <th>recency</th>\n",
       "      <th>frequency</th>\n",
       "      <th>monetary</th>\n",
       "    </tr>\n",
       "  </thead>\n",
       "  <tbody>\n",
       "    <tr>\n",
       "      <th>count</th>\n",
       "      <td>35761.000000</td>\n",
       "      <td>35761.000000</td>\n",
       "      <td>35761.000000</td>\n",
       "      <td>35761.000000</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>mean</th>\n",
       "      <td>2016.991863</td>\n",
       "      <td>401.560806</td>\n",
       "      <td>1.073068</td>\n",
       "      <td>160.862412</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>std</th>\n",
       "      <td>0.089841</td>\n",
       "      <td>95.049626</td>\n",
       "      <td>0.263031</td>\n",
       "      <td>205.239006</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>min</th>\n",
       "      <td>2016.000000</td>\n",
       "      <td>266.000000</td>\n",
       "      <td>1.000000</td>\n",
       "      <td>10.070000</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>25%</th>\n",
       "      <td>2017.000000</td>\n",
       "      <td>318.000000</td>\n",
       "      <td>1.000000</td>\n",
       "      <td>61.050000</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>50%</th>\n",
       "      <td>2017.000000</td>\n",
       "      <td>391.000000</td>\n",
       "      <td>1.000000</td>\n",
       "      <td>103.320000</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>75%</th>\n",
       "      <td>2017.000000</td>\n",
       "      <td>473.000000</td>\n",
       "      <td>1.000000</td>\n",
       "      <td>178.270000</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>max</th>\n",
       "      <td>2017.000000</td>\n",
       "      <td>728.000000</td>\n",
       "      <td>3.000000</td>\n",
       "      <td>4764.340000</td>\n",
       "    </tr>\n",
       "  </tbody>\n",
       "</table>\n",
       "</div>"
      ],
      "text/plain": [
       "               year       recency     frequency      monetary\n",
       "count  35761.000000  35761.000000  35761.000000  35761.000000\n",
       "mean    2016.991863    401.560806      1.073068    160.862412\n",
       "std        0.089841     95.049626      0.263031    205.239006\n",
       "min     2016.000000    266.000000      1.000000     10.070000\n",
       "25%     2017.000000    318.000000      1.000000     61.050000\n",
       "50%     2017.000000    391.000000      1.000000    103.320000\n",
       "75%     2017.000000    473.000000      1.000000    178.270000\n",
       "max     2017.000000    728.000000      3.000000   4764.340000"
      ]
     },
     "execution_count": 105,
     "metadata": {},
     "output_type": "execute_result"
    }
   ],
   "source": [
    "# Numerikal Features Analysis\n",
    "\n",
    "regular=segment[segment['k_means_segment'] == 'regular']\n",
    "regular.describe()"
   ]
  },
  {
   "cell_type": "markdown",
   "metadata": {},
   "source": [
    "**Regular Characteristic Based On Numerikal Features**\n",
    "\n",
    "        1.  Average Recency: 405 Days\n",
    "            Regular customers last purchase average was 135 days\n",
    "        2.  Average Frequency: 1.13\n",
    "            Regular customers only buy item once in our e-commerce\n",
    "        3.  Average Monetary: 168\n",
    "            Regular customers average spending in our e-commerce was R$168.8\n",
    "        4.  Most Transaction regular customers was in 2017"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 106,
   "metadata": {},
   "outputs": [
    {
     "data": {
      "text/html": [
       "<div>\n",
       "<style scoped>\n",
       "    .dataframe tbody tr th:only-of-type {\n",
       "        vertical-align: middle;\n",
       "    }\n",
       "\n",
       "    .dataframe tbody tr th {\n",
       "        vertical-align: top;\n",
       "    }\n",
       "\n",
       "    .dataframe thead th {\n",
       "        text-align: right;\n",
       "    }\n",
       "</style>\n",
       "<table border=\"1\" class=\"dataframe\">\n",
       "  <thead>\n",
       "    <tr style=\"text-align: right;\">\n",
       "      <th></th>\n",
       "      <th>customer_unique_id</th>\n",
       "      <th>k_means_segment</th>\n",
       "      <th>payment_type</th>\n",
       "      <th>customer_city</th>\n",
       "      <th>customer_state</th>\n",
       "      <th>year</th>\n",
       "      <th>month</th>\n",
       "      <th>product_category_name_english</th>\n",
       "      <th>recency</th>\n",
       "      <th>frequency</th>\n",
       "      <th>monetary</th>\n",
       "    </tr>\n",
       "  </thead>\n",
       "  <tbody>\n",
       "    <tr>\n",
       "      <th>86877</th>\n",
       "      <td>bd06ce0e06ad77a7f681f1a4960a3cc6</td>\n",
       "      <td>regular</td>\n",
       "      <td>credit_card</td>\n",
       "      <td>sao paulo</td>\n",
       "      <td>SP</td>\n",
       "      <td>2017</td>\n",
       "      <td>Sep</td>\n",
       "      <td>stationery</td>\n",
       "      <td>354</td>\n",
       "      <td>1</td>\n",
       "      <td>10.07</td>\n",
       "    </tr>\n",
       "  </tbody>\n",
       "</table>\n",
       "</div>"
      ],
      "text/plain": [
       "                     customer_unique_id k_means_segment payment_type  \\\n",
       "86877  bd06ce0e06ad77a7f681f1a4960a3cc6         regular  credit_card   \n",
       "\n",
       "      customer_city customer_state  year month product_category_name_english  \\\n",
       "86877     sao paulo             SP  2017   Sep                    stationery   \n",
       "\n",
       "       recency  frequency  monetary  \n",
       "86877      354          1     10.07  "
      ]
     },
     "execution_count": 106,
     "metadata": {},
     "output_type": "execute_result"
    }
   ],
   "source": [
    "# having the least spend on regular customers segment\n",
    "regular[regular['monetary'] == regular['monetary'].describe()[3]]   "
   ]
  },
  {
   "cell_type": "markdown",
   "metadata": {},
   "source": [
    "**The least regular customers spend are R$ 10.07**\n",
    " \n",
    "    - buy in the last 354 days\n",
    "    - transaction using credit card\n",
    "    - In City Sao Paulo\n",
    "    - Buy Stationery"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 107,
   "metadata": {},
   "outputs": [
    {
     "data": {
      "text/html": [
       "<div>\n",
       "<style scoped>\n",
       "    .dataframe tbody tr th:only-of-type {\n",
       "        vertical-align: middle;\n",
       "    }\n",
       "\n",
       "    .dataframe tbody tr th {\n",
       "        vertical-align: top;\n",
       "    }\n",
       "\n",
       "    .dataframe thead th {\n",
       "        text-align: right;\n",
       "    }\n",
       "</style>\n",
       "<table border=\"1\" class=\"dataframe\">\n",
       "  <thead>\n",
       "    <tr style=\"text-align: right;\">\n",
       "      <th></th>\n",
       "      <th>customer_unique_id</th>\n",
       "      <th>k_means_segment</th>\n",
       "      <th>payment_type</th>\n",
       "      <th>customer_city</th>\n",
       "      <th>customer_state</th>\n",
       "      <th>year</th>\n",
       "      <th>month</th>\n",
       "      <th>product_category_name_english</th>\n",
       "      <th>recency</th>\n",
       "      <th>frequency</th>\n",
       "      <th>monetary</th>\n",
       "    </tr>\n",
       "  </thead>\n",
       "  <tbody>\n",
       "    <tr>\n",
       "      <th>109821</th>\n",
       "      <td>eebb5dda148d3893cdaf5b5ca3040ccb</td>\n",
       "      <td>regular</td>\n",
       "      <td>credit_card</td>\n",
       "      <td>maua</td>\n",
       "      <td>SP</td>\n",
       "      <td>2017</td>\n",
       "      <td>Apr</td>\n",
       "      <td>small_appliances</td>\n",
       "      <td>502</td>\n",
       "      <td>1</td>\n",
       "      <td>4764.34</td>\n",
       "    </tr>\n",
       "  </tbody>\n",
       "</table>\n",
       "</div>"
      ],
      "text/plain": [
       "                      customer_unique_id k_means_segment payment_type  \\\n",
       "109821  eebb5dda148d3893cdaf5b5ca3040ccb         regular  credit_card   \n",
       "\n",
       "       customer_city customer_state  year month product_category_name_english  \\\n",
       "109821          maua             SP  2017   Apr              small_appliances   \n",
       "\n",
       "        recency  frequency  monetary  \n",
       "109821      502          1   4764.34  "
      ]
     },
     "execution_count": 107,
     "metadata": {},
     "output_type": "execute_result"
    }
   ],
   "source": [
    "# having the highest spend on regular customers segment\n",
    "regular[regular['monetary'] == regular['monetary'].describe()[7]]   "
   ]
  },
  {
   "cell_type": "markdown",
   "metadata": {},
   "source": [
    "**The least regular customers spend are R$ 4764.34**\n",
    " \n",
    "    - buy in the last 503 days\n",
    "    - transaction using credit card\n",
    "    - In City Maua\n",
    "    - Buy Small Appliances"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 108,
   "metadata": {},
   "outputs": [],
   "source": [
    "ordered_months = [\"Jan\", \"Feb\", \"Mar\", \"Apr\", \"May\", \"Jun\",\n",
    "      \"Jul\", \"Aug\", \"Sep\", \"Oct\", \"Nov\", \"Dec\"]\n",
    "\n",
    "# sorting data accoring to ordered_months\n",
    "regular['months']=regular['month'].apply(lambda x:ordered_months.index(x))\n",
    "regular = regular.sort_values('months')"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 109,
   "metadata": {},
   "outputs": [
    {
     "data": {
      "text/html": [
       "<div>\n",
       "<style scoped>\n",
       "    .dataframe tbody tr th:only-of-type {\n",
       "        vertical-align: middle;\n",
       "    }\n",
       "\n",
       "    .dataframe tbody tr th {\n",
       "        vertical-align: top;\n",
       "    }\n",
       "\n",
       "    .dataframe thead th {\n",
       "        text-align: right;\n",
       "    }\n",
       "</style>\n",
       "<table border=\"1\" class=\"dataframe\">\n",
       "  <thead>\n",
       "    <tr style=\"text-align: right;\">\n",
       "      <th></th>\n",
       "      <th>month</th>\n",
       "      <th>months</th>\n",
       "      <th>year</th>\n",
       "      <th>monetary</th>\n",
       "    </tr>\n",
       "  </thead>\n",
       "  <tbody>\n",
       "    <tr>\n",
       "      <th>4</th>\n",
       "      <td>Jan</td>\n",
       "      <td>0</td>\n",
       "      <td>2017</td>\n",
       "      <td>133910.66</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>3</th>\n",
       "      <td>Feb</td>\n",
       "      <td>1</td>\n",
       "      <td>2017</td>\n",
       "      <td>286334.52</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>7</th>\n",
       "      <td>Mar</td>\n",
       "      <td>2</td>\n",
       "      <td>2017</td>\n",
       "      <td>423894.61</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>0</th>\n",
       "      <td>Apr</td>\n",
       "      <td>3</td>\n",
       "      <td>2017</td>\n",
       "      <td>400866.07</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>8</th>\n",
       "      <td>May</td>\n",
       "      <td>4</td>\n",
       "      <td>2017</td>\n",
       "      <td>555273.50</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>6</th>\n",
       "      <td>Jun</td>\n",
       "      <td>5</td>\n",
       "      <td>2017</td>\n",
       "      <td>485040.08</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>5</th>\n",
       "      <td>Jul</td>\n",
       "      <td>6</td>\n",
       "      <td>2017</td>\n",
       "      <td>561143.53</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>1</th>\n",
       "      <td>Aug</td>\n",
       "      <td>7</td>\n",
       "      <td>2017</td>\n",
       "      <td>597225.74</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>11</th>\n",
       "      <td>Sep</td>\n",
       "      <td>8</td>\n",
       "      <td>2017</td>\n",
       "      <td>559373.73</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>10</th>\n",
       "      <td>Oct</td>\n",
       "      <td>9</td>\n",
       "      <td>2017</td>\n",
       "      <td>578230.20</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>9</th>\n",
       "      <td>Nov</td>\n",
       "      <td>10</td>\n",
       "      <td>2017</td>\n",
       "      <td>871963.37</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>2</th>\n",
       "      <td>Dec</td>\n",
       "      <td>11</td>\n",
       "      <td>2017</td>\n",
       "      <td>238618.17</td>\n",
       "    </tr>\n",
       "  </tbody>\n",
       "</table>\n",
       "</div>"
      ],
      "text/plain": [
       "   month  months  year   monetary\n",
       "4    Jan       0  2017  133910.66\n",
       "3    Feb       1  2017  286334.52\n",
       "7    Mar       2  2017  423894.61\n",
       "0    Apr       3  2017  400866.07\n",
       "8    May       4  2017  555273.50\n",
       "6    Jun       5  2017  485040.08\n",
       "5    Jul       6  2017  561143.53\n",
       "1    Aug       7  2017  597225.74\n",
       "11   Sep       8  2017  559373.73\n",
       "10   Oct       9  2017  578230.20\n",
       "9    Nov      10  2017  871963.37\n",
       "2    Dec      11  2017  238618.17"
      ]
     },
     "execution_count": 109,
     "metadata": {},
     "output_type": "execute_result"
    }
   ],
   "source": [
    "exclude_2016 = regular[regular['year'] != 2016]\n",
    "agg= exclude_2016.groupby(['month','months','year'])['monetary'].sum().reset_index().sort_values(by='months')\n",
    "agg"
   ]
  },
  {
   "cell_type": "markdown",
   "metadata": {},
   "source": [
    "**Reason Exclude 2016 the company data are so few**"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 110,
   "metadata": {},
   "outputs": [
    {
     "data": {
      "application/vnd.plotly.v1+json": {
       "config": {
        "plotlyServerURL": "https://plot.ly"
       },
       "data": [
        {
         "hovertemplate": "year=2017<br>month=%{x}<br>monetary=%{y}<extra></extra>",
         "legendgroup": "2017",
         "line": {
          "color": "#636efa",
          "dash": "solid"
         },
         "marker": {
          "symbol": "circle"
         },
         "mode": "lines",
         "name": "2017",
         "orientation": "v",
         "showlegend": true,
         "type": "scatter",
         "x": [
          "Jan",
          "Feb",
          "Mar",
          "Apr",
          "May",
          "Jun",
          "Jul",
          "Aug",
          "Sep",
          "Oct",
          "Nov",
          "Dec"
         ],
         "xaxis": "x",
         "y": [
          133910.65999999995,
          286334.5199999996,
          423894.6099999996,
          400866.07000000053,
          555273.5000000019,
          485040.08000000234,
          561143.5300000019,
          597225.7400000023,
          559373.7300000027,
          578230.2000000029,
          871963.3699999979,
          238618.17
         ],
         "yaxis": "y"
        }
       ],
       "layout": {
        "legend": {
         "title": {
          "text": "year"
         },
         "tracegroupgap": 0
        },
        "template": {
         "data": {
          "bar": [
           {
            "error_x": {
             "color": "#2a3f5f"
            },
            "error_y": {
             "color": "#2a3f5f"
            },
            "marker": {
             "line": {
              "color": "#E5ECF6",
              "width": 0.5
             },
             "pattern": {
              "fillmode": "overlay",
              "size": 10,
              "solidity": 0.2
             }
            },
            "type": "bar"
           }
          ],
          "barpolar": [
           {
            "marker": {
             "line": {
              "color": "#E5ECF6",
              "width": 0.5
             },
             "pattern": {
              "fillmode": "overlay",
              "size": 10,
              "solidity": 0.2
             }
            },
            "type": "barpolar"
           }
          ],
          "carpet": [
           {
            "aaxis": {
             "endlinecolor": "#2a3f5f",
             "gridcolor": "white",
             "linecolor": "white",
             "minorgridcolor": "white",
             "startlinecolor": "#2a3f5f"
            },
            "baxis": {
             "endlinecolor": "#2a3f5f",
             "gridcolor": "white",
             "linecolor": "white",
             "minorgridcolor": "white",
             "startlinecolor": "#2a3f5f"
            },
            "type": "carpet"
           }
          ],
          "choropleth": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "type": "choropleth"
           }
          ],
          "contour": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "contour"
           }
          ],
          "contourcarpet": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "type": "contourcarpet"
           }
          ],
          "heatmap": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "heatmap"
           }
          ],
          "heatmapgl": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "heatmapgl"
           }
          ],
          "histogram": [
           {
            "marker": {
             "pattern": {
              "fillmode": "overlay",
              "size": 10,
              "solidity": 0.2
             }
            },
            "type": "histogram"
           }
          ],
          "histogram2d": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "histogram2d"
           }
          ],
          "histogram2dcontour": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "histogram2dcontour"
           }
          ],
          "mesh3d": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "type": "mesh3d"
           }
          ],
          "parcoords": [
           {
            "line": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "parcoords"
           }
          ],
          "pie": [
           {
            "automargin": true,
            "type": "pie"
           }
          ],
          "scatter": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatter"
           }
          ],
          "scatter3d": [
           {
            "line": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatter3d"
           }
          ],
          "scattercarpet": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattercarpet"
           }
          ],
          "scattergeo": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattergeo"
           }
          ],
          "scattergl": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattergl"
           }
          ],
          "scattermapbox": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattermapbox"
           }
          ],
          "scatterpolar": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatterpolar"
           }
          ],
          "scatterpolargl": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatterpolargl"
           }
          ],
          "scatterternary": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatterternary"
           }
          ],
          "surface": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "surface"
           }
          ],
          "table": [
           {
            "cells": {
             "fill": {
              "color": "#EBF0F8"
             },
             "line": {
              "color": "white"
             }
            },
            "header": {
             "fill": {
              "color": "#C8D4E3"
             },
             "line": {
              "color": "white"
             }
            },
            "type": "table"
           }
          ]
         },
         "layout": {
          "annotationdefaults": {
           "arrowcolor": "#2a3f5f",
           "arrowhead": 0,
           "arrowwidth": 1
          },
          "autotypenumbers": "strict",
          "coloraxis": {
           "colorbar": {
            "outlinewidth": 0,
            "ticks": ""
           }
          },
          "colorscale": {
           "diverging": [
            [
             0,
             "#8e0152"
            ],
            [
             0.1,
             "#c51b7d"
            ],
            [
             0.2,
             "#de77ae"
            ],
            [
             0.3,
             "#f1b6da"
            ],
            [
             0.4,
             "#fde0ef"
            ],
            [
             0.5,
             "#f7f7f7"
            ],
            [
             0.6,
             "#e6f5d0"
            ],
            [
             0.7,
             "#b8e186"
            ],
            [
             0.8,
             "#7fbc41"
            ],
            [
             0.9,
             "#4d9221"
            ],
            [
             1,
             "#276419"
            ]
           ],
           "sequential": [
            [
             0,
             "#0d0887"
            ],
            [
             0.1111111111111111,
             "#46039f"
            ],
            [
             0.2222222222222222,
             "#7201a8"
            ],
            [
             0.3333333333333333,
             "#9c179e"
            ],
            [
             0.4444444444444444,
             "#bd3786"
            ],
            [
             0.5555555555555556,
             "#d8576b"
            ],
            [
             0.6666666666666666,
             "#ed7953"
            ],
            [
             0.7777777777777778,
             "#fb9f3a"
            ],
            [
             0.8888888888888888,
             "#fdca26"
            ],
            [
             1,
             "#f0f921"
            ]
           ],
           "sequentialminus": [
            [
             0,
             "#0d0887"
            ],
            [
             0.1111111111111111,
             "#46039f"
            ],
            [
             0.2222222222222222,
             "#7201a8"
            ],
            [
             0.3333333333333333,
             "#9c179e"
            ],
            [
             0.4444444444444444,
             "#bd3786"
            ],
            [
             0.5555555555555556,
             "#d8576b"
            ],
            [
             0.6666666666666666,
             "#ed7953"
            ],
            [
             0.7777777777777778,
             "#fb9f3a"
            ],
            [
             0.8888888888888888,
             "#fdca26"
            ],
            [
             1,
             "#f0f921"
            ]
           ]
          },
          "colorway": [
           "#636efa",
           "#EF553B",
           "#00cc96",
           "#ab63fa",
           "#FFA15A",
           "#19d3f3",
           "#FF6692",
           "#B6E880",
           "#FF97FF",
           "#FECB52"
          ],
          "font": {
           "color": "#2a3f5f"
          },
          "geo": {
           "bgcolor": "white",
           "lakecolor": "white",
           "landcolor": "#E5ECF6",
           "showlakes": true,
           "showland": true,
           "subunitcolor": "white"
          },
          "hoverlabel": {
           "align": "left"
          },
          "hovermode": "closest",
          "mapbox": {
           "style": "light"
          },
          "paper_bgcolor": "white",
          "plot_bgcolor": "#E5ECF6",
          "polar": {
           "angularaxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           },
           "bgcolor": "#E5ECF6",
           "radialaxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           }
          },
          "scene": {
           "xaxis": {
            "backgroundcolor": "#E5ECF6",
            "gridcolor": "white",
            "gridwidth": 2,
            "linecolor": "white",
            "showbackground": true,
            "ticks": "",
            "zerolinecolor": "white"
           },
           "yaxis": {
            "backgroundcolor": "#E5ECF6",
            "gridcolor": "white",
            "gridwidth": 2,
            "linecolor": "white",
            "showbackground": true,
            "ticks": "",
            "zerolinecolor": "white"
           },
           "zaxis": {
            "backgroundcolor": "#E5ECF6",
            "gridcolor": "white",
            "gridwidth": 2,
            "linecolor": "white",
            "showbackground": true,
            "ticks": "",
            "zerolinecolor": "white"
           }
          },
          "shapedefaults": {
           "line": {
            "color": "#2a3f5f"
           }
          },
          "ternary": {
           "aaxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           },
           "baxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           },
           "bgcolor": "#E5ECF6",
           "caxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           }
          },
          "title": {
           "x": 0.05
          },
          "xaxis": {
           "automargin": true,
           "gridcolor": "white",
           "linecolor": "white",
           "ticks": "",
           "title": {
            "standoff": 15
           },
           "zerolinecolor": "white",
           "zerolinewidth": 2
          },
          "yaxis": {
           "automargin": true,
           "gridcolor": "white",
           "linecolor": "white",
           "ticks": "",
           "title": {
            "standoff": 15
           },
           "zerolinecolor": "white",
           "zerolinewidth": 2
          }
         }
        },
        "title": {
         "text": "Total Monetary by Regular Customers"
        },
        "xaxis": {
         "anchor": "y",
         "domain": [
          0,
          1
         ],
         "title": {
          "text": "month"
         }
        },
        "yaxis": {
         "anchor": "x",
         "domain": [
          0,
          1
         ],
         "title": {
          "text": "monetary"
         }
        }
       }
      }
     },
     "metadata": {},
     "output_type": "display_data"
    }
   ],
   "source": [
    "px.line(agg, x=\"month\" , y=\"monetary\", color = 'year', line_group = 'year', title = 'Total Monetary by Regular Customers')"
   ]
  },
  {
   "cell_type": "markdown",
   "metadata": {},
   "source": [
    "**The most highest spend in Regular Customers are in Nov, in our analysis Novermber was Black Friday time, after Black Friday over people din't so much spend money in December**"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 111,
   "metadata": {},
   "outputs": [],
   "source": [
    "# 10 State most of passive customers\n",
    "top_10_customer_state = regular['customer_state'].value_counts().sort_values(ascending=False).head(10).index\n",
    "df_top_10_customer_state = regular[regular['customer_state'].isin(top_10_customer_state)]"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 112,
   "metadata": {},
   "outputs": [
    {
     "data": {
      "application/vnd.plotly.v1+json": {
       "config": {
        "plotlyServerURL": "https://plot.ly"
       },
       "data": [
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "SP",
         "marker": {
          "color": "#636efa",
          "pattern": {
           "shape": ""
          }
         },
         "name": "SP",
         "offsetgroup": "SP",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "SP"
         ],
         "xaxis": "x",
         "y": [
          38.96703112329074
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "RJ",
         "marker": {
          "color": "#EF553B",
          "pattern": {
           "shape": ""
          }
         },
         "name": "RJ",
         "offsetgroup": "RJ",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "RJ"
         ],
         "xaxis": "x",
         "y": [
          13.802746008221249
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "MG",
         "marker": {
          "color": "#00cc96",
          "pattern": {
           "shape": ""
          }
         },
         "name": "MG",
         "offsetgroup": "MG",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "MG"
         ],
         "xaxis": "x",
         "y": [
          12.071810072425269
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "RS",
         "marker": {
          "color": "#ab63fa",
          "pattern": {
           "shape": ""
          }
         },
         "name": "RS",
         "offsetgroup": "RS",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "RS"
         ],
         "xaxis": "x",
         "y": [
          6.098822739856268
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "PR",
         "marker": {
          "color": "#FFA15A",
          "pattern": {
           "shape": ""
          }
         },
         "name": "PR",
         "offsetgroup": "PR",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "PR"
         ],
         "xaxis": "x",
         "y": [
          5.022230921954084
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "SC",
         "marker": {
          "color": "#19d3f3",
          "pattern": {
           "shape": ""
          }
         },
         "name": "SC",
         "offsetgroup": "SC",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "SC"
         ],
         "xaxis": "x",
         "y": [
          3.878526886832024
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "BA",
         "marker": {
          "color": "#FF6692",
          "pattern": {
           "shape": ""
          }
         },
         "name": "BA",
         "offsetgroup": "BA",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "BA"
         ],
         "xaxis": "x",
         "y": [
          3.498224322586058
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "ES",
         "marker": {
          "color": "#B6E880",
          "pattern": {
           "shape": ""
          }
         },
         "name": "ES",
         "offsetgroup": "ES",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "ES"
         ],
         "xaxis": "x",
         "y": [
          2.164369005341014
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "GO",
         "marker": {
          "color": "#FF97FF",
          "pattern": {
           "shape": ""
          }
         },
         "name": "GO",
         "offsetgroup": "GO",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "GO"
         ],
         "xaxis": "x",
         "y": [
          2.077682391432007
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "DF",
         "marker": {
          "color": "#FECB52",
          "pattern": {
           "shape": ""
          }
         },
         "name": "DF",
         "offsetgroup": "DF",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "DF"
         ],
         "xaxis": "x",
         "y": [
          1.9937921199071613
         ],
         "yaxis": "y"
        }
       ],
       "layout": {
        "barmode": "relative",
        "legend": {
         "title": {
          "text": "index"
         },
         "tracegroupgap": 0
        },
        "template": {
         "data": {
          "bar": [
           {
            "error_x": {
             "color": "#2a3f5f"
            },
            "error_y": {
             "color": "#2a3f5f"
            },
            "marker": {
             "line": {
              "color": "#E5ECF6",
              "width": 0.5
             },
             "pattern": {
              "fillmode": "overlay",
              "size": 10,
              "solidity": 0.2
             }
            },
            "type": "bar"
           }
          ],
          "barpolar": [
           {
            "marker": {
             "line": {
              "color": "#E5ECF6",
              "width": 0.5
             },
             "pattern": {
              "fillmode": "overlay",
              "size": 10,
              "solidity": 0.2
             }
            },
            "type": "barpolar"
           }
          ],
          "carpet": [
           {
            "aaxis": {
             "endlinecolor": "#2a3f5f",
             "gridcolor": "white",
             "linecolor": "white",
             "minorgridcolor": "white",
             "startlinecolor": "#2a3f5f"
            },
            "baxis": {
             "endlinecolor": "#2a3f5f",
             "gridcolor": "white",
             "linecolor": "white",
             "minorgridcolor": "white",
             "startlinecolor": "#2a3f5f"
            },
            "type": "carpet"
           }
          ],
          "choropleth": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "type": "choropleth"
           }
          ],
          "contour": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "contour"
           }
          ],
          "contourcarpet": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "type": "contourcarpet"
           }
          ],
          "heatmap": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "heatmap"
           }
          ],
          "heatmapgl": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "heatmapgl"
           }
          ],
          "histogram": [
           {
            "marker": {
             "pattern": {
              "fillmode": "overlay",
              "size": 10,
              "solidity": 0.2
             }
            },
            "type": "histogram"
           }
          ],
          "histogram2d": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "histogram2d"
           }
          ],
          "histogram2dcontour": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "histogram2dcontour"
           }
          ],
          "mesh3d": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "type": "mesh3d"
           }
          ],
          "parcoords": [
           {
            "line": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "parcoords"
           }
          ],
          "pie": [
           {
            "automargin": true,
            "type": "pie"
           }
          ],
          "scatter": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatter"
           }
          ],
          "scatter3d": [
           {
            "line": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatter3d"
           }
          ],
          "scattercarpet": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattercarpet"
           }
          ],
          "scattergeo": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattergeo"
           }
          ],
          "scattergl": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattergl"
           }
          ],
          "scattermapbox": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattermapbox"
           }
          ],
          "scatterpolar": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatterpolar"
           }
          ],
          "scatterpolargl": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatterpolargl"
           }
          ],
          "scatterternary": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatterternary"
           }
          ],
          "surface": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "surface"
           }
          ],
          "table": [
           {
            "cells": {
             "fill": {
              "color": "#EBF0F8"
             },
             "line": {
              "color": "white"
             }
            },
            "header": {
             "fill": {
              "color": "#C8D4E3"
             },
             "line": {
              "color": "white"
             }
            },
            "type": "table"
           }
          ]
         },
         "layout": {
          "annotationdefaults": {
           "arrowcolor": "#2a3f5f",
           "arrowhead": 0,
           "arrowwidth": 1
          },
          "autotypenumbers": "strict",
          "coloraxis": {
           "colorbar": {
            "outlinewidth": 0,
            "ticks": ""
           }
          },
          "colorscale": {
           "diverging": [
            [
             0,
             "#8e0152"
            ],
            [
             0.1,
             "#c51b7d"
            ],
            [
             0.2,
             "#de77ae"
            ],
            [
             0.3,
             "#f1b6da"
            ],
            [
             0.4,
             "#fde0ef"
            ],
            [
             0.5,
             "#f7f7f7"
            ],
            [
             0.6,
             "#e6f5d0"
            ],
            [
             0.7,
             "#b8e186"
            ],
            [
             0.8,
             "#7fbc41"
            ],
            [
             0.9,
             "#4d9221"
            ],
            [
             1,
             "#276419"
            ]
           ],
           "sequential": [
            [
             0,
             "#0d0887"
            ],
            [
             0.1111111111111111,
             "#46039f"
            ],
            [
             0.2222222222222222,
             "#7201a8"
            ],
            [
             0.3333333333333333,
             "#9c179e"
            ],
            [
             0.4444444444444444,
             "#bd3786"
            ],
            [
             0.5555555555555556,
             "#d8576b"
            ],
            [
             0.6666666666666666,
             "#ed7953"
            ],
            [
             0.7777777777777778,
             "#fb9f3a"
            ],
            [
             0.8888888888888888,
             "#fdca26"
            ],
            [
             1,
             "#f0f921"
            ]
           ],
           "sequentialminus": [
            [
             0,
             "#0d0887"
            ],
            [
             0.1111111111111111,
             "#46039f"
            ],
            [
             0.2222222222222222,
             "#7201a8"
            ],
            [
             0.3333333333333333,
             "#9c179e"
            ],
            [
             0.4444444444444444,
             "#bd3786"
            ],
            [
             0.5555555555555556,
             "#d8576b"
            ],
            [
             0.6666666666666666,
             "#ed7953"
            ],
            [
             0.7777777777777778,
             "#fb9f3a"
            ],
            [
             0.8888888888888888,
             "#fdca26"
            ],
            [
             1,
             "#f0f921"
            ]
           ]
          },
          "colorway": [
           "#636efa",
           "#EF553B",
           "#00cc96",
           "#ab63fa",
           "#FFA15A",
           "#19d3f3",
           "#FF6692",
           "#B6E880",
           "#FF97FF",
           "#FECB52"
          ],
          "font": {
           "color": "#2a3f5f"
          },
          "geo": {
           "bgcolor": "white",
           "lakecolor": "white",
           "landcolor": "#E5ECF6",
           "showlakes": true,
           "showland": true,
           "subunitcolor": "white"
          },
          "hoverlabel": {
           "align": "left"
          },
          "hovermode": "closest",
          "mapbox": {
           "style": "light"
          },
          "paper_bgcolor": "white",
          "plot_bgcolor": "#E5ECF6",
          "polar": {
           "angularaxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           },
           "bgcolor": "#E5ECF6",
           "radialaxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           }
          },
          "scene": {
           "xaxis": {
            "backgroundcolor": "#E5ECF6",
            "gridcolor": "white",
            "gridwidth": 2,
            "linecolor": "white",
            "showbackground": true,
            "ticks": "",
            "zerolinecolor": "white"
           },
           "yaxis": {
            "backgroundcolor": "#E5ECF6",
            "gridcolor": "white",
            "gridwidth": 2,
            "linecolor": "white",
            "showbackground": true,
            "ticks": "",
            "zerolinecolor": "white"
           },
           "zaxis": {
            "backgroundcolor": "#E5ECF6",
            "gridcolor": "white",
            "gridwidth": 2,
            "linecolor": "white",
            "showbackground": true,
            "ticks": "",
            "zerolinecolor": "white"
           }
          },
          "shapedefaults": {
           "line": {
            "color": "#2a3f5f"
           }
          },
          "ternary": {
           "aaxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           },
           "baxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           },
           "bgcolor": "#E5ECF6",
           "caxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           }
          },
          "title": {
           "x": 0.05
          },
          "xaxis": {
           "automargin": true,
           "gridcolor": "white",
           "linecolor": "white",
           "ticks": "",
           "title": {
            "standoff": 15
           },
           "zerolinecolor": "white",
           "zerolinewidth": 2
          },
          "yaxis": {
           "automargin": true,
           "gridcolor": "white",
           "linecolor": "white",
           "ticks": "",
           "title": {
            "standoff": 15
           },
           "zerolinecolor": "white",
           "zerolinewidth": 2
          }
         }
        },
        "title": {
         "text": "Regular Customers State"
        },
        "xaxis": {
         "anchor": "y",
         "categoryarray": [
          "SP",
          "RJ",
          "MG",
          "RS",
          "PR",
          "SC",
          "BA",
          "ES",
          "GO",
          "DF"
         ],
         "categoryorder": "array",
         "domain": [
          0,
          1
         ],
         "title": {
          "text": "State"
         }
        },
        "yaxis": {
         "anchor": "x",
         "domain": [
          0,
          1
         ],
         "title": {
          "text": "Percent Order"
         }
        }
       }
      }
     },
     "metadata": {},
     "output_type": "display_data"
    },
    {
     "data": {
      "text/plain": [
       "<Figure size 576x432 with 0 Axes>"
      ]
     },
     "metadata": {},
     "output_type": "display_data"
    }
   ],
   "source": [
    "plt.figure(figsize=(8, 6))\n",
    "df_price_cat = df_top_10_customer_state['customer_state'].value_counts()/len(regular['customer_city'])*100\n",
    "pal = sns.color_palette('rocket_r', len(df_price_cat))\n",
    "fig = px.bar(df_price_cat, x=df_price_cat.index, y= df_price_cat.values,color=df_price_cat.index,title='Regular Customers State')\n",
    "fig.update_xaxes(title_text='State')\n",
    "fig.update_yaxes(title_text='Percent Customers')\n",
    "\n",
    "fig.show()"
   ]
  },
  {
   "cell_type": "markdown",
   "metadata": {},
   "source": [
    "**As we know in Brazil Sao Paulo are the most densed State, it is normal 54% of our Regular customers are from Sao Paolo,its very densed in Sao Paulo**"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 113,
   "metadata": {},
   "outputs": [],
   "source": [
    "# 10 City most of passive customers\n",
    "top_10_customer_city = regular['customer_city'].value_counts().sort_values(ascending=False).head(10).index\n",
    "df_top_10_customer_city = regular[regular['customer_city'].isin(top_10_customer_city)]"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 114,
   "metadata": {},
   "outputs": [
    {
     "data": {
      "application/vnd.plotly.v1+json": {
       "config": {
        "plotlyServerURL": "https://plot.ly"
       },
       "data": [
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "sao paulo",
         "marker": {
          "color": "#636efa",
          "pattern": {
           "shape": ""
          }
         },
         "name": "sao paulo",
         "offsetgroup": "sao paulo",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "sao paulo"
         ],
         "xaxis": "x",
         "y": [
          13.895025306898576
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "rio de janeiro",
         "marker": {
          "color": "#EF553B",
          "pattern": {
           "shape": ""
          }
         },
         "name": "rio de janeiro",
         "offsetgroup": "rio de janeiro",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "rio de janeiro"
         ],
         "xaxis": "x",
         "y": [
          7.463437823327087
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "belo horizonte",
         "marker": {
          "color": "#00cc96",
          "pattern": {
           "shape": ""
          }
         },
         "name": "belo horizonte",
         "offsetgroup": "belo horizonte",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "belo horizonte"
         ],
         "xaxis": "x",
         "y": [
          2.575431335812757
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "brasilia",
         "marker": {
          "color": "#ab63fa",
          "pattern": {
           "shape": ""
          }
         },
         "name": "brasilia",
         "offsetgroup": "brasilia",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "brasilia"
         ],
         "xaxis": "x",
         "y": [
          1.9798104079863539
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "porto alegre",
         "marker": {
          "color": "#FFA15A",
          "pattern": {
           "shape": ""
          }
         },
         "name": "porto alegre",
         "offsetgroup": "porto alegre",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "porto alegre"
         ],
         "xaxis": "x",
         "y": [
          1.5715444198987725
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "curitiba",
         "marker": {
          "color": "#19d3f3",
          "pattern": {
           "shape": ""
          }
         },
         "name": "curitiba",
         "offsetgroup": "curitiba",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "curitiba"
         ],
         "xaxis": "x",
         "y": [
          1.406560219233243
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "campinas",
         "marker": {
          "color": "#FF6692",
          "pattern": {
           "shape": ""
          }
         },
         "name": "campinas",
         "offsetgroup": "campinas",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "campinas"
         ],
         "xaxis": "x",
         "y": [
          1.3785967953916278
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "salvador",
         "marker": {
          "color": "#B6E880",
          "pattern": {
           "shape": ""
          }
         },
         "name": "salvador",
         "offsetgroup": "salvador",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "salvador"
         ],
         "xaxis": "x",
         "y": [
          1.1716674589636755
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "guarulhos",
         "marker": {
          "color": "#FF97FF",
          "pattern": {
           "shape": ""
          }
         },
         "name": "guarulhos",
         "offsetgroup": "guarulhos",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "guarulhos"
         ],
         "xaxis": "x",
         "y": [
          1.076591817902184
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "sao bernardo do campo",
         "marker": {
          "color": "#FECB52",
          "pattern": {
           "shape": ""
          }
         },
         "name": "sao bernardo do campo",
         "offsetgroup": "sao bernardo do campo",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "sao bernardo do campo"
         ],
         "xaxis": "x",
         "y": [
          0.8808478510108778
         ],
         "yaxis": "y"
        }
       ],
       "layout": {
        "barmode": "relative",
        "legend": {
         "title": {
          "text": "index"
         },
         "tracegroupgap": 0
        },
        "template": {
         "data": {
          "bar": [
           {
            "error_x": {
             "color": "#2a3f5f"
            },
            "error_y": {
             "color": "#2a3f5f"
            },
            "marker": {
             "line": {
              "color": "#E5ECF6",
              "width": 0.5
             },
             "pattern": {
              "fillmode": "overlay",
              "size": 10,
              "solidity": 0.2
             }
            },
            "type": "bar"
           }
          ],
          "barpolar": [
           {
            "marker": {
             "line": {
              "color": "#E5ECF6",
              "width": 0.5
             },
             "pattern": {
              "fillmode": "overlay",
              "size": 10,
              "solidity": 0.2
             }
            },
            "type": "barpolar"
           }
          ],
          "carpet": [
           {
            "aaxis": {
             "endlinecolor": "#2a3f5f",
             "gridcolor": "white",
             "linecolor": "white",
             "minorgridcolor": "white",
             "startlinecolor": "#2a3f5f"
            },
            "baxis": {
             "endlinecolor": "#2a3f5f",
             "gridcolor": "white",
             "linecolor": "white",
             "minorgridcolor": "white",
             "startlinecolor": "#2a3f5f"
            },
