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Simba

Bayesian Marketing Mix Modeling platform. Measure media effectiveness, optimize budgets, forecast ROI. Built on PyMC-Marketing.

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  1. simba-mmm simba-mmm Public

    Simba — Bayesian Marketing Mix Modeling (MMM) platform. Media attribution, budget optimization, incrementality measurement, and scenario planning. Built on PyMC-Marketing. No-code, fully transparen…

    Jupyter Notebook 7 1

  2. simba-mcp simba-mcp Public

    MCP server for SIMBA — connect AI assistants (Claude, Cursor) to Bayesian Marketing Mix Models. Upload data, build models, optimize budgets, and run scenarios through natural language.

    Python

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