diff --git a/CHANGELOG.md b/CHANGELOG.md
index a45f673..d739eeb 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -1,3 +1,4 @@
+- [2024-10-28] [Loosen requirement on tag match](https://github.com/RubricLab/memory/commit/691545e6a012c6f0a7263dbc4d2ceff9837dc3fd)
 - [2024-10-24] [add notify-monorepo action](https://github.com/RubricLab/memory/commit/53d286bb680f8785ebd63806f5bc2a4514ec9bbc)
 - [2024-10-22] [Bun x kysely codegen](https://github.com/RubricLab/memory/commit/d0dfa75f9bc720454301e751d91bf8410e7d60f5)
 - [2024-10-22] [DB generate on postinstall](https://github.com/RubricLab/memory/commit/2aef7c241b719d7baba6dc5daef6d53407540b60)
diff --git a/package.json b/package.json
index 71c93f6..0fa81bf 100644
--- a/package.json
+++ b/package.json
@@ -2,7 +2,7 @@
   "name": "@rubriclab/memory",
   "module": "src/index.ts",
   "main": "src/index.ts",
-  "version": "0.0.43",
+  "version": "0.0.44",
   "private": false,
   "type": "module",
   "devDependencies": {
diff --git a/src/index.ts b/src/index.ts
index 52e4941..d71af78 100644
--- a/src/index.ts
+++ b/src/index.ts
@@ -229,7 +229,9 @@ export class Memory {
 		const uniqueSimilarTagIds = Array.from(new Set(similarTags.map(s => s.tagId)))
 		console.log('similarTags', similarTags)
 
-		const netNewTags = uniqueTags.filter(t => !similarTags.some(s => s?.tagBody === t))
+		const netNewTags = uniqueTags.filter(
+			t => !similarTags.some(s => s?.tagBody.toLowerCase() === t.toLowerCase())
+		)
 		console.log('netNewTags', netNewTags)
 
 		const tagsInserted = await this.insert({ tags: netNewTags }, { userId })