diff --git a/storage/go.mod b/storage/go.mod
index d0cf85db3da9..66bdb9cd3bd5 100644
--- a/storage/go.mod
+++ b/storage/go.mod
@@ -17,6 +17,7 @@ require (
 	go.opentelemetry.io/otel v1.29.0
 	go.opentelemetry.io/otel/sdk v1.29.0
 	go.opentelemetry.io/otel/sdk/metric v1.29.0
+	go.opentelemetry.io/otel/trace v1.29.0
 	golang.org/x/oauth2 v0.23.0
 	golang.org/x/sync v0.8.0
 	google.golang.org/api v0.203.0
@@ -51,7 +52,6 @@ require (
 	go.opentelemetry.io/contrib/instrumentation/google.golang.org/grpc/otelgrpc v0.54.0 // indirect
 	go.opentelemetry.io/contrib/instrumentation/net/http/otelhttp v0.54.0 // indirect
 	go.opentelemetry.io/otel/metric v1.29.0 // indirect
-	go.opentelemetry.io/otel/trace v1.29.0 // indirect
 	golang.org/x/crypto v0.28.0 // indirect
 	golang.org/x/net v0.30.0 // indirect
 	golang.org/x/sys v0.26.0 // indirect
diff --git a/storage/trace.go b/storage/trace.go
new file mode 100644
index 000000000000..a7ded91bb5c0
--- /dev/null
+++ b/storage/trace.go
@@ -0,0 +1,70 @@
+// Copyright 2024 Google LLC
+//
+// Licensed under the Apache License, Version 2.0 (the "License");
+// you may not use this file except in compliance with the License.
+// You may obtain a copy of the License at
+//
+//      http://www.apache.org/licenses/LICENSE-2.0
+//
+// Unless required by applicable law or agreed to in writing, software
+// distributed under the License is distributed on an "AS IS" BASIS,
+// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+// See the License for the specific language governing permissions and
+// limitations under the License.
+
+package storage
+
+import (
+	"context"
+	"os"
+
+	"cloud.google.com/go/storage/internal"
+	"go.opentelemetry.io/otel"
+	"go.opentelemetry.io/otel/attribute"
+	otelcodes "go.opentelemetry.io/otel/codes"
+	"go.opentelemetry.io/otel/trace"
+)
+
+const (
+	storageOtelTracingDevVar = "GO_STORAGE_DEV_OTEL_TRACING"
+	defaultTracerName        = "cloud.google.com/go/storage"
+	gcpClientRepo            = "googleapis/google-cloud-go"
+	gcpClientArtifact        = "storage"
+)
+
+// isOTelTracingDevEnabled checks the development flag until experimental feature is launched.
+func isOTelTracingDevEnabled() bool {
+	return os.Getenv(storageOtelTracingDevVar) == "true"
+}
+
+func tracer() trace.Tracer {
+	return otel.Tracer(defaultTracerName, trace.WithInstrumentationVersion(internal.Version))
+}
+
+// startSpan accepts SpanStartOption and is used to replace internal/trace/StartSpan.
+func startSpan(ctx context.Context, name string, opts ...trace.SpanStartOption) (context.Context, trace.Span) {
+	opts = append(opts, getCommonTraceOptions()...)
+	return tracer().Start(ctx, name, opts...)
+}
+
+// endSpan is used to replace internal/trace/EndSpan.
+func endSpan(ctx context.Context, err error) {
+	span := trace.SpanFromContext(ctx)
+	if err != nil {
+		span.SetStatus(otelcodes.Error, err.Error())
+		span.RecordError(err)
+	}
+	span.End()
+}
+
+// getCommonTraceOptions includes the common attributes used for Cloud Trace adoption tracking.
