diff --git a/data/site.yaml b/data/site.yaml
index d309449..ad23a07 100644
--- a/data/site.yaml
+++ b/data/site.yaml
@@ -12,6 +12,6 @@ footer:
     title: Join the community
     text: Share best practices around config mgmt and learn how others integrate Score in their delivery workflows.
     button:
-      text: Join \#score on the CNCF Slack
+      text: Join "#score" on the CNCF Slack
       url: https://slack.cncf.io
       icon: svg/slack.svg
diff --git a/data/socials.yaml b/data/socials.yaml
index cd07492..f6b9436 100644
--- a/data/socials.yaml
+++ b/data/socials.yaml
@@ -3,7 +3,7 @@
   text: Share best practices around config mgmt and learn how others integrate Score in their delivery workflows.
   link:
     url: https://slack.cncf.io
-    text: Join \#score on the CNCF Slack
+    text: Join "#score" on the CNCF Slack
 - name: Twitter
   icon: /images/socials/twitter.png
   text: Follow us on Twitter for roadmap updates and live discussions with contributors and community members.