            "type": "carpet"
           }
          ],
          "choropleth": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "type": "choropleth"
           }
          ],
          "contour": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "contour"
           }
          ],
          "contourcarpet": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "type": "contourcarpet"
           }
          ],
          "heatmap": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "heatmap"
           }
          ],
          "heatmapgl": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "heatmapgl"
           }
          ],
          "histogram": [
           {
            "marker": {
             "pattern": {
              "fillmode": "overlay",
              "size": 10,
              "solidity": 0.2
             }
            },
            "type": "histogram"
           }
          ],
          "histogram2d": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "histogram2d"
           }
          ],
          "histogram2dcontour": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "histogram2dcontour"
           }
          ],
          "mesh3d": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "type": "mesh3d"
           }
          ],
          "parcoords": [
           {
            "line": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "parcoords"
           }
          ],
          "pie": [
           {
            "automargin": true,
            "type": "pie"
           }
          ],
          "scatter": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatter"
           }
          ],
          "scatter3d": [
           {
            "line": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatter3d"
           }
          ],
          "scattercarpet": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattercarpet"
           }
          ],
          "scattergeo": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattergeo"
           }
          ],
          "scattergl": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattergl"
           }
          ],
          "scattermapbox": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattermapbox"
           }
          ],
          "scatterpolar": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatterpolar"
           }
          ],
          "scatterpolargl": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatterpolargl"
           }
          ],
          "scatterternary": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatterternary"
           }
          ],
          "surface": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "surface"
           }
          ],
          "table": [
           {
            "cells": {
             "fill": {
              "color": "#EBF0F8"
             },
             "line": {
              "color": "white"
             }
            },
            "header": {
             "fill": {
              "color": "#C8D4E3"
             },
             "line": {
              "color": "white"
             }
            },
            "type": "table"
           }
          ]
         },
         "layout": {
          "annotationdefaults": {
           "arrowcolor": "#2a3f5f",
           "arrowhead": 0,
           "arrowwidth": 1
          },
          "autotypenumbers": "strict",
          "coloraxis": {
           "colorbar": {
            "outlinewidth": 0,
            "ticks": ""
           }
          },
          "colorscale": {
           "diverging": [
            [
             0,
             "#8e0152"
            ],
            [
             0.1,
             "#c51b7d"
            ],
            [
             0.2,
             "#de77ae"
            ],
            [
             0.3,
             "#f1b6da"
            ],
            [
             0.4,
             "#fde0ef"
            ],
            [
             0.5,
             "#f7f7f7"
            ],
            [
             0.6,
             "#e6f5d0"
            ],
            [
             0.7,
             "#b8e186"
            ],
            [
             0.8,
             "#7fbc41"
            ],
            [
             0.9,
             "#4d9221"
            ],
            [
             1,
             "#276419"
            ]
           ],
           "sequential": [
            [
             0,
             "#0d0887"
            ],
            [
             0.1111111111111111,
             "#46039f"
            ],
            [
             0.2222222222222222,
             "#7201a8"
            ],
            [
             0.3333333333333333,
             "#9c179e"
            ],
            [
             0.4444444444444444,
             "#bd3786"
            ],
            [
             0.5555555555555556,
             "#d8576b"
            ],
            [
             0.6666666666666666,
             "#ed7953"
            ],
            [
             0.7777777777777778,
             "#fb9f3a"
            ],
            [
             0.8888888888888888,
             "#fdca26"
            ],
            [
             1,
             "#f0f921"
            ]
           ],
           "sequentialminus": [
            [
             0,
             "#0d0887"
            ],
            [
             0.1111111111111111,
             "#46039f"
            ],
            [
             0.2222222222222222,
             "#7201a8"
            ],
            [
             0.3333333333333333,
             "#9c179e"
            ],
            [
             0.4444444444444444,
             "#bd3786"
            ],
            [
             0.5555555555555556,
             "#d8576b"
            ],
            [
             0.6666666666666666,
             "#ed7953"
            ],
            [
             0.7777777777777778,
             "#fb9f3a"
            ],
            [
             0.8888888888888888,
             "#fdca26"
            ],
            [
             1,
             "#f0f921"
            ]
           ]
          },
          "colorway": [
           "#636efa",
           "#EF553B",
           "#00cc96",
           "#ab63fa",
           "#FFA15A",
           "#19d3f3",
           "#FF6692",
           "#B6E880",
           "#FF97FF",
           "#FECB52"
          ],
          "font": {
           "color": "#2a3f5f"
          },
          "geo": {
           "bgcolor": "white",
           "lakecolor": "white",
           "landcolor": "#E5ECF6",
           "showlakes": true,
           "showland": true,
           "subunitcolor": "white"
          },
          "hoverlabel": {
           "align": "left"
          },
          "hovermode": "closest",
          "mapbox": {
           "style": "light"
          },
          "paper_bgcolor": "white",
          "plot_bgcolor": "#E5ECF6",
          "polar": {
           "angularaxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           },
           "bgcolor": "#E5ECF6",
           "radialaxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           }
          },
          "scene": {
           "xaxis": {
            "backgroundcolor": "#E5ECF6",
            "gridcolor": "white",
            "gridwidth": 2,
            "linecolor": "white",
            "showbackground": true,
            "ticks": "",
            "zerolinecolor": "white"
           },
           "yaxis": {
            "backgroundcolor": "#E5ECF6",
            "gridcolor": "white",
            "gridwidth": 2,
            "linecolor": "white",
            "showbackground": true,
            "ticks": "",
            "zerolinecolor": "white"
           },
           "zaxis": {
            "backgroundcolor": "#E5ECF6",
            "gridcolor": "white",
            "gridwidth": 2,
            "linecolor": "white",
            "showbackground": true,
            "ticks": "",
            "zerolinecolor": "white"
           }
          },
          "shapedefaults": {
           "line": {
            "color": "#2a3f5f"
           }
          },
          "ternary": {
           "aaxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           },
           "baxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           },
           "bgcolor": "#E5ECF6",
           "caxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           }
          },
          "title": {
           "x": 0.05
          },
          "xaxis": {
           "automargin": true,
           "gridcolor": "white",
           "linecolor": "white",
           "ticks": "",
           "title": {
            "standoff": 15
           },
           "zerolinecolor": "white",
           "zerolinewidth": 2
          },
          "yaxis": {
           "automargin": true,
           "gridcolor": "white",
           "linecolor": "white",
           "ticks": "",
           "title": {
            "standoff": 15
           },
           "zerolinecolor": "white",
           "zerolinewidth": 2
          }
         }
        },
        "title": {
         "text": "Regular Customers City"
        },
        "xaxis": {
         "anchor": "y",
         "categoryarray": [
          "sao paulo",
          "rio de janeiro",
          "belo horizonte",
          "brasilia",
          "porto alegre",
          "curitiba",
          "campinas",
          "salvador",
          "guarulhos",
          "sao bernardo do campo"
         ],
         "categoryorder": "array",
         "domain": [
          0,
          1
         ],
         "title": {
          "text": "City"
         }
        },
        "yaxis": {
         "anchor": "x",
         "domain": [
          0,
          1
         ],
         "title": {
          "text": "Percent Order"
         }
        }
       }
      }
     },
     "metadata": {},
     "output_type": "display_data"
    },
    {
     "data": {
      "text/plain": [
       "<Figure size 576x432 with 0 Axes>"
      ]
     },
     "metadata": {},
     "output_type": "display_data"
    }
   ],
   "source": [
    "plt.figure(figsize=(8, 6))\n",
    "df_price_cat = df_top_10_customer_city['customer_city'].value_counts()/len(regular['customer_city'])*100\n",
    "pal = sns.color_palette('rocket_r', len(df_price_cat))\n",
    "fig = px.bar(df_price_cat, x=df_price_cat.index, y= df_price_cat.values,color=df_price_cat.index,title='Regular Customers City')\n",
    "fig.update_xaxes(title_text='City')\n",
    "fig.update_yaxes(title_text='Percent Customers')\n",
    "fig.show()"
   ]
  },
  {
   "cell_type": "markdown",
   "metadata": {},
   "source": [
    "**Our Regular Customers As we can see not heavly dense in one city but scatter in many city of Sao Paulo State, but the 2nd Biggest transaction in Rio de Janeiro which din't belong in Sao Paulo State**"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 115,
   "metadata": {},
   "outputs": [
    {
     "data": {
      "application/vnd.plotly.v1+json": {
       "config": {
        "plotlyServerURL": "https://plot.ly"
       },
       "data": [
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "credit_card",
         "marker": {
          "color": "#636efa",
          "pattern": {
           "shape": ""
          }
         },
         "name": "credit_card",
         "offsetgroup": "credit_card",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "credit_card"
         ],
         "xaxis": "x",
         "y": [
          75.57954195911746
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "boleto",
         "marker": {
          "color": "#EF553B",
          "pattern": {
           "shape": ""
          }
         },
         "name": "boleto",
         "offsetgroup": "boleto",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "boleto"
         ],
         "xaxis": "x",
         "y": [
          21.3920192388356
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "voucher",
         "marker": {
          "color": "#00cc96",
          "pattern": {
           "shape": ""
          }
         },
         "name": "voucher",
         "offsetgroup": "voucher",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "voucher"
         ],
         "xaxis": "x",
         "y": [
          2.0469226252062303
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "debit_card",
         "marker": {
          "color": "#ab63fa",
          "pattern": {
           "shape": ""
          }
         },
         "name": "debit_card",
         "offsetgroup": "debit_card",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "debit_card"
         ],
         "xaxis": "x",
         "y": [
          0.9815161768406924
         ],
         "yaxis": "y"
        }
       ],
       "layout": {
        "barmode": "relative",
        "legend": {
         "title": {
          "text": "index"
         },
         "tracegroupgap": 0
        },
        "margin": {
         "t": 60
        },
        "template": {
         "data": {
          "bar": [
           {
            "error_x": {
             "color": "#2a3f5f"
            },
            "error_y": {
             "color": "#2a3f5f"
            },
            "marker": {
             "line": {
              "color": "#E5ECF6",
              "width": 0.5
             },
             "pattern": {
              "fillmode": "overlay",
              "size": 10,
              "solidity": 0.2
             }
            },
            "type": "bar"
           }
          ],
          "barpolar": [
           {
            "marker": {
             "line": {
              "color": "#E5ECF6",
              "width": 0.5
             },
             "pattern": {
              "fillmode": "overlay",
              "size": 10,
              "solidity": 0.2
             }
            },
            "type": "barpolar"
           }
          ],
          "carpet": [
           {
            "aaxis": {
             "endlinecolor": "#2a3f5f",
             "gridcolor": "white",
             "linecolor": "white",
             "minorgridcolor": "white",
             "startlinecolor": "#2a3f5f"
            },
            "baxis": {
             "endlinecolor": "#2a3f5f",
             "gridcolor": "white",
             "linecolor": "white",
             "minorgridcolor": "white",
             "startlinecolor": "#2a3f5f"
            },
            "type": "carpet"
           }
          ],
          "choropleth": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "type": "choropleth"
           }
          ],
          "contour": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "contour"
           }
          ],
          "contourcarpet": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "type": "contourcarpet"
           }
          ],
          "heatmap": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "heatmap"
           }
          ],
          "heatmapgl": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "heatmapgl"
           }
          ],
          "histogram": [
           {
            "marker": {
             "pattern": {
              "fillmode": "overlay",
              "size": 10,
              "solidity": 0.2
             }
            },
            "type": "histogram"
           }
          ],
          "histogram2d": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "histogram2d"
           }
          ],
          "histogram2dcontour": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "histogram2dcontour"
           }
          ],
          "mesh3d": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "type": "mesh3d"
           }
          ],
          "parcoords": [
           {
            "line": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "parcoords"
           }
          ],
          "pie": [
           {
            "automargin": true,
            "type": "pie"
           }
          ],
          "scatter": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatter"
           }
          ],
          "scatter3d": [
           {
            "line": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatter3d"
           }
          ],
          "scattercarpet": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattercarpet"
           }
          ],
          "scattergeo": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattergeo"
           }
          ],
          "scattergl": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattergl"
           }
          ],
          "scattermapbox": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattermapbox"
           }
          ],
          "scatterpolar": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatterpolar"
           }
          ],
          "scatterpolargl": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatterpolargl"
           }
          ],
          "scatterternary": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatterternary"
           }
          ],
          "surface": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "surface"
           }
          ],
          "table": [
           {
            "cells": {
             "fill": {
              "color": "#EBF0F8"
             },
             "line": {
              "color": "white"
             }
            },
            "header": {
             "fill": {
              "color": "#C8D4E3"
             },
             "line": {
              "color": "white"
             }
            },
            "type": "table"
           }
          ]
         },
         "layout": {
          "annotationdefaults": {
           "arrowcolor": "#2a3f5f",
           "arrowhead": 0,
           "arrowwidth": 1
          },
          "autotypenumbers": "strict",
          "coloraxis": {
           "colorbar": {
            "outlinewidth": 0,
            "ticks": ""
           }
          },
          "colorscale": {
           "diverging": [
            [
             0,
             "#8e0152"
            ],
            [
             0.1,
             "#c51b7d"
            ],
            [
             0.2,
             "#de77ae"
            ],
            [
             0.3,
             "#f1b6da"
            ],
            [
             0.4,
             "#fde0ef"
            ],
            [
             0.5,
             "#f7f7f7"
            ],
            [
             0.6,
             "#e6f5d0"
            ],
            [
             0.7,
             "#b8e186"
            ],
            [
             0.8,
             "#7fbc41"
            ],
            [
             0.9,
             "#4d9221"
            ],
            [
             1,
             "#276419"
            ]
           ],
           "sequential": [
            [
             0,
             "#0d0887"
            ],
            [
             0.1111111111111111,
             "#46039f"
            ],
            [
             0.2222222222222222,
             "#7201a8"
            ],
            [
             0.3333333333333333,
             "#9c179e"
            ],
            [
             0.4444444444444444,
             "#bd3786"
            ],
            [
             0.5555555555555556,
             "#d8576b"
            ],
            [
             0.6666666666666666,
             "#ed7953"
            ],
            [
             0.7777777777777778,
             "#fb9f3a"
            ],
            [
             0.8888888888888888,
             "#fdca26"
            ],
            [
             1,
             "#f0f921"
            ]
           ],
           "sequentialminus": [
            [
             0,
             "#0d0887"
            ],
            [
             0.1111111111111111,
             "#46039f"
            ],
            [
             0.2222222222222222,
             "#7201a8"
            ],
            [
             0.3333333333333333,
             "#9c179e"
            ],
            [
             0.4444444444444444,
             "#bd3786"
            ],
            [
             0.5555555555555556,
             "#d8576b"
            ],
            [
             0.6666666666666666,
             "#ed7953"
            ],
            [
             0.7777777777777778,
             "#fb9f3a"
            ],
            [
             0.8888888888888888,
             "#fdca26"
            ],
            [
             1,
             "#f0f921"
            ]
           ]
          },
          "colorway": [
           "#636efa",
           "#EF553B",
           "#00cc96",
           "#ab63fa",
           "#FFA15A",
           "#19d3f3",
           "#FF6692",
           "#B6E880",
           "#FF97FF",
           "#FECB52"
          ],
          "font": {
           "color": "#2a3f5f"
          },
          "geo": {
           "bgcolor": "white",
           "lakecolor": "white",
           "landcolor": "#E5ECF6",
           "showlakes": true,
           "showland": true,
           "subunitcolor": "white"
          },
          "hoverlabel": {
           "align": "left"
          },
          "hovermode": "closest",
          "mapbox": {
           "style": "light"
          },
          "paper_bgcolor": "white",
          "plot_bgcolor": "#E5ECF6",
          "polar": {
           "angularaxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           },
           "bgcolor": "#E5ECF6",
           "radialaxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           }
          },
          "scene": {
           "xaxis": {
            "backgroundcolor": "#E5ECF6",
            "gridcolor": "white",
            "gridwidth": 2,
            "linecolor": "white",
            "showbackground": true,
            "ticks": "",
            "zerolinecolor": "white"
           },
           "yaxis": {
            "backgroundcolor": "#E5ECF6",
            "gridcolor": "white",
            "gridwidth": 2,
            "linecolor": "white",
            "showbackground": true,
            "ticks": "",
            "zerolinecolor": "white"
           },
           "zaxis": {
            "backgroundcolor": "#E5ECF6",
            "gridcolor": "white",
            "gridwidth": 2,
            "linecolor": "white",
            "showbackground": true,
            "ticks": "",
            "zerolinecolor": "white"
           }
          },
          "shapedefaults": {
           "line": {
            "color": "#2a3f5f"
           }
          },
          "ternary": {
           "aaxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           },
           "baxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           },
           "bgcolor": "#E5ECF6",
           "caxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           }
          },
          "title": {
           "x": 0.05
          },
          "xaxis": {
           "automargin": true,
           "gridcolor": "white",
           "linecolor": "white",
           "ticks": "",
           "title": {
            "standoff": 15
           },
           "zerolinecolor": "white",
           "zerolinewidth": 2
          },
          "yaxis": {
           "automargin": true,
           "gridcolor": "white",
           "linecolor": "white",
           "ticks": "",
           "title": {
            "standoff": 15
           },
           "zerolinecolor": "white",
           "zerolinewidth": 2
          }
         }
        },
        "xaxis": {
         "anchor": "y",
         "categoryarray": [
          "credit_card",
          "boleto",
          "voucher",
          "debit_card"
         ],
         "categoryorder": "array",
         "domain": [
          0,
          1
         ],
         "title": {
          "text": "index"
         }
        },
        "yaxis": {
         "anchor": "x",
         "domain": [
          0,
          1
         ],
         "title": {
          "text": "y"
         }
        }
       }
      }
     },
     "metadata": {},
     "output_type": "display_data"
    }
   ],
   "source": [
    "df_price_cat = regular['payment_type'].value_counts()/len(regular['payment_type'])*100\n",
    "fig = px.bar(df_price_cat, x=df_price_cat.index, y= df_price_cat.values,color=df_price_cat.index)\n",
    "fig.show()"
   ]
  },
  {
   "cell_type": "markdown",
   "metadata": {},
   "source": [
    "**Credit Card and Boleto still are the most popular payment method**"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 116,
   "metadata": {},
   "outputs": [
    {
     "data": {
      "application/vnd.plotly.v1+json": {
       "config": {
        "plotlyServerURL": "https://plot.ly"
       },
       "data": [
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "bed_bath_table",
         "marker": {
          "color": "#636efa",
          "pattern": {
           "shape": ""
          }
         },
         "name": "bed_bath_table",
         "offsetgroup": "bed_bath_table",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "bed_bath_table"
         ],
         "xaxis": "x",
         "y": [
          9.45443360085009
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "sports_leisure",
         "marker": {
          "color": "#EF553B",
          "pattern": {
           "shape": ""
          }
         },
         "name": "sports_leisure",
         "offsetgroup": "sports_leisure",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "sports_leisure"
         ],
         "xaxis": "x",
         "y": [
          8.08981851737927
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "health_beauty",
         "marker": {
          "color": "#00cc96",
          "pattern": {
           "shape": ""
          }
         },
         "name": "health_beauty",
         "offsetgroup": "health_beauty",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "health_beauty"
         ],
         "xaxis": "x",
         "y": [
          7.874500153798832
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "furniture_decor",
         "marker": {
          "color": "#ab63fa",
          "pattern": {
           "shape": ""
          }
         },
         "name": "furniture_decor",
         "offsetgroup": "furniture_decor",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "furniture_decor"
         ],
         "xaxis": "x",
         "y": [
          6.568608260395403
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "computers_accessories",
         "marker": {
          "color": "#FFA15A",
          "pattern": {
           "shape": ""
          }
         },
         "name": "computers_accessories",
         "offsetgroup": "computers_accessories",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "computers_accessories"
         ],
         "xaxis": "x",
         "y": [
          5.9366348815749
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "toys",
         "marker": {
          "color": "#19d3f3",
          "pattern": {
           "shape": ""
          }
         },
         "name": "toys",
         "offsetgroup": "toys",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "toys"
         ],
         "xaxis": "x",
         "y": [
          5.6570006431587485
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "housewares",
         "marker": {
          "color": "#FF6692",
          "pattern": {
           "shape": ""
          }
         },
         "name": "housewares",
         "offsetgroup": "housewares",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "housewares"
         ],
         "xaxis": "x",
         "y": [
          5.4920164424932185
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "cool_stuff",
         "marker": {
          "color": "#B6E880",
          "pattern": {
           "shape": ""
          }
         },
         "name": "cool_stuff",
         "offsetgroup": "cool_stuff",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "cool_stuff"
         ],
         "xaxis": "x",
         "y": [
          5.341013953748497
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "telephony",
         "marker": {
          "color": "#FF97FF",
          "pattern": {
           "shape": ""
          }
         },
         "name": "telephony",
         "offsetgroup": "telephony",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "telephony"
         ],
         "xaxis": "x",
         "y": [
          4.745393025922094
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "watches_gifts",
         "marker": {
          "color": "#FECB52",
          "pattern": {
           "shape": ""
          }
         },
         "name": "watches_gifts",
         "offsetgroup": "watches_gifts",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "watches_gifts"
         ],
         "xaxis": "x",
         "y": [
          4.731411314001286
         ],
         "yaxis": "y"
        }
       ],
       "layout": {
        "barmode": "relative",
        "legend": {
         "title": {
          "text": "index"
         },
         "tracegroupgap": 0
        },
        "margin": {
         "t": 60
        },
        "template": {
         "data": {
          "bar": [
           {
            "error_x": {
             "color": "#2a3f5f"
            },
            "error_y": {
             "color": "#2a3f5f"
            },
            "marker": {
             "line": {
              "color": "#E5ECF6",
              "width": 0.5
             },
             "pattern": {
              "fillmode": "overlay",
              "size": 10,
              "solidity": 0.2
             }
            },
            "type": "bar"
           }
          ],
          "barpolar": [
           {
            "marker": {
             "line": {
              "color": "#E5ECF6",
              "width": 0.5
             },
             "pattern": {
              "fillmode": "overlay",
              "size": 10,
              "solidity": 0.2
             }
            },
            "type": "barpolar"
           }
          ],
          "carpet": [
           {
            "aaxis": {
             "endlinecolor": "#2a3f5f",
             "gridcolor": "white",
             "linecolor": "white",
             "minorgridcolor": "white",
             "startlinecolor": "#2a3f5f"
            },
            "baxis": {
             "endlinecolor": "#2a3f5f",
             "gridcolor": "white",
             "linecolor": "white",
             "minorgridcolor": "white",
             "startlinecolor": "#2a3f5f"
            },
            "type": "carpet"
           }
          ],
          "choropleth": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "type": "choropleth"
           }
          ],
          "contour": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "contour"
           }
          ],
          "contourcarpet": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "type": "contourcarpet"
           }
          ],
          "heatmap": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "heatmap"
           }
          ],
          "heatmapgl": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "heatmapgl"
           }
          ],
          "histogram": [
           {
            "marker": {
             "pattern": {
              "fillmode": "overlay",
              "size": 10,
              "solidity": 0.2
             }
            },
            "type": "histogram"
           }
          ],
          "histogram2d": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "histogram2d"
           }
          ],
          "histogram2dcontour": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "histogram2dcontour"
           }
          ],
          "mesh3d": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "type": "mesh3d"
           }
          ],
          "parcoords": [
           {
            "line": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "parcoords"
           }
          ],
          "pie": [
           {
            "automargin": true,
            "type": "pie"
           }
          ],
          "scatter": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatter"
           }
          ],
          "scatter3d": [
           {
            "line": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatter3d"
           }
          ],
          "scattercarpet": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattercarpet"
           }
          ],
          "scattergeo": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattergeo"
           }
          ],
          "scattergl": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattergl"
           }
          ],
          "scattermapbox": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattermapbox"
           }
          ],
          "scatterpolar": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatterpolar"
           }
          ],
          "scatterpolargl": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatterpolargl"
           }
          ],
          "scatterternary": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatterternary"
           }
          ],
          "surface": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "surface"
           }
          ],
          "table": [
           {
            "cells": {
             "fill": {
              "color": "#EBF0F8"
             },
             "line": {
              "color": "white"
             }
            },
            "header": {
             "fill": {
              "color": "#C8D4E3"
             },
             "line": {
              "color": "white"
             }
            },
            "type": "table"
           }
          ]
         },
         "layout": {
          "annotationdefaults": {
           "arrowcolor": "#2a3f5f",
           "arrowhead": 0,
           "arrowwidth": 1
          },
          "autotypenumbers": "strict",
          "coloraxis": {
           "colorbar": {
            "outlinewidth": 0,
            "ticks": ""
           }
          },
          "colorscale": {
           "diverging": [
            [
             0,
             "#8e0152"
            ],
            [
             0.1,
             "#c51b7d"
            ],
            [
             0.2,
             "#de77ae"
            ],
            [
             0.3,
             "#f1b6da"
            ],
            [
             0.4,
             "#fde0ef"
            ],
            [
             0.5,
             "#f7f7f7"
            ],
            [
             0.6,
             "#e6f5d0"
            ],
            [
             0.7,
             "#b8e186"
            ],
            [
             0.8,
             "#7fbc41"
            ],
            [
             0.9,
             "#4d9221"
            ],
            [
             1,
             "#276419"
            ]
           ],
           "sequential": [
            [
             0,
             "#0d0887"
            ],
            [
             0.1111111111111111,
             "#46039f"
            ],
            [
             0.2222222222222222,
             "#7201a8"
            ],
            [
             0.3333333333333333,
             "#9c179e"
            ],
            [
             0.4444444444444444,
             "#bd3786"
            ],
            [
             0.5555555555555556,
             "#d8576b"
            ],
            [
             0.6666666666666666,
             "#ed7953"
            ],
            [
             0.7777777777777778,
             "#fb9f3a"
            ],
            [
             0.8888888888888888,
             "#fdca26"
            ],
            [
             1,
             "#f0f921"
            ]
           ],
           "sequentialminus": [
            [
             0,
             "#0d0887"
            ],
            [
             0.1111111111111111,
             "#46039f"
            ],
            [
             0.2222222222222222,
             "#7201a8"
            ],
            [
             0.3333333333333333,
             "#9c179e"
            ],
            [
             0.4444444444444444,
             "#bd3786"
            ],
            [
             0.5555555555555556,
             "#d8576b"
            ],
            [
             0.6666666666666666,
             "#ed7953"
            ],
            [
             0.7777777777777778,
             "#fb9f3a"
            ],
            [
             0.8888888888888888,
             "#fdca26"
            ],
            [
             1,
             "#f0f921"
            ]
           ]
          },
          "colorway": [
           "#636efa",
           "#EF553B",
           "#00cc96",
           "#ab63fa",
           "#FFA15A",
           "#19d3f3",
           "#FF6692",
           "#B6E880",
           "#FF97FF",
           "#FECB52"
          ],
          "font": {
           "color": "#2a3f5f"
          },
          "geo": {
           "bgcolor": "white",
           "lakecolor": "white",
           "landcolor": "#E5ECF6",
           "showlakes": true,
           "showland": true,
           "subunitcolor": "white"
          },
          "hoverlabel": {
           "align": "left"
          },
          "hovermode": "closest",
          "mapbox": {
           "style": "light"
          },
          "paper_bgcolor": "white",
          "plot_bgcolor": "#E5ECF6",
          "polar": {
           "angularaxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           },
           "bgcolor": "#E5ECF6",
           "radialaxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           }
          },
          "scene": {
           "xaxis": {
            "backgroundcolor": "#E5ECF6",
            "gridcolor": "white",
            "gridwidth": 2,
            "linecolor": "white",
            "showbackground": true,
            "ticks": "",
            "zerolinecolor": "white"
           },
           "yaxis": {
            "backgroundcolor": "#E5ECF6",
            "gridcolor": "white",
            "gridwidth": 2,
            "linecolor": "white",
            "showbackground": true,
            "ticks": "",
            "zerolinecolor": "white"
           },
           "zaxis": {
            "backgroundcolor": "#E5ECF6",
            "gridcolor": "white",
            "gridwidth": 2,
            "linecolor": "white",
            "showbackground": true,
            "ticks": "",
            "zerolinecolor": "white"
           }
          },
          "shapedefaults": {
           "line": {
            "color": "#2a3f5f"
           }
          },
          "ternary": {
           "aaxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           },
           "baxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           },
           "bgcolor": "#E5ECF6",
           "caxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           }
          },
          "title": {
           "x": 0.05
          },
          "xaxis": {
           "automargin": true,
           "gridcolor": "white",
           "linecolor": "white",
           "ticks": "",
           "title": {
            "standoff": 15
           },
           "zerolinecolor": "white",
           "zerolinewidth": 2
          },
          "yaxis": {
           "automargin": true,
           "gridcolor": "white",
           "linecolor": "white",
           "ticks": "",
           "title": {
            "standoff": 15
           },
           "zerolinecolor": "white",
           "zerolinewidth": 2
          }
         }
        },
        "xaxis": {
         "anchor": "y",
         "categoryarray": [
          "bed_bath_table",
          "sports_leisure",
          "health_beauty",
          "furniture_decor",
          "computers_accessories",
          "toys",
          "housewares",
          "cool_stuff",
          "telephony",
          "watches_gifts"
         ],
         "categoryorder": "array",
         "domain": [
          0,
          1
         ],
         "title": {
          "text": "Category"
         }
        },
        "yaxis": {
         "anchor": "x",
         "domain": [
          0,
          1
         ],
         "title": {
          "text": "Percent Order"
         }
        }
       }
      }
     },
     "metadata": {},
     "output_type": "display_data"
    },
    {
     "data": {
      "text/plain": [
       "<Figure size 576x432 with 0 Axes>"
      ]
     },
     "metadata": {},
     "output_type": "display_data"
    }
   ],
   "source": [
    "top_10_product = regular['product_category_name_english'].value_counts().sort_values(ascending=False).head(10).index\n",
    "df_top_10_product = regular[regular['product_category_name_english'].isin(top_10_product)]\n",
    "\n",
    "plt.figure(figsize=(8, 6))\n",
    "df_price_cat = df_top_10_product['product_category_name_english'].value_counts()/len(regular['product_category_name_english'])*100\n",
    "fig = px.bar(df_price_cat, x=df_price_cat.index, y= df_price_cat.values,color=df_price_cat.index)\n",
    "fig.update_xaxes(title_text='Category')\n",
    "fig.update_yaxes(title_text='Percent Customers')\n",
    "fig.show()"
   ]
  },
  {
   "cell_type": "markdown",
   "metadata": {},
   "source": [
    "**Favorite buy category for regular customers are bed bath table(9.6%), sport leisure(8.1%), health beauty(7.7%), furniture decor(6.9%), computers accesories(5.8%), etc**"
   ]
  },
  {
   "cell_type": "markdown",
   "metadata": {},
   "source": [
    "#### **Conclusion Behavior Regular Customers**\n",
    "\n",
    "    - Most of them in State: Sao Paolo, Customers city are scatter around in Sao Paolo State but 2nd biggest are in Rio De janeiro that not in Sao Paolo State\n",
    "    - Most of them using Credit Cards(75%), a part of them using Boleto(21%)\n",
    "    - Favorite Category: Bed Bath Table, Health Beauty, Sport Leisure, Furniture Decor & Computers accesories\n",
    "    - Most transaction in 2017\n",
    "    - Their treds numbers decline\n",
    "\n",
    "    Regular Characteristic Based On Numerikal Features\n",
    "\n",
    "        1.  Average Recency: 405 Days\n",
    "            Regular customers last purchase average was 135 days\n",
    "        2.  Average Frequency: 1.13\n",
    "            Regular customers only buy item once in our e-commerce\n",
    "        3.  Average Monetary: 168\n",
    "            Regular customers average spending in our e-commerce was R$168.8\n",
    "        4.  Most Transaction regular customers was in 2017\n",
    "    - The least spend are R$ 10.07\n",
    "    - The highest spend are R$ 4764.34\n",
    "    "
   ]
  },
  {
   "cell_type": "markdown",
   "metadata": {},
   "source": [
    "### **Occation Customers**"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 117,
   "metadata": {},
   "outputs": [
    {
     "data": {
      "text/html": [
       "<div>\n",
       "<style scoped>\n",
       "    .dataframe tbody tr th:only-of-type {\n",
       "        vertical-align: middle;\n",
       "    }\n",
       "\n",
       "    .dataframe tbody tr th {\n",
       "        vertical-align: top;\n",
       "    }\n",
       "\n",
       "    .dataframe thead th {\n",
       "        text-align: right;\n",
       "    }\n",
       "</style>\n",
       "<table border=\"1\" class=\"dataframe\">\n",
       "  <thead>\n",
       "    <tr style=\"text-align: right;\">\n",
       "      <th></th>\n",
       "      <th>year</th>\n",
       "      <th>recency</th>\n",
       "      <th>frequency</th>\n",
       "      <th>monetary</th>\n",
       "    </tr>\n",
       "  </thead>\n",
       "  <tbody>\n",
       "    <tr>\n",
       "      <th>count</th>\n",
       "      <td>10821.000000</td>\n",
       "      <td>10821.000000</td>\n",
       "      <td>10821.000000</td>\n",
       "      <td>10821.000000</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>mean</th>\n",
       "      <td>2017.650494</td>\n",
       "      <td>191.126144</td>\n",
       "      <td>2.326957</td>\n",
       "      <td>428.466403</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>std</th>\n",
       "      <td>0.477611</td>\n",
       "      <td>114.447160</td>\n",
       "      <td>0.637349</td>\n",
       "      <td>441.822902</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>min</th>\n",
       "      <td>2016.000000</td>\n",
       "      <td>0.000000</td>\n",
       "      <td>1.000000</td>\n",
       "      <td>9.590000</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>25%</th>\n",
       "      <td>2017.000000</td>\n",
       "      <td>102.000000</td>\n",
       "      <td>2.000000</td>\n",
       "      <td>164.200000</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>50%</th>\n",
       "      <td>2018.000000</td>\n",
       "      <td>185.000000</td>\n",
       "      <td>2.000000</td>\n",
       "      <td>297.700000</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>75%</th>\n",
       "      <td>2018.000000</td>\n",
       "      <td>277.000000</td>\n",
       "      <td>2.000000</td>\n",
       "      <td>520.430000</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>max</th>\n",
       "      <td>2018.000000</td>\n",
       "      <td>696.000000</td>\n",
       "      <td>5.000000</td>\n",
       "      <td>4681.780000</td>\n",
       "    </tr>\n",
       "  </tbody>\n",
       "</table>\n",
       "</div>"
      ],
      "text/plain": [
       "               year       recency     frequency      monetary\n",
       "count  10821.000000  10821.000000  10821.000000  10821.000000\n",
       "mean    2017.650494    191.126144      2.326957    428.466403\n",
       "std        0.477611    114.447160      0.637349    441.822902\n",
       "min     2016.000000      0.000000      1.000000      9.590000\n",
       "25%     2017.000000    102.000000      2.000000    164.200000\n",
       "50%     2018.000000    185.000000      2.000000    297.700000\n",
       "75%     2018.000000    277.000000      2.000000    520.430000\n",
       "max     2018.000000    696.000000      5.000000   4681.780000"
      ]
     },
     "execution_count": 117,
     "metadata": {},
     "output_type": "execute_result"
    }
   ],
   "source": [
    "# Numerikal Features Analysis\n",
    "\n",
    "occation=segment[segment['k_means_segment'] == 'occation']\n",
    "occation.describe()"
   ]
  },
  {
   "cell_type": "markdown",
   "metadata": {},
   "source": [
    "**Occation Characteristic Based On Numerikal Features**\n",
    "\n",
    "        1.  Average Recency: 198 Days\n",
    "            Occation customers last purchase average was 198 days\n",
    "        2.  Average Frequency: 2.5\n",
    "            In average Occation customers buy item between 2 - 3 transaction in our e-commerce\n",
    "        3.  Average Monetary: 445\n",
    "            Occation customers average spending in our e-commerce was R$445.3\n",
    "        4.  Most Transaction occation customers was in 2017 - 2018"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 118,
   "metadata": {},
   "outputs": [
    {
     "data": {
      "text/html": [
       "<div>\n",
       "<style scoped>\n",
       "    .dataframe tbody tr th:only-of-type {\n",
       "        vertical-align: middle;\n",
       "    }\n",
       "\n",
       "    .dataframe tbody tr th {\n",
       "        vertical-align: top;\n",
       "    }\n",
       "\n",
       "    .dataframe thead th {\n",
       "        text-align: right;\n",
       "    }\n",
       "</style>\n",
       "<table border=\"1\" class=\"dataframe\">\n",
       "  <thead>\n",
       "    <tr style=\"text-align: right;\">\n",
       "      <th></th>\n",
       "      <th>customer_unique_id</th>\n",
       "      <th>k_means_segment</th>\n",
       "      <th>payment_type</th>\n",
       "      <th>customer_city</th>\n",
       "      <th>customer_state</th>\n",
       "      <th>year</th>\n",
       "      <th>month</th>\n",
       "      <th>product_category_name_english</th>\n",
       "      <th>recency</th>\n",
       "      <th>frequency</th>\n",
       "      <th>monetary</th>\n",
       "    </tr>\n",
       "  </thead>\n",
       "  <tbody>\n",
       "    <tr>\n",
       "      <th>22743</th>\n",
       "      <td>317cfc692e3f86c45c95697c61c853a6</td>\n",
       "      <td>occation</td>\n",
       "      <td>credit_card</td>\n",
       "      <td>paulinia</td>\n",
       "      <td>SP</td>\n",
       "      <td>2018</td>\n",
       "      <td>Aug</td>\n",
       "      <td>health_beauty</td>\n",
       "      <td>8</td>\n",
       "      <td>2</td>\n",
       "      <td>9.59</td>\n",
       "    </tr>\n",
       "  </tbody>\n",
       "</table>\n",
       "</div>"
      ],
      "text/plain": [
       "                     customer_unique_id k_means_segment payment_type  \\\n",
       "22743  317cfc692e3f86c45c95697c61c853a6        occation  credit_card   \n",
       "\n",
       "      customer_city customer_state  year month product_category_name_english  \\\n",
       "22743      paulinia             SP  2018   Aug                 health_beauty   \n",
       "\n",
       "       recency  frequency  monetary  \n",
       "22743        8          2      9.59  "
      ]
     },
     "execution_count": 118,
     "metadata": {},
     "output_type": "execute_result"
    }
   ],
   "source": [
    "# having the least spend onoccation customers segment\n",
    "occation[occation['monetary'] == occation['monetary'].describe()[3]]   "
   ]
  },
  {
   "cell_type": "markdown",
   "metadata": {},
   "source": [
    "**The least occcation customers spend are R$ 9.59**\n",
    " \n",
    "    - buy in the last 8 days\n",
    "    - transaction using credit card & voucher\n",
    "    - In City Paulinia\n",
