diff --git a/api/.gradle/caches/paperweight/taskCache/reobfJar.log b/api/.gradle/caches/paperweight/taskCache/reobfJar.log
index 46e4669..05db605 100644
--- a/api/.gradle/caches/paperweight/taskCache/reobfJar.log
+++ b/api/.gradle/caches/paperweight/taskCache/reobfJar.log
@@ -1,2 +1,2 @@
 Command: C:\Program Files\Java\jdk-17\bin\java.exe -Xmx1G -classpath C:\Users\Mangr\.gradle\caches\modules-2\files-2.1\net.fabricmc\tiny-remapper\0.10.1\c293b2384ae12af74f407fa3aaa553bba4ac6763\tiny-remapper-0.10.1-fat.jar net.fabricmc.tinyremapper.Main D:\PC\Projects\KtBukkitGui\api\build\libs\ktgui-2.4.1-dev-all.jar D:\PC\Projects\KtBukkitGui\api\build\libs\api-2.4.1.jar C:\Users\Mangr\.gradle\caches\paperweight-userdev\ff775525efc29c3503a07d1006e63e5695a742b7505cf63e157d49d32419c69f\module\io.papermc.paper\dev-bundle\1.20.4-R0.1-SNAPSHOT\paperweight\setupCache\extractDevBundle.dir\data\mojang+yarn-spigot-reobf.tiny mojang+yarn spigot C:\Users\Mangr\.gradle\caches\paperweight-userdev\ff775525efc29c3503a07d1006e63e5695a742b7505cf63e157d49d32419c69f\module\io.papermc.paper\dev-bundle\1.20.4-R0.1-SNAPSHOT\paperweight\setupCache\applyMojangMappedPaperclipPatch.jar --threads=1
-Finished after 2782.23 ms.
+Finished after 2640.75 ms.
diff --git a/api/src/main/kotlin/com/mattmx/ktgui/commands/declarative/arg/Argument.kt b/api/src/main/kotlin/com/mattmx/ktgui/commands/declarative/arg/Argument.kt
index a1aac1a..4b81d9a 100644
--- a/api/src/main/kotlin/com/mattmx/ktgui/commands/declarative/arg/Argument.kt
+++ b/api/src/main/kotlin/com/mattmx/ktgui/commands/declarative/arg/Argument.kt
@@ -114,7 +114,7 @@ open class Argument<T : Any>(
 
     open fun getValueOfString(
         cmd: DeclarativeCommandBuilder?,
-        context: BaseCommandContext<*>,
+        context: BaseCommandContext<*>?,
         split: List<String>
     ): T? {
         return getValueOfString(cmd, context, split.joinToString(" "))
@@ -140,8 +140,8 @@ open class Argument<T : Any>(
     @JavaCompatibility
     fun getValue(context: RunnableCommandContext<*>) = context.getArgumentContext<T>(name())?.getOrNull()
 
-    fun createContext(cmd: DeclarativeCommandBuilder?, context: BaseCommandContext<*>?, stringValue: String?) =
-        createContext(stringValue, getValueOfString(cmd, context, stringValue))
+    fun createContext(cmd: DeclarativeCommandBuilder?, context: BaseCommandContext<*>?, stringValue: List<String>) =
+        createContext(stringValue.joinToString(" "), getValueOfString(cmd, context, stringValue))
 
     fun createContext(stringValue: String?, actualValue: Any?): ArgumentContext<T> {
         return ArgumentContext(stringValue, Optional.ofNullable(actualValue as T?), this)
diff --git a/api/src/main/kotlin/com/mattmx/ktgui/commands/declarative/arg/ArgumentProcessor.kt b/api/src/main/kotlin/com/mattmx/ktgui/commands/declarative/arg/ArgumentProcessor.kt
index 12cc27b..843d60b 100644
--- a/api/src/main/kotlin/com/mattmx/ktgui/commands/declarative/arg/ArgumentProcessor.kt
+++ b/api/src/main/kotlin/com/mattmx/ktgui/commands/declarative/arg/ArgumentProcessor.kt
@@ -31,7 +31,6 @@ class ArgumentProcessor(
 
