growth-analytics

React + TypeScript studio for multi-touch attribution analysis, experiment interpretation, and executive growth decisioning.

Codex skill for GA4, GSC, Google Ads, and Shopify DTC growth reports

End-to-end streaming platform user behavior EDA with synthetic NOICE-style data, business insights, visuals, and Streamlit dashboard.

Short-form video intelligence dashboard built with Streamlit: virality scoring, engagement metrics, creator leaderboards, timing patterns, and segment benchmarks.

An AI-powered intent detection engine that analyses company signals across different field and engagement to predict which companies are in an active buying.

A data-driven A/B test analysis of 588k+ users to measure ad campaign effectiveness. Calculated a 43% Conversion Lift and validated results using Chi-Square hypothesis testing for statistical significance.

🚀 AI Growth Analyst for Zalopay Mobility — turns 4 dashboards into a daily decision + ready-to-publish CRM campaigns, in under 20 min. GreenNode Claw-a-thon 2026 · Team Summer Lubu.

SMB merchant churn risk segmentation + Opportunity Score prioritization using SQL, Excel, Tableau

Comprehensive growth marketing experimentation strategies covering modern growth hacking, testing, and optimization methodologies. Drive rapid, sustainable growth through data-driven experiments.

AI-powered e-commerce lead generation, intent scoring, recommendation strategy, LLM-inspired seller action, and A/B testing analytics project using Python, SQL, DuckDB, scikit-learn, and Tableau.

End-to-end data pipeline and Power BI dashboard evaluating a $3.88M portfolio. Reconciles transaction schemas and optimizes marketing ROAS using PostgreSQL ETL layers and advanced dynamic DAX modeling.

Semantic layer / dbt package for quantitative Product-Market Fit (PMF) analytics — Growth Accounting, Cohort Analysis, and Distribution (Tribe Capital framework).

End-to-end Product Analytics portfolio with real-world projects using SQL, Python, Excel, and BI dashboards (Power BI & Tableau). Includes datasets, case studies, KPI frameworks, and decision-focused analysis.

React + TypeScript hub for funnel leakage analysis, segment conversion storytelling, experiment impact, and GTM action prioritization.

An end-to-end A/B testing program review: 6 experiments, 2 ships, and the decision-quality framework behind them

Growth funnel reporting system measuring acquisition, activation, conversion, and retention through SQL transformation, curated analytical datasets, and executive reporting.

Applied data analytics and data science projects focused on transforming raw data into actionable insights, predictive models, and business decisions. The portfolio showcases end-to-end workflows using Python, SQL, Power BI, and statistical modelling, covering problem definition, data preparation, analysis, modelling, and stakeholder-ready insights

Supply chain logistics and customer retention analytics framework evaluating 100K+ Olist orders. Maps geographic delivery performance gaps, checkout conversion friction, and cohort loyalty loops.

AI-first growth product — have a growth Agent analyzing your product alongside you. Part of GrowthScope.

Investigative SQL and Python analysis of a synthetic referral campaign: detected fraud, modelled intervention trade-offs, and recommended targeted controls over blanket signup friction.