    "    - Buy Health Beauty\n",
    "    - 2 transaction"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 144,
   "metadata": {},
   "outputs": [
    {
     "data": {
      "text/html": [
       "<div>\n",
       "<style scoped>\n",
       "    .dataframe tbody tr th:only-of-type {\n",
       "        vertical-align: middle;\n",
       "    }\n",
       "\n",
       "    .dataframe tbody tr th {\n",
       "        vertical-align: top;\n",
       "    }\n",
       "\n",
       "    .dataframe thead th {\n",
       "        text-align: right;\n",
       "    }\n",
       "</style>\n",
       "<table border=\"1\" class=\"dataframe\">\n",
       "  <thead>\n",
       "    <tr style=\"text-align: right;\">\n",
       "      <th></th>\n",
       "      <th>customer_unique_id</th>\n",
       "      <th>k_means_segment</th>\n",
       "      <th>payment_type</th>\n",
       "      <th>customer_city</th>\n",
       "      <th>customer_state</th>\n",
       "      <th>year</th>\n",
       "      <th>month</th>\n",
       "      <th>product_category_name_english</th>\n",
       "      <th>recency</th>\n",
       "      <th>frequency</th>\n",
       "      <th>monetary</th>\n",
       "      <th>months</th>\n",
       "    </tr>\n",
       "  </thead>\n",
       "  <tbody>\n",
       "    <tr>\n",
       "      <th>33399</th>\n",
       "      <td>48e1ac109decbb87765a3eade6854098</td>\n",
       "      <td>occation</td>\n",
       "      <td>credit_card</td>\n",
       "      <td>joao pessoa</td>\n",
       "      <td>PB</td>\n",
       "      <td>2018</td>\n",
       "      <td>Jun</td>\n",
       "      <td>computers</td>\n",
       "      <td>72</td>\n",
       "      <td>1</td>\n",
       "      <td>4681.78</td>\n",
       "      <td>5</td>\n",
       "    </tr>\n",
       "  </tbody>\n",
       "</table>\n",
       "</div>"
      ],
      "text/plain": [
       "                     customer_unique_id k_means_segment payment_type  \\\n",
       "33399  48e1ac109decbb87765a3eade6854098        occation  credit_card   \n",
       "\n",
       "      customer_city customer_state  year month product_category_name_english  \\\n",
       "33399   joao pessoa             PB  2018   Jun                     computers   \n",
       "\n",
       "       recency  frequency  monetary  months  \n",
       "33399       72          1   4681.78       5  "
      ]
     },
     "execution_count": 144,
     "metadata": {},
     "output_type": "execute_result"
    }
   ],
   "source": [
    "# having the highest spend onoccation customers segment\n",
    "occation[occation['monetary'] == occation['monetary'].describe()[7]]   "
   ]
  },
  {
   "cell_type": "markdown",
   "metadata": {},
   "source": [
    "**The highest occation customers spend are R$ 4681.78**\n",
    " \n",
    "    - buy in the last 72 days\n",
    "    - transaction using credit card \n",
    "    - In City joao pessoa\t\n",
    "    - Buy Computers\n",
    "    - 1 transaction"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 120,
   "metadata": {},
   "outputs": [],
   "source": [
    "ordered_months = [\"Jan\", \"Feb\", \"Mar\", \"Apr\", \"May\", \"Jun\",\n",
    "      \"Jul\", \"Aug\", \"Sep\", \"Oct\", \"Nov\", \"Dec\"]\n",
    "\n",
    "# sorting data accoring to ordered_months\n",
    "occation['months']=occation['month'].apply(lambda x:ordered_months.index(x))\n",
    "occation = occation.sort_values('months')"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 121,
   "metadata": {},
   "outputs": [
    {
     "data": {
      "text/html": [
       "<div>\n",
       "<style scoped>\n",
       "    .dataframe tbody tr th:only-of-type {\n",
       "        vertical-align: middle;\n",
       "    }\n",
       "\n",
       "    .dataframe tbody tr th {\n",
       "        vertical-align: top;\n",
       "    }\n",
       "\n",
       "    .dataframe thead th {\n",
       "        text-align: right;\n",
       "    }\n",
       "</style>\n",
       "<table border=\"1\" class=\"dataframe\">\n",
       "  <thead>\n",
       "    <tr style=\"text-align: right;\">\n",
       "      <th></th>\n",
       "      <th>month</th>\n",
       "      <th>months</th>\n",
       "      <th>year</th>\n",
       "      <th>monetary</th>\n",
       "    </tr>\n",
       "  </thead>\n",
       "  <tbody>\n",
       "    <tr>\n",
       "      <th>7</th>\n",
       "      <td>Jan</td>\n",
       "      <td>0</td>\n",
       "      <td>2017</td>\n",
       "      <td>15732.94</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>8</th>\n",
       "      <td>Jan</td>\n",
       "      <td>0</td>\n",
       "      <td>2018</td>\n",
       "      <td>410012.86</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>5</th>\n",
       "      <td>Feb</td>\n",
       "      <td>1</td>\n",
       "      <td>2017</td>\n",
       "      <td>24509.10</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>6</th>\n",
       "      <td>Feb</td>\n",
       "      <td>1</td>\n",
       "      <td>2018</td>\n",
       "      <td>349504.94</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>14</th>\n",
       "      <td>Mar</td>\n",
       "      <td>2</td>\n",
       "      <td>2018</td>\n",
       "      <td>384544.49</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>13</th>\n",
       "      <td>Mar</td>\n",
       "      <td>2</td>\n",
       "      <td>2017</td>\n",
       "      <td>41987.46</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>0</th>\n",
       "      <td>Apr</td>\n",
       "      <td>3</td>\n",
       "      <td>2017</td>\n",
       "      <td>34772.57</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>1</th>\n",
       "      <td>Apr</td>\n",
       "      <td>3</td>\n",
       "      <td>2018</td>\n",
       "      <td>390586.13</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>16</th>\n",
       "      <td>May</td>\n",
       "      <td>4</td>\n",
       "      <td>2018</td>\n",
       "      <td>407810.18</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>15</th>\n",
       "      <td>May</td>\n",
       "      <td>4</td>\n",
       "      <td>2017</td>\n",
       "      <td>78660.19</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>12</th>\n",
       "      <td>Jun</td>\n",
       "      <td>5</td>\n",
       "      <td>2018</td>\n",
       "      <td>336947.87</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>11</th>\n",
       "      <td>Jun</td>\n",
       "      <td>5</td>\n",
       "      <td>2017</td>\n",
       "      <td>57856.26</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>9</th>\n",
       "      <td>Jul</td>\n",
       "      <td>6</td>\n",
       "      <td>2017</td>\n",
       "      <td>82766.38</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>10</th>\n",
       "      <td>Jul</td>\n",
       "      <td>6</td>\n",
       "      <td>2018</td>\n",
       "      <td>331707.30</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>3</th>\n",
       "      <td>Aug</td>\n",
       "      <td>7</td>\n",
       "      <td>2018</td>\n",
       "      <td>308950.93</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>2</th>\n",
       "      <td>Aug</td>\n",
       "      <td>7</td>\n",
       "      <td>2017</td>\n",
       "      <td>159569.25</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>19</th>\n",
       "      <td>Sep</td>\n",
       "      <td>8</td>\n",
       "      <td>2017</td>\n",
       "      <td>201883.95</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>18</th>\n",
       "      <td>Oct</td>\n",
       "      <td>9</td>\n",
       "      <td>2017</td>\n",
       "      <td>276975.51</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>17</th>\n",
       "      <td>Nov</td>\n",
       "      <td>10</td>\n",
       "      <td>2017</td>\n",
       "      <td>469547.82</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>4</th>\n",
       "      <td>Dec</td>\n",
       "      <td>11</td>\n",
       "      <td>2017</td>\n",
       "      <td>270084.17</td>\n",
       "    </tr>\n",
       "  </tbody>\n",
       "</table>\n",
       "</div>"
      ],
      "text/plain": [
       "   month  months  year   monetary\n",
       "7    Jan       0  2017   15732.94\n",
       "8    Jan       0  2018  410012.86\n",
       "5    Feb       1  2017   24509.10\n",
       "6    Feb       1  2018  349504.94\n",
       "14   Mar       2  2018  384544.49\n",
       "13   Mar       2  2017   41987.46\n",
       "0    Apr       3  2017   34772.57\n",
       "1    Apr       3  2018  390586.13\n",
       "16   May       4  2018  407810.18\n",
       "15   May       4  2017   78660.19\n",
       "12   Jun       5  2018  336947.87\n",
       "11   Jun       5  2017   57856.26\n",
       "9    Jul       6  2017   82766.38\n",
       "10   Jul       6  2018  331707.30\n",
       "3    Aug       7  2018  308950.93\n",
       "2    Aug       7  2017  159569.25\n",
       "19   Sep       8  2017  201883.95\n",
       "18   Oct       9  2017  276975.51\n",
       "17   Nov      10  2017  469547.82\n",
       "4    Dec      11  2017  270084.17"
      ]
     },
     "execution_count": 121,
     "metadata": {},
     "output_type": "execute_result"
    }
   ],
   "source": [
    "exclude_2016 = occation[occation['year'] != 2016]\n",
    "agg= exclude_2016.groupby(['month','months','year'])['monetary'].sum().reset_index().sort_values(by='months')\n",
    "agg"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 122,
   "metadata": {},
   "outputs": [
    {
     "data": {
      "application/vnd.plotly.v1+json": {
       "config": {
        "plotlyServerURL": "https://plot.ly"
       },
       "data": [
        {
         "hovertemplate": "year=2017<br>month=%{x}<br>monetary=%{y}<extra></extra>",
         "legendgroup": "2017",
         "line": {
          "color": "#636efa",
          "dash": "solid"
         },
         "marker": {
          "symbol": "circle"
         },
         "mode": "lines",
         "name": "2017",
         "orientation": "v",
         "showlegend": true,
         "type": "scatter",
         "x": [
          "Jan",
          "Feb",
          "Mar",
          "Apr",
          "May",
          "Jun",
          "Jul",
          "Aug",
          "Sep",
          "Oct",
          "Nov",
          "Dec"
         ],
         "xaxis": "x",
         "y": [
          15732.94,
          24509.10000000001,
          41987.459999999985,
          34772.56999999999,
          78660.19000000002,
          57856.259999999995,
          82766.38,
          159569.2499999999,
          201883.95000000007,
          276975.5099999996,
          469547.8200000001,
          270084.16999999987
         ],
         "yaxis": "y"
        },
        {
         "hovertemplate": "year=2018<br>month=%{x}<br>monetary=%{y}<extra></extra>",
         "legendgroup": "2018",
         "line": {
          "color": "#EF553B",
          "dash": "solid"
         },
         "marker": {
          "symbol": "circle"
         },
         "mode": "lines",
         "name": "2018",
         "orientation": "v",
         "showlegend": true,
         "type": "scatter",
         "x": [
          "Jan",
          "Feb",
          "Mar",
          "Apr",
          "May",
          "Jun",
          "Jul",
          "Aug"
         ],
         "xaxis": "x",
         "y": [
          410012.85999999946,
          349504.93999999994,
          384544.48999999964,
          390586.13000000006,
          407810.1799999995,
          336947.86999999994,
          331707.3000000003,
          308950.9300000004
         ],
         "yaxis": "y"
        }
       ],
       "layout": {
        "legend": {
         "title": {
          "text": "year"
         },
         "tracegroupgap": 0
        },
        "template": {
         "data": {
          "bar": [
           {
            "error_x": {
             "color": "#2a3f5f"
            },
            "error_y": {
             "color": "#2a3f5f"
            },
            "marker": {
             "line": {
              "color": "#E5ECF6",
              "width": 0.5
             },
             "pattern": {
              "fillmode": "overlay",
              "size": 10,
              "solidity": 0.2
             }
            },
            "type": "bar"
           }
          ],
          "barpolar": [
           {
            "marker": {
             "line": {
              "color": "#E5ECF6",
              "width": 0.5
             },
             "pattern": {
              "fillmode": "overlay",
              "size": 10,
              "solidity": 0.2
             }
            },
            "type": "barpolar"
           }
          ],
          "carpet": [
           {
            "aaxis": {
             "endlinecolor": "#2a3f5f",
             "gridcolor": "white",
             "linecolor": "white",
             "minorgridcolor": "white",
             "startlinecolor": "#2a3f5f"
            },
            "baxis": {
             "endlinecolor": "#2a3f5f",
             "gridcolor": "white",
             "linecolor": "white",
             "minorgridcolor": "white",
             "startlinecolor": "#2a3f5f"
            },
            "type": "carpet"
           }
          ],
          "choropleth": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "type": "choropleth"
           }
          ],
          "contour": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "contour"
           }
          ],
          "contourcarpet": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "type": "contourcarpet"
           }
          ],
          "heatmap": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "heatmap"
           }
          ],
          "heatmapgl": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "heatmapgl"
           }
          ],
          "histogram": [
           {
            "marker": {
             "pattern": {
              "fillmode": "overlay",
              "size": 10,
              "solidity": 0.2
             }
            },
            "type": "histogram"
           }
          ],
          "histogram2d": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "histogram2d"
           }
          ],
          "histogram2dcontour": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "histogram2dcontour"
           }
          ],
          "mesh3d": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "type": "mesh3d"
           }
          ],
          "parcoords": [
           {
            "line": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "parcoords"
           }
          ],
          "pie": [
           {
            "automargin": true,
            "type": "pie"
           }
          ],
          "scatter": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatter"
           }
          ],
          "scatter3d": [
           {
            "line": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatter3d"
           }
          ],
          "scattercarpet": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattercarpet"
           }
          ],
          "scattergeo": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattergeo"
           }
          ],
          "scattergl": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattergl"
           }
          ],
          "scattermapbox": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattermapbox"
           }
          ],
          "scatterpolar": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatterpolar"
           }
          ],
          "scatterpolargl": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatterpolargl"
           }
          ],
          "scatterternary": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatterternary"
           }
          ],
          "surface": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "surface"
           }
          ],
          "table": [
           {
            "cells": {
             "fill": {
              "color": "#EBF0F8"
             },
             "line": {
              "color": "white"
             }
            },
            "header": {
             "fill": {
              "color": "#C8D4E3"
             },
             "line": {
              "color": "white"
             }
            },
            "type": "table"
           }
          ]
         },
         "layout": {
          "annotationdefaults": {
           "arrowcolor": "#2a3f5f",
           "arrowhead": 0,
           "arrowwidth": 1
          },
          "autotypenumbers": "strict",
          "coloraxis": {
           "colorbar": {
            "outlinewidth": 0,
            "ticks": ""
           }
          },
          "colorscale": {
           "diverging": [
            [
             0,
             "#8e0152"
            ],
            [
             0.1,
             "#c51b7d"
            ],
            [
             0.2,
             "#de77ae"
            ],
            [
             0.3,
             "#f1b6da"
            ],
            [
             0.4,
             "#fde0ef"
            ],
            [
             0.5,
             "#f7f7f7"
            ],
            [
             0.6,
             "#e6f5d0"
            ],
            [
             0.7,
             "#b8e186"
            ],
            [
             0.8,
             "#7fbc41"
            ],
            [
             0.9,
             "#4d9221"
            ],
            [
             1,
             "#276419"
            ]
           ],
           "sequential": [
            [
             0,
             "#0d0887"
            ],
            [
             0.1111111111111111,
             "#46039f"
            ],
            [
             0.2222222222222222,
             "#7201a8"
            ],
            [
             0.3333333333333333,
             "#9c179e"
            ],
            [
             0.4444444444444444,
             "#bd3786"
            ],
            [
             0.5555555555555556,
             "#d8576b"
            ],
            [
             0.6666666666666666,
             "#ed7953"
            ],
            [
             0.7777777777777778,
             "#fb9f3a"
            ],
            [
             0.8888888888888888,
             "#fdca26"
            ],
            [
             1,
             "#f0f921"
            ]
           ],
           "sequentialminus": [
            [
             0,
             "#0d0887"
            ],
            [
             0.1111111111111111,
             "#46039f"
            ],
            [
             0.2222222222222222,
             "#7201a8"
            ],
            [
             0.3333333333333333,
             "#9c179e"
            ],
            [
             0.4444444444444444,
             "#bd3786"
            ],
            [
             0.5555555555555556,
             "#d8576b"
            ],
            [
             0.6666666666666666,
             "#ed7953"
            ],
            [
             0.7777777777777778,
             "#fb9f3a"
            ],
            [
             0.8888888888888888,
             "#fdca26"
            ],
            [
             1,
             "#f0f921"
            ]
           ]
          },
          "colorway": [
           "#636efa",
           "#EF553B",
           "#00cc96",
           "#ab63fa",
           "#FFA15A",
           "#19d3f3",
           "#FF6692",
           "#B6E880",
           "#FF97FF",
           "#FECB52"
          ],
          "font": {
           "color": "#2a3f5f"
          },
          "geo": {
           "bgcolor": "white",
           "lakecolor": "white",
           "landcolor": "#E5ECF6",
           "showlakes": true,
           "showland": true,
           "subunitcolor": "white"
          },
          "hoverlabel": {
           "align": "left"
          },
          "hovermode": "closest",
          "mapbox": {
           "style": "light"
          },
          "paper_bgcolor": "white",
          "plot_bgcolor": "#E5ECF6",
          "polar": {
           "angularaxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           },
           "bgcolor": "#E5ECF6",
           "radialaxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           }
          },
          "scene": {
           "xaxis": {
            "backgroundcolor": "#E5ECF6",
            "gridcolor": "white",
            "gridwidth": 2,
            "linecolor": "white",
            "showbackground": true,
            "ticks": "",
            "zerolinecolor": "white"
           },
           "yaxis": {
            "backgroundcolor": "#E5ECF6",
            "gridcolor": "white",
            "gridwidth": 2,
            "linecolor": "white",
            "showbackground": true,
            "ticks": "",
            "zerolinecolor": "white"
           },
           "zaxis": {
            "backgroundcolor": "#E5ECF6",
            "gridcolor": "white",
            "gridwidth": 2,
            "linecolor": "white",
            "showbackground": true,
            "ticks": "",
            "zerolinecolor": "white"
           }
          },
          "shapedefaults": {
           "line": {
            "color": "#2a3f5f"
           }
          },
          "ternary": {
           "aaxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           },
           "baxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           },
           "bgcolor": "#E5ECF6",
           "caxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           }
          },
          "title": {
           "x": 0.05
          },
          "xaxis": {
           "automargin": true,
           "gridcolor": "white",
           "linecolor": "white",
           "ticks": "",
           "title": {
            "standoff": 15
           },
           "zerolinecolor": "white",
           "zerolinewidth": 2
          },
          "yaxis": {
           "automargin": true,
           "gridcolor": "white",
           "linecolor": "white",
           "ticks": "",
           "title": {
            "standoff": 15
           },
           "zerolinecolor": "white",
           "zerolinewidth": 2
          }
         }
        },
        "title": {
         "text": "Total Monetary by Regular Customers"
        },
        "xaxis": {
         "anchor": "y",
         "domain": [
          0,
          1
         ],
         "title": {
          "text": "month"
         }
        },
        "yaxis": {
         "anchor": "x",
         "domain": [
          0,
          1
         ],
         "title": {
          "text": "monetary"
         }
        }
       }
      }
     },
     "metadata": {},
     "output_type": "display_data"
    }
   ],
   "source": [
    "px.line(agg, x=\"month\" , y=\"monetary\", color = 'year', line_group = 'year', title = 'Total Monetary by Regular Customers')"
   ]
  },
  {
   "cell_type": "markdown",
   "metadata": {},
   "source": [
    "**The most highest spend in Occation Customers are in Nov, in our analysis Novermber was Black Friday time, after Black Friday over people din't so much spend money in December, Unlike Regular customer there no transaction in 2018, Occation customers still doing transaction recently**"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 123,
   "metadata": {},
   "outputs": [],
   "source": [
    "# 10 State most of occation customers\n",
    "top_10_customer_state = occation['customer_state'].value_counts().sort_values(ascending=False).head(10).index\n",
    "df_top_10_customer_state = occation[occation['customer_state'].isin(top_10_customer_state)]"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 124,
   "metadata": {},
   "outputs": [
    {
     "data": {
      "application/vnd.plotly.v1+json": {
       "config": {
        "plotlyServerURL": "https://plot.ly"
       },
       "data": [
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "SP",
         "marker": {
          "color": "#636efa",
          "pattern": {
           "shape": ""
          }
         },
         "name": "SP",
         "offsetgroup": "SP",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "SP"
         ],
         "xaxis": "x",
         "y": [
          42.91655115054061
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "RJ",
         "marker": {
          "color": "#EF553B",
          "pattern": {
           "shape": ""
          }
         },
         "name": "RJ",
         "offsetgroup": "RJ",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "RJ"
         ],
         "xaxis": "x",
         "y": [
          13.963589317068662
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "MG",
         "marker": {
          "color": "#00cc96",
          "pattern": {
           "shape": ""
          }
         },
         "name": "MG",
         "offsetgroup": "MG",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "MG"
         ],
         "xaxis": "x",
         "y": [
          11.394510673690048
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "RS",
         "marker": {
          "color": "#ab63fa",
          "pattern": {
           "shape": ""
          }
         },
         "name": "RS",
         "offsetgroup": "RS",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "RS"
         ],
         "xaxis": "x",
         "y": [
          5.230570187598189
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "PR",
         "marker": {
          "color": "#FFA15A",
          "pattern": {
           "shape": ""
          }
         },
         "name": "PR",
         "offsetgroup": "PR",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "PR"
         ],
         "xaxis": "x",
         "y": [
          4.962572775159412
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "SC",
         "marker": {
          "color": "#19d3f3",
          "pattern": {
           "shape": ""
          }
         },
         "name": "SC",
         "offsetgroup": "SC",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "SC"
         ],
         "xaxis": "x",
         "y": [
          3.696516033638296
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "BA",
         "marker": {
          "color": "#FF6692",
          "pattern": {
           "shape": ""
          }
         },
         "name": "BA",
         "offsetgroup": "BA",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "BA"
         ],
         "xaxis": "x",
         "y": [
          3.4285186211995193
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "DF",
         "marker": {
          "color": "#B6E880",
          "pattern": {
           "shape": ""
          }
         },
         "name": "DF",
         "offsetgroup": "DF",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "DF"
         ],
         "xaxis": "x",
         "y": [
          2.1809444598465944
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "GO",
         "marker": {
          "color": "#FF97FF",
          "pattern": {
           "shape": ""
          }
         },
         "name": "GO",
         "offsetgroup": "GO",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "GO"
         ],
         "xaxis": "x",
         "y": [
          2.079290268921542
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "ES",
         "marker": {
          "color": "#FECB52",
          "pattern": {
           "shape": ""
          }
         },
         "name": "ES",
         "offsetgroup": "ES",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "ES"
         ],
         "xaxis": "x",
         "y": [
          1.7835689862304778
         ],
         "yaxis": "y"
        }
       ],
       "layout": {
        "barmode": "relative",
        "legend": {
         "title": {
          "text": "index"
         },
         "tracegroupgap": 0
        },
        "template": {
         "data": {
          "bar": [
           {
            "error_x": {
             "color": "#2a3f5f"
            },
            "error_y": {
             "color": "#2a3f5f"
            },
            "marker": {
             "line": {
              "color": "#E5ECF6",
              "width": 0.5
             },
             "pattern": {
              "fillmode": "overlay",
              "size": 10,
              "solidity": 0.2
             }
            },
            "type": "bar"
           }
          ],
          "barpolar": [
           {
            "marker": {
             "line": {
              "color": "#E5ECF6",
              "width": 0.5
             },
             "pattern": {
              "fillmode": "overlay",
              "size": 10,
              "solidity": 0.2
             }
            },
            "type": "barpolar"
           }
          ],
          "carpet": [
           {
            "aaxis": {
             "endlinecolor": "#2a3f5f",
             "gridcolor": "white",
             "linecolor": "white",
             "minorgridcolor": "white",
             "startlinecolor": "#2a3f5f"
            },
            "baxis": {
             "endlinecolor": "#2a3f5f",
             "gridcolor": "white",
             "linecolor": "white",
             "minorgridcolor": "white",
             "startlinecolor": "#2a3f5f"
            },
            "type": "carpet"
           }
          ],
          "choropleth": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "type": "choropleth"
           }
          ],
          "contour": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "contour"
           }
          ],
          "contourcarpet": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "type": "contourcarpet"
           }
          ],
          "heatmap": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "heatmap"
           }
          ],
          "heatmapgl": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "heatmapgl"
           }
          ],
          "histogram": [
           {
            "marker": {
             "pattern": {
              "fillmode": "overlay",
              "size": 10,
              "solidity": 0.2
             }
            },
            "type": "histogram"
           }
          ],
          "histogram2d": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "histogram2d"
           }
          ],
          "histogram2dcontour": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "histogram2dcontour"
           }
          ],
          "mesh3d": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "type": "mesh3d"
           }
          ],
          "parcoords": [
           {
            "line": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "parcoords"
           }
          ],
          "pie": [
           {
            "automargin": true,
            "type": "pie"
           }
          ],
          "scatter": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatter"
           }
          ],
          "scatter3d": [
           {
            "line": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatter3d"
           }
          ],
          "scattercarpet": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattercarpet"
           }
          ],
          "scattergeo": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattergeo"
           }
          ],
          "scattergl": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattergl"
           }
          ],
          "scattermapbox": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattermapbox"
           }
          ],
          "scatterpolar": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatterpolar"
           }
          ],
          "scatterpolargl": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatterpolargl"
           }
          ],
          "scatterternary": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatterternary"
           }
          ],
          "surface": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "surface"
           }
          ],
          "table": [
           {
            "cells": {
             "fill": {
              "color": "#EBF0F8"
             },
             "line": {
              "color": "white"
             }
            },
            "header": {
             "fill": {
              "color": "#C8D4E3"
             },
             "line": {
              "color": "white"
             }
            },
            "type": "table"
           }
          ]
         },
         "layout": {
          "annotationdefaults": {
           "arrowcolor": "#2a3f5f",
           "arrowhead": 0,
           "arrowwidth": 1
          },
          "autotypenumbers": "strict",
          "coloraxis": {
           "colorbar": {
            "outlinewidth": 0,
            "ticks": ""
           }
          },
          "colorscale": {
           "diverging": [
            [
             0,
             "#8e0152"
            ],
            [
             0.1,
             "#c51b7d"
            ],
            [
             0.2,
             "#de77ae"
            ],
            [
             0.3,
             "#f1b6da"
            ],
            [
             0.4,
             "#fde0ef"
            ],
            [
             0.5,
             "#f7f7f7"
            ],
            [
             0.6,
             "#e6f5d0"
            ],
            [
             0.7,
             "#b8e186"
            ],
            [
             0.8,
             "#7fbc41"
            ],
            [
             0.9,
             "#4d9221"
            ],
            [
             1,
             "#276419"
            ]
           ],
           "sequential": [
            [
             0,
             "#0d0887"
            ],
            [
             0.1111111111111111,
             "#46039f"
            ],
            [
             0.2222222222222222,
             "#7201a8"
            ],
            [
             0.3333333333333333,
             "#9c179e"
            ],
            [
             0.4444444444444444,
             "#bd3786"
            ],
            [
             0.5555555555555556,
             "#d8576b"
            ],
            [
             0.6666666666666666,
             "#ed7953"
            ],
            [
             0.7777777777777778,
             "#fb9f3a"
            ],
            [
             0.8888888888888888,
             "#fdca26"
            ],
            [
             1,
             "#f0f921"
            ]
           ],
           "sequentialminus": [
            [
             0,
             "#0d0887"
            ],
            [
             0.1111111111111111,
             "#46039f"
            ],
            [
             0.2222222222222222,
             "#7201a8"
            ],
            [
             0.3333333333333333,
             "#9c179e"
            ],
            [
             0.4444444444444444,
             "#bd3786"
            ],
            [
             0.5555555555555556,
             "#d8576b"
            ],
            [
             0.6666666666666666,
             "#ed7953"
            ],
            [
             0.7777777777777778,
             "#fb9f3a"
            ],
            [
             0.8888888888888888,
             "#fdca26"
            ],
            [
             1,
             "#f0f921"
            ]
           ]
          },
          "colorway": [
           "#636efa",
           "#EF553B",
           "#00cc96",
           "#ab63fa",
           "#FFA15A",
           "#19d3f3",
           "#FF6692",
           "#B6E880",
           "#FF97FF",
           "#FECB52"
          ],
          "font": {
           "color": "#2a3f5f"
          },
          "geo": {
           "bgcolor": "white",
           "lakecolor": "white",
           "landcolor": "#E5ECF6",
           "showlakes": true,
           "showland": true,
           "subunitcolor": "white"
          },
          "hoverlabel": {
           "align": "left"
          },
          "hovermode": "closest",
          "mapbox": {
           "style": "light"
          },
          "paper_bgcolor": "white",
          "plot_bgcolor": "#E5ECF6",
          "polar": {
           "angularaxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           },
           "bgcolor": "#E5ECF6",
           "radialaxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           }
          },
          "scene": {
           "xaxis": {
            "backgroundcolor": "#E5ECF6",
            "gridcolor": "white",
            "gridwidth": 2,
            "linecolor": "white",
            "showbackground": true,
            "ticks": "",
            "zerolinecolor": "white"
           },
           "yaxis": {
            "backgroundcolor": "#E5ECF6",
            "gridcolor": "white",
            "gridwidth": 2,
            "linecolor": "white",
            "showbackground": true,
            "ticks": "",
            "zerolinecolor": "white"
           },
           "zaxis": {
            "backgroundcolor": "#E5ECF6",
            "gridcolor": "white",
            "gridwidth": 2,
            "linecolor": "white",
            "showbackground": true,
            "ticks": "",
            "zerolinecolor": "white"
           }
          },
          "shapedefaults": {
           "line": {
            "color": "#2a3f5f"
           }
          },
          "ternary": {
           "aaxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           },
           "baxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           },
           "bgcolor": "#E5ECF6",
           "caxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           }
          },
          "title": {
           "x": 0.05
          },
          "xaxis": {
           "automargin": true,
           "gridcolor": "white",
           "linecolor": "white",
           "ticks": "",
           "title": {
            "standoff": 15
           },
           "zerolinecolor": "white",
           "zerolinewidth": 2
          },
          "yaxis": {
           "automargin": true,
           "gridcolor": "white",
           "linecolor": "white",
           "ticks": "",
           "title": {
            "standoff": 15
           },
           "zerolinecolor": "white",
           "zerolinewidth": 2
          }
         }
        },
        "title": {
         "text": "Regular Customers State"
        },
        "xaxis": {
         "anchor": "y",
         "categoryarray": [
          "SP",
          "RJ",
          "MG",
          "RS",
          "PR",
          "SC",
          "BA",
          "DF",
          "GO",
          "ES"
         ],
         "categoryorder": "array",
         "domain": [
          0,
          1
         ],
         "title": {
          "text": "State"
         }
        },
        "yaxis": {
         "anchor": "x",
         "domain": [
          0,
          1
         ],
         "title": {
          "text": "Percent Order"
         }
        }
       }
      }
     },
     "metadata": {},
     "output_type": "display_data"
    },
    {
     "data": {
      "text/plain": [
       "<Figure size 576x432 with 0 Axes>"
      ]
     },
     "metadata": {},
     "output_type": "display_data"
    }
   ],
   "source": [
    "plt.figure(figsize=(8, 6))\n",
    "df_price_cat = df_top_10_customer_state['customer_state'].value_counts()/len(occation['customer_city'])*100\n",
    "pal = sns.color_palette('rocket_r', len(df_price_cat))\n",
    "fig = px.bar(df_price_cat, x=df_price_cat.index, y= df_price_cat.values,color=df_price_cat.index,title='Regular Customers State')\n",
    "fig.update_xaxes(title_text='State')\n",
    "fig.update_yaxes(title_text='Percent Customers')\n",
    "\n",
    "fig.show()"
   ]
  },
  {
   "cell_type": "markdown",
   "metadata": {},
   "source": [
    "**43% Occation customers is in Sao Paulo followed by Rio Janeiro (13.9%), Minas Gerais (11.2%), etc, as we can see most of our customers always reside in heavly dense population state**"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 125,
   "metadata": {},
   "outputs": [],
   "source": [
    "# 10 City most of occationcustomers\n",
    "top_10_customer_city = occation['customer_city'].value_counts().sort_values(ascending=False).head(10).index\n",
    "df_top_10_customer_city = occation[occation['customer_city'].isin(top_10_customer_city)]"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 126,
   "metadata": {},
   "outputs": [
    {
     "data": {
      "application/vnd.plotly.v1+json": {
       "config": {
        "plotlyServerURL": "https://plot.ly"
       },
       "data": [
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "sao paulo",
         "marker": {
          "color": "#636efa",
          "pattern": {
           "shape": ""
          }
         },
         "name": "sao paulo",
         "offsetgroup": "sao paulo",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "sao paulo"
         ],
         "xaxis": "x",
         "y": [
          16.66204602162462
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "rio de janeiro",
         "marker": {
          "color": "#EF553B",
          "pattern": {
           "shape": ""
          }
         },
         "name": "rio de janeiro",
         "offsetgroup": "rio de janeiro",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "rio de janeiro"
         ],
         "xaxis": "x",
         "y": [
          7.106552074669624
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "belo horizonte",
         "marker": {
          "color": "#00cc96",
          "pattern": {
           "shape": ""
          }
         },
         "name": "belo horizonte",
         "offsetgroup": "belo horizonte",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "belo horizonte"
         ],
         "xaxis": "x",
         "y": [
          2.8925237963219668
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "brasilia",
         "marker": {
          "color": "#ab63fa",
          "pattern": {
           "shape": ""
          }
         },
         "name": "brasilia",
         "offsetgroup": "brasilia",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "brasilia"
         ],
         "xaxis": "x",
         "y": [
          2.1717031697624987
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "campinas",
         "marker": {
          "color": "#FFA15A",
          "pattern": {
           "shape": ""
          }
         },
         "name": "campinas",
         "offsetgroup": "campinas",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "campinas"
         ],
         "xaxis": "x",
         "y": [
          1.5895018944644672
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "curitiba",
         "marker": {
          "color": "#19d3f3",
          "pattern": {
           "shape": ""
          }
         },
         "name": "curitiba",
         "offsetgroup": "curitiba",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "curitiba"
         ],
         "xaxis": "x",
         "y": [
          1.524812863875797
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "porto alegre",
         "marker": {
          "color": "#FF6692",
          "pattern": {
           "shape": ""
          }
         },
         "name": "porto alegre",
         "offsetgroup": "porto alegre",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "porto alegre"
         ],
         "xaxis": "x",
         "y": [
          1.4878477035394142
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "salvador",
         "marker": {
          "color": "#B6E880",
          "pattern": {
           "shape": ""
          }
         },
         "name": "salvador",
         "offsetgroup": "salvador",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "salvador"
         ],
         "xaxis": "x",
         "y": [
          1.4323999630348396
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "niteroi",
         "marker": {
          "color": "#FF97FF",
          "pattern": {
           "shape": ""
          }
         },
         "name": "niteroi",
         "offsetgroup": "niteroi",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "niteroi"
         ],
         "xaxis": "x",
         "y": [
          1.201367710932446
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "guarulhos",
         "marker": {
          "color": "#FECB52",
          "pattern": {
           "shape": ""
          }
         },
         "name": "guarulhos",
         "offsetgroup": "guarulhos",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "guarulhos"
         ],
         "xaxis": "x",
         "y": [
          1.1828851307642547
         ],
         "yaxis": "y"
        }
       ],
       "layout": {
        "barmode": "relative",
        "legend": {
         "title": {
          "text": "index"
         },
         "tracegroupgap": 0
        },
        "template": {
         "data": {
          "bar": [
           {
            "error_x": {
             "color": "#2a3f5f"
            },
            "error_y": {
             "color": "#2a3f5f"
            },
            "marker": {
             "line": {
              "color": "#E5ECF6",
              "width": 0.5
             },
             "pattern": {
              "fillmode": "overlay",
              "size": 10,
              "solidity": 0.2
             }
            },
            "type": "bar"
           }
          ],
          "barpolar": [
           {
            "marker": {
             "line": {
              "color": "#E5ECF6",
              "width": 0.5
             },
             "pattern": {
              "fillmode": "overlay",
              "size": 10,
              "solidity": 0.2
             }
            },
            "type": "barpolar"
           }
          ],
          "carpet": [
           {
            "aaxis": {
             "endlinecolor": "#2a3f5f",
             "gridcolor": "white",
             "linecolor": "white",
             "minorgridcolor": "white",
             "startlinecolor": "#2a3f5f"
            },
            "baxis": {
             "endlinecolor": "#2a3f5f",
             "gridcolor": "white",
             "linecolor": "white",
             "minorgridcolor": "white",
             "startlinecolor": "#2a3f5f"
            },
            "type": "carpet"
           }
          ],
          "choropleth": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "type": "choropleth"
           }
          ],
          "contour": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "contour"
           }
          ],
          "contourcarpet": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "type": "contourcarpet"
           }
          ],
          "heatmap": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "heatmap"
           }
          ],
          "heatmapgl": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "heatmapgl"
           }
          ],
          "histogram": [
           {
            "marker": {
             "pattern": {
              "fillmode": "overlay",
              "size": 10,
              "solidity": 0.2
             }
            },
            "type": "histogram"
           }
          ],
          "histogram2d": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "histogram2d"
           }
          ],
          "histogram2dcontour": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "histogram2dcontour"
           }
          ],
          "mesh3d": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "type": "mesh3d"
           }
          ],
          "parcoords": [
           {
            "line": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "parcoords"
           }
          ],
          "pie": [
           {
            "automargin": true,
            "type": "pie"
           }
          ],
          "scatter": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatter"
           }
          ],
          "scatter3d": [
           {
            "line": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatter3d"
           }
          ],
          "scattercarpet": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattercarpet"
           }
          ],
          "scattergeo": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattergeo"
           }
          ],
          "scattergl": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattergl"
           }
          ],
          "scattermapbox": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattermapbox"
           }
          ],
          "scatterpolar": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatterpolar"
           }
          ],
          "scatterpolargl": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatterpolargl"
           }
          ],
          "scatterternary": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatterternary"
           }
          ],
          "surface": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "surface"
           }
          ],
          "table": [
           {
            "cells": {
             "fill": {
              "color": "#EBF0F8"
             },
             "line": {
              "color": "white"
             }
            },
            "header": {
             "fill": {
              "color": "#C8D4E3"
             },
             "line": {
              "color": "white"
             }
            },
            "type": "table"
           }
          ]
         },
         "layout": {
          "annotationdefaults": {
           "arrowcolor": "#2a3f5f",
           "arrowhead": 0,
           "arrowwidth": 1
          },
          "autotypenumbers": "strict",
          "coloraxis": {