+func getCommonTraceOptions() []trace.SpanStartOption {
+	opts := []trace.SpanStartOption{
+		trace.WithAttributes(
+			attribute.String("gcp.client.version", internal.Version),
+			attribute.String("gcp.client.repo", gcpClientRepo),
+			attribute.String("gcp.client.artifact", gcpClientArtifact),
+		),
+	}
+	return opts
+}
diff --git a/storage/trace_test.go b/storage/trace_test.go
new file mode 100644
index 000000000000..552fc526c290
--- /dev/null
+++ b/storage/trace_test.go
@@ -0,0 +1,93 @@
+// Copyright 2024 Google LLC
+//
+// Licensed under the Apache License, Version 2.0 (the "License");
+// you may not use this file except in compliance with the License.
+// You may obtain a copy of the License at
+//
+//      http://www.apache.org/licenses/LICENSE-2.0
+//
+// Unless required by applicable law or agreed to in writing, software
+// distributed under the License is distributed on an "AS IS" BASIS,
+// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+// See the License for the specific language governing permissions and
+// limitations under the License.
+
+package storage
+
+import (
+	"context"
+	"fmt"
+	"os"
+	"testing"
+
+	"cloud.google.com/go/internal/testutil"
+	"cloud.google.com/go/storage/internal"
+	"github.com/google/go-cmp/cmp"
+	"go.opentelemetry.io/otel"
+	"go.opentelemetry.io/otel/attribute"
+	sdktrace "go.opentelemetry.io/otel/sdk/trace"
+	"go.opentelemetry.io/otel/sdk/trace/tracetest"
+	"go.opentelemetry.io/otel/trace"
+)
+
+func TestTraceStorageTraceStartEndSpan(t *testing.T) {
+	originalOtelTracingBool := os.Getenv("GO_STORAGE_DEV_OTEL_TRACING")
+	defer os.Setenv("GO_STORAGE_DEV_OTEL_TRACING", originalOtelTracingBool)
+
+	os.Setenv("GO_STORAGE_DEV_OTEL_TRACING", "true")
+	ctx := context.Background()
+	e := tracetest.NewInMemoryExporter()
+	tp := sdktrace.NewTracerProvider(sdktrace.WithSyncer(e))
+	defer tp.Shutdown(ctx)
+	otel.SetTracerProvider(tp)
+
+	spanName := "storage.TestTrace.TestStorageTraceStartEndSpan"
+	spanStartopts := []trace.SpanStartOption{
+		trace.WithAttributes(
+			attribute.String("foo", "bar"),
+		),
+	}
+	addAttrs := attribute.String("fakeKey", "fakeVal")
+
+	ctx, span := startSpan(ctx, spanName, spanStartopts...)
+	span.SetAttributes(addAttrs)
+	endSpan(ctx, nil)
+
+	spans := e.GetSpans()
+	if len(spans) != 1 {
+		t.Errorf("expected one span, got %d", len(spans))
+	}
+
+	// Test StartSpanOption and Cloud Trace Adoption common attributes are appended.
+	wantAttributes := tracetest.SpanStub{
+		Name: spanName,
+		Attributes: []attribute.KeyValue{
+			attribute.String("foo", "bar"),
+			attribute.String("gcp.client.version", internal.Version),
+			attribute.String("gcp.client.repo", gcpClientRepo),
+			attribute.String("gcp.client.artifact", gcpClientArtifact),
+		},
+	}
+	// Test startSpan returns the span and additional attributes can be set.
+	wantAttributes.Attributes = append(wantAttributes.Attributes, addAttrs)
+	opts := []cmp.Option{
+		cmp.Comparer(spanAttributesComparer),
+	}
+	for _, span := range spans {
+		if diff := testutil.Diff(span, wantAttributes, opts...); diff != "" {
+			t.Errorf("diff: -got, +want:\n%s\n", diff)
+		}
+	}
+}
+
+func spanAttributesComparer(a, b tracetest.SpanStub) bool {
+	if a.Name != b.Name {
+		fmt.Printf("name mismatch: a.Name: %v, b.Name: %v\n", a.Name, b.Name)
+		return false
+	}
+	if len(a.Attributes) != len(b.Attributes) {
+		fmt.Printf("len mismatch: a.Attributes: %d, b.Attributes: %d\n", len(a.Attributes), len(b.Attributes))
+		return false
+	}
+	return true
+}