A repository to organize and maintain all design resources and other creatives used or generated at DSC PESU.
Mentioned below are a few guidelines that I think would help in creating and maintaining quality and consistency in any creatives that are pushed out of the club.
The DSC chapters are community groups for students from any academic background in their undergraduate or graduate term, and come under the Google Developers brand, so I strongly suggest the use of Google's brand palette to theme the creatives. There are currently three palettes to be aware of:
Google's old palette included four of their signature identity colors:
| Color | Hex Code |
|---|---|
| Blue | 4285F4 |
| Red | DB4437 |
| Yellow | F4B400 |
| Green | 0F9D58 |
Google's new palette included four of their signature identity colors, but three of them now in a new shade:
| Color | Hex Code |
|---|---|
| Blue | 4285F4 |
| Red | EA4335 |
| Yellow | FBBC05 |
| Green | 34A853 |
I took the GD Palette from the GD and DSC Logo. Now, for some unknown reason, the GD brand palette inherits Google's New Brand Palette, but takes the Green from the Old Brand Palette:
| Color | Hex Code |
|---|---|
| Blue | 4285F4 |
| Red | EA4335 |
| Yellow | FBBC05 |
| Green | 0F9D58 |
| Gray | 676C72 |
I recommend you to stick to Google's New Brand Palette only.
Many fonts look good for Web and Mobile, but I recommend using Roboto or Open Sans.
Google also has their own proprietary fonts: Product Sans and Google Sans.
I primarily use these fonts in my designs to get things done. They look really good with designs created using Google's palette, so you can use them for some in-house creatives too. Product Sans for headings, Google Sans for the body.
I did some snooping around and extracted all the different colors Google uses in their products. Here is a neat dump of them:
Google Dots Mobile:
Blue - 4184F3
Red - EA4335
Yellow - FBBC05
Green - 34A853
Google Sign-in:
Outline and Button - 1A73E8
Text - 202124
Other Google Apps:
Light BG - FFFFFF
Light BG Accent - ECEFF1 / F1F3F4 | DADCE0 [Soft | Strong]
Light Text - 212121 / 202124
Light Text Accent - 616161 / 5F6368
Dark BG - 212121 / 202124
Dark BG Accent - 424242 / 313235 | 424346 | 5F6368 [Soft | Medium | Strong]
Dark Text - FFFFFF
Dark Text Accent - ECEFF1 / DADCE0 / F0F0F0
The Repository contains all the lossless creative content I could find anywhere online that had anything to do with Google, and a dump of all the content I created within the club, including those assets I created for the website. Enjoy!
That's all, folks!