diff --git a/pipelines/docker-build-multi-platform-oci-ta/README.md b/pipelines/docker-build-multi-platform-oci-ta/README.md
index bef04dc68..07ae53d83 100644
--- a/pipelines/docker-build-multi-platform-oci-ta/README.md
+++ b/pipelines/docker-build-multi-platform-oci-ta/README.md
@@ -58,6 +58,7 @@ This pipeline is pushed as a Tekton bundle to [quay.io](https://quay.io/reposito
 |IMAGE| Reference of the image buildah will produce.| None| '$(params.output-image)'|
 |IMAGE_APPEND_PLATFORM| Whether to append a sanitized platform architecture on the IMAGE tag| false| 'true'|
 |IMAGE_EXPIRES_AFTER| Delete image tag after specified time. Empty means to keep the image tag. Time values could be something like 1h, 2d, 3w for hours, days, and weeks, respectively.| | '$(params.image-expires-after)'|
+|LABELS| Additional key=value labels that should be applied to the image| []| |
 |PLATFORM| The platform to build on| None| |
 |PREFETCH_INPUT| In case it is not empty, the prefetched content should be made available to the build.| | '$(params.prefetch-input)'|
 |SKIP_UNUSED_STAGES| Whether to skip stages in Containerfile that seem unused by subsequent stages| true| |
diff --git a/pipelines/docker-build-oci-ta/README.md b/pipelines/docker-build-oci-ta/README.md
index e20112dfb..40910f5c1 100644
--- a/pipelines/docker-build-oci-ta/README.md
+++ b/pipelines/docker-build-oci-ta/README.md
@@ -56,6 +56,7 @@ This pipeline is pushed as a Tekton bundle to [quay.io](https://quay.io/reposito
 |HERMETIC| Determines if build will be executed without network access.| false| '$(params.hermetic)'|
 |IMAGE| Reference of the image buildah will produce.| None| '$(params.output-image)'|
 |IMAGE_EXPIRES_AFTER| Delete image tag after specified time. Empty means to keep the image tag. Time values could be something like 1h, 2d, 3w for hours, days, and weeks, respectively.| | '$(params.image-expires-after)'|
+|LABELS| Additional key=value labels that should be applied to the image| []| |
 |PREFETCH_INPUT| In case it is not empty, the prefetched content should be made available to the build.| | '$(params.prefetch-input)'|
 |SKIP_UNUSED_STAGES| Whether to skip stages in Containerfile that seem unused by subsequent stages| true| |
 |SOURCE_ARTIFACT| The Trusted Artifact URI pointing to the artifact with the application source code.| None| '$(tasks.prefetch-dependencies.results.SOURCE_ARTIFACT)'|
diff --git a/pipelines/docker-build/README.md b/pipelines/docker-build/README.md
index 95fba6cb4..09897e47c 100644
--- a/pipelines/docker-build/README.md
+++ b/pipelines/docker-build/README.md
@@ -55,6 +55,7 @@ This pipeline is pushed as a Tekton bundle to [quay.io](https://quay.io/reposito
 |HERMETIC| Determines if build will be executed without network access.| false| '$(params.hermetic)'|
 |IMAGE| Reference of the image buildah will produce.| None| '$(params.output-image)'|
 |IMAGE_EXPIRES_AFTER| Delete image tag after specified time. Empty means to keep the image tag. Time values could be something like 1h, 2d, 3w for hours, days, and weeks, respectively.| | '$(params.image-expires-after)'|
+|LABELS| Additional key=value labels that should be applied to the image| []| |
 |PREFETCH_INPUT| In case it is not empty, the prefetched content should be made available to the build.| | '$(params.prefetch-input)'|
 |SKIP_UNUSED_STAGES| Whether to skip stages in Containerfile that seem unused by subsequent stages| true| |
 |SQUASH| Squash all new and previous layers added as a part of this build, as per --squash| false| |
diff --git a/pipelines/fbc-builder/README.md b/pipelines/fbc-builder/README.md
index 24c6a32d4..d2f08821b 100644
--- a/pipelines/fbc-builder/README.md
+++ b/pipelines/fbc-builder/README.md
@@ -53,6 +53,7 @@ This pipeline is pushed as a Tekton bundle to [quay.io](https://quay.io/reposito
 |HERMETIC| Determines if build will be executed without network access.| false| '$(params.hermetic)'|
 |IMAGE| Reference of the image buildah will produce.| None| '$(params.output-image)'|
 |IMAGE_EXPIRES_AFTER| Delete image tag after specified time. Empty means to keep the image tag. Time values could be something like 1h, 2d, 3w for hours, days, and weeks, respectively.| | '$(params.image-expires-after)'|
