diff --git a/first_run.sh b/first_run.sh
index 8d86b7a..7f82440 100755
--- a/first_run.sh
+++ b/first_run.sh
@@ -1,6 +1,7 @@
 #!/usr/bin/env bash
 
 if [[ -n "$VIAM_TEST_FAIL_RUN_FIRST" ]]; then
+    echo "Sorry, I've failed you."
     exit 1
 fi