           "colorbar": {
            "outlinewidth": 0,
            "ticks": ""
           }
          },
          "colorscale": {
           "diverging": [
            [
             0,
             "#8e0152"
            ],
            [
             0.1,
             "#c51b7d"
            ],
            [
             0.2,
             "#de77ae"
            ],
            [
             0.3,
             "#f1b6da"
            ],
            [
             0.4,
             "#fde0ef"
            ],
            [
             0.5,
             "#f7f7f7"
            ],
            [
             0.6,
             "#e6f5d0"
            ],
            [
             0.7,
             "#b8e186"
            ],
            [
             0.8,
             "#7fbc41"
            ],
            [
             0.9,
             "#4d9221"
            ],
            [
             1,
             "#276419"
            ]
           ],
           "sequential": [
            [
             0,
             "#0d0887"
            ],
            [
             0.1111111111111111,
             "#46039f"
            ],
            [
             0.2222222222222222,
             "#7201a8"
            ],
            [
             0.3333333333333333,
             "#9c179e"
            ],
            [
             0.4444444444444444,
             "#bd3786"
            ],
            [
             0.5555555555555556,
             "#d8576b"
            ],
            [
             0.6666666666666666,
             "#ed7953"
            ],
            [
             0.7777777777777778,
             "#fb9f3a"
            ],
            [
             0.8888888888888888,
             "#fdca26"
            ],
            [
             1,
             "#f0f921"
            ]
           ],
           "sequentialminus": [
            [
             0,
             "#0d0887"
            ],
            [
             0.1111111111111111,
             "#46039f"
            ],
            [
             0.2222222222222222,
             "#7201a8"
            ],
            [
             0.3333333333333333,
             "#9c179e"
            ],
            [
             0.4444444444444444,
             "#bd3786"
            ],
            [
             0.5555555555555556,
             "#d8576b"
            ],
            [
             0.6666666666666666,
             "#ed7953"
            ],
            [
             0.7777777777777778,
             "#fb9f3a"
            ],
            [
             0.8888888888888888,
             "#fdca26"
            ],
            [
             1,
             "#f0f921"
            ]
           ]
          },
          "colorway": [
           "#636efa",
           "#EF553B",
           "#00cc96",
           "#ab63fa",
           "#FFA15A",
           "#19d3f3",
           "#FF6692",
           "#B6E880",
           "#FF97FF",
           "#FECB52"
          ],
          "font": {
           "color": "#2a3f5f"
          },
          "geo": {
           "bgcolor": "white",
           "lakecolor": "white",
           "landcolor": "#E5ECF6",
           "showlakes": true,
           "showland": true,
           "subunitcolor": "white"
          },
          "hoverlabel": {
           "align": "left"
          },
          "hovermode": "closest",
          "mapbox": {
           "style": "light"
          },
          "paper_bgcolor": "white",
          "plot_bgcolor": "#E5ECF6",
          "polar": {
           "angularaxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           },
           "bgcolor": "#E5ECF6",
           "radialaxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           }
          },
          "scene": {
           "xaxis": {
            "backgroundcolor": "#E5ECF6",
            "gridcolor": "white",
            "gridwidth": 2,
            "linecolor": "white",
            "showbackground": true,
            "ticks": "",
            "zerolinecolor": "white"
           },
           "yaxis": {
            "backgroundcolor": "#E5ECF6",
            "gridcolor": "white",
            "gridwidth": 2,
            "linecolor": "white",
            "showbackground": true,
            "ticks": "",
            "zerolinecolor": "white"
           },
           "zaxis": {
            "backgroundcolor": "#E5ECF6",
            "gridcolor": "white",
            "gridwidth": 2,
            "linecolor": "white",
            "showbackground": true,
            "ticks": "",
            "zerolinecolor": "white"
           }
          },
          "shapedefaults": {
           "line": {
            "color": "#2a3f5f"
           }
          },
          "ternary": {
           "aaxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           },
           "baxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           },
           "bgcolor": "#E5ECF6",
           "caxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           }
          },
          "title": {
           "x": 0.05
          },
          "xaxis": {
           "automargin": true,
           "gridcolor": "white",
           "linecolor": "white",
           "ticks": "",
           "title": {
            "standoff": 15
           },
           "zerolinecolor": "white",
           "zerolinewidth": 2
          },
          "yaxis": {
           "automargin": true,
           "gridcolor": "white",
           "linecolor": "white",
           "ticks": "",
           "title": {
            "standoff": 15
           },
           "zerolinecolor": "white",
           "zerolinewidth": 2
          }
         }
        },
        "title": {
         "text": "Regular Customers City"
        },
        "xaxis": {
         "anchor": "y",
         "categoryarray": [
          "sao paulo",
          "rio de janeiro",
          "belo horizonte",
          "brasilia",
          "campinas",
          "curitiba",
          "porto alegre",
          "salvador",
          "niteroi",
          "guarulhos"
         ],
         "categoryorder": "array",
         "domain": [
          0,
          1
         ],
         "title": {
          "text": "City"
         }
        },
        "yaxis": {
         "anchor": "x",
         "domain": [
          0,
          1
         ],
         "title": {
          "text": "Percent Order"
         }
        }
       }
      }
     },
     "metadata": {},
     "output_type": "display_data"
    },
    {
     "data": {
      "text/plain": [
       "<Figure size 576x432 with 0 Axes>"
      ]
     },
     "metadata": {},
     "output_type": "display_data"
    }
   ],
   "source": [
    "plt.figure(figsize=(8, 6))\n",
    "df_price_cat = df_top_10_customer_city['customer_city'].value_counts()/len(occation['customer_city'])*100\n",
    "pal = sns.color_palette('rocket_r', len(df_price_cat))\n",
    "fig = px.bar(df_price_cat, x=df_price_cat.index, y= df_price_cat.values,color=df_price_cat.index,title='Regular Customers City')\n",
    "fig.update_xaxes(title_text='City')\n",
    "fig.update_yaxes(title_text='Percent Customers')\n",
    "fig.show()"
   ]
  },
  {
   "cell_type": "markdown",
   "metadata": {},
   "source": [
    "**Most of occation customers are in capital city of the state**"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 127,
   "metadata": {},
   "outputs": [
    {
     "data": {
      "application/vnd.plotly.v1+json": {
       "config": {
        "plotlyServerURL": "https://plot.ly"
       },
       "data": [
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "credit_card",
         "marker": {
          "color": "#636efa",
          "pattern": {
           "shape": ""
          }
         },
         "name": "credit_card",
         "offsetgroup": "credit_card",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "credit_card"
         ],
         "xaxis": "x",
         "y": [
          72.0173736253581
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "boleto",
         "marker": {
          "color": "#EF553B",
          "pattern": {
           "shape": ""
          }
         },
         "name": "boleto",
         "offsetgroup": "boleto",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "boleto"
         ],
         "xaxis": "x",
         "y": [
          16.689769891876907
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "voucher",
         "marker": {
          "color": "#00cc96",
          "pattern": {
           "shape": ""
          }
         },
         "name": "voucher",
         "offsetgroup": "voucher",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "voucher"
         ],
         "xaxis": "x",
         "y": [
          10.10997135200074
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "debit_card",
         "marker": {
          "color": "#ab63fa",
          "pattern": {
           "shape": ""
          }
         },
         "name": "debit_card",
         "offsetgroup": "debit_card",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "debit_card"
         ],
         "xaxis": "x",
         "y": [
          1.1828851307642547
         ],
         "yaxis": "y"
        }
       ],
       "layout": {
        "barmode": "relative",
        "legend": {
         "title": {
          "text": "index"
         },
         "tracegroupgap": 0
        },
        "margin": {
         "t": 60
        },
        "template": {
         "data": {
          "bar": [
           {
            "error_x": {
             "color": "#2a3f5f"
            },
            "error_y": {
             "color": "#2a3f5f"
            },
            "marker": {
             "line": {
              "color": "#E5ECF6",
              "width": 0.5
             },
             "pattern": {
              "fillmode": "overlay",
              "size": 10,
              "solidity": 0.2
             }
            },
            "type": "bar"
           }
          ],
          "barpolar": [
           {
            "marker": {
             "line": {
              "color": "#E5ECF6",
              "width": 0.5
             },
             "pattern": {
              "fillmode": "overlay",
              "size": 10,
              "solidity": 0.2
             }
            },
            "type": "barpolar"
           }
          ],
          "carpet": [
           {
            "aaxis": {
             "endlinecolor": "#2a3f5f",
             "gridcolor": "white",
             "linecolor": "white",
             "minorgridcolor": "white",
             "startlinecolor": "#2a3f5f"
            },
            "baxis": {
             "endlinecolor": "#2a3f5f",
             "gridcolor": "white",
             "linecolor": "white",
             "minorgridcolor": "white",
             "startlinecolor": "#2a3f5f"
            },
            "type": "carpet"
           }
          ],
          "choropleth": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "type": "choropleth"
           }
          ],
          "contour": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "contour"
           }
          ],
          "contourcarpet": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "type": "contourcarpet"
           }
          ],
          "heatmap": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "heatmap"
           }
          ],
          "heatmapgl": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "heatmapgl"
           }
          ],
          "histogram": [
           {
            "marker": {
             "pattern": {
              "fillmode": "overlay",
              "size": 10,
              "solidity": 0.2
             }
            },
            "type": "histogram"
           }
          ],
          "histogram2d": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "histogram2d"
           }
          ],
          "histogram2dcontour": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "histogram2dcontour"
           }
          ],
          "mesh3d": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "type": "mesh3d"
           }
          ],
          "parcoords": [
           {
            "line": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "parcoords"
           }
          ],
          "pie": [
           {
            "automargin": true,
            "type": "pie"
           }
          ],
          "scatter": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatter"
           }
          ],
          "scatter3d": [
           {
            "line": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatter3d"
           }
          ],
          "scattercarpet": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattercarpet"
           }
          ],
          "scattergeo": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattergeo"
           }
          ],
          "scattergl": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattergl"
           }
          ],
          "scattermapbox": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattermapbox"
           }
          ],
          "scatterpolar": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatterpolar"
           }
          ],
          "scatterpolargl": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatterpolargl"
           }
          ],
          "scatterternary": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatterternary"
           }
          ],
          "surface": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "surface"
           }
          ],
          "table": [
           {
            "cells": {
             "fill": {
              "color": "#EBF0F8"
             },
             "line": {
              "color": "white"
             }
            },
            "header": {
             "fill": {
              "color": "#C8D4E3"
             },
             "line": {
              "color": "white"
             }
            },
            "type": "table"
           }
          ]
         },
         "layout": {
          "annotationdefaults": {
           "arrowcolor": "#2a3f5f",
           "arrowhead": 0,
           "arrowwidth": 1
          },
          "autotypenumbers": "strict",
          "coloraxis": {
           "colorbar": {
            "outlinewidth": 0,
            "ticks": ""
           }
          },
          "colorscale": {
           "diverging": [
            [
             0,
             "#8e0152"
            ],
            [
             0.1,
             "#c51b7d"
            ],
            [
             0.2,
             "#de77ae"
            ],
            [
             0.3,
             "#f1b6da"
            ],
            [
             0.4,
             "#fde0ef"
            ],
            [
             0.5,
             "#f7f7f7"
            ],
            [
             0.6,
             "#e6f5d0"
            ],
            [
             0.7,
             "#b8e186"
            ],
            [
             0.8,
             "#7fbc41"
            ],
            [
             0.9,
             "#4d9221"
            ],
            [
             1,
             "#276419"
            ]
           ],
           "sequential": [
            [
             0,
             "#0d0887"
            ],
            [
             0.1111111111111111,
             "#46039f"
            ],
            [
             0.2222222222222222,
             "#7201a8"
            ],
            [
             0.3333333333333333,
             "#9c179e"
            ],
            [
             0.4444444444444444,
             "#bd3786"
            ],
            [
             0.5555555555555556,
             "#d8576b"
            ],
            [
             0.6666666666666666,
             "#ed7953"
            ],
            [
             0.7777777777777778,
             "#fb9f3a"
            ],
            [
             0.8888888888888888,
             "#fdca26"
            ],
            [
             1,
             "#f0f921"
            ]
           ],
           "sequentialminus": [
            [
             0,
             "#0d0887"
            ],
            [
             0.1111111111111111,
             "#46039f"
            ],
            [
             0.2222222222222222,
             "#7201a8"
            ],
            [
             0.3333333333333333,
             "#9c179e"
            ],
            [
             0.4444444444444444,
             "#bd3786"
            ],
            [
             0.5555555555555556,
             "#d8576b"
            ],
            [
             0.6666666666666666,
             "#ed7953"
            ],
            [
             0.7777777777777778,
             "#fb9f3a"
            ],
            [
             0.8888888888888888,
             "#fdca26"
            ],
            [
             1,
             "#f0f921"
            ]
           ]
          },
          "colorway": [
           "#636efa",
           "#EF553B",
           "#00cc96",
           "#ab63fa",
           "#FFA15A",
           "#19d3f3",
           "#FF6692",
           "#B6E880",
           "#FF97FF",
           "#FECB52"
          ],
          "font": {
           "color": "#2a3f5f"
          },
          "geo": {
           "bgcolor": "white",
           "lakecolor": "white",
           "landcolor": "#E5ECF6",
           "showlakes": true,
           "showland": true,
           "subunitcolor": "white"
          },
          "hoverlabel": {
           "align": "left"
          },
          "hovermode": "closest",
          "mapbox": {
           "style": "light"
          },
          "paper_bgcolor": "white",
          "plot_bgcolor": "#E5ECF6",
          "polar": {
           "angularaxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           },
           "bgcolor": "#E5ECF6",
           "radialaxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           }
          },
          "scene": {
           "xaxis": {
            "backgroundcolor": "#E5ECF6",
            "gridcolor": "white",
            "gridwidth": 2,
            "linecolor": "white",
            "showbackground": true,
            "ticks": "",
            "zerolinecolor": "white"
           },
           "yaxis": {
            "backgroundcolor": "#E5ECF6",
            "gridcolor": "white",
            "gridwidth": 2,
            "linecolor": "white",
            "showbackground": true,
            "ticks": "",
            "zerolinecolor": "white"
           },
           "zaxis": {
            "backgroundcolor": "#E5ECF6",
            "gridcolor": "white",
            "gridwidth": 2,
            "linecolor": "white",
            "showbackground": true,
            "ticks": "",
            "zerolinecolor": "white"
           }
          },
          "shapedefaults": {
           "line": {
            "color": "#2a3f5f"
           }
          },
          "ternary": {
           "aaxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           },
           "baxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           },
           "bgcolor": "#E5ECF6",
           "caxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           }
          },
          "title": {
           "x": 0.05
          },
          "xaxis": {
           "automargin": true,
           "gridcolor": "white",
           "linecolor": "white",
           "ticks": "",
           "title": {
            "standoff": 15
           },
           "zerolinecolor": "white",
           "zerolinewidth": 2
          },
          "yaxis": {
           "automargin": true,
           "gridcolor": "white",
           "linecolor": "white",
           "ticks": "",
           "title": {
            "standoff": 15
           },
           "zerolinecolor": "white",
           "zerolinewidth": 2
          }
         }
        },
        "xaxis": {
         "anchor": "y",
         "categoryarray": [
          "credit_card",
          "boleto",
          "voucher",
          "debit_card"
         ],
         "categoryorder": "array",
         "domain": [
          0,
          1
         ],
         "title": {
          "text": "index"
         }
        },
        "yaxis": {
         "anchor": "x",
         "domain": [
          0,
          1
         ],
         "title": {
          "text": "y"
         }
        }
       }
      }
     },
     "metadata": {},
     "output_type": "display_data"
    }
   ],
   "source": [
    "df_price_cat = occation['payment_type'].value_counts()/len(occation['payment_type'])*100\n",
    "fig = px.bar(df_price_cat, x=df_price_cat.index, y= df_price_cat.values,color=df_price_cat.index)\n",
    "fig.show()"
   ]
  },
  {
   "cell_type": "markdown",
   "metadata": {},
   "source": [
    "**Credit card and Boleto still famous payment method, but in occation customers voucher is often being used too**"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 128,
   "metadata": {},
   "outputs": [
    {
     "data": {
      "application/vnd.plotly.v1+json": {
       "config": {
        "plotlyServerURL": "https://plot.ly"
       },
       "data": [
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "bed_bath_table",
         "marker": {
          "color": "#636efa",
          "pattern": {
           "shape": ""
          }
         },
         "name": "bed_bath_table",
         "offsetgroup": "bed_bath_table",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "bed_bath_table"
         ],
         "xaxis": "x",
         "y": [
          13.788004805470845
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "furniture_decor",
         "marker": {
          "color": "#EF553B",
          "pattern": {
           "shape": ""
          }
         },
         "name": "furniture_decor",
         "offsetgroup": "furniture_decor",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "furniture_decor"
         ],
         "xaxis": "x",
         "y": [
          10.645966176878293
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "sports_leisure",
         "marker": {
          "color": "#00cc96",
          "pattern": {
           "shape": ""
          }
         },
         "name": "sports_leisure",
         "offsetgroup": "sports_leisure",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "sports_leisure"
         ],
         "xaxis": "x",
         "y": [
          7.6148230292948895
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "computers_accessories",
         "marker": {
          "color": "#ab63fa",
          "pattern": {
           "shape": ""
          }
         },
         "name": "computers_accessories",
         "offsetgroup": "computers_accessories",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "computers_accessories"
         ],
         "xaxis": "x",
         "y": [
          7.503927548285741
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "health_beauty",
         "marker": {
          "color": "#FFA15A",
          "pattern": {
           "shape": ""
          }
         },
         "name": "health_beauty",
         "offsetgroup": "health_beauty",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "health_beauty"
         ],
         "xaxis": "x",
         "y": [
          7.24517142593106
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "housewares",
         "marker": {
          "color": "#19d3f3",
          "pattern": {
           "shape": ""
          }
         },
         "name": "housewares",
         "offsetgroup": "housewares",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "housewares"
         ],
         "xaxis": "x",
         "y": [
          6.515109509287496
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "garden_tools",
         "marker": {
          "color": "#FF6692",
          "pattern": {
           "shape": ""
          }
         },
         "name": "garden_tools",
         "offsetgroup": "garden_tools",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "garden_tools"
         ],
         "xaxis": "x",
         "y": [
          4.990296645411699
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "watches_gifts",
         "marker": {
          "color": "#B6E880",
          "pattern": {
           "shape": ""
          }
         },
         "name": "watches_gifts",
         "offsetgroup": "watches_gifts",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "watches_gifts"
         ],
         "xaxis": "x",
         "y": [
          4.343406339524997
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "telephony",
         "marker": {
          "color": "#FF97FF",
          "pattern": {
           "shape": ""
          }
         },
         "name": "telephony",
         "offsetgroup": "telephony",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "telephony"
         ],
         "xaxis": "x",
         "y": [
          3.308381850106275
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "auto",
         "marker": {
          "color": "#FECB52",
          "pattern": {
           "shape": ""
          }
         },
         "name": "auto",
         "offsetgroup": "auto",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "auto"
         ],
         "xaxis": "x",
         "y": [
          2.809352185565105
         ],
         "yaxis": "y"
        }
       ],
       "layout": {
        "barmode": "relative",
        "legend": {
         "title": {
          "text": "index"
         },
         "tracegroupgap": 0
        },
        "margin": {
         "t": 60
        },
        "template": {
         "data": {
          "bar": [
           {
            "error_x": {
             "color": "#2a3f5f"
            },
            "error_y": {
             "color": "#2a3f5f"
            },
            "marker": {
             "line": {
              "color": "#E5ECF6",
              "width": 0.5
             },
             "pattern": {
              "fillmode": "overlay",
              "size": 10,
              "solidity": 0.2
             }
            },
            "type": "bar"
           }
          ],
          "barpolar": [
           {
            "marker": {
             "line": {
              "color": "#E5ECF6",
              "width": 0.5
             },
             "pattern": {
              "fillmode": "overlay",
              "size": 10,
              "solidity": 0.2
             }
            },
            "type": "barpolar"
           }
          ],
          "carpet": [
           {
            "aaxis": {
             "endlinecolor": "#2a3f5f",
             "gridcolor": "white",
             "linecolor": "white",
             "minorgridcolor": "white",
             "startlinecolor": "#2a3f5f"
            },
            "baxis": {
             "endlinecolor": "#2a3f5f",
             "gridcolor": "white",
             "linecolor": "white",
             "minorgridcolor": "white",
             "startlinecolor": "#2a3f5f"
            },
            "type": "carpet"
           }
          ],
          "choropleth": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "type": "choropleth"
           }
          ],
          "contour": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "contour"
           }
          ],
          "contourcarpet": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "type": "contourcarpet"
           }
          ],
          "heatmap": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "heatmap"
           }
          ],
          "heatmapgl": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "heatmapgl"
           }
          ],
          "histogram": [
           {
            "marker": {
             "pattern": {
              "fillmode": "overlay",
              "size": 10,
              "solidity": 0.2
             }
            },
            "type": "histogram"
           }
          ],
          "histogram2d": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "histogram2d"
           }
          ],
          "histogram2dcontour": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "histogram2dcontour"
           }
          ],
          "mesh3d": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "type": "mesh3d"
           }
          ],
          "parcoords": [
           {
            "line": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "parcoords"
           }
          ],
          "pie": [
           {
            "automargin": true,
            "type": "pie"
           }
          ],
          "scatter": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatter"
           }
          ],
          "scatter3d": [
           {
            "line": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatter3d"
           }
          ],
          "scattercarpet": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattercarpet"
           }
          ],
          "scattergeo": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattergeo"
           }
          ],
          "scattergl": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattergl"
           }
          ],
          "scattermapbox": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattermapbox"
           }
          ],
          "scatterpolar": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatterpolar"
           }
          ],
          "scatterpolargl": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatterpolargl"
           }
          ],
          "scatterternary": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatterternary"
           }
          ],
          "surface": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "surface"
           }
          ],
          "table": [
           {
            "cells": {
             "fill": {
              "color": "#EBF0F8"
             },
             "line": {
              "color": "white"
             }
            },
            "header": {
             "fill": {
              "color": "#C8D4E3"
             },
             "line": {
              "color": "white"
             }
            },
            "type": "table"
           }
          ]
         },
         "layout": {
          "annotationdefaults": {
           "arrowcolor": "#2a3f5f",
           "arrowhead": 0,
           "arrowwidth": 1
          },
          "autotypenumbers": "strict",
          "coloraxis": {
           "colorbar": {
            "outlinewidth": 0,
            "ticks": ""
           }
          },
          "colorscale": {
           "diverging": [
            [
             0,
             "#8e0152"
            ],
            [
             0.1,
             "#c51b7d"
            ],
            [
             0.2,
             "#de77ae"
            ],
            [
             0.3,
             "#f1b6da"
            ],
            [
             0.4,
             "#fde0ef"
            ],
            [
             0.5,
             "#f7f7f7"
            ],
            [
             0.6,
             "#e6f5d0"
            ],
            [
             0.7,
             "#b8e186"
            ],
            [
             0.8,
             "#7fbc41"
            ],
            [
             0.9,
             "#4d9221"
            ],
            [
             1,
             "#276419"
            ]
           ],
           "sequential": [
            [
             0,
             "#0d0887"
            ],
            [
             0.1111111111111111,
             "#46039f"
            ],
            [
             0.2222222222222222,
             "#7201a8"
            ],
            [
             0.3333333333333333,
             "#9c179e"
            ],
            [
             0.4444444444444444,
             "#bd3786"
            ],
            [
             0.5555555555555556,
             "#d8576b"
            ],
            [
             0.6666666666666666,
             "#ed7953"
            ],
            [
             0.7777777777777778,
             "#fb9f3a"
            ],
            [
             0.8888888888888888,
             "#fdca26"
            ],
            [
             1,
             "#f0f921"
            ]
           ],
           "sequentialminus": [
            [
             0,
             "#0d0887"
            ],
            [
             0.1111111111111111,
             "#46039f"
            ],
            [
             0.2222222222222222,
             "#7201a8"
            ],
            [
             0.3333333333333333,
             "#9c179e"
            ],
            [
             0.4444444444444444,
             "#bd3786"
            ],
            [
             0.5555555555555556,
             "#d8576b"
            ],
            [
             0.6666666666666666,
             "#ed7953"
            ],
            [
             0.7777777777777778,
             "#fb9f3a"
            ],
            [
             0.8888888888888888,
             "#fdca26"
            ],
            [
             1,
             "#f0f921"
            ]
           ]
          },
          "colorway": [
           "#636efa",
           "#EF553B",
           "#00cc96",
           "#ab63fa",
           "#FFA15A",
           "#19d3f3",
           "#FF6692",
           "#B6E880",
           "#FF97FF",
           "#FECB52"
          ],
          "font": {
           "color": "#2a3f5f"
          },
          "geo": {
           "bgcolor": "white",
           "lakecolor": "white",
           "landcolor": "#E5ECF6",
           "showlakes": true,
           "showland": true,
           "subunitcolor": "white"
          },
          "hoverlabel": {
           "align": "left"
          },
          "hovermode": "closest",
          "mapbox": {
           "style": "light"
          },
          "paper_bgcolor": "white",
          "plot_bgcolor": "#E5ECF6",
          "polar": {
           "angularaxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           },
           "bgcolor": "#E5ECF6",
           "radialaxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           }
          },
          "scene": {
           "xaxis": {
            "backgroundcolor": "#E5ECF6",
            "gridcolor": "white",
            "gridwidth": 2,
            "linecolor": "white",
            "showbackground": true,
            "ticks": "",
            "zerolinecolor": "white"
           },
           "yaxis": {
            "backgroundcolor": "#E5ECF6",
            "gridcolor": "white",
            "gridwidth": 2,
            "linecolor": "white",
            "showbackground": true,
            "ticks": "",
            "zerolinecolor": "white"
           },
           "zaxis": {
            "backgroundcolor": "#E5ECF6",
            "gridcolor": "white",
            "gridwidth": 2,
            "linecolor": "white",
            "showbackground": true,
            "ticks": "",
            "zerolinecolor": "white"
           }
          },
          "shapedefaults": {
           "line": {
            "color": "#2a3f5f"
           }
          },
          "ternary": {
           "aaxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           },
           "baxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           },
           "bgcolor": "#E5ECF6",
           "caxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           }
          },
          "title": {
           "x": 0.05
          },
          "xaxis": {
           "automargin": true,
           "gridcolor": "white",
           "linecolor": "white",
           "ticks": "",
           "title": {
            "standoff": 15
           },
           "zerolinecolor": "white",
           "zerolinewidth": 2
          },
          "yaxis": {
           "automargin": true,
           "gridcolor": "white",
           "linecolor": "white",
           "ticks": "",
           "title": {
            "standoff": 15
           },
           "zerolinecolor": "white",
           "zerolinewidth": 2
          }
         }
        },
        "xaxis": {
         "anchor": "y",
         "categoryarray": [
          "bed_bath_table",
          "furniture_decor",
          "sports_leisure",
          "computers_accessories",
          "health_beauty",
          "housewares",
          "garden_tools",
          "watches_gifts",
          "telephony",
          "auto"
         ],
         "categoryorder": "array",
         "domain": [
          0,
          1
         ],
         "title": {
          "text": "Category"
         }
        },
        "yaxis": {
         "anchor": "x",
         "domain": [
          0,
          1
         ],
         "title": {
          "text": "Percent Order"
         }
        }
       }
      }
     },
     "metadata": {},
     "output_type": "display_data"
    },
    {
     "data": {
      "text/plain": [
       "<Figure size 576x432 with 0 Axes>"
      ]
     },
     "metadata": {},
     "output_type": "display_data"
    }
   ],
   "source": [
    "top_10_product = occation['product_category_name_english'].value_counts().sort_values(ascending=False).head(10).index\n",
    "df_top_10_product = occation[occation['product_category_name_english'].isin(top_10_product)]\n",
    "\n",
    "plt.figure(figsize=(8, 6))\n",
    "df_price_cat = df_top_10_product['product_category_name_english'].value_counts()/len(occation['product_category_name_english'])*100\n",
    "fig = px.bar(df_price_cat, x=df_price_cat.index, y= df_price_cat.values,color=df_price_cat.index)\n",
    "fig.update_xaxes(title_text='Category')\n",
    "fig.update_yaxes(title_text='Percent Customers')\n",
    "fig.show()"
   ]
  },
  {
   "cell_type": "markdown",
   "metadata": {},
   "source": [
    "**Favorite buy category for occation customers are bed bath table(13.7%), furniture decor(10.6%), sports leisure(7.6%), etc**"
   ]
  },
  {
   "cell_type": "markdown",
   "metadata": {},
   "source": [
    "#### **Conclusion Behavior Occation Customers**\n",
    "\n",
    "    - Most of them in State: Sao Paolo, Customers city are scatter around capital city of the state\n",
    "    - Most of them using Credit Cards(70%), a part of them using Boleto(16.5%), voucher is often used too (12%).\n",
    "    - Favorite Category: Bed Bath Table, Furniture Decor, Sport Leisure, Computers accesories & Health Beauty\n",
    "    - Most transaction in 2017 - 2018\n",
    "    - Their treds numbers decline\n",
    "\n",
    "    Occation Characteristic Based On Numerikal Features\n",
    "\n",
    "        1.  Average Recency: 198 Days\n",
    "            Occation customers last purchase average was 198 days\n",
    "        2.  Average Frequency: 2.5\n",
    "            In average Occation customers buy item between 2 - 3 transaction in our e-commerce\n",
    "        3.  Average Monetary: 445\n",
    "            Occation customers average spending in our e-commerce was R$445.3\n",
    "        4.  Most Transaction occation customers was in 2017 - 2018\n",
    "    - The least spend are R$ 9.59\n",
    "    - The highest spend are R$ 520\n",
    "    "
   ]
  },
  {
   "cell_type": "markdown",
   "metadata": {},
   "source": [
    "### **Valuable Customers**"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 129,
   "metadata": {},
   "outputs": [
    {
     "data": {
      "text/html": [
       "<div>\n",
       "<style scoped>\n",
       "    .dataframe tbody tr th:only-of-type {\n",
       "        vertical-align: middle;\n",
       "    }\n",
       "\n",
       "    .dataframe tbody tr th {\n",
       "        vertical-align: top;\n",
       "    }\n",
       "\n",
       "    .dataframe thead th {\n",
       "        text-align: right;\n",
       "    }\n",
       "</style>\n",
       "<table border=\"1\" class=\"dataframe\">\n",
       "  <thead>\n",
       "    <tr style=\"text-align: right;\">\n",
       "      <th></th>\n",
       "      <th>year</th>\n",
       "      <th>recency</th>\n",
       "      <th>frequency</th>\n",
       "      <th>monetary</th>\n",
       "    </tr>\n",
       "  </thead>\n",
       "  <tbody>\n",
       "    <tr>\n",
       "      <th>count</th>\n",
       "      <td>950.000000</td>\n",
       "      <td>950.000000</td>\n",
       "      <td>950.000000</td>\n",
       "      <td>950.000000</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>mean</th>\n",
       "      <td>2017.506316</td>\n",
       "      <td>249.767368</td>\n",
       "      <td>6.129474</td>\n",
       "      <td>2296.198305</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>std</th>\n",
       "      <td>0.512707</td>\n",
       "      <td>159.135287</td>\n",
       "      <td>3.231998</td>\n",
       "      <td>2127.095975</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>min</th>\n",
       "      <td>2016.000000</td>\n",
       "      <td>5.000000</td>\n",
       "      <td>1.000000</td>\n",
       "      <td>19.000000</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>25%</th>\n",
       "      <td>2017.000000</td>\n",
       "      <td>118.000000</td>\n",
       "      <td>5.000000</td>\n",
       "      <td>760.477500</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>50%</th>\n",
       "      <td>2018.000000</td>\n",
       "      <td>223.000000</td>\n",
       "      <td>6.000000</td>\n",
       "      <td>1737.540000</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>75%</th>\n",
       "      <td>2018.000000</td>\n",
       "      <td>361.000000</td>\n",
       "      <td>6.000000</td>\n",
       "      <td>3087.740000</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>max</th>\n",
       "      <td>2018.000000</td>\n",
       "      <td>698.000000</td>\n",
       "      <td>38.000000</td>\n",
       "      <td>12490.880000</td>\n",
       "    </tr>\n",
       "  </tbody>\n",
       "</table>\n",
       "</div>"
      ],
      "text/plain": [
       "              year     recency   frequency      monetary\n",
       "count   950.000000  950.000000  950.000000    950.000000\n",
       "mean   2017.506316  249.767368    6.129474   2296.198305\n",
       "std       0.512707  159.135287    3.231998   2127.095975\n",
       "min    2016.000000    5.000000    1.000000     19.000000\n",
       "25%    2017.000000  118.000000    5.000000    760.477500\n",
       "50%    2018.000000  223.000000    6.000000   1737.540000\n",
       "75%    2018.000000  361.000000    6.000000   3087.740000\n",
       "max    2018.000000  698.000000   38.000000  12490.880000"
      ]
     },
     "execution_count": 129,
     "metadata": {},
     "output_type": "execute_result"
    }
   ],
   "source": [
    "# Numerikal Features Analysis\n",
    "\n",
    "valuable=segment[segment['k_means_segment'] == 'valuable']\n",
    "valuable.describe()"
   ]
  },
  {
   "cell_type": "markdown",
   "metadata": {},
   "source": [
    "**Valuable Characteristic Based On Numerikal Features**\n",
    "\n",
    "        1.  Average Recency: 249 Days\n",
    "            valuable customers last purchase average was 249 days\n",
    "        2.  Average Frequency: 7.8\n",
    "            In average valuable customers buy item between 7 - 8 transaction in our e-commerce\n",
    "        3.  Average Monetary: 2091\n",
    "            valuable customers average spending in our e-commerce was R$2091\n",
    "        4.  Most Transaction valuable customers was in 2017 - 2018"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 160,
   "metadata": {},
   "outputs": [
    {
     "data": {
      "text/html": [
       "<div>\n",
       "<style scoped>\n",
       "    .dataframe tbody tr th:only-of-type {\n",
       "        vertical-align: middle;\n",
       "    }\n",
       "\n",
       "    .dataframe tbody tr th {\n",
       "        vertical-align: top;\n",
       "    }\n",
       "\n",
       "    .dataframe thead th {\n",
       "        text-align: right;\n",
       "    }\n",
       "</style>\n",
       "<table border=\"1\" class=\"dataframe\">\n",
       "  <thead>\n",
       "    <tr style=\"text-align: right;\">\n",
       "      <th></th>\n",
       "      <th>customer_unique_id</th>\n",
       "      <th>k_means_segment</th>\n",
       "      <th>payment_type</th>\n",
       "      <th>customer_city</th>\n",
       "      <th>customer_state</th>\n",
       "      <th>year</th>\n",
       "      <th>month</th>\n",
       "      <th>product_category_name_english</th>\n",
       "      <th>recency</th>\n",
       "      <th>frequency</th>\n",
       "      <th>monetary</th>\n",
       "      <th>months</th>\n",
       "    </tr>\n",
       "  </thead>\n",
       "  <tbody>\n",
       "    <tr>\n",
       "      <th>20071</th>\n",
       "      <td>2bca5fe01d46ab5cc2bc5aaade88d850</td>\n",
       "      <td>valuable</td>\n",
       "      <td>voucher</td>\n",
       "      <td>curitiba</td>\n",
       "      <td>PR</td>\n",
       "      <td>2017</td>\n",
       "      <td>Jul</td>\n",
       "      <td>computers_accessories</td>\n",
       "      <td>400</td>\n",
       "      <td>6</td>\n",
       "      <td>19.0</td>\n",
       "      <td>6</td>\n",
       "    </tr>\n",
       "  </tbody>\n",
       "</table>\n",
       "</div>"
      ],
      "text/plain": [
       "                     customer_unique_id k_means_segment payment_type  \\\n",
       "20071  2bca5fe01d46ab5cc2bc5aaade88d850        valuable      voucher   \n",
       "\n",
       "      customer_city customer_state  year month product_category_name_english  \\\n",
       "20071      curitiba             PR  2017   Jul         computers_accessories   \n",
       "\n",
       "       recency  frequency  monetary  months  \n",
       "20071      400          6      19.0       6  "
      ]
     },
     "execution_count": 160,
     "metadata": {},
     "output_type": "execute_result"
    }
   ],
   "source": [
    "# having the least spend valuable customers segment\n",
    "valuable[valuable['monetary'] ==valuable['monetary'].describe()[3]]   "
   ]
  },
  {
   "cell_type": "markdown",
   "metadata": {},
   "source": [
    "**The least valuable customers spend are R$ 19.0**\n",
    " \n",
    "    - buy in the last 400 days\n",
    "    - transaction using mostly voucher, 1 creditcard\n",
    "    - In City Curitiba\n",
    "    - Buy Computers accessories\n",
    "    - 6 transaction"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 142,
   "metadata": {},
   "outputs": [
    {
     "data": {
      "text/html": [
       "<div>\n",
       "<style scoped>\n",
       "    .dataframe tbody tr th:only-of-type {\n",
       "        vertical-align: middle;\n",
       "    }\n",
       "\n",
       "    .dataframe tbody tr th {\n",
       "        vertical-align: top;\n",
       "    }\n",
       "\n",
       "    .dataframe thead th {\n",
       "        text-align: right;\n",
       "    }\n",
       "</style>\n",
       "<table border=\"1\" class=\"dataframe\">\n",
       "  <thead>\n",
       "    <tr style=\"text-align: right;\">\n",
       "      <th></th>\n",
       "      <th>customer_unique_id</th>\n",
       "      <th>k_means_segment</th>\n",
       "      <th>payment_type</th>\n",
       "      <th>customer_city</th>\n",
       "      <th>customer_state</th>\n",
       "      <th>year</th>\n",
       "      <th>month</th>\n",
       "      <th>product_category_name_english</th>\n",
       "      <th>recency</th>\n",
       "      <th>frequency</th>\n",
       "      <th>monetary</th>\n",
       "    </tr>\n",
       "  </thead>\n",
       "  <tbody>\n",
       "    <tr>\n",
       "      <th>87585</th>\n",
       "      <td>be825ddd3b40db3f91bf05b4e9435d56</td>\n",
       "      <td>valuable</td>\n",
       "      <td>credit_card</td>\n",
       "      <td>salvador</td>\n",
       "      <td>BA</td>\n",
       "      <td>2018</td>\n",
       "      <td>Jun</td>\n",
       "      <td>computers</td>\n",
       "      <td>83</td>\n",
       "      <td>4</td>\n",
       "      <td>12490.88</td>\n",
       "    </tr>\n",
       "  </tbody>\n",
       "</table>\n",
       "</div>"
      ],
      "text/plain": [
       "                     customer_unique_id k_means_segment payment_type  \\\n",
       "87585  be825ddd3b40db3f91bf05b4e9435d56        valuable  credit_card   \n",
       "\n",
       "      customer_city customer_state  year month product_category_name_english  \\\n",
       "87585      salvador             BA  2018   Jun                     computers   \n",
       "\n",
       "       recency  frequency  monetary  \n",
       "87585       83          4  12490.88  "
      ]
     },
     "execution_count": 142,
     "metadata": {},
     "output_type": "execute_result"
    }
   ],
   "source": [
    "# having the highest spend valuable customers segment\n",
    "valuable[valuable['monetary'] == valuable['monetary'].describe()[7]]   "
   ]
  },
  {
   "cell_type": "markdown",
   "metadata": {},
   "source": [
    "**The highest valuable customers spend are R$ 12490.88**\n",
    " \n",
    "    - buy in the last 83 days\n",
    "    - transaction using credit card \n",
    "    - In City Salvador\n",
    "    - Buy Computers\n",
    "    - 4 transaction"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 146,
   "metadata": {},
   "outputs": [],
   "source": [
    "ordered_months = [\"Jan\", \"Feb\", \"Mar\", \"Apr\", \"May\", \"Jun\",\n",
    "      \"Jul\", \"Aug\", \"Sep\", \"Oct\", \"Nov\", \"Dec\"]\n",
    "\n",
    "# sorting data accoring to ordered_months\n",
    "valuable['months']=valuable['month'].apply(lambda x:ordered_months.index(x))\n",
    "valuable = valuable.sort_values('months')"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 147,
   "metadata": {},
   "outputs": [
    {
     "data": {