+|LABELS| Additional key=value labels that should be applied to the image| []| |
 |PREFETCH_INPUT| In case it is not empty, the prefetched content should be made available to the build.| | |
 |SKIP_UNUSED_STAGES| Whether to skip stages in Containerfile that seem unused by subsequent stages| true| |
 |SQUASH| Squash all new and previous layers added as a part of this build, as per --squash| false| |
diff --git a/task/buildah-oci-ta/0.2/README.md b/task/buildah-oci-ta/0.2/README.md
index ff1099db5..1718940ae 100644
--- a/task/buildah-oci-ta/0.2/README.md
+++ b/task/buildah-oci-ta/0.2/README.md
@@ -21,6 +21,7 @@ When prefetch-dependencies task was activated it is using its artifacts to run b
 |HERMETIC|Determines if build will be executed without network access.|false|false|
 |IMAGE|Reference of the image buildah will produce.||true|
 |IMAGE_EXPIRES_AFTER|Delete image tag after specified time. Empty means to keep the image tag. Time values could be something like 1h, 2d, 3w for hours, days, and weeks, respectively.|""|false|
+|LABELS|Additional key=value labels that should be applied to the image|[]|false|
 |PREFETCH_INPUT|In case it is not empty, the prefetched content should be made available to the build.|""|false|
 |SKIP_UNUSED_STAGES|Whether to skip stages in Containerfile that seem unused by subsequent stages|true|false|
 |SOURCE_ARTIFACT|The Trusted Artifact URI pointing to the artifact with the application source code.||true|
diff --git a/task/buildah-oci-ta/0.2/buildah-oci-ta.yaml b/task/buildah-oci-ta/0.2/buildah-oci-ta.yaml
index 54cb0de56..7ab9e9cea 100644
--- a/task/buildah-oci-ta/0.2/buildah-oci-ta.yaml
+++ b/task/buildah-oci-ta/0.2/buildah-oci-ta.yaml
@@ -72,6 +72,11 @@ spec:
         hours, days, and weeks, respectively.
       type: string
       default: ""
+    - name: LABELS
+      description: Additional key=value labels that should be applied to the
+        image
+      type: array
+      default: []
     - name: PREFETCH_INPUT
       description: In case it is not empty, the prefetched content should
         be made available to the build.
@@ -226,7 +231,10 @@ spec:
     - name: build
       image: quay.io/konflux-ci/buildah-task:latest@sha256:860a239c5f25376a435a514ae6d53a5c75b1fa492461d17774e9b7cb32d1e275
       args:
+        - --build-args
         - $(params.BUILD_ARGS[*])
+        - --labels
+        - $(params.LABELS[*])
       workingDir: /var/workdir
       volumeMounts:
         - mountPath: /var/lib/containers
@@ -302,11 +310,34 @@ spec:
             sed -e '/^#/d' -e '/^\s*$/d' "${SOURCE_CODE_DIR}/${BUILD_ARGS_FILE}"
           )
         fi
-        # Append BUILD_ARGS
-        # Note: this may result in multiple --build-arg=KEY=value flags with the same KEY being
-        # passed to buildah. In that case, the *last* occurrence takes precedence. This is why
-        # we append BUILD_ARGS after the content of the BUILD_ARGS_FILE - they take precedence.
-        build_args+=("$@")
+
+        LABELS=()
+        # Split `args` into two sets of arguments.
+        while [[ $# -gt 0 ]]; do
+            case $1 in
+                --build-args)
+                    shift
+                    # Note: this may result in multiple --build-arg=KEY=value flags with the same KEY being
+                    # passed to buildah. In that case, the *last* occurrence takes precedence. This is why
+                    # we append BUILD_ARGS after the content of the BUILD_ARGS_FILE - they take precedence.
+                    while [[ $# -gt 0 && $1 != --* ]]; do
+                                                          build_args+=("$1")
+                                                                              shift
+            done
+                    ;;
+                --labels)
+                    shift
+                    while [[ $# -gt 0 && $1 != --* ]]; do
+                                                          LABELS+=("--label" "$1")
+                                                                                    shift
+            done
+                    ;;
+                *)
+                    echo "unexpected argument: $1" >&2
+                    exit 2
+                    ;;
+          esac
+        done
 