                 pointer++
             } else {
-                println(command.permittedOptions)
                 val option = command.permittedOptions.firstOrNull {
                     it.chatName() == optionOrPointerId
                 }
diff --git a/api/src/main/kotlin/com/mattmx/ktgui/commands/declarative/arg/impl/BooleanArgument.kt b/api/src/main/kotlin/com/mattmx/ktgui/commands/declarative/arg/impl/BooleanArgument.kt
index 5cd741d..48afc63 100644
--- a/api/src/main/kotlin/com/mattmx/ktgui/commands/declarative/arg/impl/BooleanArgument.kt
+++ b/api/src/main/kotlin/com/mattmx/ktgui/commands/declarative/arg/impl/BooleanArgument.kt
@@ -15,8 +15,8 @@ class BooleanArgument(
     }
 
     override fun getValueOfString(
-        cmd: DeclarativeCommandBuilder,
-        context: BaseCommandContext<*>,
+        cmd: DeclarativeCommandBuilder?,
+        context: BaseCommandContext<*>?,
         stringValue: String?
     ): Boolean? {
         return stringValue?.toBooleanStrictOrNull()
diff --git a/api/src/main/kotlin/com/mattmx/ktgui/commands/declarative/arg/impl/DoubleArgument.kt b/api/src/main/kotlin/com/mattmx/ktgui/commands/declarative/arg/impl/DoubleArgument.kt
index 1b750c0..e97fe67 100644
--- a/api/src/main/kotlin/com/mattmx/ktgui/commands/declarative/arg/impl/DoubleArgument.kt
+++ b/api/src/main/kotlin/com/mattmx/ktgui/commands/declarative/arg/impl/DoubleArgument.kt
@@ -17,8 +17,8 @@ class DoubleArgument(
     }
 
     override fun getValueOfString(
-        cmd: DeclarativeCommandBuilder,
-        context: BaseCommandContext<*>,
+        cmd: DeclarativeCommandBuilder?,
+        context: BaseCommandContext<*>?,
         stringValue: String?
     ): Double? {
         val doubleValue = stringValue?.toDoubleOrNull() ?: return null
diff --git a/api/src/main/kotlin/com/mattmx/ktgui/commands/declarative/arg/impl/EnumArgument.kt b/api/src/main/kotlin/com/mattmx/ktgui/commands/declarative/arg/impl/EnumArgument.kt
index 0507a3c..8cc5c4b 100644
--- a/api/src/main/kotlin/com/mattmx/ktgui/commands/declarative/arg/impl/EnumArgument.kt
+++ b/api/src/main/kotlin/com/mattmx/ktgui/commands/declarative/arg/impl/EnumArgument.kt
@@ -23,8 +23,8 @@ class EnumArgument<E : Enum<E>>(
     }
 
     override fun getValueOfString(
-        cmd: DeclarativeCommandBuilder,
-        context: BaseCommandContext<*>,
+        cmd: DeclarativeCommandBuilder?,
+        context: BaseCommandContext<*>?,
         stringValue: String?
     ): E? {
         return if (toString.isEmpty) {
diff --git a/api/src/main/kotlin/com/mattmx/ktgui/commands/declarative/arg/impl/FlagArgument.kt b/api/src/main/kotlin/com/mattmx/ktgui/commands/declarative/arg/impl/FlagArgument.kt
index 9fbe95a..1443032 100644
--- a/api/src/main/kotlin/com/mattmx/ktgui/commands/declarative/arg/impl/FlagArgument.kt
+++ b/api/src/main/kotlin/com/mattmx/ktgui/commands/declarative/arg/impl/FlagArgument.kt
@@ -25,10 +25,10 @@ class FlagArgument(
     fun chatName() = name().replace("_", "-")
 
     override fun getValueOfString(
-        cmd: DeclarativeCommandBuilder,
-        context: BaseCommandContext<*>,
+        cmd: DeclarativeCommandBuilder?,
+        context: BaseCommandContext<*>?,
         split: List<String>
-    ): Boolean? {
+    ): Boolean {
         // todo context should contain included flags/options
         return false
     }
diff --git a/api/src/main/kotlin/com/mattmx/ktgui/commands/declarative/arg/impl/IntArgument.kt b/api/src/main/kotlin/com/mattmx/ktgui/commands/declarative/arg/impl/IntArgument.kt
index 859eb1e..0b8e217 100644
--- a/api/src/main/kotlin/com/mattmx/ktgui/commands/declarative/arg/impl/IntArgument.kt
+++ b/api/src/main/kotlin/com/mattmx/ktgui/commands/declarative/arg/impl/IntArgument.kt
@@ -17,8 +17,8 @@ class IntArgument(
     }
 
