programmatic-guaranteed

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amirhr / odp

Open, vendor-neutral protocol for the direct deal lifecycle: discovery, proposal, acceptance, delivery, settlement. Federated and signed, covering programmatic guaranteed, preferred deals, and direct/IO deals under one wire.

protocol specification advertising iab openrtb ad-tech open-standard adcp open-web programmatic-guaranteed direct-deals deal-lifecycle

Updated May 2, 2026

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