         BUILD_ARG_FLAGS=()
         for build_arg in "${build_args[@]}"; do
@@ -380,13 +411,16 @@ spec:
           VOLUME_MOUNTS="${VOLUME_MOUNTS} --volume ${mount_point}:${YUM_REPOS_D_TARGET}"
         fi
 
-        LABELS=(
+        DEFAULT_LABELS=(
           "--label" "build-date=$(date -u +'%Y-%m-%dT%H:%M:%S')"
           "--label" "architecture=$(uname -m)"
           "--label" "vcs-type=git"
         )
-        [ -n "$COMMIT_SHA" ] && LABELS+=("--label" "vcs-ref=$COMMIT_SHA")
-        [ -n "$IMAGE_EXPIRES_AFTER" ] && LABELS+=("--label" "quay.expires-after=$IMAGE_EXPIRES_AFTER")
+        [ -n "$COMMIT_SHA" ] && DEFAULT_LABELS+=("--label" "vcs-ref=$COMMIT_SHA")
+        [ -n "$IMAGE_EXPIRES_AFTER" ] && DEFAULT_LABELS+=("--label" "quay.expires-after=$IMAGE_EXPIRES_AFTER")
+
+        # Concatenate defaults and explicit labels. If a label appears twice, the last one wins.
+        LABELS=("${DEFAULT_LABELS[@]}" "${LABELS[@]}")
 
         ACTIVATION_KEY_PATH="/activation-key"
         ENTITLEMENT_PATH="/entitlement"
diff --git a/task/buildah-remote-oci-ta/0.2/buildah-remote-oci-ta.yaml b/task/buildah-remote-oci-ta/0.2/buildah-remote-oci-ta.yaml
index 75775a872..4102439d5 100644
--- a/task/buildah-remote-oci-ta/0.2/buildah-remote-oci-ta.yaml
+++ b/task/buildah-remote-oci-ta/0.2/buildah-remote-oci-ta.yaml
@@ -72,6 +72,10 @@ spec:
       respectively.
     name: IMAGE_EXPIRES_AFTER
     type: string
+  - default: []
+    description: Additional key=value labels that should be applied to the image
+    name: LABELS
+    type: array
   - default: ""
     description: In case it is not empty, the prefetched content should be made available
       to the build.
@@ -212,7 +216,10 @@ spec:
     image: quay.io/redhat-appstudio/build-trusted-artifacts:latest@sha256:e0e457b6af10e44ff6b90208a9e69adc863a865e1c062c4cb84bf3846037d74d
     name: use-trusted-artifact
   - args:
+    - --build-args
     - $(params.BUILD_ARGS[*])
+    - --labels
+    - $(params.LABELS[*])
     computeResources:
       limits:
         cpu: "4"
@@ -337,11 +344,34 @@ spec:
           sed -e '/^#/d' -e '/^\s*$/d' "${SOURCE_CODE_DIR}/${BUILD_ARGS_FILE}"
         )
       fi
-      # Append BUILD_ARGS
-      # Note: this may result in multiple --build-arg=KEY=value flags with the same KEY being
-      # passed to buildah. In that case, the *last* occurrence takes precedence. This is why
-      # we append BUILD_ARGS after the content of the BUILD_ARGS_FILE - they take precedence.
-      build_args+=("$@")
+
+      LABELS=()
+      # Split `args` into two sets of arguments.
+      while [[ $# -gt 0 ]]; do
+          case $1 in
+              --build-args)
+                  shift
+                  # Note: this may result in multiple --build-arg=KEY=value flags with the same KEY being
+                  # passed to buildah. In that case, the *last* occurrence takes precedence. This is why
+                  # we append BUILD_ARGS after the content of the BUILD_ARGS_FILE - they take precedence.
+                  while [[ $# -gt 0 && $1 != --* ]]; do
+                                                        build_args+=("$1")
+                                                                            shift
+          done
+                  ;;
+              --labels)
+                  shift
+                  while [[ $# -gt 0 && $1 != --* ]]; do
+                                                        LABELS+=("--label" "$1")
+                                                                                  shift
+          done
+                  ;;
+              *)
+                  echo "unexpected argument: $1" >&2
+                  exit 2
+                  ;;
+        esac
+      done
 
