This Project analyze Diwali sales data to improve customer experience and sales
A Retail Company wants to analyze their sales around Diwali festival.
- Improve customer experience by analysing sales data.
- Increase revenue.
- Jupyter Notebook
- numpy
- matplotlib-pyplot
- seaborn
Married women from age-group (26-35 yrs.) from UP, Maharashtra and Karnataka working in IT, Healthcare and Aviation are more likely to buy products from Food, Clothing and Electronics category.
- Performed data cleaning and data processing in Python.
- Performed exploratory data analysis (EDA) using pandas, matplotlib and seaborn libraries.
- Improved customer experience by identifying potential customers across different states, occupation, gender and age groups.
- Improved sales by identifying most selling product categories and products, which can help to plan inventory and hence meet the demands.