     override fun getValueOfString(
-        cmd: DeclarativeCommandBuilder,
-        context: BaseCommandContext<*>,
+        cmd: DeclarativeCommandBuilder?,
+        context: BaseCommandContext<*>?,
         stringValue: String?
     ): Int? {
         val intValue = stringValue?.toIntOrNull() ?: return null
diff --git a/api/src/main/kotlin/com/mattmx/ktgui/commands/declarative/arg/impl/LongArgument.kt b/api/src/main/kotlin/com/mattmx/ktgui/commands/declarative/arg/impl/LongArgument.kt
index c4c9bb9..ac3693f 100644
--- a/api/src/main/kotlin/com/mattmx/ktgui/commands/declarative/arg/impl/LongArgument.kt
+++ b/api/src/main/kotlin/com/mattmx/ktgui/commands/declarative/arg/impl/LongArgument.kt
@@ -17,8 +17,8 @@ class LongArgument(
     }
 
     override fun getValueOfString(
-        cmd: DeclarativeCommandBuilder,
-        context: BaseCommandContext<*>,
+        cmd: DeclarativeCommandBuilder?,
+        context: BaseCommandContext<*>?,
         stringValue: String?
     ): Long? {
         val longValue = stringValue?.toLongOrNull() ?: return null
diff --git a/api/src/main/kotlin/com/mattmx/ktgui/commands/declarative/arg/impl/MultiChoiceArgument.kt b/api/src/main/kotlin/com/mattmx/ktgui/commands/declarative/arg/impl/MultiChoiceArgument.kt
index e269388..8b1536d 100644
--- a/api/src/main/kotlin/com/mattmx/ktgui/commands/declarative/arg/impl/MultiChoiceArgument.kt
+++ b/api/src/main/kotlin/com/mattmx/ktgui/commands/declarative/arg/impl/MultiChoiceArgument.kt
@@ -22,8 +22,8 @@ class MultiChoiceArgument<T : Any>(
     }
 
     override fun getValueOfString(
-        cmd: DeclarativeCommandBuilder,
-        context: BaseCommandContext<*>,
+        cmd: DeclarativeCommandBuilder?,
+        context: BaseCommandContext<*>?,
         stringValue: String?
     ) = choices()[stringValue]
 }
\ No newline at end of file
diff --git a/api/src/main/kotlin/com/mattmx/ktgui/commands/declarative/arg/impl/OnlinePlayerArgument.kt b/api/src/main/kotlin/com/mattmx/ktgui/commands/declarative/arg/impl/OnlinePlayerArgument.kt
index cb88a0a..f546def 100644
--- a/api/src/main/kotlin/com/mattmx/ktgui/commands/declarative/arg/impl/OnlinePlayerArgument.kt
+++ b/api/src/main/kotlin/com/mattmx/ktgui/commands/declarative/arg/impl/OnlinePlayerArgument.kt
@@ -12,8 +12,8 @@ class OnlinePlayerArgument(
 ) : Argument<Player>(name, typeName) {
 
     override fun getValueOfString(
-        cmd: DeclarativeCommandBuilder,
-        context: BaseCommandContext<*>,
+        cmd: DeclarativeCommandBuilder?,
+        context: BaseCommandContext<*>?,
         stringValue: String?
     ): Player? {
         stringValue ?: return null
diff --git a/api/src/main/kotlin/com/mattmx/ktgui/commands/declarative/arg/impl/RelativeCoordinateArgument.kt b/api/src/main/kotlin/com/mattmx/ktgui/commands/declarative/arg/impl/RelativeCoordinateArgument.kt
index a47893d..820850b 100644
--- a/api/src/main/kotlin/com/mattmx/ktgui/commands/declarative/arg/impl/RelativeCoordinateArgument.kt
+++ b/api/src/main/kotlin/com/mattmx/ktgui/commands/declarative/arg/impl/RelativeCoordinateArgument.kt
@@ -18,13 +18,14 @@ class RelativeCoordinateArgument(
     }
 
     override fun getValueOfString(
-        cmd: DeclarativeCommandBuilder,
-        context: BaseCommandContext<*>,
+        cmd: DeclarativeCommandBuilder?,
+        context: BaseCommandContext<*>?,
         split: List<String>
     ): Location? {
         if (split.size != 3) return null
 