       BUILD_ARG_FLAGS=()
       for build_arg in "${build_args[@]}"; do
@@ -415,13 +445,16 @@ spec:
         VOLUME_MOUNTS="${VOLUME_MOUNTS} --volume ${mount_point}:${YUM_REPOS_D_TARGET}"
       fi
 
-      LABELS=(
+      DEFAULT_LABELS=(
         "--label" "build-date=$(date -u +'%Y-%m-%dT%H:%M:%S')"
         "--label" "architecture=$(uname -m)"
         "--label" "vcs-type=git"
       )
-      [ -n "$COMMIT_SHA" ] && LABELS+=("--label" "vcs-ref=$COMMIT_SHA")
-      [ -n "$IMAGE_EXPIRES_AFTER" ] && LABELS+=("--label" "quay.expires-after=$IMAGE_EXPIRES_AFTER")
+      [ -n "$COMMIT_SHA" ] && DEFAULT_LABELS+=("--label" "vcs-ref=$COMMIT_SHA")
+      [ -n "$IMAGE_EXPIRES_AFTER" ] && DEFAULT_LABELS+=("--label" "quay.expires-after=$IMAGE_EXPIRES_AFTER")
+
+      # Concatenate defaults and explicit labels. If a label appears twice, the last one wins.
+      LABELS=("${DEFAULT_LABELS[@]}" "${LABELS[@]}")
 
       ACTIVATION_KEY_PATH="/activation-key"
       ENTITLEMENT_PATH="/entitlement"
diff --git a/task/buildah-remote/0.2/buildah-remote.yaml b/task/buildah-remote/0.2/buildah-remote.yaml
index 1aeff9e56..4a22a47fb 100644
--- a/task/buildah-remote/0.2/buildah-remote.yaml
+++ b/task/buildah-remote/0.2/buildah-remote.yaml
@@ -115,6 +115,10 @@ spec:
       stages
     name: SKIP_UNUSED_STAGES
     type: string
+  - default: []
+    description: Additional key=value labels that should be applied to the image
+    name: LABELS
+    type: array
   - description: The platform to build on
     name: PLATFORM
     type: string
@@ -194,7 +198,10 @@ spec:
       name: shared
   steps:
   - args:
+    - --build-args
     - $(params.BUILD_ARGS[*])
+    - --labels
+    - $(params.LABELS[*])
     computeResources:
       limits:
         cpu: "4"
@@ -319,11 +326,28 @@ spec:
           sed -e '/^#/d' -e '/^\s*$/d' "${SOURCE_CODE_DIR}/${BUILD_ARGS_FILE}"
         )
       fi
-      # Append BUILD_ARGS
-      # Note: this may result in multiple --build-arg=KEY=value flags with the same KEY being
-      # passed to buildah. In that case, the *last* occurrence takes precedence. This is why
-      # we append BUILD_ARGS after the content of the BUILD_ARGS_FILE - they take precedence.
-      build_args+=("$@")
+
+      LABELS=()
+      # Split `args` into two sets of arguments.
+      while [[ $# -gt 0 ]]; do
+          case $1 in
+              --build-args)
+                  shift
+                  # Note: this may result in multiple --build-arg=KEY=value flags with the same KEY being
+                  # passed to buildah. In that case, the *last* occurrence takes precedence. This is why
+                  # we append BUILD_ARGS after the content of the BUILD_ARGS_FILE - they take precedence.
+                  while [[ $# -gt 0 && $1 != --* ]]; do build_args+=("$1"); shift; done
+                  ;;
+              --labels)
+                  shift
+                  while [[ $# -gt 0 && $1 != --* ]]; do LABELS+=("--label" "$1"); shift; done
+                  ;;
+              *)
+                  echo "unexpected argument: $1" >&2
+                  exit 2
+                  ;;
+          esac
+      done
 
