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I use R to analyze survey data to position popular consumer electronics brands using Principal Component Analysis, uncovering key perceptual attributes and providing insights for targeted marketing strategies.
My role in this group project was to perform regression analysis on quarterly financial data to predict a company's market capitalization. I used R to develop ordinary least squares (OLS), stepwise, ridge, lasso, relaxed lasso, and elastic net regression models. I first used stepwise and OLS regression to develop a model and examine its residual…