-        val entity = (context.sender as Entity)
+        val entity = (context?.sender as Entity?)
+            ?: return null
         val location = entity.location.clone().toVector().list()
 
         var i = 0
diff --git a/api/src/main/kotlin/com/mattmx/ktgui/commands/declarative/arg/impl/SimpleArgument.kt b/api/src/main/kotlin/com/mattmx/ktgui/commands/declarative/arg/impl/SimpleArgument.kt
index a445c69..f189aea 100644
--- a/api/src/main/kotlin/com/mattmx/ktgui/commands/declarative/arg/impl/SimpleArgument.kt
+++ b/api/src/main/kotlin/com/mattmx/ktgui/commands/declarative/arg/impl/SimpleArgument.kt
@@ -17,8 +17,8 @@ class SimpleArgument<T : Any>(
     }
 
     override fun getValueOfString(
-        cmd: DeclarativeCommandBuilder,
-        context: BaseCommandContext<*>,
+        cmd: DeclarativeCommandBuilder?,
+        context: BaseCommandContext<*>?,
         stringValue: String?
     ): T? {
         stringValue ?: return null
diff --git a/api/src/main/kotlin/com/mattmx/ktgui/commands/declarative/arg/impl/StringArgument.kt b/api/src/main/kotlin/com/mattmx/ktgui/commands/declarative/arg/impl/StringArgument.kt
index 4e13c4c..74101c6 100644
--- a/api/src/main/kotlin/com/mattmx/ktgui/commands/declarative/arg/impl/StringArgument.kt
+++ b/api/src/main/kotlin/com/mattmx/ktgui/commands/declarative/arg/impl/StringArgument.kt
@@ -15,8 +15,8 @@ class StringArgument(
     val disallow = arrayListOf<Regex>()
 
     override fun getValueOfString(
-        cmd: DeclarativeCommandBuilder,
-        context: BaseCommandContext<*>,
+        cmd: DeclarativeCommandBuilder?,
+        context: BaseCommandContext<*>?,
         stringValue: String?
     ): String? {
         stringValue ?: return null
diff --git a/api/src/main/kotlin/com/mattmx/ktgui/commands/declarative/arg/impl/args.kt b/api/src/main/kotlin/com/mattmx/ktgui/commands/declarative/arg/impl/args.kt
index ec88705..68ccba3 100644
--- a/api/src/main/kotlin/com/mattmx/ktgui/commands/declarative/arg/impl/args.kt
+++ b/api/src/main/kotlin/com/mattmx/ktgui/commands/declarative/arg/impl/args.kt
@@ -50,6 +50,9 @@ fun flag() = delegateArgument(FlagArgument(DELEGATED_ARG_NAME))
 fun <T : Any> multiChoiceArgument(vararg choices: Pair<String, T>) =
     delegateArgument(MultiChoiceArgument(DELEGATED_ARG_NAME) { hashMapOf(*choices) })
 
+fun <T : Any> multiChoiceArgument(choices: HashMap<String, T>) =
+    delegateArgument(MultiChoiceArgument(DELEGATED_ARG_NAME) { choices })
+
 fun <T : Any> multiChoiceArgument(choiceSupplier: () -> HashMap<String, T>) =
     delegateArgument(MultiChoiceArgument(DELEGATED_ARG_NAME) { choiceSupplier() })
 
diff --git a/api/src/main/kotlin/com/mattmx/ktgui/papi/PlaceholderExpansionWrapper.kt b/api/src/main/kotlin/com/mattmx/ktgui/papi/PlaceholderExpansionWrapper.kt
index 9806aa7..95d53a1 100644
--- a/api/src/main/kotlin/com/mattmx/ktgui/papi/PlaceholderExpansionWrapper.kt
+++ b/api/src/main/kotlin/com/mattmx/ktgui/papi/PlaceholderExpansionWrapper.kt
@@ -68,10 +68,15 @@ class PlaceholderExpansionWrapper(
         else null
 
         for (placeholder in placeholders.sortedByDescending { it.priority }) {
+            // todo support no identifiers (root placeholder)
             val identifier = placeholder.match.name
             if (paramsSplit.getOrNull(0) != identifier) continue
 