       BUILD_ARG_FLAGS=()
       for build_arg in "${build_args[@]}"; do
@@ -397,13 +421,16 @@ spec:
         VOLUME_MOUNTS="${VOLUME_MOUNTS} --volume ${mount_point}:${YUM_REPOS_D_TARGET}"
       fi
 
-      LABELS=(
+      DEFAULT_LABELS=(
         "--label" "build-date=$(date -u +'%Y-%m-%dT%H:%M:%S')"
         "--label" "architecture=$(uname -m)"
         "--label" "vcs-type=git"
       )
-      [ -n "$COMMIT_SHA" ] && LABELS+=("--label" "vcs-ref=$COMMIT_SHA")
-      [ -n "$IMAGE_EXPIRES_AFTER" ] && LABELS+=("--label" "quay.expires-after=$IMAGE_EXPIRES_AFTER")
+      [ -n "$COMMIT_SHA" ] && DEFAULT_LABELS+=("--label" "vcs-ref=$COMMIT_SHA")
+      [ -n "$IMAGE_EXPIRES_AFTER" ] && DEFAULT_LABELS+=("--label" "quay.expires-after=$IMAGE_EXPIRES_AFTER")
+
+      # Concatenate defaults and explicit labels. If a label appears twice, the last one wins.
+      LABELS=("${DEFAULT_LABELS[@]}" "${LABELS[@]}")
 
       ACTIVATION_KEY_PATH="/activation-key"
       ENTITLEMENT_PATH="/entitlement"
diff --git a/task/buildah/0.2/buildah.yaml b/task/buildah/0.2/buildah.yaml
index 8c8719b25..8869f9123 100644
--- a/task/buildah/0.2/buildah.yaml
+++ b/task/buildah/0.2/buildah.yaml
@@ -103,6 +103,10 @@ spec:
     description: Whether to skip stages in Containerfile that seem unused by subsequent stages
     type: string
     default: "true"
+  - name: LABELS
+    description: Additional key=value labels that should be applied to the image
+    type: array
+    default: []
 
   results:
   - description: Digest of the image just built
@@ -179,7 +183,11 @@ spec:
     - name: COMMIT_SHA
       value: $(params.COMMIT_SHA)
     args:
+      - --build-args
       - $(params.BUILD_ARGS[*])
+      - --labels
+      - $(params.LABELS[*])
+
     script: |
       #!/bin/bash
       set -e
@@ -239,11 +247,28 @@ spec:
           sed -e '/^#/d' -e '/^\s*$/d' "${SOURCE_CODE_DIR}/${BUILD_ARGS_FILE}"
         )
       fi
-      # Append BUILD_ARGS
-      # Note: this may result in multiple --build-arg=KEY=value flags with the same KEY being
-      # passed to buildah. In that case, the *last* occurrence takes precedence. This is why
-      # we append BUILD_ARGS after the content of the BUILD_ARGS_FILE - they take precedence.
-      build_args+=("$@")
+
+      LABELS=()
+      # Split `args` into two sets of arguments.
+      while [[ $# -gt 0 ]]; do
+          case $1 in
+              --build-args)
+                  shift
+                  # Note: this may result in multiple --build-arg=KEY=value flags with the same KEY being
+                  # passed to buildah. In that case, the *last* occurrence takes precedence. This is why
+                  # we append BUILD_ARGS after the content of the BUILD_ARGS_FILE - they take precedence.
+                  while [[ $# -gt 0 && $1 != --* ]]; do build_args+=("$1"); shift; done
+                  ;;
+              --labels)
+                  shift
+                  while [[ $# -gt 0 && $1 != --* ]]; do LABELS+=("--label" "$1"); shift; done
+                  ;;
+              *)
+                  echo "unexpected argument: $1" >&2
+                  exit 2
+                  ;;
+          esac
+      done
 
