** WIP **
Overall Goal: For business to understand the makeup of positive and negative reviews and the kind of topics customers bring up in such reviews.
Business Value:
- Which reviews are the highest priority for service recovery?
- What are areas of improvement that tend to be mentioned alot in negative reviews?
- What are we doing well that we should continue to do?
Analysis:
- Sentiment Analysis
- Topic Modelling using Latent Dirichlet Allocation