-            val argumentParser = ArgumentProcessor(emptyCommand, baseContext, paramsSplit)
+            val argumentParser = ArgumentProcessor(
+                emptyCommand,
+                baseContext,
+                paramsSplit.subList(1, paramsSplit.size)
+            )
 
             var invalid = false
 
@@ -80,15 +85,22 @@ class PlaceholderExpansionWrapper(
 
                 val stringValue = expArg.consume(argumentParser)
 
-                if (isDebug) {
-                    owner.logger.warning("Failed parsing for arg $expArg in placeholder $name")
-                }
-
                 if (expArg.isRequired() && stringValue.isEmpty()) {
                     invalid = true
+                    if (isDebug) {
+                        owner.logger.warning(
+                            "Placeholder(${
+                                identifier
+                            }) Failed parsing for arg $expArg in placeholder $name - $stringValue"
+                        )
+                    }
                     continue
                 } else {
-                    args[expArg.name()] = expArg.createContext(emptyCommand, baseContext, stringValue.stringValue)
+                    args[expArg.name()] = expArg.createContext(
+                        emptyCommand,
+                        baseContext,
+                        stringValue.stringValue?.split("_", " ") ?: emptyList()
+                    )
                 }
             }
             if (invalid) continue
diff --git a/plugin/.gradle/caches/paperweight/taskCache/reobfJar.log b/plugin/.gradle/caches/paperweight/taskCache/reobfJar.log
index bde4027..15a607f 100644
--- a/plugin/.gradle/caches/paperweight/taskCache/reobfJar.log
+++ b/plugin/.gradle/caches/paperweight/taskCache/reobfJar.log
@@ -1,2 +1,2 @@
 Command: C:\Program Files\Java\jdk-17\bin\java.exe -Xmx1G -classpath C:\Users\Mangr\.gradle\caches\modules-2\files-2.1\net.fabricmc\tiny-remapper\0.10.1\c293b2384ae12af74f407fa3aaa553bba4ac6763\tiny-remapper-0.10.1-fat.jar net.fabricmc.tinyremapper.Main D:\PC\Projects\KtBukkitGui\plugin\build\libs\ktgui-plugin-2.4.1-dev-all.jar D:\PC\Projects\KtBukkitGui\plugin\build\libs\plugin-unspecified.jar C:\Users\Mangr\.gradle\caches\paperweight-userdev\ff775525efc29c3503a07d1006e63e5695a742b7505cf63e157d49d32419c69f\module\io.papermc.paper\dev-bundle\1.20.4-R0.1-SNAPSHOT\paperweight\setupCache\extractDevBundle.dir\data\mojang+yarn-spigot-reobf.tiny mojang+yarn spigot C:\Users\Mangr\.gradle\caches\paperweight-userdev\ff775525efc29c3503a07d1006e63e5695a742b7505cf63e157d49d32419c69f\module\io.papermc.paper\dev-bundle\1.20.4-R0.1-SNAPSHOT\paperweight\setupCache\applyMojangMappedPaperclipPatch.jar --threads=1
-Finished after 2866.75 ms.
+Finished after 1620.52 ms.
diff --git a/plugin/src/main/kotlin/com/mattmx/ktgui/KotlinGui.kt b/plugin/src/main/kotlin/com/mattmx/ktgui/KotlinGui.kt
index 4f2144e..f8b0d6c 100644
--- a/plugin/src/main/kotlin/com/mattmx/ktgui/KotlinGui.kt
+++ b/plugin/src/main/kotlin/com/mattmx/ktgui/KotlinGui.kt
@@ -81,21 +81,27 @@ class KotlinGui : JavaPlugin() {
             String(original.map { c -> fontMap[c] ?: c }.toCharArray())
 