       BUILD_ARG_FLAGS=()
       for build_arg in "${build_args[@]}"; do
@@ -317,13 +342,16 @@ spec:
         VOLUME_MOUNTS="${VOLUME_MOUNTS} --volume ${mount_point}:${YUM_REPOS_D_TARGET}"
       fi
 
-      LABELS=(
+      DEFAULT_LABELS=(
         "--label" "build-date=$(date -u +'%Y-%m-%dT%H:%M:%S')"
         "--label" "architecture=$(uname -m)"
         "--label" "vcs-type=git"
       )
-      [ -n "$COMMIT_SHA" ] && LABELS+=("--label" "vcs-ref=$COMMIT_SHA")
-      [ -n "$IMAGE_EXPIRES_AFTER" ] && LABELS+=("--label" "quay.expires-after=$IMAGE_EXPIRES_AFTER")
+      [ -n "$COMMIT_SHA" ] && DEFAULT_LABELS+=("--label" "vcs-ref=$COMMIT_SHA")
+      [ -n "$IMAGE_EXPIRES_AFTER" ] && DEFAULT_LABELS+=("--label" "quay.expires-after=$IMAGE_EXPIRES_AFTER")
+
+      # Concatenate defaults and explicit labels. If a label appears twice, the last one wins.
+      LABELS=("${DEFAULT_LABELS[@]}" "${LABELS[@]}")
 