      "text/html": [
       "<div>\n",
       "<style scoped>\n",
       "    .dataframe tbody tr th:only-of-type {\n",
       "        vertical-align: middle;\n",
       "    }\n",
       "\n",
       "    .dataframe tbody tr th {\n",
       "        vertical-align: top;\n",
       "    }\n",
       "\n",
       "    .dataframe thead th {\n",
       "        text-align: right;\n",
       "    }\n",
       "</style>\n",
       "<table border=\"1\" class=\"dataframe\">\n",
       "  <thead>\n",
       "    <tr style=\"text-align: right;\">\n",
       "      <th></th>\n",
       "      <th>month</th>\n",
       "      <th>months</th>\n",
       "      <th>year</th>\n",
       "      <th>monetary</th>\n",
       "    </tr>\n",
       "  </thead>\n",
       "  <tbody>\n",
       "    <tr>\n",
       "      <th>7</th>\n",
       "      <td>Jan</td>\n",
       "      <td>0</td>\n",
       "      <td>2017</td>\n",
       "      <td>23799.30</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>8</th>\n",
       "      <td>Jan</td>\n",
       "      <td>0</td>\n",
       "      <td>2018</td>\n",
       "      <td>130750.97</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>5</th>\n",
       "      <td>Feb</td>\n",
       "      <td>1</td>\n",
       "      <td>2017</td>\n",
       "      <td>33129.15</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>6</th>\n",
       "      <td>Feb</td>\n",
       "      <td>1</td>\n",
       "      <td>2018</td>\n",
       "      <td>151699.32</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>14</th>\n",
       "      <td>Mar</td>\n",
       "      <td>2</td>\n",
       "      <td>2018</td>\n",
       "      <td>171090.12</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>13</th>\n",
       "      <td>Mar</td>\n",
       "      <td>2</td>\n",
       "      <td>2017</td>\n",
       "      <td>57499.72</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>0</th>\n",
       "      <td>Apr</td>\n",
       "      <td>3</td>\n",
       "      <td>2017</td>\n",
       "      <td>54014.86</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>1</th>\n",
       "      <td>Apr</td>\n",
       "      <td>3</td>\n",
       "      <td>2018</td>\n",
       "      <td>148805.86</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>16</th>\n",
       "      <td>May</td>\n",
       "      <td>4</td>\n",
       "      <td>2018</td>\n",
       "      <td>215062.68</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>15</th>\n",
       "      <td>May</td>\n",
       "      <td>4</td>\n",
       "      <td>2017</td>\n",
       "      <td>92812.79</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>12</th>\n",
       "      <td>Jun</td>\n",
       "      <td>5</td>\n",
       "      <td>2018</td>\n",
       "      <td>148888.34</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>11</th>\n",
       "      <td>Jun</td>\n",
       "      <td>5</td>\n",
       "      <td>2017</td>\n",
       "      <td>68054.07</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>9</th>\n",
       "      <td>Jul</td>\n",
       "      <td>6</td>\n",
       "      <td>2017</td>\n",
       "      <td>85696.99</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>10</th>\n",
       "      <td>Jul</td>\n",
       "      <td>6</td>\n",
       "      <td>2018</td>\n",
       "      <td>152818.80</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>3</th>\n",
       "      <td>Aug</td>\n",
       "      <td>7</td>\n",
       "      <td>2018</td>\n",
       "      <td>75435.96</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>2</th>\n",
       "      <td>Aug</td>\n",
       "      <td>7</td>\n",
       "      <td>2017</td>\n",
       "      <td>73726.75</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>19</th>\n",
       "      <td>Sep</td>\n",
       "      <td>8</td>\n",
       "      <td>2017</td>\n",
       "      <td>130395.52</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>18</th>\n",
       "      <td>Oct</td>\n",
       "      <td>9</td>\n",
       "      <td>2017</td>\n",
       "      <td>119220.56</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>17</th>\n",
       "      <td>Nov</td>\n",
       "      <td>10</td>\n",
       "      <td>2017</td>\n",
       "      <td>164628.53</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>4</th>\n",
       "      <td>Dec</td>\n",
       "      <td>11</td>\n",
       "      <td>2017</td>\n",
       "      <td>72525.91</td>\n",
       "    </tr>\n",
       "  </tbody>\n",
       "</table>\n",
       "</div>"
      ],
      "text/plain": [
       "   month  months  year   monetary\n",
       "7    Jan       0  2017   23799.30\n",
       "8    Jan       0  2018  130750.97\n",
       "5    Feb       1  2017   33129.15\n",
       "6    Feb       1  2018  151699.32\n",
       "14   Mar       2  2018  171090.12\n",
       "13   Mar       2  2017   57499.72\n",
       "0    Apr       3  2017   54014.86\n",
       "1    Apr       3  2018  148805.86\n",
       "16   May       4  2018  215062.68\n",
       "15   May       4  2017   92812.79\n",
       "12   Jun       5  2018  148888.34\n",
       "11   Jun       5  2017   68054.07\n",
       "9    Jul       6  2017   85696.99\n",
       "10   Jul       6  2018  152818.80\n",
       "3    Aug       7  2018   75435.96\n",
       "2    Aug       7  2017   73726.75\n",
       "19   Sep       8  2017  130395.52\n",
       "18   Oct       9  2017  119220.56\n",
       "17   Nov      10  2017  164628.53\n",
       "4    Dec      11  2017   72525.91"
      ]
     },
     "execution_count": 147,
     "metadata": {},
     "output_type": "execute_result"
    }
   ],
   "source": [
    "exclude_2016 = valuable[valuable['year'] != 2016]\n",
    "agg= exclude_2016.groupby(['month','months','year'])['monetary'].sum().reset_index().sort_values(by='months')\n",
    "agg"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 148,
   "metadata": {},
   "outputs": [
    {
     "data": {
      "application/vnd.plotly.v1+json": {
       "config": {
        "plotlyServerURL": "https://plot.ly"
       },
       "data": [
        {
         "hovertemplate": "year=2017<br>month=%{x}<br>monetary=%{y}<extra></extra>",
         "legendgroup": "2017",
         "line": {
          "color": "#636efa",
          "dash": "solid"
         },
         "marker": {
          "symbol": "circle"
         },
         "mode": "lines",
         "name": "2017",
         "orientation": "v",
         "showlegend": true,
         "type": "scatter",
         "x": [
          "Jan",
          "Feb",
          "Mar",
          "Apr",
          "May",
          "Jun",
          "Jul",
          "Aug",
          "Sep",
          "Oct",
          "Nov",
          "Dec"
         ],
         "xaxis": "x",
         "y": [
          23799.300000000003,
          33129.15,
          57499.71999999998,
          54014.86,
          92812.79,
          68054.06999999999,
          85696.99,
          73726.74999999999,
          130395.52000000003,
          119220.56,
          164628.52999999997,
          72525.91
         ],
         "yaxis": "y"
        },
        {
         "hovertemplate": "year=2018<br>month=%{x}<br>monetary=%{y}<extra></extra>",
         "legendgroup": "2018",
         "line": {
          "color": "#EF553B",
          "dash": "solid"
         },
         "marker": {
          "symbol": "circle"
         },
         "mode": "lines",
         "name": "2018",
         "orientation": "v",
         "showlegend": true,
         "type": "scatter",
         "x": [
          "Jan",
          "Feb",
          "Mar",
          "Apr",
          "May",
          "Jun",
          "Jul",
          "Aug"
         ],
         "xaxis": "x",
         "y": [
          130750.97000000002,
          151699.32000000004,
          171090.11999999997,
          148805.86000000004,
          215062.67999999996,
          148888.34,
          152818.80000000002,
          75435.95999999998
         ],
         "yaxis": "y"
        }
       ],
       "layout": {
        "legend": {
         "title": {
          "text": "year"
         },
         "tracegroupgap": 0
        },
        "template": {
         "data": {
          "bar": [
           {
            "error_x": {
             "color": "#2a3f5f"
            },
            "error_y": {
             "color": "#2a3f5f"
            },
            "marker": {
             "line": {
              "color": "#E5ECF6",
              "width": 0.5
             },
             "pattern": {
              "fillmode": "overlay",
              "size": 10,
              "solidity": 0.2
             }
            },
            "type": "bar"
           }
          ],
          "barpolar": [
           {
            "marker": {
             "line": {
              "color": "#E5ECF6",
              "width": 0.5
             },
             "pattern": {
              "fillmode": "overlay",
              "size": 10,
              "solidity": 0.2
             }
            },
            "type": "barpolar"
           }
          ],
          "carpet": [
           {
            "aaxis": {
             "endlinecolor": "#2a3f5f",
             "gridcolor": "white",
             "linecolor": "white",
             "minorgridcolor": "white",
             "startlinecolor": "#2a3f5f"
            },
            "baxis": {
             "endlinecolor": "#2a3f5f",
             "gridcolor": "white",
             "linecolor": "white",
             "minorgridcolor": "white",
             "startlinecolor": "#2a3f5f"
            },
            "type": "carpet"
           }
          ],
          "choropleth": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "type": "choropleth"
           }
          ],
          "contour": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "contour"
           }
          ],
          "contourcarpet": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "type": "contourcarpet"
           }
          ],
          "heatmap": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "heatmap"
           }
          ],
          "heatmapgl": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "heatmapgl"
           }
          ],
          "histogram": [
           {
            "marker": {
             "pattern": {
              "fillmode": "overlay",
              "size": 10,
              "solidity": 0.2
             }
            },
            "type": "histogram"
           }
          ],
          "histogram2d": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "histogram2d"
           }
          ],
          "histogram2dcontour": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "histogram2dcontour"
           }
          ],
          "mesh3d": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "type": "mesh3d"
           }
          ],
          "parcoords": [
           {
            "line": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "parcoords"
           }
          ],
          "pie": [
           {
            "automargin": true,
            "type": "pie"
           }
          ],
          "scatter": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatter"
           }
          ],
          "scatter3d": [
           {
            "line": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatter3d"
           }
          ],
          "scattercarpet": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattercarpet"
           }
          ],
          "scattergeo": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattergeo"
           }
          ],
          "scattergl": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattergl"
           }
          ],
          "scattermapbox": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattermapbox"
           }
          ],
          "scatterpolar": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatterpolar"
           }
          ],
          "scatterpolargl": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatterpolargl"
           }
          ],
          "scatterternary": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatterternary"
           }
          ],
          "surface": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "surface"
           }
          ],
          "table": [
           {
            "cells": {
             "fill": {
              "color": "#EBF0F8"
             },
             "line": {
              "color": "white"
             }
            },
            "header": {
             "fill": {
              "color": "#C8D4E3"
             },
             "line": {
              "color": "white"
             }
            },
            "type": "table"
           }
          ]
         },
         "layout": {
          "annotationdefaults": {
           "arrowcolor": "#2a3f5f",
           "arrowhead": 0,
           "arrowwidth": 1
          },
          "autotypenumbers": "strict",
          "coloraxis": {
           "colorbar": {
            "outlinewidth": 0,
            "ticks": ""
           }
          },
          "colorscale": {
           "diverging": [
            [
             0,
             "#8e0152"
            ],
            [
             0.1,
             "#c51b7d"
            ],
            [
             0.2,
             "#de77ae"
            ],
            [
             0.3,
             "#f1b6da"
            ],
            [
             0.4,
             "#fde0ef"
            ],
            [
             0.5,
             "#f7f7f7"
            ],
            [
             0.6,
             "#e6f5d0"
            ],
            [
             0.7,
             "#b8e186"
            ],
            [
             0.8,
             "#7fbc41"
            ],
            [
             0.9,
             "#4d9221"
            ],
            [
             1,
             "#276419"
            ]
           ],
           "sequential": [
            [
             0,
             "#0d0887"
            ],
            [
             0.1111111111111111,
             "#46039f"
            ],
            [
             0.2222222222222222,
             "#7201a8"
            ],
            [
             0.3333333333333333,
             "#9c179e"
            ],
            [
             0.4444444444444444,
             "#bd3786"
            ],
            [
             0.5555555555555556,
             "#d8576b"
            ],
            [
             0.6666666666666666,
             "#ed7953"
            ],
            [
             0.7777777777777778,
             "#fb9f3a"
            ],
            [
             0.8888888888888888,
             "#fdca26"
            ],
            [
             1,
             "#f0f921"
            ]
           ],
           "sequentialminus": [
            [
             0,
             "#0d0887"
            ],
            [
             0.1111111111111111,
             "#46039f"
            ],
            [
             0.2222222222222222,
             "#7201a8"
            ],
            [
             0.3333333333333333,
             "#9c179e"
            ],
            [
             0.4444444444444444,
             "#bd3786"
            ],
            [
             0.5555555555555556,
             "#d8576b"
            ],
            [
             0.6666666666666666,
             "#ed7953"
            ],
            [
             0.7777777777777778,
             "#fb9f3a"
            ],
            [
             0.8888888888888888,
             "#fdca26"
            ],
            [
             1,
             "#f0f921"
            ]
           ]
          },
          "colorway": [
           "#636efa",
           "#EF553B",
           "#00cc96",
           "#ab63fa",
           "#FFA15A",
           "#19d3f3",
           "#FF6692",
           "#B6E880",
           "#FF97FF",
           "#FECB52"
          ],
          "font": {
           "color": "#2a3f5f"
          },
          "geo": {
           "bgcolor": "white",
           "lakecolor": "white",
           "landcolor": "#E5ECF6",
           "showlakes": true,
           "showland": true,
           "subunitcolor": "white"
          },
          "hoverlabel": {
           "align": "left"
          },
          "hovermode": "closest",
          "mapbox": {
           "style": "light"
          },
          "paper_bgcolor": "white",
          "plot_bgcolor": "#E5ECF6",
          "polar": {
           "angularaxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           },
           "bgcolor": "#E5ECF6",
           "radialaxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           }
          },
          "scene": {
           "xaxis": {
            "backgroundcolor": "#E5ECF6",
            "gridcolor": "white",
            "gridwidth": 2,
            "linecolor": "white",
            "showbackground": true,
            "ticks": "",
            "zerolinecolor": "white"
           },
           "yaxis": {
            "backgroundcolor": "#E5ECF6",
            "gridcolor": "white",
            "gridwidth": 2,
            "linecolor": "white",
            "showbackground": true,
            "ticks": "",
            "zerolinecolor": "white"
           },
           "zaxis": {
            "backgroundcolor": "#E5ECF6",
            "gridcolor": "white",
            "gridwidth": 2,
            "linecolor": "white",
            "showbackground": true,
            "ticks": "",
            "zerolinecolor": "white"
           }
          },
          "shapedefaults": {
           "line": {
            "color": "#2a3f5f"
           }
          },
          "ternary": {
           "aaxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           },
           "baxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           },
           "bgcolor": "#E5ECF6",
           "caxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           }
          },
          "title": {
           "x": 0.05
          },
          "xaxis": {
           "automargin": true,
           "gridcolor": "white",
           "linecolor": "white",
           "ticks": "",
           "title": {
            "standoff": 15
           },
           "zerolinecolor": "white",
           "zerolinewidth": 2
          },
          "yaxis": {
           "automargin": true,
           "gridcolor": "white",
           "linecolor": "white",
           "ticks": "",
           "title": {
            "standoff": 15
           },
           "zerolinecolor": "white",
           "zerolinewidth": 2
          }
         }
        },
        "title": {
         "text": "Total Monetary by Valuable Customers"
        },
        "xaxis": {
         "anchor": "y",
         "domain": [
          0,
          1
         ],
         "title": {
          "text": "month"
         }
        },
        "yaxis": {
         "anchor": "x",
         "domain": [
          0,
          1
         ],
         "title": {
          "text": "monetary"
         }
        }
       }
      }
     },
     "metadata": {},
     "output_type": "display_data"
    }
   ],
   "source": [
    "px.line(agg, x=\"month\" , y=\"monetary\", color = 'year', line_group = 'year', title = 'Total Monetary by Valuable Customers')"
   ]
  },
  {
   "cell_type": "markdown",
   "metadata": {},
   "source": [
    "**The most highest spend Valuable Customers are in May, Unlike Regular customer there no transaction in 2018, valuable customers still doing transaction recently**"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 149,
   "metadata": {},
   "outputs": [],
   "source": [
    "# 10 State most of valuablen customers\n",
    "top_10_customer_state = valuable['customer_state'].value_counts().sort_values(ascending=False).head(10).index\n",
    "df_top_10_customer_state = valuable[valuable['customer_state'].isin(top_10_customer_state)]"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 152,
   "metadata": {},
   "outputs": [
    {
     "data": {
      "application/vnd.plotly.v1+json": {
       "config": {
        "plotlyServerURL": "https://plot.ly"
       },
       "data": [
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "SP",
         "marker": {
          "color": "#636efa",
          "pattern": {
           "shape": ""
          }
         },
         "name": "SP",
         "offsetgroup": "SP",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "SP"
         ],
         "xaxis": "x",
         "y": [
          42.10526315789473
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "RJ",
         "marker": {
          "color": "#EF553B",
          "pattern": {
           "shape": ""
          }
         },
         "name": "RJ",
         "offsetgroup": "RJ",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "RJ"
         ],
         "xaxis": "x",
         "y": [
          13.157894736842104
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "MG",
         "marker": {
          "color": "#00cc96",
          "pattern": {
           "shape": ""
          }
         },
         "name": "MG",
         "offsetgroup": "MG",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "MG"
         ],
         "xaxis": "x",
         "y": [
          11.473684210526315
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "PR",
         "marker": {
          "color": "#ab63fa",
          "pattern": {
           "shape": ""
          }
         },
         "name": "PR",
         "offsetgroup": "PR",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "PR"
         ],
         "xaxis": "x",
         "y": [
          5.684210526315789
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "RS",
         "marker": {
          "color": "#FFA15A",
          "pattern": {
           "shape": ""
          }
         },
         "name": "RS",
         "offsetgroup": "RS",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "RS"
         ],
         "xaxis": "x",
         "y": [
          5.578947368421053
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "BA",
         "marker": {
          "color": "#19d3f3",
          "pattern": {
           "shape": ""
          }
         },
         "name": "BA",
         "offsetgroup": "BA",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "BA"
         ],
         "xaxis": "x",
         "y": [
          4
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "SC",
         "marker": {
          "color": "#FF6692",
          "pattern": {
           "shape": ""
          }
         },
         "name": "SC",
         "offsetgroup": "SC",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "SC"
         ],
         "xaxis": "x",
         "y": [
          3.684210526315789
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "GO",
         "marker": {
          "color": "#B6E880",
          "pattern": {
           "shape": ""
          }
         },
         "name": "GO",
         "offsetgroup": "GO",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "GO"
         ],
         "xaxis": "x",
         "y": [
          2
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "DF",
         "marker": {
          "color": "#FF97FF",
          "pattern": {
           "shape": ""
          }
         },
         "name": "DF",
         "offsetgroup": "DF",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "DF"
         ],
         "xaxis": "x",
         "y": [
          1.5789473684210527
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "ES",
         "marker": {
          "color": "#FECB52",
          "pattern": {
           "shape": ""
          }
         },
         "name": "ES",
         "offsetgroup": "ES",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "ES"
         ],
         "xaxis": "x",
         "y": [
          1.4736842105263157
         ],
         "yaxis": "y"
        }
       ],
       "layout": {
        "barmode": "relative",
        "legend": {
         "title": {
          "text": "index"
         },
         "tracegroupgap": 0
        },
        "template": {
         "data": {
          "bar": [
           {
            "error_x": {
             "color": "#2a3f5f"
            },
            "error_y": {
             "color": "#2a3f5f"
            },
            "marker": {
             "line": {
              "color": "#E5ECF6",
              "width": 0.5
             },
             "pattern": {
              "fillmode": "overlay",
              "size": 10,
              "solidity": 0.2
             }
            },
            "type": "bar"
           }
          ],
          "barpolar": [
           {
            "marker": {
             "line": {
              "color": "#E5ECF6",
              "width": 0.5
             },
             "pattern": {
              "fillmode": "overlay",
              "size": 10,
              "solidity": 0.2
             }
            },
            "type": "barpolar"
           }
          ],
          "carpet": [
           {
            "aaxis": {
             "endlinecolor": "#2a3f5f",
             "gridcolor": "white",
             "linecolor": "white",
             "minorgridcolor": "white",
             "startlinecolor": "#2a3f5f"
            },
            "baxis": {
             "endlinecolor": "#2a3f5f",
             "gridcolor": "white",
             "linecolor": "white",
             "minorgridcolor": "white",
             "startlinecolor": "#2a3f5f"
            },
            "type": "carpet"
           }
          ],
          "choropleth": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "type": "choropleth"
           }
          ],
          "contour": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "contour"
           }
          ],
          "contourcarpet": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "type": "contourcarpet"
           }
          ],
          "heatmap": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "heatmap"
           }
          ],
          "heatmapgl": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "heatmapgl"
           }
          ],
          "histogram": [
           {
            "marker": {
             "pattern": {
              "fillmode": "overlay",
              "size": 10,
              "solidity": 0.2
             }
            },
            "type": "histogram"
           }
          ],
          "histogram2d": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "histogram2d"
           }
          ],
          "histogram2dcontour": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "histogram2dcontour"
           }
          ],
          "mesh3d": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "type": "mesh3d"
           }
          ],
          "parcoords": [
           {
            "line": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "parcoords"
           }
          ],
          "pie": [
           {
            "automargin": true,
            "type": "pie"
           }
          ],
          "scatter": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatter"
           }
          ],
          "scatter3d": [
           {
            "line": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatter3d"
           }
          ],
          "scattercarpet": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattercarpet"
           }
          ],
          "scattergeo": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattergeo"
           }
          ],
          "scattergl": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattergl"
           }
          ],
          "scattermapbox": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattermapbox"
           }
          ],
          "scatterpolar": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatterpolar"
           }
          ],
          "scatterpolargl": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatterpolargl"
           }
          ],
          "scatterternary": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatterternary"
           }
          ],
          "surface": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "surface"
           }
          ],
          "table": [
           {
            "cells": {
             "fill": {
              "color": "#EBF0F8"
             },
             "line": {
              "color": "white"
             }
            },
            "header": {
             "fill": {
              "color": "#C8D4E3"
             },
             "line": {
              "color": "white"
             }
            },
            "type": "table"
           }
          ]
         },
         "layout": {
          "annotationdefaults": {
           "arrowcolor": "#2a3f5f",
           "arrowhead": 0,
           "arrowwidth": 1
          },
          "autotypenumbers": "strict",
          "coloraxis": {
           "colorbar": {
            "outlinewidth": 0,
            "ticks": ""
           }
          },
          "colorscale": {
           "diverging": [
            [
             0,
             "#8e0152"
            ],
            [
             0.1,
             "#c51b7d"
            ],
            [
             0.2,
             "#de77ae"
            ],
            [
             0.3,
             "#f1b6da"
            ],
            [
             0.4,
             "#fde0ef"
            ],
            [
             0.5,
             "#f7f7f7"
            ],
            [
             0.6,
             "#e6f5d0"
            ],
            [
             0.7,
             "#b8e186"
            ],
            [
             0.8,
             "#7fbc41"
            ],
            [
             0.9,
             "#4d9221"
            ],
            [
             1,
             "#276419"
            ]
           ],
           "sequential": [
            [
             0,
             "#0d0887"
            ],
            [
             0.1111111111111111,
             "#46039f"
            ],
            [
             0.2222222222222222,
             "#7201a8"
            ],
            [
             0.3333333333333333,
             "#9c179e"
            ],
            [
             0.4444444444444444,
             "#bd3786"
            ],
            [
             0.5555555555555556,
             "#d8576b"
            ],
            [
             0.6666666666666666,
             "#ed7953"
            ],
            [
             0.7777777777777778,
             "#fb9f3a"
            ],
            [
             0.8888888888888888,
             "#fdca26"
            ],
            [
             1,
             "#f0f921"
            ]
           ],
           "sequentialminus": [
            [
             0,
             "#0d0887"
            ],
            [
             0.1111111111111111,
             "#46039f"
            ],
            [
             0.2222222222222222,
             "#7201a8"
            ],
            [
             0.3333333333333333,
             "#9c179e"
            ],
            [
             0.4444444444444444,
             "#bd3786"
            ],
            [
             0.5555555555555556,
             "#d8576b"
            ],
            [
             0.6666666666666666,
             "#ed7953"
            ],
            [
             0.7777777777777778,
             "#fb9f3a"
            ],
            [
             0.8888888888888888,
             "#fdca26"
            ],
            [
             1,
             "#f0f921"
            ]
           ]
          },
          "colorway": [
           "#636efa",
           "#EF553B",
           "#00cc96",
           "#ab63fa",
           "#FFA15A",
           "#19d3f3",
           "#FF6692",
           "#B6E880",
           "#FF97FF",
           "#FECB52"
          ],
          "font": {
           "color": "#2a3f5f"
          },
          "geo": {
           "bgcolor": "white",
           "lakecolor": "white",
           "landcolor": "#E5ECF6",
           "showlakes": true,
           "showland": true,
           "subunitcolor": "white"
          },
          "hoverlabel": {
           "align": "left"
          },
          "hovermode": "closest",
          "mapbox": {
           "style": "light"
          },
          "paper_bgcolor": "white",
          "plot_bgcolor": "#E5ECF6",
          "polar": {
           "angularaxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           },
           "bgcolor": "#E5ECF6",
           "radialaxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           }
          },
          "scene": {
           "xaxis": {
            "backgroundcolor": "#E5ECF6",
            "gridcolor": "white",
            "gridwidth": 2,
            "linecolor": "white",
            "showbackground": true,
            "ticks": "",
            "zerolinecolor": "white"
           },
           "yaxis": {
            "backgroundcolor": "#E5ECF6",
            "gridcolor": "white",
            "gridwidth": 2,
            "linecolor": "white",
            "showbackground": true,
            "ticks": "",
            "zerolinecolor": "white"
           },
           "zaxis": {
            "backgroundcolor": "#E5ECF6",
            "gridcolor": "white",
            "gridwidth": 2,
            "linecolor": "white",
            "showbackground": true,
            "ticks": "",
            "zerolinecolor": "white"
           }
          },
          "shapedefaults": {
           "line": {
            "color": "#2a3f5f"
           }
          },
          "ternary": {
           "aaxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           },
           "baxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           },
           "bgcolor": "#E5ECF6",
           "caxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           }
          },
          "title": {
           "x": 0.05
          },
          "xaxis": {
           "automargin": true,
           "gridcolor": "white",
           "linecolor": "white",
           "ticks": "",
           "title": {
            "standoff": 15
           },
           "zerolinecolor": "white",
           "zerolinewidth": 2
          },
          "yaxis": {
           "automargin": true,
           "gridcolor": "white",
           "linecolor": "white",
           "ticks": "",
           "title": {
            "standoff": 15
           },
           "zerolinecolor": "white",
           "zerolinewidth": 2
          }
         }
        },
        "title": {
         "text": "Regular Customers State"
        },
        "xaxis": {
         "anchor": "y",
         "categoryarray": [
          "SP",
          "RJ",
          "MG",
          "PR",
          "RS",
          "BA",
          "SC",
          "GO",
          "DF",
          "ES"
         ],
         "categoryorder": "array",
         "domain": [
          0,
          1
         ],
         "title": {
          "text": "State"
         }
        },
        "yaxis": {
         "anchor": "x",
         "domain": [
          0,
          1
         ],
         "title": {
          "text": "Percent Order"
         }
        }
       }
      }
     },
     "metadata": {},
     "output_type": "display_data"
    },
    {
     "data": {
      "text/plain": [
       "<Figure size 576x432 with 0 Axes>"
      ]
     },
     "metadata": {},
     "output_type": "display_data"
    }
   ],
   "source": [
    "plt.figure(figsize=(8, 6))\n",
    "df_price_cat = df_top_10_customer_state['customer_state'].value_counts()/len(valuable['customer_city'])*100\n",
    "fig = px.bar(df_price_cat, x=df_price_cat.index, y= df_price_cat.values,color=df_price_cat.index,title='Regular Customers State')\n",
    "fig.update_xaxes(title_text='State')\n",
    "fig.update_yaxes(title_text='Percent Customers')\n",
    "\n",
    "fig.show()"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 153,
   "metadata": {},
   "outputs": [],
   "source": [
    "# 10 City most ofvaluable customers\n",
    "top_10_customer_city = valuable['customer_city'].value_counts().sort_values(ascending=False).head(10).index\n",
    "df_top_10_customer_city = valuable[valuable['customer_city'].isin(top_10_customer_city)]"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 154,
   "metadata": {},
   "outputs": [
    {
     "data": {
      "application/vnd.plotly.v1+json": {
       "config": {
        "plotlyServerURL": "https://plot.ly"
       },
       "data": [
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "sao paulo",
         "marker": {
          "color": "#636efa",
          "pattern": {
           "shape": ""
          }
         },
         "name": "sao paulo",
         "offsetgroup": "sao paulo",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "sao paulo"
         ],
         "xaxis": "x",
         "y": [
          17.157894736842106
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "rio de janeiro",
         "marker": {
          "color": "#EF553B",
          "pattern": {
           "shape": ""
          }
         },
         "name": "rio de janeiro",
         "offsetgroup": "rio de janeiro",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "rio de janeiro"
         ],
         "xaxis": "x",
         "y": [
          8.105263157894736
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "belo horizonte",
         "marker": {
          "color": "#00cc96",
          "pattern": {
           "shape": ""
          }
         },
         "name": "belo horizonte",
         "offsetgroup": "belo horizonte",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "belo horizonte"
         ],
         "xaxis": "x",
         "y": [
          2.3157894736842106
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "curitiba",
         "marker": {
          "color": "#ab63fa",
          "pattern": {
           "shape": ""
          }
         },
         "name": "curitiba",
         "offsetgroup": "curitiba",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "curitiba"
         ],
         "xaxis": "x",
         "y": [
          1.8947368421052633
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "salvador",
         "marker": {
          "color": "#FFA15A",
          "pattern": {
           "shape": ""
          }
         },
         "name": "salvador",
         "offsetgroup": "salvador",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "salvador"
         ],
         "xaxis": "x",
         "y": [
          1.789473684210526
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "brasilia",
         "marker": {
          "color": "#19d3f3",
          "pattern": {
           "shape": ""
          }
         },
         "name": "brasilia",
         "offsetgroup": "brasilia",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "brasilia"
         ],
         "xaxis": "x",
         "y": [
          1.4736842105263157
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "porto alegre",
         "marker": {
          "color": "#FF6692",
          "pattern": {
           "shape": ""
          }
         },
         "name": "porto alegre",
         "offsetgroup": "porto alegre",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "porto alegre"
         ],
         "xaxis": "x",
         "y": [
          1.263157894736842
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "sao bernardo do campo",
         "marker": {
          "color": "#B6E880",
          "pattern": {
           "shape": ""
          }
         },
         "name": "sao bernardo do campo",
         "offsetgroup": "sao bernardo do campo",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "sao bernardo do campo"
         ],
         "xaxis": "x",
         "y": [
          1.0526315789473684
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "campinas",
         "marker": {
          "color": "#FF97FF",
          "pattern": {
           "shape": ""
          }
         },
         "name": "campinas",
         "offsetgroup": "campinas",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "campinas"
         ],
         "xaxis": "x",
         "y": [
          1.0526315789473684
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "goiania",
         "marker": {
          "color": "#FECB52",
          "pattern": {
           "shape": ""
          }
         },
         "name": "goiania",
         "offsetgroup": "goiania",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "goiania"
         ],
         "xaxis": "x",
         "y": [
          1.0526315789473684
         ],
         "yaxis": "y"
        }
       ],
       "layout": {
        "barmode": "relative",
        "legend": {
         "title": {
          "text": "index"
         },
         "tracegroupgap": 0
        },
        "template": {
         "data": {
          "bar": [
           {
            "error_x": {
             "color": "#2a3f5f"
            },
            "error_y": {
             "color": "#2a3f5f"
            },
            "marker": {
             "line": {
              "color": "#E5ECF6",
              "width": 0.5
             },
             "pattern": {
              "fillmode": "overlay",
              "size": 10,
              "solidity": 0.2
             }
            },
            "type": "bar"
           }
          ],
          "barpolar": [
           {
            "marker": {
             "line": {
              "color": "#E5ECF6",
              "width": 0.5
             },
             "pattern": {
              "fillmode": "overlay",
              "size": 10,
              "solidity": 0.2
             }
            },
            "type": "barpolar"
           }
          ],
          "carpet": [
           {
            "aaxis": {
             "endlinecolor": "#2a3f5f",
             "gridcolor": "white",
             "linecolor": "white",
             "minorgridcolor": "white",
             "startlinecolor": "#2a3f5f"
            },
            "baxis": {
             "endlinecolor": "#2a3f5f",
             "gridcolor": "white",
             "linecolor": "white",
             "minorgridcolor": "white",
             "startlinecolor": "#2a3f5f"
            },
            "type": "carpet"
           }
          ],
          "choropleth": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "type": "choropleth"
           }
          ],
          "contour": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "contour"
           }
          ],
          "contourcarpet": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "type": "contourcarpet"
           }
          ],
          "heatmap": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "heatmap"
           }
          ],
          "heatmapgl": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "heatmapgl"
           }
          ],
          "histogram": [
           {
            "marker": {
             "pattern": {
              "fillmode": "overlay",
              "size": 10,
              "solidity": 0.2
             }
            },
            "type": "histogram"
           }
          ],
          "histogram2d": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "histogram2d"
           }
          ],
          "histogram2dcontour": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "histogram2dcontour"
           }
          ],
          "mesh3d": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "type": "mesh3d"
           }
          ],
          "parcoords": [
           {
            "line": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "parcoords"
           }
          ],
          "pie": [
           {
            "automargin": true,
            "type": "pie"
           }
          ],
          "scatter": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatter"
           }
          ],
          "scatter3d": [
           {
            "line": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatter3d"
           }
          ],
          "scattercarpet": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattercarpet"
           }
          ],
          "scattergeo": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattergeo"
           }
          ],
          "scattergl": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattergl"
           }
          ],
          "scattermapbox": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattermapbox"
           }
          ],
          "scatterpolar": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatterpolar"
           }
          ],
          "scatterpolargl": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatterpolargl"
           }
          ],
          "scatterternary": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatterternary"
           }
          ],
          "surface": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "surface"
           }
          ],
          "table": [
           {
            "cells": {
             "fill": {
              "color": "#EBF0F8"
             },
             "line": {
              "color": "white"
             }
            },
            "header": {
             "fill": {
              "color": "#C8D4E3"
             },
             "line": {
              "color": "white"
             }
            },
            "type": "table"
           }
          ]
         },
         "layout": {
          "annotationdefaults": {
           "arrowcolor": "#2a3f5f",
           "arrowhead": 0,
           "arrowwidth": 1
          },
          "autotypenumbers": "strict",
          "coloraxis": {
           "colorbar": {
            "outlinewidth": 0,
            "ticks": ""
           }
          },
          "colorscale": {
           "diverging": [
            [
             0,
             "#8e0152"
            ],
            [
             0.1,
             "#c51b7d"
            ],
            [
             0.2,
             "#de77ae"
            ],
            [
             0.3,
             "#f1b6da"
            ],
            [
             0.4,
             "#fde0ef"
            ],
            [
             0.5,
             "#f7f7f7"
            ],
            [
             0.6,
             "#e6f5d0"
            ],
            [
             0.7,
             "#b8e186"
            ],
            [
             0.8,
             "#7fbc41"
            ],
            [
             0.9,
             "#4d9221"
            ],
            [
             1,
             "#276419"
            ]
           ],
           "sequential": [
            [
             0,
             "#0d0887"
            ],
            [
             0.1111111111111111,
             "#46039f"
            ],
            [
             0.2222222222222222,
             "#7201a8"
            ],
            [
             0.3333333333333333,
             "#9c179e"
            ],
            [
             0.4444444444444444,
             "#bd3786"
            ],
            [
             0.5555555555555556,
             "#d8576b"
            ],
            [
             0.6666666666666666,
             "#ed7953"
            ],
            [
             0.7777777777777778,
             "#fb9f3a"
            ],
            [
             0.8888888888888888,
             "#fdca26"
            ],
            [
             1,
             "#f0f921"
            ]
           ],
           "sequentialminus": [
            [
             0,
             "#0d0887"
            ],
            [
             0.1111111111111111,
             "#46039f"
            ],
            [
             0.2222222222222222,
             "#7201a8"
            ],
            [
             0.3333333333333333,
             "#9c179e"
            ],
            [
             0.4444444444444444,
             "#bd3786"
            ],
            [
             0.5555555555555556,
             "#d8576b"
            ],
            [
             0.6666666666666666,
             "#ed7953"
            ],
            [
             0.7777777777777778,
             "#fb9f3a"
            ],
            [
             0.8888888888888888,
             "#fdca26"
            ],
            [
             1,
             "#f0f921"
            ]
           ]
          },
          "colorway": [
           "#636efa",
           "#EF553B",
           "#00cc96",
           "#ab63fa",
           "#FFA15A",
           "#19d3f3",
           "#FF6692",
           "#B6E880",
           "#FF97FF",
           "#FECB52"
          ],
          "font": {
           "color": "#2a3f5f"
          },
          "geo": {
           "bgcolor": "white",
           "lakecolor": "white",
           "landcolor": "#E5ECF6",
           "showlakes": true,
           "showland": true,
           "subunitcolor": "white"
          },
          "hoverlabel": {
           "align": "left"
          },
          "hovermode": "closest",
          "mapbox": {
           "style": "light"
          },
          "paper_bgcolor": "white",
          "plot_bgcolor": "#E5ECF6",
          "polar": {
           "angularaxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           },
           "bgcolor": "#E5ECF6",
           "radialaxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           }
          },
          "scene": {
           "xaxis": {
            "backgroundcolor": "#E5ECF6",
            "gridcolor": "white",
            "gridwidth": 2,
            "linecolor": "white",
            "showbackground": true,
            "ticks": "",
            "zerolinecolor": "white"
           },
           "yaxis": {
            "backgroundcolor": "#E5ECF6",
