diff --git a/setup.py b/setup.py
index f5376ba9..21b0eec3 100644
--- a/setup.py
+++ b/setup.py
@@ -16,7 +16,7 @@ def read(*parts):
     description="User notification management for the Django web framework",
     name="pinax-notifications",
     long_description=read("README.rst"),
-    version="3.0.1",
+    version="4.0.0",
     url="http://pinax-notifications.rtfd.org/",
     license="MIT",
     packages=find_packages(),