       ACTIVATION_KEY_PATH="/activation-key"
       ENTITLEMENT_PATH="/entitlement"
diff --git a/task/generate-labels/0.1/README.md b/task/generate-labels/0.1/README.md
new file mode 100644
index 000000000..0f5085430
--- /dev/null
+++ b/task/generate-labels/0.1/README.md
@@ -0,0 +1,30 @@
+# generate-labels task
+
+Generate labels based on templates.
+
+Usage may look like the following.
+
+> - name: generate-labels
+>   params:
+>   - name: label-templates
+>     value: ["release=$SOURCE_DATE_EPOCH", "build-date=$SOURCE_DATE"]
+
+The following environment variables are defined for use in label-templates
+
+* ACTUAL_DATE - a date time string containing the time this task runs, formatted +'%Y-%m-%dT%H:%M:%SZ'
+* ACTUAL_DATE_EPOCH - the timestamp at the time this task runs
+* SOURCE_DATE - a date time string containing the provided source timestamp, formatted +'%Y-%m-%dT%H:%M:%SZ'
+* SOURCE_DATE_EPOCH - the timestamp provided as a param meant to represent the timestamp at which the source was last modified
+
+
+## Parameters
+|name|description|default value|required|
+|---|---|---|---|
+|label-templates|An array of templates that should be rendered and exposed as an array of labels||true|
+|source-date-epoch|A standardised environment variable for build tools to consume in order to produce reproducible output.|""|false|
+
+## Results
+|name|description|
+|---|---|
+|labels|The rendered labels, rendered from the provided templates|
+
diff --git a/task/generate-labels/0.1/generate-labels.yaml b/task/generate-labels/0.1/generate-labels.yaml
new file mode 100644
index 000000000..acb88def6
--- /dev/null
+++ b/task/generate-labels/0.1/generate-labels.yaml
@@ -0,0 +1,90 @@
+apiVersion: tekton.dev/v1beta1
+kind: Task
+metadata:
+  labels:
+    app.kubernetes.io/version: "0.1"
+  annotations:
+    tekton.dev/pipelines.minVersion: "0.12.1"
+    tekton.dev/tags: "konflux"
+  name: generate-labels
+spec:
+  description: |
+    Generate labels based on templates.
+
+    Usage may look like the following.
+
+    > - name: generate-labels
+    >   params:
+    >   - name: label-templates
+    >     value: ["release=$SOURCE_DATE_EPOCH", "build-date=$SOURCE_DATE"]
+
+    The following environment variables are defined for use in label-templates
+
+    * ACTUAL_DATE - a date time string containing the time this task runs, formatted +'%Y-%m-%dT%H:%M:%SZ'
+    * ACTUAL_DATE_EPOCH - the timestamp at the time this task runs
+    * SOURCE_DATE - a date time string containing the provided source timestamp, formatted +'%Y-%m-%dT%H:%M:%SZ'
+    * SOURCE_DATE_EPOCH - the timestamp provided as a param meant to represent the timestamp at which the source was last modified
+
+  params:
+  - name: label-templates
+    description: An array of templates that should be rendered and exposed as an array of labels
+    type: array
+  - name: source-date-epoch
+    description: A standardised environment variable for build tools to consume in order to produce reproducible output.
+    default: ""
+  results:
+    - name: labels
+      description: The rendered labels, rendered from the provided templates
+      type: array
+  steps:
+    - name: render
+      image: quay.io/konflux-ci/yq:latest@sha256:91a7fe73fd28bbfd93ebdcc68cdfd7087d4f2612c627ccd0d5f984190eb7dba6
+      env:
+      - name: SOURCE_DATE_EPOCH
+        value: "$(params.source-date-epoch)"
+      args:
+      - --templates
+      - $(params.label-templates[*])
+      script: |
+          #!/bin/bash
+
+          templates=()
+          while [[ $# -gt 0 ]]; do
+              case $1 in
+                  --templates)
+                      shift
+                      while [[ $# -gt 0 && $1 != --* ]]; do templates+=("$1"); shift; done
+                      ;;
+                  *)
+                      echo "unexpected argument: $1" >&2
+                      exit 2
+                      ;;
+              esac
+          done
+
+          ACTUAL_DATE_EPOCH=$(date -u +'%s')
+          ACTUAL_DATE=$(date -u --date=@"$ACTUAL_DATE_EPOCH" +'%Y-%m-%dT%H:%M:%SZ')
+
+          if [ "$SOURCE_DATE_EPOCH" == "" ]; then
+            SOURCE_DATE_EPOCH="$ACTUAL_DATE_EPOCH"
+          fi
+          SOURCE_DATE=$(date -u --date=@"$SOURCE_DATE_EPOCH" +'%Y-%m-%dT%H:%M:%SZ')
+
+          # Export, so that these are available to the subshell below
+          export ACTUAL_DATE
+          export ACTUAL_DATE_EPOCH
+          export SOURCE_DATE
+          export SOURCE_DATE_EPOCH
+
+          printf "[]" > result.json
+
+          export label
+          for template in "${templates[@]}"; do
+            echo "Processing template $template"
+            label=$(echo "$template" | envsubst)
+            echo "Yielding label $label"
+            yq -oj -i '. += [strenv(label)]' result.json
+          done
+
+          echo "Created the following labels:"
+          tee "$(results.labels.path)" < result.json
diff --git a/task/generate-labels/OWNERS b/task/generate-labels/OWNERS
new file mode 100644
index 000000000..3d74ca650
--- /dev/null
+++ b/task/generate-labels/OWNERS
@@ -0,0 +1,7 @@
+# See the OWNERS docs: https://go.k8s.io/owners
+approvers:
+  - build-team
+  - ralphbean
+reviewers:
+  - build-team
+  - ralphbean