            "gridcolor": "white",
            "gridwidth": 2,
            "linecolor": "white",
            "showbackground": true,
            "ticks": "",
            "zerolinecolor": "white"
           },
           "zaxis": {
            "backgroundcolor": "#E5ECF6",
            "gridcolor": "white",
            "gridwidth": 2,
            "linecolor": "white",
            "showbackground": true,
            "ticks": "",
            "zerolinecolor": "white"
           }
          },
          "shapedefaults": {
           "line": {
            "color": "#2a3f5f"
           }
          },
          "ternary": {
           "aaxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           },
           "baxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           },
           "bgcolor": "#E5ECF6",
           "caxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           }
          },
          "title": {
           "x": 0.05
          },
          "xaxis": {
           "automargin": true,
           "gridcolor": "white",
           "linecolor": "white",
           "ticks": "",
           "title": {
            "standoff": 15
           },
           "zerolinecolor": "white",
           "zerolinewidth": 2
          },
          "yaxis": {
           "automargin": true,
           "gridcolor": "white",
           "linecolor": "white",
           "ticks": "",
           "title": {
            "standoff": 15
           },
           "zerolinecolor": "white",
           "zerolinewidth": 2
          }
         }
        },
        "title": {
         "text": "Regular Customers City"
        },
        "xaxis": {
         "anchor": "y",
         "categoryarray": [
          "sao paulo",
          "rio de janeiro",
          "belo horizonte",
          "curitiba",
          "salvador",
          "brasilia",
          "porto alegre",
          "sao bernardo do campo",
          "campinas",
          "goiania"
         ],
         "categoryorder": "array",
         "domain": [
          0,
          1
         ],
         "title": {
          "text": "City"
         }
        },
        "yaxis": {
         "anchor": "x",
         "domain": [
          0,
          1
         ],
         "title": {
          "text": "Percent Order"
         }
        }
       }
      }
     },
     "metadata": {},
     "output_type": "display_data"
    },
    {
     "data": {
      "text/plain": [
       "<Figure size 576x432 with 0 Axes>"
      ]
     },
     "metadata": {},
     "output_type": "display_data"
    }
   ],
   "source": [
    "plt.figure(figsize=(8, 6))\n",
    "df_price_cat = df_top_10_customer_city['customer_city'].value_counts()/len(valuable['customer_city'])*100\n",
    "pal = sns.color_palette('rocket_r', len(df_price_cat))\n",
    "fig = px.bar(df_price_cat, x=df_price_cat.index, y= df_price_cat.values,color=df_price_cat.index,title='Regular Customers City')\n",
    "fig.update_xaxes(title_text='City')\n",
    "fig.update_yaxes(title_text='Percent Customers')\n",
    "fig.show()"
   ]
  },
  {
   "cell_type": "markdown",
   "metadata": {},
   "source": [
    "**Sao Paulo (17.1%), Rio De janeiro (8.1%), it seems our valuable customers most likely scatter in around state of Sao Paulo not in concetrated area like only capital city  Sao Paulo**"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 155,
   "metadata": {},
   "outputs": [
    {
     "data": {
      "application/vnd.plotly.v1+json": {
       "config": {
        "plotlyServerURL": "https://plot.ly"
       },
       "data": [
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "credit_card",
         "marker": {
          "color": "#636efa",
          "pattern": {
           "shape": ""
          }
         },
         "name": "credit_card",
         "offsetgroup": "credit_card",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "credit_card"
         ],
         "xaxis": "x",
         "y": [
          58.526315789473685
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "boleto",
         "marker": {
          "color": "#EF553B",
          "pattern": {
           "shape": ""
          }
         },
         "name": "boleto",
         "offsetgroup": "boleto",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "boleto"
         ],
         "xaxis": "x",
         "y": [
          22.736842105263158
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "voucher",
         "marker": {
          "color": "#00cc96",
          "pattern": {
           "shape": ""
          }
         },
         "name": "voucher",
         "offsetgroup": "voucher",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "voucher"
         ],
         "xaxis": "x",
         "y": [
          17.789473684210527
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "debit_card",
         "marker": {
          "color": "#ab63fa",
          "pattern": {
           "shape": ""
          }
         },
         "name": "debit_card",
         "offsetgroup": "debit_card",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "debit_card"
         ],
         "xaxis": "x",
         "y": [
          0.9473684210526316
         ],
         "yaxis": "y"
        }
       ],
       "layout": {
        "barmode": "relative",
        "legend": {
         "title": {
          "text": "index"
         },
         "tracegroupgap": 0
        },
        "margin": {
         "t": 60
        },
        "template": {
         "data": {
          "bar": [
           {
            "error_x": {
             "color": "#2a3f5f"
            },
            "error_y": {
             "color": "#2a3f5f"
            },
            "marker": {
             "line": {
              "color": "#E5ECF6",
              "width": 0.5
             },
             "pattern": {
              "fillmode": "overlay",
              "size": 10,
              "solidity": 0.2
             }
            },
            "type": "bar"
           }
          ],
          "barpolar": [
           {
            "marker": {
             "line": {
              "color": "#E5ECF6",
              "width": 0.5
             },
             "pattern": {
              "fillmode": "overlay",
              "size": 10,
              "solidity": 0.2
             }
            },
            "type": "barpolar"
           }
          ],
          "carpet": [
           {
            "aaxis": {
             "endlinecolor": "#2a3f5f",
             "gridcolor": "white",
             "linecolor": "white",
             "minorgridcolor": "white",
             "startlinecolor": "#2a3f5f"
            },
            "baxis": {
             "endlinecolor": "#2a3f5f",
             "gridcolor": "white",
             "linecolor": "white",
             "minorgridcolor": "white",
             "startlinecolor": "#2a3f5f"
            },
            "type": "carpet"
           }
          ],
          "choropleth": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "type": "choropleth"
           }
          ],
          "contour": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "contour"
           }
          ],
          "contourcarpet": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "type": "contourcarpet"
           }
          ],
          "heatmap": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "heatmap"
           }
          ],
          "heatmapgl": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "heatmapgl"
           }
          ],
          "histogram": [
           {
            "marker": {
             "pattern": {
              "fillmode": "overlay",
              "size": 10,
              "solidity": 0.2
             }
            },
            "type": "histogram"
           }
          ],
          "histogram2d": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "histogram2d"
           }
          ],
          "histogram2dcontour": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "histogram2dcontour"
           }
          ],
          "mesh3d": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "type": "mesh3d"
           }
          ],
          "parcoords": [
           {
            "line": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "parcoords"
           }
          ],
          "pie": [
           {
            "automargin": true,
            "type": "pie"
           }
          ],
          "scatter": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatter"
           }
          ],
          "scatter3d": [
           {
            "line": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatter3d"
           }
          ],
          "scattercarpet": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattercarpet"
           }
          ],
          "scattergeo": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattergeo"
           }
          ],
          "scattergl": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattergl"
           }
          ],
          "scattermapbox": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattermapbox"
           }
          ],
          "scatterpolar": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatterpolar"
           }
          ],
          "scatterpolargl": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatterpolargl"
           }
          ],
          "scatterternary": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatterternary"
           }
          ],
          "surface": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "surface"
           }
          ],
          "table": [
           {
            "cells": {
             "fill": {
              "color": "#EBF0F8"
             },
             "line": {
              "color": "white"
             }
            },
            "header": {
             "fill": {
              "color": "#C8D4E3"
             },
             "line": {
              "color": "white"
             }
            },
            "type": "table"
           }
          ]
         },
         "layout": {
          "annotationdefaults": {
           "arrowcolor": "#2a3f5f",
           "arrowhead": 0,
           "arrowwidth": 1
          },
          "autotypenumbers": "strict",
          "coloraxis": {
           "colorbar": {
            "outlinewidth": 0,
            "ticks": ""
           }
          },
          "colorscale": {
           "diverging": [
            [
             0,
             "#8e0152"
            ],
            [
             0.1,
             "#c51b7d"
            ],
            [
             0.2,
             "#de77ae"
            ],
            [
             0.3,
             "#f1b6da"
            ],
            [
             0.4,
             "#fde0ef"
            ],
            [
             0.5,
             "#f7f7f7"
            ],
            [
             0.6,
             "#e6f5d0"
            ],
            [
             0.7,
             "#b8e186"
            ],
            [
             0.8,
             "#7fbc41"
            ],
            [
             0.9,
             "#4d9221"
            ],
            [
             1,
             "#276419"
            ]
           ],
           "sequential": [
            [
             0,
             "#0d0887"
            ],
            [
             0.1111111111111111,
             "#46039f"
            ],
            [
             0.2222222222222222,
             "#7201a8"
            ],
            [
             0.3333333333333333,
             "#9c179e"
            ],
            [
             0.4444444444444444,
             "#bd3786"
            ],
            [
             0.5555555555555556,
             "#d8576b"
            ],
            [
             0.6666666666666666,
             "#ed7953"
            ],
            [
             0.7777777777777778,
             "#fb9f3a"
            ],
            [
             0.8888888888888888,
             "#fdca26"
            ],
            [
             1,
             "#f0f921"
            ]
           ],
           "sequentialminus": [
            [
             0,
             "#0d0887"
            ],
            [
             0.1111111111111111,
             "#46039f"
            ],
            [
             0.2222222222222222,
             "#7201a8"
            ],
            [
             0.3333333333333333,
             "#9c179e"
            ],
            [
             0.4444444444444444,
             "#bd3786"
            ],
            [
             0.5555555555555556,
             "#d8576b"
            ],
            [
             0.6666666666666666,
             "#ed7953"
            ],
            [
             0.7777777777777778,
             "#fb9f3a"
            ],
            [
             0.8888888888888888,
             "#fdca26"
            ],
            [
             1,
             "#f0f921"
            ]
           ]
          },
          "colorway": [
           "#636efa",
           "#EF553B",
           "#00cc96",
           "#ab63fa",
           "#FFA15A",
           "#19d3f3",
           "#FF6692",
           "#B6E880",
           "#FF97FF",
           "#FECB52"
          ],
          "font": {
           "color": "#2a3f5f"
          },
          "geo": {
           "bgcolor": "white",
           "lakecolor": "white",
           "landcolor": "#E5ECF6",
           "showlakes": true,
           "showland": true,
           "subunitcolor": "white"
          },
          "hoverlabel": {
           "align": "left"
          },
          "hovermode": "closest",
          "mapbox": {
           "style": "light"
          },
          "paper_bgcolor": "white",
          "plot_bgcolor": "#E5ECF6",
          "polar": {
           "angularaxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           },
           "bgcolor": "#E5ECF6",
           "radialaxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           }
          },
          "scene": {
           "xaxis": {
            "backgroundcolor": "#E5ECF6",
            "gridcolor": "white",
            "gridwidth": 2,
            "linecolor": "white",
            "showbackground": true,
            "ticks": "",
            "zerolinecolor": "white"
           },
           "yaxis": {
            "backgroundcolor": "#E5ECF6",
            "gridcolor": "white",
            "gridwidth": 2,
            "linecolor": "white",
            "showbackground": true,
            "ticks": "",
            "zerolinecolor": "white"
           },
           "zaxis": {
            "backgroundcolor": "#E5ECF6",
            "gridcolor": "white",
            "gridwidth": 2,
            "linecolor": "white",
            "showbackground": true,
            "ticks": "",
            "zerolinecolor": "white"
           }
          },
          "shapedefaults": {
           "line": {
            "color": "#2a3f5f"
           }
          },
          "ternary": {
           "aaxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           },
           "baxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           },
           "bgcolor": "#E5ECF6",
           "caxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           }
          },
          "title": {
           "x": 0.05
          },
          "xaxis": {
           "automargin": true,
           "gridcolor": "white",
           "linecolor": "white",
           "ticks": "",
           "title": {
            "standoff": 15
           },
           "zerolinecolor": "white",
           "zerolinewidth": 2
          },
          "yaxis": {
           "automargin": true,
           "gridcolor": "white",
           "linecolor": "white",
           "ticks": "",
           "title": {
            "standoff": 15
           },
           "zerolinecolor": "white",
           "zerolinewidth": 2
          }
         }
        },
        "xaxis": {
         "anchor": "y",
         "categoryarray": [
          "credit_card",
          "boleto",
          "voucher",
          "debit_card"
         ],
         "categoryorder": "array",
         "domain": [
          0,
          1
         ],
         "title": {
          "text": "index"
         }
        },
        "yaxis": {
         "anchor": "x",
         "domain": [
          0,
          1
         ],
         "title": {
          "text": "y"
         }
        }
       }
      }
     },
     "metadata": {},
     "output_type": "display_data"
    }
   ],
   "source": [
    "df_price_cat = valuable['payment_type'].value_counts()/len(valuable['payment_type'])*100\n",
    "fig = px.bar(df_price_cat, x=df_price_cat.index, y= df_price_cat.values,color=df_price_cat.index)\n",
    "fig.show()"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 156,
   "metadata": {},
   "outputs": [
    {
     "data": {
      "application/vnd.plotly.v1+json": {
       "config": {
        "plotlyServerURL": "https://plot.ly"
       },
       "data": [
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "furniture_decor",
         "marker": {
          "color": "#636efa",
          "pattern": {
           "shape": ""
          }
         },
         "name": "furniture_decor",
         "offsetgroup": "furniture_decor",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "furniture_decor"
         ],
         "xaxis": "x",
         "y": [
          12.526315789473685
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "bed_bath_table",
         "marker": {
          "color": "#EF553B",
          "pattern": {
           "shape": ""
          }
         },
         "name": "bed_bath_table",
         "offsetgroup": "bed_bath_table",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "bed_bath_table"
         ],
         "xaxis": "x",
         "y": [
          12.421052631578949
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "computers_accessories",
         "marker": {
          "color": "#00cc96",
          "pattern": {
           "shape": ""
          }
         },
         "name": "computers_accessories",
         "offsetgroup": "computers_accessories",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "computers_accessories"
         ],
         "xaxis": "x",
         "y": [
          10.105263157894736
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "housewares",
         "marker": {
          "color": "#ab63fa",
          "pattern": {
           "shape": ""
          }
         },
         "name": "housewares",
         "offsetgroup": "housewares",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "housewares"
         ],
         "xaxis": "x",
         "y": [
          9.473684210526317
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "health_beauty",
         "marker": {
          "color": "#FFA15A",
          "pattern": {
           "shape": ""
          }
         },
         "name": "health_beauty",
         "offsetgroup": "health_beauty",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "health_beauty"
         ],
         "xaxis": "x",
         "y": [
          6.210526315789474
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "sports_leisure",
         "marker": {
          "color": "#19d3f3",
          "pattern": {
           "shape": ""
          }
         },
         "name": "sports_leisure",
         "offsetgroup": "sports_leisure",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "sports_leisure"
         ],
         "xaxis": "x",
         "y": [
          5.7894736842105265
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "garden_tools",
         "marker": {
          "color": "#FF6692",
          "pattern": {
           "shape": ""
          }
         },
         "name": "garden_tools",
         "offsetgroup": "garden_tools",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "garden_tools"
         ],
         "xaxis": "x",
         "y": [
          5.578947368421053
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "office_furniture",
         "marker": {
          "color": "#B6E880",
          "pattern": {
           "shape": ""
          }
         },
         "name": "office_furniture",
         "offsetgroup": "office_furniture",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "office_furniture"
         ],
         "xaxis": "x",
         "y": [
          5.263157894736842
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "watches_gifts",
         "marker": {
          "color": "#FF97FF",
          "pattern": {
           "shape": ""
          }
         },
         "name": "watches_gifts",
         "offsetgroup": "watches_gifts",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "watches_gifts"
         ],
         "xaxis": "x",
         "y": [
          3.1578947368421053
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "auto",
         "marker": {
          "color": "#FECB52",
          "pattern": {
           "shape": ""
          }
         },
         "name": "auto",
         "offsetgroup": "auto",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "auto"
         ],
         "xaxis": "x",
         "y": [
          2.631578947368421
         ],
         "yaxis": "y"
        }
       ],
       "layout": {
        "barmode": "relative",
        "legend": {
         "title": {
          "text": "index"
         },
         "tracegroupgap": 0
        },
        "margin": {
         "t": 60
        },
        "template": {
         "data": {
          "bar": [
           {
            "error_x": {
             "color": "#2a3f5f"
            },
            "error_y": {
             "color": "#2a3f5f"
            },
            "marker": {
             "line": {
              "color": "#E5ECF6",
              "width": 0.5
             },
             "pattern": {
              "fillmode": "overlay",
              "size": 10,
              "solidity": 0.2
             }
            },
            "type": "bar"
           }
          ],
          "barpolar": [
           {
            "marker": {
             "line": {
              "color": "#E5ECF6",
              "width": 0.5
             },
             "pattern": {
              "fillmode": "overlay",
              "size": 10,
              "solidity": 0.2
             }
            },
            "type": "barpolar"
           }
          ],
          "carpet": [
           {
            "aaxis": {
             "endlinecolor": "#2a3f5f",
             "gridcolor": "white",
             "linecolor": "white",
             "minorgridcolor": "white",
             "startlinecolor": "#2a3f5f"
            },
            "baxis": {
             "endlinecolor": "#2a3f5f",
             "gridcolor": "white",
             "linecolor": "white",
             "minorgridcolor": "white",
             "startlinecolor": "#2a3f5f"
            },
            "type": "carpet"
           }
          ],
          "choropleth": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "type": "choropleth"
           }
          ],
          "contour": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "contour"
           }
          ],
          "contourcarpet": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "type": "contourcarpet"
           }
          ],
          "heatmap": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "heatmap"
           }
          ],
          "heatmapgl": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "heatmapgl"
           }
          ],
          "histogram": [
           {
            "marker": {
             "pattern": {
              "fillmode": "overlay",
              "size": 10,
              "solidity": 0.2
             }
            },
            "type": "histogram"
           }
          ],
          "histogram2d": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "histogram2d"
           }
          ],
          "histogram2dcontour": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "histogram2dcontour"
           }
          ],
          "mesh3d": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "type": "mesh3d"
           }
          ],
          "parcoords": [
           {
            "line": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "parcoords"
           }
          ],
          "pie": [
           {
            "automargin": true,
            "type": "pie"
           }
          ],
          "scatter": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatter"
           }
          ],
          "scatter3d": [
           {
            "line": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatter3d"
           }
          ],
          "scattercarpet": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattercarpet"
           }
          ],
          "scattergeo": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattergeo"
           }
          ],
          "scattergl": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattergl"
           }
          ],
          "scattermapbox": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattermapbox"
           }
          ],
          "scatterpolar": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatterpolar"
           }
          ],
          "scatterpolargl": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatterpolargl"
           }
          ],
          "scatterternary": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatterternary"
           }
          ],
          "surface": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "surface"
           }
          ],
          "table": [
           {
            "cells": {
             "fill": {
              "color": "#EBF0F8"
             },
             "line": {
              "color": "white"
             }
            },
            "header": {
             "fill": {
              "color": "#C8D4E3"
             },
             "line": {
              "color": "white"
             }
            },
            "type": "table"
           }
          ]
         },
         "layout": {
          "annotationdefaults": {
           "arrowcolor": "#2a3f5f",
           "arrowhead": 0,
           "arrowwidth": 1
          },
          "autotypenumbers": "strict",
          "coloraxis": {
           "colorbar": {
            "outlinewidth": 0,
            "ticks": ""
           }
          },
          "colorscale": {
           "diverging": [
            [
             0,
             "#8e0152"
            ],
            [
             0.1,
             "#c51b7d"
            ],
            [
             0.2,
             "#de77ae"
            ],
            [
             0.3,
             "#f1b6da"
            ],
            [
             0.4,
             "#fde0ef"
            ],
            [
             0.5,
             "#f7f7f7"
            ],
            [
             0.6,
             "#e6f5d0"
            ],
            [
             0.7,
             "#b8e186"
            ],
            [
             0.8,
             "#7fbc41"
            ],
            [
             0.9,
             "#4d9221"
            ],
            [
             1,
             "#276419"
            ]
           ],
           "sequential": [
            [
             0,
             "#0d0887"
            ],
            [
             0.1111111111111111,
             "#46039f"
            ],
            [
             0.2222222222222222,
             "#7201a8"
            ],
            [
             0.3333333333333333,
             "#9c179e"
            ],
            [
             0.4444444444444444,
             "#bd3786"
            ],
            [
             0.5555555555555556,
             "#d8576b"
            ],
            [
             0.6666666666666666,
             "#ed7953"
            ],
            [
             0.7777777777777778,
             "#fb9f3a"
            ],
            [
             0.8888888888888888,
             "#fdca26"
            ],
            [
             1,
             "#f0f921"
            ]
           ],
           "sequentialminus": [
            [
             0,
             "#0d0887"
            ],
            [
             0.1111111111111111,
             "#46039f"
            ],
            [
             0.2222222222222222,
             "#7201a8"
            ],
            [
             0.3333333333333333,
             "#9c179e"
            ],
            [
             0.4444444444444444,
             "#bd3786"
            ],
            [
             0.5555555555555556,
             "#d8576b"
            ],
            [
             0.6666666666666666,
             "#ed7953"
            ],
            [
             0.7777777777777778,
             "#fb9f3a"
            ],
            [
             0.8888888888888888,
             "#fdca26"
            ],
            [
             1,
             "#f0f921"
            ]
           ]
          },
          "colorway": [
           "#636efa",
           "#EF553B",
           "#00cc96",
           "#ab63fa",
           "#FFA15A",
           "#19d3f3",
           "#FF6692",
           "#B6E880",
           "#FF97FF",
           "#FECB52"
          ],
          "font": {
           "color": "#2a3f5f"
          },
          "geo": {
           "bgcolor": "white",
           "lakecolor": "white",
           "landcolor": "#E5ECF6",
           "showlakes": true,
           "showland": true,
           "subunitcolor": "white"
          },
          "hoverlabel": {
           "align": "left"
          },
          "hovermode": "closest",
          "mapbox": {
           "style": "light"
          },
          "paper_bgcolor": "white",
          "plot_bgcolor": "#E5ECF6",
          "polar": {
           "angularaxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           },
           "bgcolor": "#E5ECF6",
           "radialaxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           }
          },
          "scene": {
           "xaxis": {
            "backgroundcolor": "#E5ECF6",
            "gridcolor": "white",
            "gridwidth": 2,
            "linecolor": "white",
            "showbackground": true,
            "ticks": "",
            "zerolinecolor": "white"
           },
           "yaxis": {
            "backgroundcolor": "#E5ECF6",
            "gridcolor": "white",
            "gridwidth": 2,
            "linecolor": "white",
            "showbackground": true,
            "ticks": "",
            "zerolinecolor": "white"
           },
           "zaxis": {
            "backgroundcolor": "#E5ECF6",
            "gridcolor": "white",
            "gridwidth": 2,
            "linecolor": "white",
            "showbackground": true,
            "ticks": "",
            "zerolinecolor": "white"
           }
          },
          "shapedefaults": {
           "line": {
            "color": "#2a3f5f"
           }
          },
          "ternary": {
           "aaxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           },
           "baxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           },
           "bgcolor": "#E5ECF6",
           "caxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           }
          },
          "title": {
           "x": 0.05
          },
          "xaxis": {
           "automargin": true,
           "gridcolor": "white",
           "linecolor": "white",
           "ticks": "",
           "title": {
            "standoff": 15
           },
           "zerolinecolor": "white",
           "zerolinewidth": 2
          },
          "yaxis": {
           "automargin": true,
           "gridcolor": "white",
           "linecolor": "white",
           "ticks": "",
           "title": {
            "standoff": 15
           },
           "zerolinecolor": "white",
           "zerolinewidth": 2
          }
         }
        },
        "xaxis": {
         "anchor": "y",
         "categoryarray": [
          "furniture_decor",
          "bed_bath_table",
          "computers_accessories",
          "housewares",
          "health_beauty",
          "sports_leisure",
          "garden_tools",
          "office_furniture",
          "watches_gifts",
          "auto"
         ],
         "categoryorder": "array",
         "domain": [
          0,
          1
         ],
         "title": {
          "text": "Category"
         }
        },
        "yaxis": {
         "anchor": "x",
         "domain": [
          0,
          1
         ],
         "title": {
          "text": "Percent Order"
         }
        }
       }
      }
     },
     "metadata": {},
     "output_type": "display_data"
    },
    {
     "data": {
      "text/plain": [
       "<Figure size 576x432 with 0 Axes>"
      ]
     },
     "metadata": {},
     "output_type": "display_data"
    }
   ],
   "source": [
    "top_10_product = valuable['product_category_name_english'].value_counts().sort_values(ascending=False).head(10).index\n",
    "df_top_10_product = valuable[valuable['product_category_name_english'].isin(top_10_product)]\n",
    "\n",
    "plt.figure(figsize=(8, 6))\n",
    "df_price_cat = df_top_10_product['product_category_name_english'].value_counts()/len(valuable['product_category_name_english'])*100\n",
    "fig = px.bar(df_price_cat, x=df_price_cat.index, y= df_price_cat.values,color=df_price_cat.index)\n",
    "fig.update_xaxes(title_text='Category')\n",
    "fig.update_yaxes(title_text='Percent Customers')\n",
    "fig.show()"
   ]
  },
  {
   "cell_type": "markdown",
   "metadata": {},
   "source": [
    "#### **Conclusion Behavior Valuable Customers**\n",
    "\n",
    "    - Most of them in State: Sao Paolo, Customers city are scatter around capital city of the state\n",
    "    - Most of them using Credit Cards(58%), a part of them using Boleto(22.7%), voucher is often used too (17%).\n",
    "    - Favorite Category: Furniture decor, bed bath table, computers accesories, housewares, health beauty, etc\n",
    "    - Most transaction in 2017 - 2018\n",
    "    - Their treds numbers increase\n",
    "\n",
    "    Valuable Characteristic Based On Numerikal Features\n",
    "\n",
    "        1.  Average Recency: 249 Days\n",
    "            valuable customers last purchase average was 249 days\n",
    "        2.  Average Frequency: 7.8\n",
    "            In average valuable customers buy item between 7 - 8 transaction in our e-commerce\n",
    "        3.  Average Monetary: 2091\n",
    "            valuable customers average spending in our e-commerce was R$2091\n",
    "        4.  Most Transaction valuable customers was in 2017 - 2018\n",
    "    - The least spend are R$ 19.00\n",
    "    - The highest spend are R$ 12490.88\n",
    "    "
   ]
  },
  {
   "cell_type": "markdown",
   "metadata": {},
   "source": [
    "### **Loyal Customers**"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 158,
   "metadata": {},
   "outputs": [
    {
     "data": {
      "text/html": [
       "<div>\n",
       "<style scoped>\n",
       "    .dataframe tbody tr th:only-of-type {\n",
       "        vertical-align: middle;\n",
       "    }\n",
       "\n",
       "    .dataframe tbody tr th {\n",
       "        vertical-align: top;\n",
       "    }\n",
       "\n",
       "    .dataframe thead th {\n",
       "        text-align: right;\n",
       "    }\n",
       "</style>\n",
       "<table border=\"1\" class=\"dataframe\">\n",
       "  <thead>\n",
       "    <tr style=\"text-align: right;\">\n",
       "      <th></th>\n",
       "      <th>year</th>\n",
       "      <th>recency</th>\n",
       "      <th>frequency</th>\n",
       "      <th>monetary</th>\n",
       "    </tr>\n",
       "  </thead>\n",
       "  <tbody>\n",
       "    <tr>\n",
       "      <th>count</th>\n",
       "      <td>26.000000</td>\n",
       "      <td>26.000000</td>\n",
       "      <td>26.000000</td>\n",
       "      <td>26.000000</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>mean</th>\n",
       "      <td>2017.538462</td>\n",
       "      <td>232.692308</td>\n",
       "      <td>13.692308</td>\n",
       "      <td>20175.883077</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>std</th>\n",
       "      <td>0.508391</td>\n",
       "      <td>143.870433</td>\n",
       "      <td>13.469281</td>\n",
       "      <td>10242.811889</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>min</th>\n",
       "      <td>2017.000000</td>\n",
       "      <td>22.000000</td>\n",
       "      <td>4.000000</td>\n",
       "      <td>556.130000</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>25%</th>\n",
       "      <td>2017.000000</td>\n",
       "      <td>132.250000</td>\n",
       "      <td>8.250000</td>\n",
       "      <td>14247.460000</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>50%</th>\n",
       "      <td>2018.000000</td>\n",
       "      <td>234.500000</td>\n",
       "      <td>10.000000</td>\n",
       "      <td>17728.940000</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>75%</th>\n",
       "      <td>2018.000000</td>\n",
       "      <td>325.250000</td>\n",
       "      <td>14.750000</td>\n",
       "      <td>24375.567500</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>max</th>\n",
       "      <td>2018.000000</td>\n",
       "      <td>580.000000</td>\n",
       "      <td>75.000000</td>\n",
       "      <td>45256.000000</td>\n",
       "    </tr>\n",
       "  </tbody>\n",
       "</table>\n",
       "</div>"
      ],
      "text/plain": [
       "              year     recency  frequency      monetary\n",
       "count    26.000000   26.000000  26.000000     26.000000\n",
       "mean   2017.538462  232.692308  13.692308  20175.883077\n",
       "std       0.508391  143.870433  13.469281  10242.811889\n",
       "min    2017.000000   22.000000   4.000000    556.130000\n",
       "25%    2017.000000  132.250000   8.250000  14247.460000\n",
       "50%    2018.000000  234.500000  10.000000  17728.940000\n",
       "75%    2018.000000  325.250000  14.750000  24375.567500\n",
       "max    2018.000000  580.000000  75.000000  45256.000000"
      ]
     },
     "execution_count": 158,
     "metadata": {},
     "output_type": "execute_result"
    }
   ],
   "source": [
    "# Numerikal Features Analysis\n",
    "\n",
    "loyal=segment[segment['k_means_segment'] == 'loyal']\n",
    "loyal.describe()"
   ]
  },
  {
   "cell_type": "markdown",
   "metadata": {},
   "source": [
    "**Loyal Characteristic Based On Numerikal Features**\n",
    "\n",
    "        1.  Average Recency: 232 Days\n",
    "            valuable customers last purchase average was 232 days\n",
    "        2.  Average Frequency: 13.7\n",
    "            In average valuable customers buy item between 13 - 14 transaction in our e-commerce\n",
    "        3.  Average Monetary: 20175.8\n",
    "            valuable customers average spending in our e-commerce was R$ 20175.8\n",
    "        4.  Most Transaction valuable customers was in 2017 - 2018"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 162,
   "metadata": {},
   "outputs": [
    {
     "data": {
      "text/html": [
       "<div>\n",
       "<style scoped>\n",
       "    .dataframe tbody tr th:only-of-type {\n",
       "        vertical-align: middle;\n",
       "    }\n",
       "\n",
       "    .dataframe tbody tr th {\n",
       "        vertical-align: top;\n",
       "    }\n",
       "\n",
       "    .dataframe thead th {\n",
       "        text-align: right;\n",
       "    }\n",
       "</style>\n",
       "<table border=\"1\" class=\"dataframe\">\n",
       "  <thead>\n",
       "    <tr style=\"text-align: right;\">\n",
       "      <th></th>\n",
       "      <th>customer_unique_id</th>\n",
       "      <th>k_means_segment</th>\n",
       "      <th>payment_type</th>\n",
       "      <th>customer_city</th>\n",
       "      <th>customer_state</th>\n",
       "      <th>year</th>\n",
       "      <th>month</th>\n",
       "      <th>product_category_name_english</th>\n",
       "      <th>recency</th>\n",
       "      <th>frequency</th>\n",
       "      <th>monetary</th>\n",
       "    </tr>\n",
       "  </thead>\n",
       "  <tbody>\n",
       "    <tr>\n",
       "      <th>70997</th>\n",
       "      <td>9a736b248f67d166d2fbb006bcb877c3</td>\n",
       "      <td>loyal</td>\n",
       "      <td>voucher</td>\n",
       "      <td>sao paulo</td>\n",
       "      <td>SP</td>\n",
       "      <td>2017</td>\n",
       "      <td>Jul</td>\n",
       "      <td>furniture_decor</td>\n",
       "      <td>390</td>\n",
       "      <td>75</td>\n",
       "      <td>556.13</td>\n",
       "    </tr>\n",
       "  </tbody>\n",
       "</table>\n",
       "</div>"
      ],
      "text/plain": [
       "                     customer_unique_id k_means_segment payment_type  \\\n",
       "70997  9a736b248f67d166d2fbb006bcb877c3           loyal      voucher   \n",
       "\n",
       "      customer_city customer_state  year month product_category_name_english  \\\n",
       "70997     sao paulo             SP  2017   Jul               furniture_decor   \n",
       "\n",
       "       recency  frequency  monetary  \n",
       "70997      390         75    556.13  "
      ]
     },
     "execution_count": 162,
     "metadata": {},
     "output_type": "execute_result"
    }
   ],
   "source": [
    "# having the least spend onoccation customers segment\n",
    "loyal[loyal['monetary'] == loyal['monetary'].describe()[3]]   "
   ]
  },
  {
   "cell_type": "markdown",
   "metadata": {},
   "source": [
    "**The least loyal customers spend are R$ 556.13**\n",
    " \n",
    "    - buy in the last 390 days\n",
    "    - transaction using voucher\n",
    "    - In Sao paulo\t\n",
    "    - Buy Furniture decor\n",
    "    - 75 transaction"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 164,
   "metadata": {},
   "outputs": [
    {
     "data": {
      "text/html": [
       "<div>\n",
       "<style scoped>\n",
       "    .dataframe tbody tr th:only-of-type {\n",
       "        vertical-align: middle;\n",
       "    }\n",
       "\n",
       "    .dataframe tbody tr th {\n",
       "        vertical-align: top;\n",
       "    }\n",
       "\n",
       "    .dataframe thead th {\n",
       "        text-align: right;\n",
       "    }\n",
       "</style>\n",
       "<table border=\"1\" class=\"dataframe\">\n",
       "  <thead>\n",
       "    <tr style=\"text-align: right;\">\n",
       "      <th></th>\n",
       "      <th>customer_unique_id</th>\n",
       "      <th>k_means_segment</th>\n",
       "      <th>payment_type</th>\n",
       "      <th>customer_city</th>\n",
       "      <th>customer_state</th>\n",
       "      <th>year</th>\n",
       "      <th>month</th>\n",
       "      <th>product_category_name_english</th>\n",
       "      <th>recency</th>\n",
       "      <th>frequency</th>\n",
       "      <th>monetary</th>\n",
       "    </tr>\n",
       "  </thead>\n",
       "  <tbody>\n",
       "    <tr>\n",
       "      <th>48336</th>\n",
       "      <td>698e1cf81d01a3d389d96145f7fa6df8</td>\n",
       "      <td>loyal</td>\n",
       "      <td>credit_card</td>\n",
       "      <td>goiania</td>\n",
       "      <td>GO</td>\n",
       "      <td>2017</td>\n",
       "      <td>Aug</td>\n",
       "      <td>auto</td>\n",
       "      <td>376</td>\n",
       "      <td>20</td>\n",
       "      <td>45256.0</td>\n",
       "    </tr>\n",
       "  </tbody>\n",
       "</table>\n",
       "</div>"
      ],
      "text/plain": [
       "                     customer_unique_id k_means_segment payment_type  \\\n",
       "48336  698e1cf81d01a3d389d96145f7fa6df8           loyal  credit_card   \n",
       "\n",
       "      customer_city customer_state  year month product_category_name_english  \\\n",
       "48336       goiania             GO  2017   Aug                          auto   \n",
       "\n",
       "       recency  frequency  monetary  \n",
       "48336      376         20   45256.0  "
      ]
     },
     "execution_count": 164,
     "metadata": {},
     "output_type": "execute_result"
    }
   ],
   "source": [
    "# having the highest spend onoccation customers segment\n",
    "loyal[loyal['monetary'] ==loyal['monetary'].describe()[7]]   "
   ]
  },
  {
   "cell_type": "markdown",
   "metadata": {},
   "source": [
    "**The highest loyal customers spend are R$ 45256.0**\n",
    " \n",
    "    - buy in the last 376 days\n",
    "    - transaction using credit card \n",
    "    - In Goiania\t\n",
    "    - Buy Auto\n",
    "    - 20 transaction"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 166,
   "metadata": {},
   "outputs": [],
   "source": [
    "ordered_months = [\"Jan\", \"Feb\", \"Mar\", \"Apr\", \"May\", \"Jun\",\n",
    "      \"Jul\", \"Aug\", \"Sep\", \"Oct\", \"Nov\", \"Dec\"]\n",
    "\n",
    "# sorting data accoring to ordered_months\n",
    "loyal['months']=loyal['month'].apply(lambda x:ordered_months.index(x))\n",
    "loyal = loyal.sort_values('months')"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 180,
   "metadata": {},
   "outputs": [
    {
     "data": {
      "text/html": [
       "<div>\n",
       "<style scoped>\n",
       "    .dataframe tbody tr th:only-of-type {\n",
       "        vertical-align: middle;\n",
       "    }\n",
       "\n",
       "    .dataframe tbody tr th {\n",
       "        vertical-align: top;\n",
       "    }\n",
       "\n",
       "    .dataframe thead th {\n",
       "        text-align: right;\n",
       "    }\n",
       "</style>\n",
       "<table border=\"1\" class=\"dataframe\">\n",
       "  <thead>\n",
       "    <tr style=\"text-align: right;\">\n",
       "      <th></th>\n",
       "      <th>month</th>\n",
       "      <th>months</th>\n",
       "      <th>year</th>\n",
       "      <th>monetary</th>\n",
       "    </tr>\n",
       "  </thead>\n",
       "  <tbody>\n",
       "    <tr>\n",
       "      <th>3</th>\n",
       "      <td>Jan</td>\n",
       "      <td>0</td>\n",
       "      <td>2017</td>\n",
       "      <td>11745.00</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>0</th>\n",
       "      <td>Apr</td>\n",
       "      <td>3</td>\n",
       "      <td>2017</td>\n",
       "      <td>12834.50</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>4</th>\n",
       "      <td>Jul</td>\n",
       "      <td>6</td>\n",
       "      <td>2017</td>\n",
       "      <td>556.13</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>1</th>\n",
       "      <td>Aug</td>\n",
       "      <td>7</td>\n",
       "      <td>2017</td>\n",
       "      <td>45256.00</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>7</th>\n",
       "      <td>Sep</td>\n",
       "      <td>8</td>\n",
       "      <td>2017</td>\n",
       "      <td>17671.00</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>6</th>\n",
       "      <td>Oct</td>\n",
       "      <td>9</td>\n",
       "      <td>2017</td>\n",
       "      <td>41013.60</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>5</th>\n",
       "      <td>Nov</td>\n",
       "      <td>10</td>\n",
       "      <td>2017</td>\n",
       "      <td>86546.10</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>2</th>\n",
       "      <td>Dec</td>\n",
       "      <td>11</td>\n",
       "      <td>2017</td>\n",
       "      <td>14196.28</td>\n",
       "    </tr>\n",
       "  </tbody>\n",
       "</table>\n",
       "</div>"
      ],
      "text/plain": [
       "  month  months  year  monetary\n",
       "3   Jan       0  2017  11745.00\n",
       "0   Apr       3  2017  12834.50\n",
       "4   Jul       6  2017    556.13\n",
       "1   Aug       7  2017  45256.00\n",
       "7   Sep       8  2017  17671.00\n",
       "6   Oct       9  2017  41013.60\n",
       "5   Nov      10  2017  86546.10\n",
       "2   Dec      11  2017  14196.28"
      ]
     },
     "execution_count": 180,
     "metadata": {},
     "output_type": "execute_result"
    }
   ],
   "source": [
    "exclude_2016 = loyal[loyal['year'] != 2018]\n",
    "agg= exclude_2016.groupby(['month','months','year'])['monetary'].sum().reset_index().sort_values(by='months')\n",
    "agg"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 182,
   "metadata": {},
   "outputs": [
    {
     "data": {
      "application/vnd.plotly.v1+json": {
       "config": {
        "plotlyServerURL": "https://plot.ly"
       },
       "data": [
        {
         "hovertemplate": "year=2017<br>month=%{x}<br>monetary=%{y}<extra></extra>",
         "legendgroup": "2017",
         "line": {
          "color": "#636efa",
          "dash": "solid"
         },
         "marker": {
          "symbol": "circle"
         },
         "mode": "lines",
         "name": "2017",
         "orientation": "v",
         "showlegend": true,
         "type": "scatter",
         "x": [
          "Jan",
          "Apr",
          "Jul",
          "Aug",
          "Sep",
          "Oct",
          "Nov",
          "Dec"
         ],
         "xaxis": "x",
         "y": [
          11745,
          12834.5,
          556.1300000000002,
          45256.00000000001,
          17671,
          41013.600000000006,
          86546.1,
          14196.280000000004
         ],
         "yaxis": "y"
        }
       ],
       "layout": {
        "legend": {
         "title": {
          "text": "year"
         },
         "tracegroupgap": 0
        },
        "template": {
         "data": {
          "bar": [
           {
            "error_x": {