         val smallFont = mapFont("ᴀʙᴄᴅᴇғɢʜɪᴊᴋʟᴍɴᴏᴘǫʀsᴛᴜᴠᴡxʏᴢ")
-        val doubleStruck =
-            mapFont("\uD835\uDD52\uD835\uDD53\uD835\uDD54\uD835\uDD55\uD835\uDD56\uD835\uDD57\uD835\uDD58\uD835\uDD59\uD835\uDD5A\uD835\uDD5B\uD835\uDD5C\uD835\uDD5D\uD835\uDD5E\uD835\uDD5F\uD835\uDD60\uD835\uDD61\uD835\uDD62\uD835\uDD63\uD835\uDD64\uD835\uDD65\uD835\uDD66\uD835\uDD67\uD835\uDD68\uD835\uDD69\uD835\uDD6A\uD835\uDD6B")
         val balls = mapFont("ⓐⓑⓒⓓⓔⓕⓖⓗⓘⓙⓚⓛⓜⓝⓞⓟⓠⓡⓢⓣⓤⓥⓦⓧⓨⓩ")
-        val block =
-            mapFont("\uD83C\uDDE6\u200C\uD83C\uDDE7\u200C\uD83C\uDDE8\u200C\uD83C\uDDE9\u200C\uD83C\uDDEA\u200C\uD83C\uDDEB\u200C\uD83C\uDDEC\u200C\uD83C\uDDED\u200C\uD83C\uDDEE\u200C\uD83C\uDDEF\u200C\uD83C\uDDF0\u200C\uD83C\uDDF1\u200C\uD83C\uDDF2\u200C\uD83C\uDDF3\u200C\uD83C\uDDF4\u200C\uD83C\uDDF5\u200C\uD83C\uDDF6\u200C\uD83C\uDDF7\u200C\uD83C\uDDF8\u200C\uD83C\uDDF9\u200C\uD83C\uDDFA\u200C\uD83C\uDDFB\u200C\uD83C\uDDFC\u200C\uD83C\uDDFD\u200C\uD83C\uDDFE\u200C\uD83C\uDDFF\u200C")
+        val blackSquares =
+            mapFont("\uD83C\uDD70\uD83C\uDD71\uD83C\uDD72\uD83C\uDD73\uD83C\uDD74\uD83C\uDD75\uD83C\uDD76\uD83C\uDD77\uD83C\uDD78\uD83C\uDD79\uD83C\uDD7A\uD83C\uDD7B\uD83C\uDD7C\uD83C\uDD7D\uD83C\uDD7E\uD83C\uDD7F\uD83C\uDD80\uD83C\uDD81\uD83C\uDD82\uD83C\uDD83\uD83C\uDD84\uD83C\uDD85\uD83C\uDD86\uD83C\uDD87\uD83C\uDD88\uD83C\uDD89")
 
         val stringToConvert by greedyStringArgument()
         val fontType by multiChoiceArgument<(String) -> String>(
             "smalltext" to { convertFont(it, smallFont) },
-            "doublestruck" to { convertFont(it, doubleStruck) },
             "balls" to { convertFont(it, balls) },
-            "block" to { convertFont(it, block) }
+            "blacksquares" to { convertFont(it, blackSquares) }
+        )
+
+        val brandingType by multiChoiceArgument(
+            config.getConfigurationSection("branding")
+                ?.let { section ->
+                    section.getKeys(false).associateWithTo(HashMap()) { k -> section.getString(k) ?: "null" }
+                }
+                ?: hashMapOf()
         )
 
         placeholderExpansion {
+            isDebug = true
             placeholder("font" / fontType / stringToConvert) {
                 fontType()(stringToConvert())
             }
@@ -105,6 +111,8 @@ class KotlinGui : JavaPlugin() {
                 fontType()(string)
             }
 
+            placeholder("branding" / brandingType) { brandingType() }
+
         } id "ktgui" author "MattMX"
 
         ("font" / fontType / stringToConvert).runs<CommandSender> {
diff --git a/plugin/src/main/resources/config.yml b/plugin/src/main/resources/config.yml
index 45a6f3d..59845ea 100644
--- a/plugin/src/main/resources/config.yml
+++ b/plugin/src/main/resources/config.yml
@@ -1,3 +1,11 @@
+branding:
+  name: "sᴇʀᴠᴇʀ ɴᴀᴍᴇ"
+  title: '&#B34262'
+  highlight: '&#AE76A6'
+  off-white: '&#A3C3D9'
+  dull: '&#CCD6EB'
+  primary: '&#E9ECF5'
+
 gui:
   example:
     title: "Config Gui"