             "color": "#2a3f5f"
            },
            "error_y": {
             "color": "#2a3f5f"
            },
            "marker": {
             "line": {
              "color": "#E5ECF6",
              "width": 0.5
             },
             "pattern": {
              "fillmode": "overlay",
              "size": 10,
              "solidity": 0.2
             }
            },
            "type": "bar"
           }
          ],
          "barpolar": [
           {
            "marker": {
             "line": {
              "color": "#E5ECF6",
              "width": 0.5
             },
             "pattern": {
              "fillmode": "overlay",
              "size": 10,
              "solidity": 0.2
             }
            },
            "type": "barpolar"
           }
          ],
          "carpet": [
           {
            "aaxis": {
             "endlinecolor": "#2a3f5f",
             "gridcolor": "white",
             "linecolor": "white",
             "minorgridcolor": "white",
             "startlinecolor": "#2a3f5f"
            },
            "baxis": {
             "endlinecolor": "#2a3f5f",
             "gridcolor": "white",
             "linecolor": "white",
             "minorgridcolor": "white",
             "startlinecolor": "#2a3f5f"
            },
            "type": "carpet"
           }
          ],
          "choropleth": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "type": "choropleth"
           }
          ],
          "contour": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "contour"
           }
          ],
          "contourcarpet": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "type": "contourcarpet"
           }
          ],
          "heatmap": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "heatmap"
           }
          ],
          "heatmapgl": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "heatmapgl"
           }
          ],
          "histogram": [
           {
            "marker": {
             "pattern": {
              "fillmode": "overlay",
              "size": 10,
              "solidity": 0.2
             }
            },
            "type": "histogram"
           }
          ],
          "histogram2d": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "histogram2d"
           }
          ],
          "histogram2dcontour": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "histogram2dcontour"
           }
          ],
          "mesh3d": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "type": "mesh3d"
           }
          ],
          "parcoords": [
           {
            "line": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "parcoords"
           }
          ],
          "pie": [
           {
            "automargin": true,
            "type": "pie"
           }
          ],
          "scatter": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatter"
           }
          ],
          "scatter3d": [
           {
            "line": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatter3d"
           }
          ],
          "scattercarpet": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattercarpet"
           }
          ],
          "scattergeo": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattergeo"
           }
          ],
          "scattergl": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattergl"
           }
          ],
          "scattermapbox": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattermapbox"
           }
          ],
          "scatterpolar": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatterpolar"
           }
          ],
          "scatterpolargl": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatterpolargl"
           }
          ],
          "scatterternary": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatterternary"
           }
          ],
          "surface": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "surface"
           }
          ],
          "table": [
           {
            "cells": {
             "fill": {
              "color": "#EBF0F8"
             },
             "line": {
              "color": "white"
             }
            },
            "header": {
             "fill": {
              "color": "#C8D4E3"
             },
             "line": {
              "color": "white"
             }
            },
            "type": "table"
           }
          ]
         },
         "layout": {
          "annotationdefaults": {
           "arrowcolor": "#2a3f5f",
           "arrowhead": 0,
           "arrowwidth": 1
          },
          "autotypenumbers": "strict",
          "coloraxis": {
           "colorbar": {
            "outlinewidth": 0,
            "ticks": ""
           }
          },
          "colorscale": {
           "diverging": [
            [
             0,
             "#8e0152"
            ],
            [
             0.1,
             "#c51b7d"
            ],
            [
             0.2,
             "#de77ae"
            ],
            [
             0.3,
             "#f1b6da"
            ],
            [
             0.4,
             "#fde0ef"
            ],
            [
             0.5,
             "#f7f7f7"
            ],
            [
             0.6,
             "#e6f5d0"
            ],
            [
             0.7,
             "#b8e186"
            ],
            [
             0.8,
             "#7fbc41"
            ],
            [
             0.9,
             "#4d9221"
            ],
            [
             1,
             "#276419"
            ]
           ],
           "sequential": [
            [
             0,
             "#0d0887"
            ],
            [
             0.1111111111111111,
             "#46039f"
            ],
            [
             0.2222222222222222,
             "#7201a8"
            ],
            [
             0.3333333333333333,
             "#9c179e"
            ],
            [
             0.4444444444444444,
             "#bd3786"
            ],
            [
             0.5555555555555556,
             "#d8576b"
            ],
            [
             0.6666666666666666,
             "#ed7953"
            ],
            [
             0.7777777777777778,
             "#fb9f3a"
            ],
            [
             0.8888888888888888,
             "#fdca26"
            ],
            [
             1,
             "#f0f921"
            ]
           ],
           "sequentialminus": [
            [
             0,
             "#0d0887"
            ],
            [
             0.1111111111111111,
             "#46039f"
            ],
            [
             0.2222222222222222,
             "#7201a8"
            ],
            [
             0.3333333333333333,
             "#9c179e"
            ],
            [
             0.4444444444444444,
             "#bd3786"
            ],
            [
             0.5555555555555556,
             "#d8576b"
            ],
            [
             0.6666666666666666,
             "#ed7953"
            ],
            [
             0.7777777777777778,
             "#fb9f3a"
            ],
            [
             0.8888888888888888,
             "#fdca26"
            ],
            [
             1,
             "#f0f921"
            ]
           ]
          },
          "colorway": [
           "#636efa",
           "#EF553B",
           "#00cc96",
           "#ab63fa",
           "#FFA15A",
           "#19d3f3",
           "#FF6692",
           "#B6E880",
           "#FF97FF",
           "#FECB52"
          ],
          "font": {
           "color": "#2a3f5f"
          },
          "geo": {
           "bgcolor": "white",
           "lakecolor": "white",
           "landcolor": "#E5ECF6",
           "showlakes": true,
           "showland": true,
           "subunitcolor": "white"
          },
          "hoverlabel": {
           "align": "left"
          },
          "hovermode": "closest",
          "mapbox": {
           "style": "light"
          },
          "paper_bgcolor": "white",
          "plot_bgcolor": "#E5ECF6",
          "polar": {
           "angularaxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           },
           "bgcolor": "#E5ECF6",
           "radialaxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           }
          },
          "scene": {
           "xaxis": {
            "backgroundcolor": "#E5ECF6",
            "gridcolor": "white",
            "gridwidth": 2,
            "linecolor": "white",
            "showbackground": true,
            "ticks": "",
            "zerolinecolor": "white"
           },
           "yaxis": {
            "backgroundcolor": "#E5ECF6",
            "gridcolor": "white",
            "gridwidth": 2,
            "linecolor": "white",
            "showbackground": true,
            "ticks": "",
            "zerolinecolor": "white"
           },
           "zaxis": {
            "backgroundcolor": "#E5ECF6",
            "gridcolor": "white",
            "gridwidth": 2,
            "linecolor": "white",
            "showbackground": true,
            "ticks": "",
            "zerolinecolor": "white"
           }
          },
          "shapedefaults": {
           "line": {
            "color": "#2a3f5f"
           }
          },
          "ternary": {
           "aaxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           },
           "baxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           },
           "bgcolor": "#E5ECF6",
           "caxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           }
          },
          "title": {
           "x": 0.05
          },
          "xaxis": {
           "automargin": true,
           "gridcolor": "white",
           "linecolor": "white",
           "ticks": "",
           "title": {
            "standoff": 15
           },
           "zerolinecolor": "white",
           "zerolinewidth": 2
          },
          "yaxis": {
           "automargin": true,
           "gridcolor": "white",
           "linecolor": "white",
           "ticks": "",
           "title": {
            "standoff": 15
           },
           "zerolinecolor": "white",
           "zerolinewidth": 2
          }
         }
        },
        "title": {
         "text": "Total Monetary by Loyal Customers 2017"
        },
        "xaxis": {
         "anchor": "y",
         "domain": [
          0,
          1
         ],
         "title": {
          "text": "month"
         }
        },
        "yaxis": {
         "anchor": "x",
         "domain": [
          0,
          1
         ],
         "title": {
          "text": "monetary"
         }
        }
       }
      }
     },
     "metadata": {},
     "output_type": "display_data"
    }
   ],
   "source": [
    "px.line(agg, x=\"month\" , y=\"monetary\", color = 'year', line_group = 'year', title = 'Total Monetary by Loyal Customers 2017')"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 183,
   "metadata": {},
   "outputs": [
    {
     "data": {
      "text/html": [
       "<div>\n",
       "<style scoped>\n",
       "    .dataframe tbody tr th:only-of-type {\n",
       "        vertical-align: middle;\n",
       "    }\n",
       "\n",
       "    .dataframe tbody tr th {\n",
       "        vertical-align: top;\n",
       "    }\n",
       "\n",
       "    .dataframe thead th {\n",
       "        text-align: right;\n",
       "    }\n",
       "</style>\n",
       "<table border=\"1\" class=\"dataframe\">\n",
       "  <thead>\n",
       "    <tr style=\"text-align: right;\">\n",
       "      <th></th>\n",
       "      <th>month</th>\n",
       "      <th>months</th>\n",
       "      <th>year</th>\n",
       "      <th>monetary</th>\n",
       "    </tr>\n",
       "  </thead>\n",
       "  <tbody>\n",
       "    <tr>\n",
       "      <th>3</th>\n",
       "      <td>Jan</td>\n",
       "      <td>0</td>\n",
       "      <td>2018</td>\n",
       "      <td>30086.88</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>2</th>\n",
       "      <td>Feb</td>\n",
       "      <td>1</td>\n",
       "      <td>2018</td>\n",
       "      <td>69099.89</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>6</th>\n",
       "      <td>Mar</td>\n",
       "      <td>2</td>\n",
       "      <td>2018</td>\n",
       "      <td>26108.98</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>0</th>\n",
       "      <td>Apr</td>\n",
       "      <td>3</td>\n",
       "      <td>2018</td>\n",
       "      <td>45149.64</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>7</th>\n",
       "      <td>May</td>\n",
       "      <td>4</td>\n",
       "      <td>2018</td>\n",
       "      <td>19174.38</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>5</th>\n",
       "      <td>Jun</td>\n",
       "      <td>5</td>\n",
       "      <td>2018</td>\n",
       "      <td>19457.04</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>4</th>\n",
       "      <td>Jul</td>\n",
       "      <td>6</td>\n",
       "      <td>2018</td>\n",
       "      <td>46169.28</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>1</th>\n",
       "      <td>Aug</td>\n",
       "      <td>7</td>\n",
       "      <td>2018</td>\n",
       "      <td>39508.26</td>\n",
       "    </tr>\n",
       "  </tbody>\n",
       "</table>\n",
       "</div>"
      ],
      "text/plain": [
       "  month  months  year  monetary\n",
       "3   Jan       0  2018  30086.88\n",
       "2   Feb       1  2018  69099.89\n",
       "6   Mar       2  2018  26108.98\n",
       "0   Apr       3  2018  45149.64\n",
       "7   May       4  2018  19174.38\n",
       "5   Jun       5  2018  19457.04\n",
       "4   Jul       6  2018  46169.28\n",
       "1   Aug       7  2018  39508.26"
      ]
     },
     "execution_count": 183,
     "metadata": {},
     "output_type": "execute_result"
    }
   ],
   "source": [
    "exclude_2016 = loyal[loyal['year'] != 2017]\n",
    "agg= exclude_2016.groupby(['month','months','year'])['monetary'].sum().reset_index().sort_values(by='months')\n",
    "agg"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 184,
   "metadata": {},
   "outputs": [
    {
     "data": {
      "application/vnd.plotly.v1+json": {
       "config": {
        "plotlyServerURL": "https://plot.ly"
       },
       "data": [
        {
         "hovertemplate": "year=2018<br>month=%{x}<br>monetary=%{y}<extra></extra>",
         "legendgroup": "2018",
         "line": {
          "color": "#636efa",
          "dash": "solid"
         },
         "marker": {
          "symbol": "circle"
         },
         "mode": "lines",
         "name": "2018",
         "orientation": "v",
         "showlegend": true,
         "type": "scatter",
         "x": [
          "Jan",
          "Feb",
          "Mar",
          "Apr",
          "May",
          "Jun",
          "Jul",
          "Aug"
         ],
         "xaxis": "x",
         "y": [
          30086.88,
          69099.89000000001,
          26108.979999999996,
          45149.63999999999,
          19174.38,
          19457.04,
          46169.28,
          39508.26000000001
         ],
         "yaxis": "y"
        }
       ],
       "layout": {
        "legend": {
         "title": {
          "text": "year"
         },
         "tracegroupgap": 0
        },
        "template": {
         "data": {
          "bar": [
           {
            "error_x": {
             "color": "#2a3f5f"
            },
            "error_y": {
             "color": "#2a3f5f"
            },
            "marker": {
             "line": {
              "color": "#E5ECF6",
              "width": 0.5
             },
             "pattern": {
              "fillmode": "overlay",
              "size": 10,
              "solidity": 0.2
             }
            },
            "type": "bar"
           }
          ],
          "barpolar": [
           {
            "marker": {
             "line": {
              "color": "#E5ECF6",
              "width": 0.5
             },
             "pattern": {
              "fillmode": "overlay",
              "size": 10,
              "solidity": 0.2
             }
            },
            "type": "barpolar"
           }
          ],
          "carpet": [
           {
            "aaxis": {
             "endlinecolor": "#2a3f5f",
             "gridcolor": "white",
             "linecolor": "white",
             "minorgridcolor": "white",
             "startlinecolor": "#2a3f5f"
            },
            "baxis": {
             "endlinecolor": "#2a3f5f",
             "gridcolor": "white",
             "linecolor": "white",
             "minorgridcolor": "white",
             "startlinecolor": "#2a3f5f"
            },
            "type": "carpet"
           }
          ],
          "choropleth": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "type": "choropleth"
           }
          ],
          "contour": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "contour"
           }
          ],
          "contourcarpet": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "type": "contourcarpet"
           }
          ],
          "heatmap": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "heatmap"
           }
          ],
          "heatmapgl": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "heatmapgl"
           }
          ],
          "histogram": [
           {
            "marker": {
             "pattern": {
              "fillmode": "overlay",
              "size": 10,
              "solidity": 0.2
             }
            },
            "type": "histogram"
           }
          ],
          "histogram2d": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "histogram2d"
           }
          ],
          "histogram2dcontour": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "histogram2dcontour"
           }
          ],
          "mesh3d": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "type": "mesh3d"
           }
          ],
          "parcoords": [
           {
            "line": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "parcoords"
           }
          ],
          "pie": [
           {
            "automargin": true,
            "type": "pie"
           }
          ],
          "scatter": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatter"
           }
          ],
          "scatter3d": [
           {
            "line": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatter3d"
           }
          ],
          "scattercarpet": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattercarpet"
           }
          ],
          "scattergeo": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattergeo"
           }
          ],
          "scattergl": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattergl"
           }
          ],
          "scattermapbox": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattermapbox"
           }
          ],
          "scatterpolar": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatterpolar"
           }
          ],
          "scatterpolargl": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatterpolargl"
           }
          ],
          "scatterternary": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatterternary"
           }
          ],
          "surface": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "surface"
           }
          ],
          "table": [
           {
            "cells": {
             "fill": {
              "color": "#EBF0F8"
             },
             "line": {
              "color": "white"
             }
            },
            "header": {
             "fill": {
              "color": "#C8D4E3"
             },
             "line": {
              "color": "white"
             }
            },
            "type": "table"
           }
          ]
         },
         "layout": {
          "annotationdefaults": {
           "arrowcolor": "#2a3f5f",
           "arrowhead": 0,
           "arrowwidth": 1
          },
          "autotypenumbers": "strict",
          "coloraxis": {
           "colorbar": {
            "outlinewidth": 0,
            "ticks": ""
           }
          },
          "colorscale": {
           "diverging": [
            [
             0,
             "#8e0152"
            ],
            [
             0.1,
             "#c51b7d"
            ],
            [
             0.2,
             "#de77ae"
            ],
            [
             0.3,
             "#f1b6da"
            ],
            [
             0.4,
             "#fde0ef"
            ],
            [
             0.5,
             "#f7f7f7"
            ],
            [
             0.6,
             "#e6f5d0"
            ],
            [
             0.7,
             "#b8e186"
            ],
            [
             0.8,
             "#7fbc41"
            ],
            [
             0.9,
             "#4d9221"
            ],
            [
             1,
             "#276419"
            ]
           ],
           "sequential": [
            [
             0,
             "#0d0887"
            ],
            [
             0.1111111111111111,
             "#46039f"
            ],
            [
             0.2222222222222222,
             "#7201a8"
            ],
            [
             0.3333333333333333,
             "#9c179e"
            ],
            [
             0.4444444444444444,
             "#bd3786"
            ],
            [
             0.5555555555555556,
             "#d8576b"
            ],
            [
             0.6666666666666666,
             "#ed7953"
            ],
            [
             0.7777777777777778,
             "#fb9f3a"
            ],
            [
             0.8888888888888888,
             "#fdca26"
            ],
            [
             1,
             "#f0f921"
            ]
           ],
           "sequentialminus": [
            [
             0,
             "#0d0887"
            ],
            [
             0.1111111111111111,
             "#46039f"
            ],
            [
             0.2222222222222222,
             "#7201a8"
            ],
            [
             0.3333333333333333,
             "#9c179e"
            ],
            [
             0.4444444444444444,
             "#bd3786"
            ],
            [
             0.5555555555555556,
             "#d8576b"
            ],
            [
             0.6666666666666666,
             "#ed7953"
            ],
            [
             0.7777777777777778,
             "#fb9f3a"
            ],
            [
             0.8888888888888888,
             "#fdca26"
            ],
            [
             1,
             "#f0f921"
            ]
           ]
          },
          "colorway": [
           "#636efa",
           "#EF553B",
           "#00cc96",
           "#ab63fa",
           "#FFA15A",
           "#19d3f3",
           "#FF6692",
           "#B6E880",
           "#FF97FF",
           "#FECB52"
          ],
          "font": {
           "color": "#2a3f5f"
          },
          "geo": {
           "bgcolor": "white",
           "lakecolor": "white",
           "landcolor": "#E5ECF6",
           "showlakes": true,
           "showland": true,
           "subunitcolor": "white"
          },
          "hoverlabel": {
           "align": "left"
          },
          "hovermode": "closest",
          "mapbox": {
           "style": "light"
          },
          "paper_bgcolor": "white",
          "plot_bgcolor": "#E5ECF6",
          "polar": {
           "angularaxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           },
           "bgcolor": "#E5ECF6",
           "radialaxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           }
          },
          "scene": {
           "xaxis": {
            "backgroundcolor": "#E5ECF6",
            "gridcolor": "white",
            "gridwidth": 2,
            "linecolor": "white",
            "showbackground": true,
            "ticks": "",
            "zerolinecolor": "white"
           },
           "yaxis": {
            "backgroundcolor": "#E5ECF6",
            "gridcolor": "white",
            "gridwidth": 2,
            "linecolor": "white",
            "showbackground": true,
            "ticks": "",
            "zerolinecolor": "white"
           },
           "zaxis": {
            "backgroundcolor": "#E5ECF6",
            "gridcolor": "white",
            "gridwidth": 2,
            "linecolor": "white",
            "showbackground": true,
            "ticks": "",
            "zerolinecolor": "white"
           }
          },
          "shapedefaults": {
           "line": {
            "color": "#2a3f5f"
           }
          },
          "ternary": {
           "aaxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           },
           "baxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           },
           "bgcolor": "#E5ECF6",
           "caxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           }
          },
          "title": {
           "x": 0.05
          },
          "xaxis": {
           "automargin": true,
           "gridcolor": "white",
           "linecolor": "white",
           "ticks": "",
           "title": {
            "standoff": 15
           },
           "zerolinecolor": "white",
           "zerolinewidth": 2
          },
          "yaxis": {
           "automargin": true,
           "gridcolor": "white",
           "linecolor": "white",
           "ticks": "",
           "title": {
            "standoff": 15
           },
           "zerolinecolor": "white",
           "zerolinewidth": 2
          }
         }
        },
        "title": {
         "text": "Total Monetary by Loyal Customers 2018"
        },
        "xaxis": {
         "anchor": "y",
         "domain": [
          0,
          1
         ],
         "title": {
          "text": "month"
         }
        },
        "yaxis": {
         "anchor": "x",
         "domain": [
          0,
          1
         ],
         "title": {
          "text": "monetary"
         }
        }
       }
      }
     },
     "metadata": {},
     "output_type": "display_data"
    }
   ],
   "source": [
    "px.line(agg, x=\"month\" , y=\"monetary\", color = 'year', line_group = 'year', title = 'Total Monetary by Loyal Customers 2018')"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 185,
   "metadata": {},
   "outputs": [],
   "source": [
    "# 10 State most of loyal customers\n",
    "top_10_customer_state = loyal['customer_state'].value_counts().sort_values(ascending=False).head(10).index\n",
    "df_top_10_customer_state = loyal[loyal['customer_state'].isin(top_10_customer_state)]"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 192,
   "metadata": {},
   "outputs": [
    {
     "data": {
      "application/vnd.plotly.v1+json": {
       "config": {
        "plotlyServerURL": "https://plot.ly"
       },
       "data": [
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "SP",
         "marker": {
          "color": "#636efa",
          "pattern": {
           "shape": ""
          }
         },
         "name": "SP",
         "offsetgroup": "SP",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "SP"
         ],
         "xaxis": "x",
         "y": [
          34.61538461538461
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "GO",
         "marker": {
          "color": "#EF553B",
          "pattern": {
           "shape": ""
          }
         },
         "name": "GO",
         "offsetgroup": "GO",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "GO"
         ],
         "xaxis": "x",
         "y": [
          15.384615384615385
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "RJ",
         "marker": {
          "color": "#00cc96",
          "pattern": {
           "shape": ""
          }
         },
         "name": "RJ",
         "offsetgroup": "RJ",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "RJ"
         ],
         "xaxis": "x",
         "y": [
          7.6923076923076925
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "PR",
         "marker": {
          "color": "#ab63fa",
          "pattern": {
           "shape": ""
          }
         },
         "name": "PR",
         "offsetgroup": "PR",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "PR"
         ],
         "xaxis": "x",
         "y": [
          7.6923076923076925
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "RS",
         "marker": {
          "color": "#FFA15A",
          "pattern": {
           "shape": ""
          }
         },
         "name": "RS",
         "offsetgroup": "RS",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "RS"
         ],
         "xaxis": "x",
         "y": [
          7.6923076923076925
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "PB",
         "marker": {
          "color": "#19d3f3",
          "pattern": {
           "shape": ""
          }
         },
         "name": "PB",
         "offsetgroup": "PB",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "PB"
         ],
         "xaxis": "x",
         "y": [
          3.8461538461538463
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "MT",
         "marker": {
          "color": "#FF6692",
          "pattern": {
           "shape": ""
          }
         },
         "name": "MT",
         "offsetgroup": "MT",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "MT"
         ],
         "xaxis": "x",
         "y": [
          3.8461538461538463
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "ES",
         "marker": {
          "color": "#B6E880",
          "pattern": {
           "shape": ""
          }
         },
         "name": "ES",
         "offsetgroup": "ES",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "ES"
         ],
         "xaxis": "x",
         "y": [
          3.8461538461538463
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "SC",
         "marker": {
          "color": "#FF97FF",
          "pattern": {
           "shape": ""
          }
         },
         "name": "SC",
         "offsetgroup": "SC",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "SC"
         ],
         "xaxis": "x",
         "y": [
          3.8461538461538463
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "MA",
         "marker": {
          "color": "#FECB52",
          "pattern": {
           "shape": ""
          }
         },
         "name": "MA",
         "offsetgroup": "MA",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "MA"
         ],
         "xaxis": "x",
         "y": [
          3.8461538461538463
         ],
         "yaxis": "y"
        }
       ],
       "layout": {
        "barmode": "relative",
        "legend": {
         "title": {
          "text": "index"
         },
         "tracegroupgap": 0
        },
        "template": {
         "data": {
          "bar": [
           {
            "error_x": {
             "color": "#2a3f5f"
            },
            "error_y": {
             "color": "#2a3f5f"
            },
            "marker": {
             "line": {
              "color": "#E5ECF6",
              "width": 0.5
             },
             "pattern": {
              "fillmode": "overlay",
              "size": 10,
              "solidity": 0.2
             }
            },
            "type": "bar"
           }
          ],
          "barpolar": [
           {
            "marker": {
             "line": {
              "color": "#E5ECF6",
              "width": 0.5
             },
             "pattern": {
              "fillmode": "overlay",
              "size": 10,
              "solidity": 0.2
             }
            },
            "type": "barpolar"
           }
          ],
          "carpet": [
           {
            "aaxis": {
             "endlinecolor": "#2a3f5f",
             "gridcolor": "white",
             "linecolor": "white",
             "minorgridcolor": "white",
             "startlinecolor": "#2a3f5f"
            },
            "baxis": {
             "endlinecolor": "#2a3f5f",
             "gridcolor": "white",
             "linecolor": "white",
             "minorgridcolor": "white",
             "startlinecolor": "#2a3f5f"
            },
            "type": "carpet"
           }
          ],
          "choropleth": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "type": "choropleth"
           }
          ],
          "contour": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "contour"
           }
          ],
          "contourcarpet": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "type": "contourcarpet"
           }
          ],
          "heatmap": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "heatmap"
           }
          ],
          "heatmapgl": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "heatmapgl"
           }
          ],
          "histogram": [
           {
            "marker": {
             "pattern": {
              "fillmode": "overlay",
              "size": 10,
              "solidity": 0.2
             }
            },
            "type": "histogram"
           }
          ],
          "histogram2d": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "histogram2d"
           }
          ],
          "histogram2dcontour": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "histogram2dcontour"
           }
          ],
          "mesh3d": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "type": "mesh3d"
           }
          ],
          "parcoords": [
           {
            "line": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "parcoords"
           }
          ],
          "pie": [
           {
            "automargin": true,
            "type": "pie"
           }
          ],
          "scatter": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatter"
           }
          ],
          "scatter3d": [
           {
            "line": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatter3d"
           }
          ],
          "scattercarpet": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattercarpet"
           }
          ],
          "scattergeo": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattergeo"
           }
          ],
          "scattergl": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattergl"
           }
          ],
          "scattermapbox": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattermapbox"
           }
          ],
          "scatterpolar": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatterpolar"
           }
          ],
          "scatterpolargl": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatterpolargl"
           }
          ],
          "scatterternary": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatterternary"
           }
          ],
          "surface": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "surface"
           }
          ],
          "table": [
           {
            "cells": {
             "fill": {
              "color": "#EBF0F8"
             },
             "line": {
              "color": "white"
             }
            },
            "header": {
             "fill": {
              "color": "#C8D4E3"
             },
             "line": {
              "color": "white"
             }
            },
            "type": "table"
           }
          ]
         },
         "layout": {
          "annotationdefaults": {
           "arrowcolor": "#2a3f5f",
           "arrowhead": 0,
           "arrowwidth": 1
          },
          "autotypenumbers": "strict",
          "coloraxis": {
           "colorbar": {
            "outlinewidth": 0,
            "ticks": ""
           }
          },
          "colorscale": {
           "diverging": [
            [
             0,
             "#8e0152"
            ],
            [
             0.1,
             "#c51b7d"
            ],
            [
             0.2,
             "#de77ae"
            ],
            [
             0.3,
             "#f1b6da"
            ],
            [
             0.4,
             "#fde0ef"
            ],
            [
             0.5,
             "#f7f7f7"
            ],
            [
             0.6,
             "#e6f5d0"
            ],
            [
             0.7,
             "#b8e186"
            ],
            [
             0.8,
             "#7fbc41"
            ],
            [
             0.9,
             "#4d9221"
            ],
            [
             1,
             "#276419"
            ]
           ],
           "sequential": [
            [
             0,
             "#0d0887"
            ],
            [
             0.1111111111111111,
             "#46039f"
            ],
            [
             0.2222222222222222,
             "#7201a8"
            ],
            [
             0.3333333333333333,
             "#9c179e"
            ],
            [
             0.4444444444444444,
             "#bd3786"
            ],
            [
             0.5555555555555556,
             "#d8576b"
            ],
            [
             0.6666666666666666,
             "#ed7953"
            ],
            [
             0.7777777777777778,
             "#fb9f3a"
            ],
            [
             0.8888888888888888,
             "#fdca26"
            ],
            [
             1,
             "#f0f921"
            ]
           ],
           "sequentialminus": [
            [
             0,
             "#0d0887"
            ],
            [
             0.1111111111111111,
             "#46039f"
            ],
            [
             0.2222222222222222,
             "#7201a8"
            ],
            [
             0.3333333333333333,
             "#9c179e"
            ],
            [
             0.4444444444444444,
             "#bd3786"
            ],
            [
             0.5555555555555556,
             "#d8576b"
            ],
            [
             0.6666666666666666,
             "#ed7953"
            ],
            [
             0.7777777777777778,
             "#fb9f3a"
            ],
            [
             0.8888888888888888,
             "#fdca26"
            ],
            [
             1,
             "#f0f921"
            ]
           ]
          },
          "colorway": [
           "#636efa",
           "#EF553B",
           "#00cc96",
           "#ab63fa",
           "#FFA15A",
           "#19d3f3",
           "#FF6692",
           "#B6E880",
           "#FF97FF",
           "#FECB52"
          ],
          "font": {
           "color": "#2a3f5f"
          },
          "geo": {
           "bgcolor": "white",
           "lakecolor": "white",
           "landcolor": "#E5ECF6",
           "showlakes": true,
           "showland": true,
           "subunitcolor": "white"
          },
          "hoverlabel": {
           "align": "left"
          },
          "hovermode": "closest",
          "mapbox": {
           "style": "light"
          },
          "paper_bgcolor": "white",
          "plot_bgcolor": "#E5ECF6",
          "polar": {
           "angularaxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           },
           "bgcolor": "#E5ECF6",
           "radialaxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           }
          },
          "scene": {
           "xaxis": {
            "backgroundcolor": "#E5ECF6",
            "gridcolor": "white",
            "gridwidth": 2,
            "linecolor": "white",
            "showbackground": true,
            "ticks": "",
            "zerolinecolor": "white"
           },
           "yaxis": {
            "backgroundcolor": "#E5ECF6",
            "gridcolor": "white",
            "gridwidth": 2,
            "linecolor": "white",
            "showbackground": true,
            "ticks": "",
            "zerolinecolor": "white"
           },
           "zaxis": {
            "backgroundcolor": "#E5ECF6",
            "gridcolor": "white",
            "gridwidth": 2,
            "linecolor": "white",
            "showbackground": true,
            "ticks": "",
            "zerolinecolor": "white"
           }
          },
          "shapedefaults": {
           "line": {
            "color": "#2a3f5f"
           }
          },
          "ternary": {
           "aaxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           },
           "baxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           },
           "bgcolor": "#E5ECF6",
           "caxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           }
          },
          "title": {
           "x": 0.05
          },
          "xaxis": {
           "automargin": true,
           "gridcolor": "white",
           "linecolor": "white",
           "ticks": "",
           "title": {
            "standoff": 15
           },
           "zerolinecolor": "white",
           "zerolinewidth": 2
          },
          "yaxis": {
           "automargin": true,
           "gridcolor": "white",
           "linecolor": "white",
           "ticks": "",
           "title": {
            "standoff": 15
           },
           "zerolinecolor": "white",
           "zerolinewidth": 2
          }
         }
        },
        "title": {
         "text": "Regular Customers State"
        },
        "xaxis": {
         "anchor": "y",
         "categoryarray": [
          "SP",
          "GO",
          "RJ",
          "PR",
          "RS",
          "PB",
          "MT",
          "ES",
          "SC",
          "MA"
         ],
         "categoryorder": "array",
         "domain": [
          0,
          1
         ],
         "title": {
          "text": "State"
         }
        },
        "yaxis": {
         "anchor": "x",
         "domain": [
          0,
          1
         ],
         "title": {
          "text": "Percent Customers"
         }
        }
       }
      }
     },
     "metadata": {},
     "output_type": "display_data"
    },
    {
     "data": {
      "text/plain": [
       "<Figure size 576x432 with 0 Axes>"
      ]
     },
     "metadata": {},
     "output_type": "display_data"
    }
   ],
   "source": [
    "plt.figure(figsize=(8, 6))\n",
    "df_price_cat = df_top_10_customer_state['customer_state'].value_counts()/len(loyal['customer_city'])*100\n",
    "fig = px.bar(df_price_cat, x=df_price_cat.index, y= df_price_cat.values,color=df_price_cat.index,title='Regular Customers State')\n",
    "fig.update_xaxes(title_text='State')\n",
    "fig.update_yaxes(title_text='Percent Customers')\n",
    "\n",
    "fig.show()"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 193,
   "metadata": {},
   "outputs": [],
   "source": [
    "# 10 City most of loyal customers\n",
    "top_10_customer_city = loyal['customer_city'].value_counts().sort_values(ascending=False).head(10).index\n",
    "df_top_10_customer_city = loyal[loyal['customer_city'].isin(top_10_customer_city)]"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 194,
   "metadata": {},
   "outputs": [
    {
     "data": {
      "application/vnd.plotly.v1+json": {
       "config": {
        "plotlyServerURL": "https://plot.ly"
       },
       "data": [
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "sao paulo",
         "marker": {
          "color": "#636efa",
          "pattern": {
           "shape": ""
          }
         },
         "name": "sao paulo",
         "offsetgroup": "sao paulo",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "sao paulo"
         ],
         "xaxis": "x",
         "y": [
          15.384615384615385
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "rio de janeiro",
         "marker": {
          "color": "#EF553B",
          "pattern": {
           "shape": ""
          }
         },
         "name": "rio de janeiro",
         "offsetgroup": "rio de janeiro",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "rio de janeiro"
         ],
         "xaxis": "x",
         "y": [
          7.6923076923076925
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "goiania",
         "marker": {
          "color": "#00cc96",
          "pattern": {
           "shape": ""
          }
         },
         "name": "goiania",
         "offsetgroup": "goiania",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "goiania"
         ],
         "xaxis": "x",
         "y": [
          7.6923076923076925
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "divinopolis",
         "marker": {
          "color": "#ab63fa",
          "pattern": {
           "shape": ""
          }
         },
         "name": "divinopolis",
         "offsetgroup": "divinopolis",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "divinopolis"
         ],
         "xaxis": "x",
         "y": [
          3.8461538461538463
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "uniao da vitoria",
         "marker": {
          "color": "#FFA15A",
          "pattern": {
           "shape": ""
          }
         },
         "name": "uniao da vitoria",
         "offsetgroup": "uniao da vitoria",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "uniao da vitoria"
         ],
         "xaxis": "x",
         "y": [
          3.8461538461538463
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "diadema",
         "marker": {
          "color": "#19d3f3",
          "pattern": {
           "shape": ""
          }
         },
         "name": "diadema",
         "offsetgroup": "diadema",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "diadema"
         ],
         "xaxis": "x",
         "y": [
          3.8461538461538463
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "celso ramos",
         "marker": {
          "color": "#FF6692",
          "pattern": {
           "shape": ""
          }
         },
         "name": "celso ramos",
         "offsetgroup": "celso ramos",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "celso ramos"
         ],
         "xaxis": "x",
         "y": [
          3.8461538461538463
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "curitiba",
         "marker": {
          "color": "#B6E880",
          "pattern": {
           "shape": ""
          }
         },
         "name": "curitiba",
         "offsetgroup": "curitiba",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "curitiba"
         ],
         "xaxis": "x",
         "y": [
          3.8461538461538463
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "campina grande",
         "marker": {
          "color": "#FF97FF",
          "pattern": {
           "shape": ""
          }
         },
         "name": "campina grande",
         "offsetgroup": "campina grande",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "campina grande"
         ],
         "xaxis": "x",
         "y": [
          3.8461538461538463
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "morro agudo",
         "marker": {
          "color": "#FECB52",
          "pattern": {
           "shape": ""
          }
         },
         "name": "morro agudo",
         "offsetgroup": "morro agudo",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "morro agudo"
         ],
         "xaxis": "x",
         "y": [
          3.8461538461538463
         ],
         "yaxis": "y"
        }
       ],
       "layout": {
        "barmode": "relative",
        "legend": {
         "title": {
          "text": "index"
         },
         "tracegroupgap": 0
        },
        "template": {
         "data": {
          "bar": [
           {
            "error_x": {
             "color": "#2a3f5f"
            },
            "error_y": {
             "color": "#2a3f5f"
            },
            "marker": {
             "line": {
              "color": "#E5ECF6",
              "width": 0.5
             },
             "pattern": {
              "fillmode": "overlay",
              "size": 10,
              "solidity": 0.2
             }
            },
            "type": "bar"
           }
          ],
          "barpolar": [
           {
            "marker": {
             "line": {
              "color": "#E5ECF6",
              "width": 0.5
             },
             "pattern": {
              "fillmode": "overlay",
              "size": 10,
              "solidity": 0.2
             }
            },
            "type": "barpolar"
           }
          ],
          "carpet": [
           {
            "aaxis": {
             "endlinecolor": "#2a3f5f",
             "gridcolor": "white",
             "linecolor": "white",
             "minorgridcolor": "white",
             "startlinecolor": "#2a3f5f"
            },
            "baxis": {
             "endlinecolor": "#2a3f5f",
             "gridcolor": "white",
             "linecolor": "white",
             "minorgridcolor": "white",
             "startlinecolor": "#2a3f5f"
            },
            "type": "carpet"
           }
          ],
          "choropleth": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "type": "choropleth"
           }
          ],
          "contour": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "contour"
           }
          ],
          "contourcarpet": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "type": "contourcarpet"
           }
          ],
          "heatmap": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "heatmap"
           }
          ],
          "heatmapgl": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "heatmapgl"
           }
          ],
          "histogram": [
           {
            "marker": {
             "pattern": {
              "fillmode": "overlay",
              "size": 10,
              "solidity": 0.2
             }
            },
            "type": "histogram"
           }
          ],
          "histogram2d": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "histogram2d"
           }
          ],
          "histogram2dcontour": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "histogram2dcontour"
           }
          ],
          "mesh3d": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "type": "mesh3d"
           }
          ],
          "parcoords": [
           {
            "line": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "parcoords"
           }
          ],
          "pie": [
           {
            "automargin": true,
            "type": "pie"
           }
          ],
          "scatter": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatter"
           }
          ],
          "scatter3d": [
           {
            "line": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatter3d"
           }
          ],
          "scattercarpet": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattercarpet"
           }
          ],
          "scattergeo": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattergeo"
           }
          ],
          "scattergl": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattergl"
           }
          ],
          "scattermapbox": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattermapbox"
           }
          ],
          "scatterpolar": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatterpolar"
           }
          ],
          "scatterpolargl": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatterpolargl"
           }
          ],
          "scatterternary": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatterternary"
           }
          ],
          "surface": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "surface"
           }
          ],
          "table": [
           {
            "cells": {
             "fill": {
              "color": "#EBF0F8"
             },
             "line": {
              "color": "white"
             }
            },
            "header": {
             "fill": {
              "color": "#C8D4E3"
             },
             "line": {
              "color": "white"
             }
            },
            "type": "table"
           }
          ]
         },
         "layout": {
          "annotationdefaults": {
           "arrowcolor": "#2a3f5f",
           "arrowhead": 0,
           "arrowwidth": 1
          },
          "autotypenumbers": "strict",
          "coloraxis": {
           "colorbar": {
            "outlinewidth": 0,
            "ticks": ""
           }
          },
          "colorscale": {
           "diverging": [
            [
             0,
             "#8e0152"
            ],
            [
             0.1,
             "#c51b7d"
            ],
            [
             0.2,
             "#de77ae"
            ],
            [
             0.3,
             "#f1b6da"
            ],
            [
             0.4,
             "#fde0ef"
            ],
            [
             0.5,
             "#f7f7f7"
            ],
            [
             0.6,
             "#e6f5d0"
            ],
            [
             0.7,
             "#b8e186"
            ],
            [
             0.8,
             "#7fbc41"
            ],
            [
             0.9,
             "#4d9221"
            ],
            [
             1,
             "#276419"
            ]
           ],
           "sequential": [
            [
             0,
             "#0d0887"
            ],
            [
             0.1111111111111111,
             "#46039f"
            ],
            [
             0.2222222222222222,
             "#7201a8"
            ],
            [
             0.3333333333333333,
             "#9c179e"
            ],
            [
             0.4444444444444444,
             "#bd3786"
            ],
            [
             0.5555555555555556,
             "#d8576b"
            ],
            [
             0.6666666666666666,
             "#ed7953"
            ],
            [
             0.7777777777777778,
             "#fb9f3a"
            ],
            [
             0.8888888888888888,
             "#fdca26"
            ],
            [
             1,
             "#f0f921"
            ]
           ],
           "sequentialminus": [
            [
             0,
             "#0d0887"
            ],
            [
             0.1111111111111111,
             "#46039f"
            ],
            [
             0.2222222222222222,
             "#7201a8"
            ],
            [
             0.3333333333333333,
             "#9c179e"
            ],
            [
             0.4444444444444444,
             "#bd3786"
            ],
            [
             0.5555555555555556,
             "#d8576b"
            ],
            [
             0.6666666666666666,
             "#ed7953"
            ],
            [
             0.7777777777777778,
             "#fb9f3a"
            ],
            [
             0.8888888888888888,
             "#fdca26"
            ],
            [
             1,
             "#f0f921"
            ]
           ]
          },
          "colorway": [
           "#636efa",
           "#EF553B",
           "#00cc96",
           "#ab63fa",
           "#FFA15A",
           "#19d3f3",
           "#FF6692",
           "#B6E880",
           "#FF97FF",
           "#FECB52"
          ],
          "font": {
           "color": "#2a3f5f"
          },
          "geo": {
           "bgcolor": "white",
           "lakecolor": "white",
           "landcolor": "#E5ECF6",
           "showlakes": true,
           "showland": true,
           "subunitcolor": "white"
          },
          "hoverlabel": {
           "align": "left"
          },
          "hovermode": "closest",
          "mapbox": {
           "style": "light"
          },
          "paper_bgcolor": "white",
          "plot_bgcolor": "#E5ECF6",
          "polar": {
           "angularaxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           },
           "bgcolor": "#E5ECF6",
           "radialaxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           }
          },
          "scene": {
           "xaxis": {
            "backgroundcolor": "#E5ECF6",
            "gridcolor": "white",
            "gridwidth": 2,
            "linecolor": "white",
            "showbackground": true,
            "ticks": "",
            "zerolinecolor": "white"
           },
           "yaxis": {
            "backgroundcolor": "#E5ECF6",
            "gridcolor": "white",
            "gridwidth": 2,
            "linecolor": "white",
            "showbackground": true,
            "ticks": "",
            "zerolinecolor": "white"
           },
           "zaxis": {
            "backgroundcolor": "#E5ECF6",
            "gridcolor": "white",
            "gridwidth": 2,
            "linecolor": "white",
            "showbackground": true,
            "ticks": "",
            "zerolinecolor": "white"
           }
          },
          "shapedefaults": {
           "line": {
            "color": "#2a3f5f"
           }
          },
          "ternary": {
           "aaxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           },
           "baxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           },
           "bgcolor": "#E5ECF6",
           "caxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           }
          },
          "title": {
           "x": 0.05
          },
          "xaxis": {
           "automargin": true,
           "gridcolor": "white",
           "linecolor": "white",
           "ticks": "",
           "title": {
            "standoff": 15
           },
           "zerolinecolor": "white",
           "zerolinewidth": 2
          },
          "yaxis": {
           "automargin": true,
           "gridcolor": "white",
           "linecolor": "white",
           "ticks": "",
           "title": {
            "standoff": 15
           },
           "zerolinecolor": "white",
           "zerolinewidth": 2
          }
         }
        },
        "title": {
         "text": "Regular Customers City"
        },
        "xaxis": {
         "anchor": "y",
         "categoryarray": [
          "sao paulo",
          "rio de janeiro",
          "goiania",
          "divinopolis",
          "uniao da vitoria",
          "diadema",
          "celso ramos",
          "curitiba",
          "campina grande",
          "morro agudo"
         ],
         "categoryorder": "array",
         "domain": [
          0,
          1
         ],
         "title": {
          "text": "City"
         }
        },
        "yaxis": {
         "anchor": "x",
         "domain": [
          0,
          1
         ],
         "title": {
          "text": "Percent Customers"
         }
        }
       }
      }
     },
     "metadata": {},
     "output_type": "display_data"
    },
    {
     "data": {
      "text/plain": [
       "<Figure size 576x432 with 0 Axes>"
      ]
     },
     "metadata": {},
     "output_type": "display_data"
    }
   ],
   "source": [
    "plt.figure(figsize=(8, 6))\n",
    "df_price_cat = df_top_10_customer_city['customer_city'].value_counts()/len(loyal['customer_city'])*100\n",
    "pal = sns.color_palette('rocket_r', len(df_price_cat))\n",
    "fig = px.bar(df_price_cat, x=df_price_cat.index, y= df_price_cat.values,color=df_price_cat.index,title='Regular Customers City')\n",
    "fig.update_xaxes(title_text='City')\n",
    "fig.update_yaxes(title_text='Percent Customers')\n",
    "fig.show()"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 195,
   "metadata": {},
   "outputs": [
    {
     "data": {
      "application/vnd.plotly.v1+json": {
       "config": {
        "plotlyServerURL": "https://plot.ly"
       },
       "data": [
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "boleto",
         "marker": {
          "color": "#636efa",
          "pattern": {
           "shape": ""
          }
         },
         "name": "boleto",
         "offsetgroup": "boleto",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "boleto"
         ],
         "xaxis": "x",
         "y": [
          50
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "credit_card",
         "marker": {
          "color": "#EF553B",
          "pattern": {
           "shape": ""
          }
         },
         "name": "credit_card",
         "offsetgroup": "credit_card",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "credit_card"
         ],
         "xaxis": "x",
         "y": [
          46.15384615384615
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "voucher",
         "marker": {
          "color": "#00cc96",
          "pattern": {
           "shape": ""
          }
         },
         "name": "voucher",
         "offsetgroup": "voucher",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "voucher"
         ],
         "xaxis": "x",
         "y": [
          3.8461538461538463
         ],
         "yaxis": "y"
        }
       ],
       "layout": {
        "barmode": "relative",
        "legend": {
         "title": {
          "text": "index"
         },
         "tracegroupgap": 0
        },
        "margin": {
         "t": 60
        },
        "template": {
         "data": {
          "bar": [
           {
            "error_x": {
             "color": "#2a3f5f"
            },
            "error_y": {
             "color": "#2a3f5f"
            },
            "marker": {
             "line": {
              "color": "#E5ECF6",
              "width": 0.5
             },
             "pattern": {
              "fillmode": "overlay",
              "size": 10,
              "solidity": 0.2
             }
            },
            "type": "bar"
           }
          ],
          "barpolar": [
           {
            "marker": {
             "line": {
              "color": "#E5ECF6",
              "width": 0.5
             },
             "pattern": {
              "fillmode": "overlay",
              "size": 10,
              "solidity": 0.2
             }
            },
            "type": "barpolar"
           }
          ],
          "carpet": [
           {
            "aaxis": {
             "endlinecolor": "#2a3f5f",
             "gridcolor": "white",
             "linecolor": "white",
             "minorgridcolor": "white",
             "startlinecolor": "#2a3f5f"
            },
            "baxis": {
             "endlinecolor": "#2a3f5f",
             "gridcolor": "white",
             "linecolor": "white",
             "minorgridcolor": "white",
             "startlinecolor": "#2a3f5f"
            },
            "type": "carpet"
           }
          ],
          "choropleth": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "type": "choropleth"
           }
          ],
          "contour": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "contour"
           }
          ],
          "contourcarpet": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "type": "contourcarpet"
           }
          ],
          "heatmap": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "heatmap"
           }
          ],
          "heatmapgl": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "heatmapgl"
           }
          ],
          "histogram": [
           {
            "marker": {
             "pattern": {
              "fillmode": "overlay",
              "size": 10,
              "solidity": 0.2
             }
            },
            "type": "histogram"
           }
          ],
          "histogram2d": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "histogram2d"
           }
          ],
          "histogram2dcontour": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "histogram2dcontour"
           }
          ],
          "mesh3d": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "type": "mesh3d"
           }
          ],
          "parcoords": [
           {
            "line": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "parcoords"
           }
          ],
          "pie": [
           {
            "automargin": true,
            "type": "pie"
           }
          ],
          "scatter": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatter"
           }
          ],
          "scatter3d": [
           {
            "line": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatter3d"
           }
          ],
          "scattercarpet": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattercarpet"
           }
          ],
          "scattergeo": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattergeo"
           }
          ],
          "scattergl": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattergl"
           }
          ],
          "scattermapbox": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattermapbox"
           }
          ],
          "scatterpolar": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatterpolar"
           }
          ],
          "scatterpolargl": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatterpolargl"
           }
          ],
          "scatterternary": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatterternary"
           }
          ],
          "surface": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "surface"
           }
          ],
          "table": [
           {
            "cells": {
             "fill": {
              "color": "#EBF0F8"
             },
             "line": {
              "color": "white"
             }
            },
            "header": {
             "fill": {
              "color": "#C8D4E3"
             },
             "line": {
              "color": "white"
             }
            },
            "type": "table"
           }
          ]
         },
         "layout": {
          "annotationdefaults": {
           "arrowcolor": "#2a3f5f",
           "arrowhead": 0,
           "arrowwidth": 1
          },
          "autotypenumbers": "strict",
          "coloraxis": {
           "colorbar": {
            "outlinewidth": 0,
            "ticks": ""
           }
          },
          "colorscale": {
           "diverging": [
            [
             0,
             "#8e0152"
            ],
            [
             0.1,
             "#c51b7d"
            ],
            [
             0.2,
             "#de77ae"
            ],
            [
             0.3,
             "#f1b6da"
            ],
            [
             0.4,
             "#fde0ef"
            ],
            [
             0.5,
             "#f7f7f7"
            ],
            [
             0.6,
             "#e6f5d0"
            ],
            [
             0.7,
             "#b8e186"
            ],
            [
             0.8,
             "#7fbc41"
            ],
            [
             0.9,
             "#4d9221"
            ],
            [
             1,
             "#276419"
            ]
           ],
           "sequential": [
            [
             0,
             "#0d0887"
            ],
            [
             0.1111111111111111,
             "#46039f"
            ],
            [
             0.2222222222222222,
             "#7201a8"
            ],
            [
             0.3333333333333333,
             "#9c179e"
            ],
            [
             0.4444444444444444,
             "#bd3786"
            ],
            [
             0.5555555555555556,
             "#d8576b"
            ],
            [
             0.6666666666666666,
             "#ed7953"
            ],
            [
             0.7777777777777778,
             "#fb9f3a"
            ],
            [
             0.8888888888888888,
             "#fdca26"
            ],
            [
             1,
             "#f0f921"
            ]
           ],
           "sequentialminus": [
            [
             0,
             "#0d0887"
            ],
            [
             0.1111111111111111,
             "#46039f"
            ],
            [
             0.2222222222222222,
             "#7201a8"
            ],
            [
             0.3333333333333333,
             "#9c179e"
            ],
            [
             0.4444444444444444,
             "#bd3786"
            ],
            [
             0.5555555555555556,
             "#d8576b"
            ],
            [
             0.6666666666666666,
             "#ed7953"
            ],
            [
             0.7777777777777778,
             "#fb9f3a"
            ],
            [
             0.8888888888888888,
             "#fdca26"
            ],
            [
             1,
             "#f0f921"
            ]
           ]
          },
          "colorway": [
           "#636efa",
           "#EF553B",
           "#00cc96",
           "#ab63fa",
           "#FFA15A",
           "#19d3f3",
           "#FF6692",
           "#B6E880",
           "#FF97FF",
           "#FECB52"
          ],
          "font": {
           "color": "#2a3f5f"
          },
          "geo": {
           "bgcolor": "white",
           "lakecolor": "white",
           "landcolor": "#E5ECF6",
           "showlakes": true,
           "showland": true,
           "subunitcolor": "white"
          },
          "hoverlabel": {
           "align": "left"
          },
          "hovermode": "closest",
          "mapbox": {
           "style": "light"
          },
          "paper_bgcolor": "white",
          "plot_bgcolor": "#E5ECF6",
          "polar": {
           "angularaxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           },
           "bgcolor": "#E5ECF6",
           "radialaxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           }
          },
          "scene": {
           "xaxis": {
            "backgroundcolor": "#E5ECF6",
            "gridcolor": "white",
            "gridwidth": 2,
            "linecolor": "white",
            "showbackground": true,
            "ticks": "",
            "zerolinecolor": "white"
           },
           "yaxis": {
            "backgroundcolor": "#E5ECF6",
            "gridcolor": "white",
            "gridwidth": 2,
            "linecolor": "white",
            "showbackground": true,
            "ticks": "",
            "zerolinecolor": "white"
           },
           "zaxis": {
            "backgroundcolor": "#E5ECF6",
            "gridcolor": "white",
            "gridwidth": 2,
            "linecolor": "white",
            "showbackground": true,
            "ticks": "",
            "zerolinecolor": "white"
           }
          },
          "shapedefaults": {
           "line": {
            "color": "#2a3f5f"
           }
          },
          "ternary": {
           "aaxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           },
           "baxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           },
           "bgcolor": "#E5ECF6",
           "caxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           }
          },
          "title": {
           "x": 0.05
          },
          "xaxis": {
           "automargin": true,
           "gridcolor": "white",
           "linecolor": "white",
           "ticks": "",
           "title": {
            "standoff": 15
           },
           "zerolinecolor": "white",
           "zerolinewidth": 2
          },
          "yaxis": {
           "automargin": true,
           "gridcolor": "white",
           "linecolor": "white",
           "ticks": "",
           "title": {
            "standoff": 15
           },
           "zerolinecolor": "white",
           "zerolinewidth": 2
          }
         }
        },
        "xaxis": {
         "anchor": "y",
         "categoryarray": [
          "boleto",
          "credit_card",
          "voucher"
         ],
         "categoryorder": "array",
         "domain": [
          0,
          1
         ],
         "title": {
          "text": "index"
         }
        },
        "yaxis": {
         "anchor": "x",
         "domain": [
          0,
          1
         ],
         "title": {
          "text": "y"
         }
        }
       }
      }
     },
     "metadata": {},
     "output_type": "display_data"
    }
   ],
   "source": [
    "df_price_cat = loyal['payment_type'].value_counts()/len(loyal['payment_type'])*100\n",
    "fig = px.bar(df_price_cat, x=df_price_cat.index, y= df_price_cat.values,color=df_price_cat.index)\n",
    "fig.show()"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 196,
   "metadata": {},
   "outputs": [
    {
     "data": {
      "application/vnd.plotly.v1+json": {
       "config": {
        "plotlyServerURL": "https://plot.ly"
       },
       "data": [
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "computers_accessories",
         "marker": {
          "color": "#636efa",
          "pattern": {
           "shape": ""
          }
         },
         "name": "computers_accessories",
         "offsetgroup": "computers_accessories",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "computers_accessories"
         ],
         "xaxis": "x",
         "y": [
          15.384615384615385
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "furniture_decor",
         "marker": {
          "color": "#EF553B",
          "pattern": {
           "shape": ""
          }
         },
         "name": "furniture_decor",
         "offsetgroup": "furniture_decor",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "furniture_decor"
         ],
         "xaxis": "x",
         "y": [
          11.538461538461538
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "office_furniture",
         "marker": {
          "color": "#00cc96",
          "pattern": {
           "shape": ""
          }
         },
         "name": "office_furniture",
         "offsetgroup": "office_furniture",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "office_furniture"
         ],
         "xaxis": "x",
         "y": [
          11.538461538461538
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "signaling_and_security",
         "marker": {
          "color": "#ab63fa",
          "pattern": {
           "shape": ""
          }
         },
         "name": "signaling_and_security",
         "offsetgroup": "signaling_and_security",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "signaling_and_security"
         ],
         "xaxis": "x",
         "y": [
          7.6923076923076925
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "fixed_telephony",
         "marker": {
          "color": "#FFA15A",
          "pattern": {
           "shape": ""
          }
         },
         "name": "fixed_telephony",
         "offsetgroup": "fixed_telephony",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "fixed_telephony"
         ],
         "xaxis": "x",
         "y": [
          7.6923076923076925
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "garden_tools",
         "marker": {
          "color": "#19d3f3",
          "pattern": {
           "shape": ""
          }
         },
         "name": "garden_tools",
         "offsetgroup": "garden_tools",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "garden_tools"
         ],
         "xaxis": "x",
         "y": [
          7.6923076923076925
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "drinks",
         "marker": {
          "color": "#FF6692",
          "pattern": {
           "shape": ""
          }
         },
         "name": "drinks",
         "offsetgroup": "drinks",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "drinks"
         ],
         "xaxis": "x",
         "y": [
          3.8461538461538463
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "baby",
         "marker": {
          "color": "#B6E880",
          "pattern": {
           "shape": ""
          }
         },
         "name": "baby",
         "offsetgroup": "baby",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "baby"
         ],
         "xaxis": "x",
         "y": [
          3.8461538461538463
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "agro_industry_and_commerce",
         "marker": {
          "color": "#FF97FF",
          "pattern": {
           "shape": ""
          }
         },
         "name": "agro_industry_and_commerce",
         "offsetgroup": "agro_industry_and_commerce",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "agro_industry_and_commerce"
         ],
         "xaxis": "x",
         "y": [
          3.8461538461538463
         ],
         "yaxis": "y"
        },
        {
         "alignmentgroup": "True",
         "hovertemplate": "index=%{x}<br>y=%{y}<extra></extra>",
         "legendgroup": "auto",
         "marker": {
          "color": "#FECB52",
          "pattern": {
           "shape": ""
          }
         },
         "name": "auto",
         "offsetgroup": "auto",
         "orientation": "v",
         "showlegend": true,
         "textposition": "auto",
         "type": "bar",
         "x": [
          "auto"
         ],
         "xaxis": "x",
         "y": [
          3.8461538461538463
         ],
         "yaxis": "y"
        }
       ],
       "layout": {
        "barmode": "relative",
        "legend": {
         "title": {
          "text": "index"
         },
         "tracegroupgap": 0
        },
        "margin": {
         "t": 60
        },
        "template": {
         "data": {
          "bar": [
           {
            "error_x": {
             "color": "#2a3f5f"
            },
            "error_y": {
             "color": "#2a3f5f"
            },
            "marker": {
             "line": {
              "color": "#E5ECF6",
              "width": 0.5
             },
             "pattern": {
              "fillmode": "overlay",
              "size": 10,
              "solidity": 0.2
             }
            },
            "type": "bar"
           }
          ],
          "barpolar": [
           {
            "marker": {
             "line": {
              "color": "#E5ECF6",
              "width": 0.5
             },
             "pattern": {
              "fillmode": "overlay",
              "size": 10,
              "solidity": 0.2
             }
            },
            "type": "barpolar"
           }
          ],
          "carpet": [
           {
            "aaxis": {
             "endlinecolor": "#2a3f5f",
             "gridcolor": "white",
             "linecolor": "white",
             "minorgridcolor": "white",
             "startlinecolor": "#2a3f5f"
            },
            "baxis": {
             "endlinecolor": "#2a3f5f",
             "gridcolor": "white",
             "linecolor": "white",
             "minorgridcolor": "white",
             "startlinecolor": "#2a3f5f"
            },
            "type": "carpet"
           }
          ],
          "choropleth": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "type": "choropleth"
           }
          ],
          "contour": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "contour"
           }
          ],
          "contourcarpet": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "type": "contourcarpet"
           }
          ],
          "heatmap": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "heatmap"
           }
          ],
          "heatmapgl": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "heatmapgl"
           }
          ],
          "histogram": [
           {
            "marker": {
             "pattern": {
              "fillmode": "overlay",
              "size": 10,
              "solidity": 0.2
             }
            },
            "type": "histogram"
           }
          ],
          "histogram2d": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "histogram2d"
           }
          ],
          "histogram2dcontour": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "histogram2dcontour"
           }
          ],
          "mesh3d": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "type": "mesh3d"
           }
          ],
          "parcoords": [
           {
            "line": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "parcoords"
           }
          ],
          "pie": [
           {
            "automargin": true,
            "type": "pie"
           }
          ],
          "scatter": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatter"
           }
          ],
          "scatter3d": [
           {
            "line": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatter3d"
           }
          ],
          "scattercarpet": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattercarpet"
           }
          ],
          "scattergeo": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattergeo"
           }
          ],
          "scattergl": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattergl"
           }
          ],
          "scattermapbox": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scattermapbox"
           }
          ],
          "scatterpolar": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatterpolar"
           }
          ],
          "scatterpolargl": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatterpolargl"
           }
          ],
          "scatterternary": [
           {
            "marker": {
             "colorbar": {
              "outlinewidth": 0,
              "ticks": ""
             }
            },
            "type": "scatterternary"
           }
          ],
          "surface": [
           {
            "colorbar": {
             "outlinewidth": 0,
             "ticks": ""
            },
            "colorscale": [
             [
              0,
              "#0d0887"
             ],
             [
              0.1111111111111111,
              "#46039f"
             ],
             [
              0.2222222222222222,
              "#7201a8"
             ],
             [
              0.3333333333333333,
              "#9c179e"
             ],
             [
              0.4444444444444444,
              "#bd3786"
             ],
             [
              0.5555555555555556,
              "#d8576b"
             ],
             [
              0.6666666666666666,
              "#ed7953"
             ],
             [
              0.7777777777777778,
              "#fb9f3a"
             ],
             [
              0.8888888888888888,
              "#fdca26"
             ],
             [
              1,
              "#f0f921"
             ]
            ],
            "type": "surface"
           }
          ],
          "table": [
           {
            "cells": {
             "fill": {
              "color": "#EBF0F8"
             },
             "line": {
              "color": "white"
             }
            },
            "header": {
             "fill": {
              "color": "#C8D4E3"
             },
             "line": {
              "color": "white"
             }
            },
            "type": "table"
           }
          ]
         },
         "layout": {
          "annotationdefaults": {
           "arrowcolor": "#2a3f5f",
           "arrowhead": 0,
           "arrowwidth": 1
          },
          "autotypenumbers": "strict",
          "coloraxis": {
           "colorbar": {
            "outlinewidth": 0,
            "ticks": ""
           }
          },
          "colorscale": {
           "diverging": [
            [
             0,
             "#8e0152"
            ],
            [
             0.1,
             "#c51b7d"
            ],
            [
             0.2,
             "#de77ae"
            ],
            [
             0.3,
             "#f1b6da"
            ],
            [
             0.4,
             "#fde0ef"
            ],
            [
             0.5,
             "#f7f7f7"
            ],
            [
             0.6,
             "#e6f5d0"
            ],
            [
             0.7,
             "#b8e186"
            ],
            [
             0.8,
             "#7fbc41"
            ],
            [
             0.9,
             "#4d9221"
            ],
            [
             1,
             "#276419"
            ]
           ],
           "sequential": [
            [
             0,
             "#0d0887"
            ],
            [
             0.1111111111111111,
             "#46039f"
            ],
            [
             0.2222222222222222,
             "#7201a8"
            ],
            [
             0.3333333333333333,
             "#9c179e"
            ],
            [
             0.4444444444444444,
             "#bd3786"
            ],
            [
             0.5555555555555556,
             "#d8576b"
            ],
            [
             0.6666666666666666,
             "#ed7953"
            ],
            [
             0.7777777777777778,
             "#fb9f3a"
            ],
            [
             0.8888888888888888,
             "#fdca26"
            ],
            [
             1,
             "#f0f921"
            ]
           ],
           "sequentialminus": [
            [
             0,
             "#0d0887"
            ],
            [
             0.1111111111111111,
             "#46039f"
            ],
            [
             0.2222222222222222,
             "#7201a8"
            ],
            [
             0.3333333333333333,
             "#9c179e"
            ],
            [
             0.4444444444444444,
             "#bd3786"
            ],
            [
             0.5555555555555556,
             "#d8576b"
            ],
            [
             0.6666666666666666,
             "#ed7953"
            ],
            [
             0.7777777777777778,
             "#fb9f3a"
            ],
            [
             0.8888888888888888,
             "#fdca26"
            ],
            [
             1,
             "#f0f921"
            ]
           ]
          },
          "colorway": [
           "#636efa",
           "#EF553B",
           "#00cc96",
           "#ab63fa",
           "#FFA15A",
           "#19d3f3",
           "#FF6692",
           "#B6E880",
           "#FF97FF",
           "#FECB52"
          ],
          "font": {
           "color": "#2a3f5f"
          },
          "geo": {
           "bgcolor": "white",
           "lakecolor": "white",
           "landcolor": "#E5ECF6",
           "showlakes": true,
           "showland": true,
           "subunitcolor": "white"
          },
          "hoverlabel": {
           "align": "left"
          },
          "hovermode": "closest",
          "mapbox": {
           "style": "light"
          },
          "paper_bgcolor": "white",
          "plot_bgcolor": "#E5ECF6",
          "polar": {
           "angularaxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           },
           "bgcolor": "#E5ECF6",
           "radialaxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           }
          },
          "scene": {
           "xaxis": {
            "backgroundcolor": "#E5ECF6",
            "gridcolor": "white",
            "gridwidth": 2,
            "linecolor": "white",
            "showbackground": true,
            "ticks": "",
            "zerolinecolor": "white"
           },
           "yaxis": {
            "backgroundcolor": "#E5ECF6",
            "gridcolor": "white",
            "gridwidth": 2,
            "linecolor": "white",
            "showbackground": true,
            "ticks": "",
            "zerolinecolor": "white"
           },
           "zaxis": {
            "backgroundcolor": "#E5ECF6",
            "gridcolor": "white",
            "gridwidth": 2,
            "linecolor": "white",
            "showbackground": true,
            "ticks": "",
            "zerolinecolor": "white"
           }
          },
          "shapedefaults": {
           "line": {
            "color": "#2a3f5f"
           }
          },
          "ternary": {
           "aaxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           },
           "baxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           },
           "bgcolor": "#E5ECF6",
           "caxis": {
            "gridcolor": "white",
            "linecolor": "white",
            "ticks": ""
           }
          },
          "title": {
           "x": 0.05
          },
          "xaxis": {
           "automargin": true,
           "gridcolor": "white",
           "linecolor": "white",
           "ticks": "",
           "title": {
            "standoff": 15
           },
           "zerolinecolor": "white",
           "zerolinewidth": 2
          },
          "yaxis": {
           "automargin": true,
           "gridcolor": "white",
           "linecolor": "white",
           "ticks": "",
           "title": {
            "standoff": 15
           },
           "zerolinecolor": "white",
           "zerolinewidth": 2
          }
         }
        },
        "xaxis": {
         "anchor": "y",
         "categoryarray": [
          "computers_accessories",
          "furniture_decor",
          "office_furniture",
          "signaling_and_security",
          "fixed_telephony",
          "garden_tools",
          "drinks",
          "baby",
          "agro_industry_and_commerce",
          "auto"
         ],
         "categoryorder": "array",
         "domain": [
          0,
          1
         ],
         "title": {
          "text": "Category"
         }
        },
        "yaxis": {
         "anchor": "x",
         "domain": [
          0,
          1
         ],
         "title": {
          "text": "Percent Customers"
         }
        }
       }
      }
     },
     "metadata": {},
     "output_type": "display_data"
    },
    {
     "data": {
      "text/plain": [
       "<Figure size 576x432 with 0 Axes>"
      ]
     },
     "metadata": {},
     "output_type": "display_data"
    }
   ],
   "source": [
    "top_10_product = loyal['product_category_name_english'].value_counts().sort_values(ascending=False).head(10).index\n",
    "df_top_10_product = loyal[loyal['product_category_name_english'].isin(top_10_product)]\n",
    "\n",
    "plt.figure(figsize=(8, 6))\n",
    "df_price_cat = df_top_10_product['product_category_name_english'].value_counts()/len(loyal['product_category_name_english'])*100\n",
    "fig = px.bar(df_price_cat, x=df_price_cat.index, y= df_price_cat.values,color=df_price_cat.index)\n",
    "fig.update_xaxes(title_text='Category')\n",
    "fig.update_yaxes(title_text='Percent Customers')\n",
    "fig.show()"
   ]
  },
  {
   "cell_type": "markdown",
   "metadata": {},
   "source": [
    "#### **Conclusion Behavior Loyal Customers**\n",
    "\n",
    "    - Most of them in State: Sao Paolo, Customers city are scatter around  city \n",
    "    - Most of them using Credit Cards(46%), a half of them using Boleto(50%), a part using voucher is often used too (3.8%).\n",
    "    - Favorite Category:  computers accesories, furniture decor, office furniture, signaling & security\n",
    "    - Most transaction in 2017 - 2018\n",
    "    - Their treds numbers volatile\n",
    "\n",
    "    Loyal Characteristic Based On Numerikal Features\n",
    "\n",
    "        1.  Average Recency: 232 Days\n",
    "            valuable customers last purchase average was 232 days\n",
    "        2.  Average Frequency: 13.7\n",
    "            In average valuable customers buy item between 13 - 14 transaction in our e-commerce\n",
    "        3.  Average Monetary: 20175.8\n",
    "            valuable customers average spending in our e-commerce was R$ 20175.8\n",
    "        4.  Most Transaction valuable customers was in 2017 - 2018\n",
    "    - The least spend are R$ 556.13\n",
    "    - The highest spend are R$ 45256.0\n",
    "    "
   ]
  },
  {
   "cell_type": "markdown",
   "metadata": {},
   "source": [
    "## **The only one Best Customers**"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 197,
   "metadata": {},
   "outputs": [
    {
     "data": {
      "text/html": [
       "<div>\n",
       "<style scoped>\n",
       "    .dataframe tbody tr th:only-of-type {\n",
       "        vertical-align: middle;\n",
       "    }\n",
       "\n",
       "    .dataframe tbody tr th {\n",
       "        vertical-align: top;\n",
       "    }\n",
       "\n",
       "    .dataframe thead th {\n",
       "        text-align: right;\n",
       "    }\n",
       "</style>\n",
       "<table border=\"1\" class=\"dataframe\">\n",
       "  <thead>\n",
       "    <tr style=\"text-align: right;\">\n",
       "      <th></th>\n",
       "      <th>customer_unique_id</th>\n",
       "      <th>k_means_segment</th>\n",
       "      <th>payment_type</th>\n",
       "      <th>customer_city</th>\n",
       "      <th>customer_state</th>\n",
       "      <th>year</th>\n",
       "      <th>month</th>\n",
       "      <th>product_category_name_english</th>\n",
       "      <th>recency</th>\n",
       "      <th>frequency</th>\n",
       "      <th>monetary</th>\n",
       "    </tr>\n",
       "  </thead>\n",
       "  <tbody>\n",
       "    <tr>\n",
       "      <th>4674</th>\n",
       "      <td>0a0a92112bd4c708ca5fde585afaa872</td>\n",
       "      <td>best</td>\n",
       "      <td>credit_card</td>\n",
       "      <td>rio de janeiro</td>\n",
       "      <td>RJ</td>\n",
       "      <td>2017</td>\n",
       "      <td>Sep</td>\n",
       "      <td>fixed_telephony</td>\n",
       "      <td>338</td>\n",
       "      <td>8</td>\n",
       "      <td>109312.64</td>\n",
       "    </tr>\n",
       "  </tbody>\n",
       "</table>\n",
       "</div>"
      ],
      "text/plain": [
       "                    customer_unique_id k_means_segment payment_type  \\\n",
       "4674  0a0a92112bd4c708ca5fde585afaa872            best  credit_card   \n",
       "\n",
       "       customer_city customer_state  year month product_category_name_english  \\\n",
       "4674  rio de janeiro             RJ  2017   Sep               fixed_telephony   \n",
       "\n",
       "      recency  frequency   monetary  \n",
       "4674      338          8  109312.64  "
      ]
     },
     "execution_count": 197,
     "metadata": {},
     "output_type": "execute_result"
    }
   ],
   "source": [
    "segment[segment['k_means_segment'] == 'best']"
   ]
  },
  {
   "cell_type": "markdown",
   "metadata": {},
   "source": [
    "#### **The customer segment that contributes the most to monetary value**"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 204,
   "metadata": {},
   "outputs": [
    {
     "data": {
      "text/plain": [
       "k_means_segment\n",
       "passive     7103825.05\n",
       "regular     5752600.72\n",
       "occation    4636434.95\n",
       "valuable    2181388.39\n",
       "loyal        524572.96\n",
       "best         109312.64\n",
       "Name: monetary, dtype: float64"
      ]
     },
     "execution_count": 204,
     "metadata": {},
     "output_type": "execute_result"
    }
   ],
   "source": [
    "segment.groupby('k_means_segment')['monetary'].sum().sort_values(ascending=False)"
   ]
  },
  {
   "cell_type": "markdown",
   "metadata": {},
   "source": [
    "**As we can see passive customers even the average monetary is low they the most contribute to our monetary value, as we can do we must concetrate to get our passive & regular Customers to spend in our e-commerce**"
   ]
  },
  {
   "cell_type": "markdown",
   "metadata": {},
   "source": [
    "#### **The Customers segment that recently using our e-commerce for transaction**"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 209,
   "metadata": {},
   "outputs": [
    {
     "data": {
      "text/plain": [
       "k_means_segment\n",
       "passive     135.400293\n",
       "occation    191.126144\n",
       "loyal       232.692308\n",
       "valuable    249.767368\n",
       "best        338.000000\n",
       "regular     401.560806\n",
       "Name: recency, dtype: float64"
      ]
     },
     "execution_count": 209,
     "metadata": {},
     "output_type": "execute_result"
    }
   ],
   "source": [
    "segment.groupby('k_means_segment')['recency'].mean().sort_values()"
   ]
  },
  {
   "cell_type": "markdown",
   "metadata": {},
   "source": [
    "**Passive customers are the most recent using our e-commerce followed by occation, so if we want more transaction it better to advertise our e-commerce to them using our service & get their feedback**"
   ]
  },
  {
   "cell_type": "markdown",
   "metadata": {},
   "source": [
    "#### **The Customers segment that having most contribute to our transaction**"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 210,
   "metadata": {},
   "outputs": [
    {
     "data": {
      "text/plain": [
       "k_means_segment\n",
       "passive     47860\n",
       "regular     38374\n",
       "occation    25180\n",
       "valuable     5823\n",
       "loyal         356\n",
       "best            8\n",
       "Name: frequency, dtype: int64"
      ]
     },
     "execution_count": 210,
     "metadata": {},
     "output_type": "execute_result"
    }
   ],
   "source": [
    "segment.groupby('k_means_segment')['frequency'].sum().sort_values(ascending=False)"
   ]
  },
  {
   "cell_type": "markdown",
   "metadata": {},
   "source": [
    "**Our transaction are mostly come from 3 segment passive,regular,occation such that we need focus on marketing to these segment**"
   ]
  },
  {
   "cell_type": "markdown",
   "metadata": {},
   "source": [
    "## **Conclusion Base on Customers segment behavior**\n",
    "\n",
    "Because the naming of the customer segment is done before determining how it behaves, there is a slight error in its meaning, however\n",
    "\n",
    "Passive customers are the most customers, contribute the most to monetary value, using our e-commerce recently. The thing that really needs to be considered in these passive customers is they never make a second transaction, we need to take feedback from them so we know what needs to be improved from our e-commerce.\n",
    "\n",
    "Our customers mainly come from 3 segments, namely passive, regular & occation, if we want to increase transactions in our e-commerce, we need to do marketing to them, how to make them continue to use our e-commerce.\n",
    "\n",
    "Valuable, loyal & Best customers are important to maintain but we must focus more on more users in our e-commerce."
   ]
  }
 ],
 "metadata": {
  "interpreter": {
   "hash": "3d72cc5bd2f32e864ec0df420779aef0184c22840f6350688eccba15806935a9"
  },
  "kernelspec": {
   "display_name": "Python 3.8.8 64-bit ('base': conda)",
   "language": "python",
   "name": "python3"
  },
  "language_info": {
   "codemirror_mode": {
    "name": "ipython",
    "version": 3
   },
   "file_extension": ".py",
   "mimetype": "text/x-python",
   "name": "python",
   "nbconvert_exporter": "python",
   "pygments_lexer": "ipython3",
   "version": "3.8.8"
  },
  "orig_nbformat": 4
 },
 "nbformat": 4,
 "nbformat_minor": 2
}